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Market Research Jobs > Salary by Job Title > Market Research Titles 

Other market research titles salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in April 2013 among Quirk’s subscribers. In total we received 3,539 responses. We received 1,247 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.8 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title

Salary by:


Industry Count Base Bonus Other Total
Advertising/Public Relations 2 $27,000 $7,000   $34,000
Agriculture          
Automotive          
Banking/Financial 7 $84,571 $9,000 $4,000 $97,571
Building Materials/Products 1 $90,000 $3,000   $93,000
Computer Hardware/Software 2 $84,500     $84,500
Construction/Housing 1 $65,000     $65,000
Consulting 1 $150,000     $150,000
Consumer Goods 3 $95,333 $6,000 $13,000 $114,333
Education 2 $74,000 $2,000   $76,000
Entertainment          
Food/Beverage 4 $92,500 $12,250 $5,000 $109,750
Government          
Health Care/Pharmaceuticals 5 $95,200 $14,750 $7,000 $116,950
Hospitality (hotels, restaurants, etc.)          
Insurance 2 $59,000 $15,000   $74,000
Manufacturing          
Media/Publishing/Information          
Non-Profits 4 $69,500 $13,000   $82,500
Retail          
Technology/IT/Web 3 $112,667 $66,667 $1 $179,334
Telecommunications 1 $140,000 $23,000   $163,000
Transportation          
Travel 2 $79,500 $7,000   $86,500
Utilities/Energy          
Other 4 $88,500 $45,500   $134,000
Average 44 $86,068 $18,793 $6,667 $111,528
 

Region in which employee is located Count Base Bonus Other Total
North East (CT, MA, ME, NH, RI, VT) 3 $107,333 $22,000   $129,333
Mid Atlantic (NJ, NY, PA) 4 $62,000 $5,000   $67,000
East North Central (IL, IN, MI, OH, WI) 6 $89,000 $7,000 $13,500 $109,500
West North Central (IA, KS, MN, MO, NE, ND, SD) 5 $52,400 $6,000   $58,400
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 1 $80,000 $3,000   $83,000
East South Central (AL, KY, MS, TN) 1 $59,000 $6,000 $1,000 $66,000
West South Central (AR, LA, OK, TX) 3 $108,667 $10,000 $5,000 $123,667
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 2 $76,000 $8,500   $84,500
Pacific Coast (AK, CA, HI, OR, WA) 11 $103,000 $22,000 $5,000 $130,000
Canada 3 $102,333 $92,500 $1,501 $196,334
Mexico          
Central and South America 1 $141,000 $24,000 $14,000 $179,000
Eastern Europe          
Western Europe 2 $81,000 $11,500   $92,500
Asia 1 $47,000 $4,000   $51,000
Middle East          
Africa 1 $14,000     $14,000
Australia/New Zealand          
Average 44 $86,068 $18,793 $6,667 $111,528
 

Annual revenue/sales of organization Count Base Bonus Other Total
< $1 Million US dollars 1 $85,000     $85,000
$1M - $3M 2 $60,500   $60,500
$3M - $6M 3 $93,333 $16,667 $1,000 $111,000
$6M - $10M 2 $60,500 $4,500   $65,000
$10M - $50M 4 $66,000 $10,000 $5,000 $81,000
$50M - $100M 2 $66,500 $33,500   $100,000
$100M - $300M 1 $50,000   $50,000
$300M - $500M 2 $36,500 $4,500   $41,000
$500M - $1 Billion 6 $105,500 $12,600 $14,000 $132,100
>$1 Billion US dollars 17 $106,235 $25,154 $6,667 $138,056
Average 40 $89,150 $18,793 $6,667 $114,610
 

Number of full-time equivalent market researchers on staff Count Base Bonus Other Total
0 5 $60,800 $17,500   $78,300
1 - 2 10 $93,800 $36,286 $1 $130,087
3 - 5 12 $65,167 $9,000 $1,000 $75,167
6 - 10 3 $123,333 $18,000 $5,000 $146,333
11 - 15 3 $97,333 $14,333 $8,500 $120,167
16  - 25 3 $73,667 $14,000 $5,000 $92,667
>25 6 $120,167 $12,750 $13,500 $146,417
Average 42 $86,381 $18,793 $6,667 $111,841
 

Number of years experience in marketing research Count Base Bonus Other Total
< 1 year 3 $46,667 $3,500   $50,167
1 - 2 5 $56,800 $5,500 $25,000 $87,300
3 - 5 4 $77,500 $8,000   $85,500
6 - 10 11 $84,364 $32,778 $2,750 $119,892
11 - 15 6 $101,500 $13,333 $3,333 $118,167
16  - 25 4 $110,000 $13,333 $14,000 $137,333
>25 7 $105,000 $22,333   $127,333
Average 40 $86,150 $18,714 $6,667 $111,531
 

Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Other Total
0% 4 $70,500 $15,000 $5,000 $90,500
< 15% 10 $98,000 $17,571 $13,500 $129,071
15% - 25% 4 $86,250 $17,500 $1,000 $104,750
26% - 50% 13 $85,846 $23,000 $3,334 $112,180
51% - 75% 4 $67,250 $10,000   $77,250
> 75% 5 $90,800 $19,000 $8,500 $118,300
Average 40 $86,150 $18,714 $6,667 $111,531
 

Number of employees supervised Count Base Bonus Other Total
0 (None) 23 $71,696 $12,375 $11,667 $95,737
1 - 2 8 $98,500 $13,167 $3,000 $114,667
3 - 5 7 $103,429 $13,000 $2,500 $118,929
6 - 10 1 $141,000 $24,000 $14,000 $179,000
> 10 1 $144,000 $171,000 $1 $315,001
Average 40 $86,150 $18,714 $6,667 $111,531
 

Highest Degree Achieved Count Base Bonus Other Total
High-school graduate 2 $66,500     $66,500
College graduate 15 $73,067 $18,300 $3,500 $94,867
Masters program graduate 20 $90,150 $9,563 $8,000 $107,713
Ph.D. graduate 3 $138,000 $94,000 $10,000 $242,000
Average 40 $86,150 $18,714 $6,667 $111,531
 

Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Other Total
Yes 5 $82,600 $15,333 $14,000 $111,933
No 35 $86,657 $19,120 $5,750 $111,527
Average 40 $86,150 $18,714 $6,667 $111,531
 

Gender Count Base Bonus Other Total
Male 15 $94,200 $15,818 $13,500 $123,518
Female 25 $81,320 $20,588 $4,714 $106,623
Average 40 $86,150 $18,714 $6,667 $111,531
 

Age Count Base Bonus Other Total
< 25 3 $76,667 $88,000 $1 $164,668
25 - 30 6 $55,000 $5,000   $60,000
31 - 35 7 $83,429 $11,333 $4,000 $98,762
36 - 45 9 $94,000 $7,857 $2,000 $103,857
46 - 55 13 $105,846 $25,000 $14,000 $144,846
56 - 65 2 $40,000 $5,000   $45,000
66+    
Average 40 $86,150 $18,714 $6,667 $111,531