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Market Research Jobs > Salary by Job Title > Vice President 

Vice president salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in April 2013 among Quirk’s subscribers. In total we received 3,539 responses. We received 1,247 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.8 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title

Vice president/Senior vice president salary by:

Industry Count Base Bonus Other Total
Advertising/Public Relations 10 $121,100 $12,429 $10,000 $143,529
Agriculture 1 $162,000     $162,000
Automotive        
Banking/Financial 11 $149,455 $35,364 $12,857 $197,675
Building Materials/Products        
Computer Hardware/Software 2 $168,500 $57,500   $226,000
Construction/Housing        
Consulting 3 $138,333 $10,000 $56,000 $204,333
Consumer Goods 2 $203,000 $73,000 $52,000 $328,000
Education 3 $133,667     $133,667
Entertainment 5 $237,600 $67,200 $94,000 $398,800
Food/Beverage 2 $178,000 $62,000 $56,000 $296,000
Government        
Health Care/Pharmaceuticals 6 $200,000 $54,200 $55,333 $309,533
Hospitality (hotels, restaurants, etc.)        
Insurance 5 $178,600 $84,200 $28,750 $291,550
Manufacturing 3 $169,333 $48,333 $70,000 $287,667
Media/Publishing/Information 6 $188,167 $42,000 $25,500 $255,667
Non-Profits 1 $111,000     $111,000
Retail 4 $162,000 $38,667 $66,500 $267,167
Technology/IT/Web 2 $262,000 $5,000 $10,000 $277,000
Telecommunications        
Transportation 2 $155,000 $30,000   $185,000
Travel 1 $150,000 $28,000   $178,000
Utilities/Energy        
Other 2 $158,000 $33,000   $191,000
Average 71 $167,732 $44,315 $40,607 $252,654

 

Region in which employee is located Count Base Bonus Other Total
North East (CT, MA, ME, NH, RI, VT) 11 $159,455 $46,125 $32,167 $237,746
Mid Atlantic (NJ, NY, PA) 14 $173,929 $55,778 $53,667 $283,373
East North Central (IL, IN, MI, OH, WI) 9 $177,333 $51,125 $38,250 $266,708
West North Central (IA, KS, MN, MO, NE, ND, SD) 6 $136,167 $33,400 $36,500 $206,067
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 11 $184,545 $51,222 $36,750 $272,518
East South Central (AL, KY, MS, TN) 1 $75,000 $5,000   $80,000
West South Central (AR, LA, OK, TX) 4 $139,250 $31,000 $55,250 $225,500
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 2 $118,500     $118,500
Pacific Coast (AK, CA, HI, OR, WA) 11 $181,636 $31,750 $13,500 $226,886
Canada 1 $110,000 $37,000   $147,000
Mexico        
Central and South America        
Eastern Europe        
Western Europe        
Asia 1 $300,000 $65,000 $135,000 $500,000
Middle East        
Africa        
Australia/New Zealand        
Average 71 $167,732 $44,315 $40,607 $252,654

 

Annual revenue/sales of organization Count Base Bonus Other Total
< $1 Million US dollars 1 $150,000 $44,000 $151,000 $345,000
$1M - $3M 2 $67,500 $10,000   $77,500
$3M - $6M 4 $121,500 $26,000 $11,000 $158,500
$6M - $10M 2 $143,500 $10,000   $153,500
$10M - $50M 8 $131,375 $7,333 $8,000 $146,708
$50M - $100M 5 $137,200 $26,200   $163,400
$100M - $300M 5 $132,800 $19,333 $56,000 $208,133
$300M - $500M 7 $159,286 $43,500 $4,000 $206,786
$500M - $1 Billion 7 $207,000 $46,167 $6,000 $259,167
>$1 Billion US dollars 30 $196,200 $58,852 $44,200 $299,252
Average 71 $167,732 $44,315 $40,607 $252,654

 

Number of full-time equivalent market researchers on staff Count Base Bonus Other Total
0 3 $158,333 $66,000 $4,000 $228,333
1 - 2 14 $120,071 $23,778 $71,667 $215,516
3 - 5 19 $164,684 $36,308 $41,600 $242,592
6 - 10 16 $183,750 $46,067 $27,625 $257,442
11 - 15 3 $208,000 $16,000 $8,000 $232,000
16  - 25 6 $185,833 $70,400 $48,250 $304,483
>25 10 $194,500 $62,500 $48,000 $305,000
Average 71 $167,732 $44,315 $40,607 $252,654

 

Number of years experience in marketing research Count Base Bonus Other Total
< 1 year 1 $142,000     $142,000
1 - 2        
3 - 5 3 $123,000 $19,500 $22,000 $164,500
6 - 10 9 $129,556 $27,429 $39,750 $196,734
11 - 15 17 $166,059 $43,933 $56,857 $266,849
16  - 25 27 $186,556 $48,211 $34,300 $269,066
>25 14 $169,429 $53,364 $38,600 $261,392
Average 71 $167,732 $44,315 $40,607 $252,654

 

Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Other Total
0%        
< 15% 15 $164,467 $57,400 $48,667 $270,533
15% - 25% 11 $185,727 $72,857 $61,667 $320,251
26% - 50% 11 $140,182 $19,667 $14,000 $173,848
51% - 75% 15 $179,400 $40,643 $46,000 $266,043
> 75% 19 $166,632 $40,214 $23,833 $230,679
Average 71 $167,732 $44,315 $40,607 $252,654

 

Number of employees supervised Count Base Bonus Other Total
0 (None) 11 $134,182 $22,375 $16,200 $172,757
1 - 2 12 $151,583 $24,556 $23,000 $199,139
3 - 5 17 $154,235 $36,571 $36,500 $227,307
6 - 10 13 $179,000 $44,000 $46,857 $269,857
> 10 18 $203,611 $80,077 $62,857 $346,545
Average 71 $167,732 $44,315 $40,607 $252,654

 

Highest Degree Achieved Count Base Bonus Other Total
High-school graduate 1 $75,000     $75,000
College graduate 16 $155,938 $40,467 $35,889 $232,293
Masters program graduate 49 $173,776 $44,595 $43,706 $262,076
Ph.D. graduate 5 $164,800 $68,000 $35,500 $268,300
Average 71 $167,732 $44,315 $40,607 $252,654

 

Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Other Total
Yes 10 $180,100 $50,429 $30,333 $260,862
No 61 $165,705 $43,404 $41,840 $250,949
Average 71 $167,732 $44,315 $40,607 $252,654

 

Gender Count Base Bonus Other Total
Male 48 $169,708 $47,324 $45,389 $262,422
Female 22 $163,773 $37,313 $33,889 $234,974
Average 70 $167,843 $44,302 $41,556 $253,700

 

Age Count Base Bonus Other Total
< 25        
25 - 30        
31 - 35 7 $118,571 $16,333 $29,667 $164,571
36 - 45 28 $180,429 $52,095 $42,909 $275,433
46 - 55 21 $177,524 $40,111 $43,400 $261,035
56 - 65 11 $148,727 $52,571 $53,000 $254,299
66+ 3 $167,667 $66,000 $21,000 $254,667
Average 70 $167,843 $44,302 $41,556 $253,700