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Market Research Jobs > Salary by Job Title > Market Research Titles 

Other market research titles salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online from May 12 to June 9, 2015 among Quirk’s subscribers. In total we received 3,043 responses. We received 1,057 usable surveys from client-side researchers (corporate market research) and 1,496 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.7 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.)

For a complete survey results follow the link below:
Market research salaries by job title

Salary by:

Industry Count Base Bonus Dividends* Other* Total
Advertising/Public Relations 2 $90,000 $0 $4,500 $0 $94,500
Agriculture
Automotive
Banking/Financial 1 $151,000 $36,000 $0 $0 $187,000
Building Materials/Products
Computer Hardware/Software 1 $140,000 $12,000 $0 $1,000 $153,000
Construction/Housing 1 $60,000 $0 $60,000 $0 $120,000
Consulting
Consumer Goods 7 $114,000 $5,143 $0 $857 $120,000
Education 2 $34,500 $0 $0 $0 $34,500
Entertainment 1 $75,000 $0 $0 $0 $75,000
Food/Beverage 1 $96,000 $12,000 $5,000 $2,000 $115,000
Government
Health Care/Pharmaceuticals 7 $94,286 $10,714 $857 $0 $105,857
Hospitality (hotels, restaurants, etc.)
Insurance 1 $110,000 $25,000 $0 $0 $135,000
Manufacturing 1 $114,000 $8,000 $1,000 $0 $123,000
Media/Publishing/Information 1 $80,000 $0 $0 $1,000 $81,000
Non-Profits
Retail
Technology/IT/Web 1 $126,000 $11,000 $0 $2,000 $139,000
Telecommunications
Transportation
Travel
Utilities/Energy
Other 2 $61,000 $1,000 $0 $0 $62,000
Average 29 $95,897 $7,483 $2,793 $414 $106,586
Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 4 $107,750 $15,250 $0 $250 $123,250
Mid Atlantic (NJ, NY, PA) 2 $144,000 $20,000 $0 $0 $164,000
East North Central (IL, IN, MI, OH, WI) 10 $99,300 $6,600 $6,000 $400 $112,300
West North Central (IA, KS, MN, MO, NE, ND, SD) 2 $72,000 $4,000 $3,500 $0 $79,500
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 3 $62,000 $0 $0 $0 $62,000
East South Central (AL, KY, MS, TN)
West South Central (AR, LA, OK, TX) 2 $108,000 $5,500 $4,500 $1,000 $119,000
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 1 $68,000 $0 $0 $0 $68,000
Pacific Coast (AK, CA, HI, OR, WA) 4 $113,250 $7,750 $1,250 $1,250 $123,500
Canada
Mexico
Central and South America
Eastern Europe
Western Europe
Asia
Middle East
Africa 1 $2,000 $0 $0 $0 $2,000
Australia/New Zealand
Average 29 $95,897 $7,483 $2,793 $414 $106,586
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars 1 $60,000 $0 $60,000 $0 $120,000
$1M - $3M
$3M - $6M 1 $142,000 $5,000 $0 $2,000 $149,000
$6M - $10M
$10M - $50M
$50M - $100M 3 $137,667 $20,667 $0 $333 $158,667
$100M - $300M 1 $150,000 $15,000 $0 $0 $165,000
$300M - $500M 1 $90,000 $0 $9,000 $0 $99,000
$500M - $1 Billion 8 $87,000 $6,250 $1,500 $500 $95,250
>$1 Billion US dollars 9 $102,000 $8,000 $0 $333 $110,333
Average 24 $102,875 $8,500 $3,375 $417 $115,167
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0 1 $60,000 $0 $60,000 $0 $120,000
1 - 2 3 $83,000 $1,667 $3,000 $0 $87,667
3 - 5 6 $130,000 $12,833 $1,000 $833 $144,667
6 - 10
11 - 15 5 $136,600 $22,800 $0 $600 $160,000
16  - 25 2 $96,500 $1,000 $0 $0 $97,500
>25 7 $72,000 $857 $857 $286 $74,000
Average 24 $102,875 $8,500 $3,375 $417 $115,167
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year 3 $96,667 $4,000 $20,000 $333 $121,000
1 - 2 1 $67,000 $0 $0 $0 $67,000
3 - 5 2 $76,000 $3,000 $0 $1,000 $80,000
6 - 10 4 $82,250 $3,000 $3,500 $500 $89,250
11 - 15 2 $78,000 $1,000 $3,000 $0 $82,000
16  - 25 7 $139,000 $14,714 $0 $571 $154,286
>25 5 $100,400 $13,800 $200 $200 $114,600
Average 24 $102,875 $8,500 $3,375 $417 $115,167
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 3 $115,000 $12,333 $0 $333 $127,667
1 - 2 4 $99,500 $3,750 $0 $500 $103,750
3 - 5 8 $113,250 $8,250 $8,250 $875 $130,625
6 - 10 5 $73,400 $1,200 $3,000 $0 $77,600
11 - 15 3 $135,333 $26,667 $0 $0 $162,000
16  - 25
>25 1 $47,000 $0 $0 $0 $47,000
Average 24 $102,875 $8,500 $3,375 $417 $115,167
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0% 4 $56,750 $0 $16,500 $0 $73,250
< 15% 4 $115,750 $6,250 $250 $750 $123,000
15% - 25% 4 $92,500 $5,250 $0 $500 $98,250
26% - 50% 4 $112,500 $5,500 $1,250 $1,000 $120,250
51% - 75% 3 $144,333 $25,000 $3,000 $0 $172,333
> 75% 5 $105,200 $12,200 $0 $200 $117,600
Average 24 $102,875 $8,500 $3,375 $417 $115,167
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 11 $80,091 $3,455 $545 $273 $84,364
1 - 2 8 $124,250 $12,000 $1,750 $750 $138,750
3 - 5 2 $87,000 $4,000 $30,500 $0 $121,500
6 - 10
> 10 3 $140,000 $20,667 $0 $333 $161,000
Average 24 $102,875 $8,500 $3,375 $417 $115,167
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate 1 $60,000 $0 $60,000 $0 $120,000
College graduate 10 $91,500 $2,500 $1,500 $800 $96,300
Masters program graduate 11 $115,636 $15,000 $91 $0 $130,727
Ph.D. graduate 2 $111,000 $7,000 $2,500 $1,000 $121,500
Average 24 $102,875 $8,500 $3,375 $417 $115,167
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 6 $110,667 $8,667 $2,333 $500 $122,167
No 18 $100,278 $8,444 $3,722 $389 $112,833
Average 24 $102,875 $8,500 $3,375 $417 $115,167
Gender Count Base Bonus Dividends* Other* Total
Male 8 $111,500 $14,125 $7,500 $250 $133,375
Female 16 $98,563 $5,688 $1,313 $500 $106,063
Average 24 $102,875 $8,500 $3,375 $417 $115,167
Age Count Base Bonus Dividends* Other* Total
< 25
25 - 30 2 $69,000 $0 $0 $1,000 $70,000
31 - 35 1 $75,000 $0 $0 $0 $75,000
36 - 45 11 $108,364 $6,364 $6,727 $636 $122,091
46 - 55 5 $146,000 $21,800 $200 $0 $168,000
56 - 65 5 $66,800 $5,000 $1,200 $200 $73,200
66+
Average 24 $102,875 $8,500 $3,375 $417 $115,167

*Bonus was defined as bonus or comission for 2014 in US dollars.

*Dividends was defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2014.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.