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Market Research Jobs > Salary by Job Title > Market Research Titles 

Other market research titles salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in April 2014 among Quirk’s subscribers. In total we received 3,721 responses. We received 1,220 usable surveys from client-side researchers (corporate market research) and achieved an interval of 1.53 at the 95 percent confidence level. (Not all respondents answered all questions.)

For a complete survey results follow the link below:
Market research salaries by job title

Salary by:

Industry Count Base Bonus Dividends* Other* Total
Advertising/Public Relations 4 $71,250 $2,250 $0 $750 $74,250
Agriculture      
Automotive 1 $63,000 $3,000 $0 $0 $66,000
Banking/Financial      
Building Materials/Products      
Computer Hardware/Software      
Construction/Housing      
Consulting 1 $72,000 $0 $0 $0 $72,000
Consumer Goods 5 $93,800 $8,400 $2,000 $16,600 $120,800
Education 1 $40,000 $0 $0 $40,000 $80,000
Entertainment      
Food/Beverage 6 $87,667 $9,667 $0 $3,833 $101,167
Government 2 $95,500 $0 $0 $0 $95,500
Health Care/Pharmaceuticals 6 $77,500 $2,000 $12,167 $833 $92,500
Hospitality (hotels, restaurants, etc.)      
Insurance 2 $124,000 $10,500 $2,000 $0 $136,500
Manufacturing      
Media/Publishing/Information 1 $125,000 $0 $0 $0 $125,000
Non-Profits 1 $170,000 $3,000 $173,000 $173,000 $519,000
Retail      
Technology/IT/Web 1 $50,000 $10,000 $10,000 $10,000 $80,000
Telecommunications      
Transportation 4 $78,500 $7,500 $2,000 $1,250 $89,250
Travel      
Utilities/Energy 1 $78,000 $7,000 $0 $2,000 $87,000
Other 2 $66,500 $3,000 $0 $0 $69,500
Average 38 $84,974 $5,289 $7,316 $9,053 $106,632
Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 3 $115,000 $7,000 $1,333 $1,000 $124,333
Mid Atlantic (NJ, NY, PA) 4 $71,500 $3,750 $2,500 $1,250 $79,000
East North Central (IL, IN, MI, OH, WI) 9 $87,778 $2,778 $28,222 $28,556 $147,333
West North Central (IA, KS, MN, MO, NE, ND, SD) 3 $56,000 $1,000 $0 $13,333 $70,333
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 2 $65,500 $3,000 $0 $1,500 $70,000
East South Central (AL, KY, MS, TN) 2 $87,500 $12,500 $0 $500 $100,500
West South Central (AR, LA, OK, TX) 2 $98,000 $13,000 $0 $0 $111,000
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 1 $55,000 $0 $0 $0 $55,000
Pacific Coast (AK, CA, HI, OR, WA) 6 $108,333 $8,667 $0 $2,500 $119,500
Canada 2 $92,500 $7,500 $0 $2,500 $102,500
Mexico      
Central and South America      
Eastern Europe      
Western Europe 1 $50,000 $3,000 $0 $0 $53,000
Asia 2 $32,500 $5,000 $5,000 $7,500 $50,000
Middle East      
Africa      
Australia/New Zealand 1 $133,000 $0 $0 $0 $133,000
Average 38 $84,974 $5,289 $7,316 $9,053 $106,632
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars 2 $47,500 $0 $0 $20,000 $67,500
$1M - $3M 1 $68,000 $1,000 $0 $0 $69,000
$3M - $6M      
$6M - $10M 4 $61,250 $500 $0 $20,000 $81,750
$10M - $50M 6 $87,000 $3,000 $12,000 $333 $102,333
$50M - $100M      
$100M - $300M 2 $117,500 $2,500 $86,500 $87,000 $293,500
$300M - $500M      
$500M - $1 Billion 3 $93,333 $8,000 $333 $3,000 $104,667
>$1 Billion US dollars 15 $97,067 $8,867 $933 $1,600 $108,467
Average 33 $87,909 $5,545 $7,879 $9,970 $111,303
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0 5 $79,600 $5,000 $34,600 $43,200 $162,400
1 - 2 8 $72,875 $4,500 $9,000 $10,750 $97,125
3 - 5 5 $83,400 $2,600 $2,000 $400 $88,400
6 - 10 3 $112,000 $11,333 $0 $1,000 $124,333
11 - 15 3 $115,000 $2,667 $333 $1,000 $119,000
16  - 25 1 $152,000 $22,000 $0 $14,000 $188,000
>25 8 $78,125 $5,250 $500 $875 $84,750
Average 33 $86,545 $5,455 $7,879 $10,030 $109,909
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year 7 $66,429 $4,571 $0 $714 $71,714
1 - 2 3 $100,000 $3,333 $333 $667 $104,333
3 - 5 4 $68,750 $3,500 $0 $500 $72,750
6 - 10 4 $58,750 $4,250 $0 $22,500 $85,500
11 - 15 8 $105,500 $7,875 $1,750 $5,625 $120,750
16  - 25 3 $97,333 $8,333 $0 $4,667 $110,333
>25 2 $121,000 $3,000 $122,500 $86,500 $333,000
Average 31 $85,581 $5,387 $8,387 $10,677 $110,032
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 1 $133,000 $0 $0 $0 $133,000
1 - 2 11 $92,455 $7,455 $364 $9,273 $109,545
3 - 5 13 $90,692 $4,538 $19,692 $14,000 $128,923
6 - 10 4 $44,500 $500 $0 $1,500 $46,500
11 - 15 4 $83,500 $6,750 $0 $10,250 $100,500
16  - 25      
>25      
Average 33 $86,091 $5,152 $7,879 $10,030 $109,152
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0% 10 $62,500 $3,500 $0 $4,500 $70,500
< 15% 6 $115,500 $5,500 $41,000 $29,333 $191,333
15% - 25% 6 $89,833 $6,000 $667 $14,167 $110,667
26% - 50% 5 $83,600 $7,600 $0 $3,800 $95,000
51% - 75% 2 $89,000 $6,500 $0 $1,500 $97,000
> 75% 3 $87,667 $5,000 $3,333 $1,000 $97,000
Average 32 $84,875 $5,313 $8,125 $10,344 $108,656
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 18 $74,778 $3,778 $4,222 $6,833 $89,611
1 - 2 9 $85,889 $8,111 $1,111 $1,333 $96,444
3 - 5 3 $137,333 $13,333 $57,667 $64,000 $272,333
6 - 10 1 $133,000 $0 $0 $0 $133,000
> 10 2 $118,500 $1,000 $500 $1,000 $121,000
Average 33 $87,909 $5,545 $7,879 $9,970 $111,303
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate 5 $79,600 $5,000 $0 $600 $85,200
College graduate 16 $91,750 $5,250 $15,313 $17,438 $129,750
Masters program graduate 12 $81,250 $5,083 $1,250 $4,083 $91,667
Ph.D. graduate      
Average 33 $86,091 $5,152 $7,879 $10,030 $109,152
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 3 $91,333 $2,000 $0 $0 $93,333
No 30 $85,567 $5,467 $8,667 $11,033 $110,733
Average 33 $86,091 $5,152 $7,879 $10,030 $109,152
Gender Count Base Bonus Dividends* Other* Total
Male 12 $88,750 $3,833 $1,250 $1,083 $94,917
Female 21 $84,571 $5,905 $11,667 $15,143 $117,286
Average 33 $86,091 $5,152 $7,879 $10,030 $109,152
Age Count Base Bonus Dividends* Other* Total
< 25            
25 - 30 5 $63,400 $4,000 $200 $2,400 $70,000
31 - 35 4 $90,250 $3,000 $0 $500 $93,750
36 - 45 12 $100,333 $8,250 $1,167 $1,667 $111,417
46 - 55 7 $93,857 $4,286 $24,714 $42,000 $164,857
56 - 65 5 $60,400 $1,800 $14,400 $600 $77,200
66+      
Average 33 $86,091 $5,152 $7,879 $10,030 $109,152