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Market Research Jobs > Salary by Job Title > Vice President 

Vice president salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online from April 26 to May 26, 2016 among Quirk’s subscribers. In total we received 3,236 responses. We received 1,280 usable surveys from client-side researchers (corporate market research) and 1,607 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.7 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.)

For a complete survey results follow the link below:
Market research salaries by job title

Vice president/Senior vice president salary by:

Industry Count Base Bonus Dividends* Other* Total
Advertising/Public Relations 1 $150,000 $5,000 $0 $0 $155,000
Agriculture            
Automotive            
Banking/Financial 12 $147,167 $44,500 $18,500 $14,333 $224,500
Building Materials/Products            
Computer Hardware/Software            
Construction/Housing 1 $135,000 $0 $0 $5,000 $140,000
Consulting 1 $0 $0 $250,000 $30,000 $280,000
Consumer Goods 5 $194,800 $92,200 $32,000 $6,200 $325,200
Education 1 $149,000 $12,000 $0 $0 $161,000
Entertainment 6 $257,500 $87,333 $62,500 $18,500 $425,833
Food/Beverage 1 $162,000 $0 $0 $0 $162,000
Government            
Health Care/Pharmaceuticals 5 $191,200 $57,600 $58,000 $2,800 $309,600
Hospitality (hotels, restaurants, etc.)            
Insurance 5 $186,000 $45,800 $16,000 $2,000 $249,800
Manufacturing 1 $213,000 $50,000 $62,000 $1,000 $326,000
Media/Publishing/Information 3 $201,000 $50,333 $20,000 $1,000 $272,333
Non-Profits 2 $157,500 $0 $0 $12,500 $170,000
Retail 1 $191,000 $48,000 $0 $7,000 $246,000
Technology/IT/Web 2 $162,000 $41,500 $7,500 $500 $211,500
Telecommunications            
Transportation 1 $215,000 $0 $0 $0 $215,000
Travel            
Utilities/Energy            
Other 2 $225,000 $157,500 $201,500 $2,500 $586,500
Mean 50 $181,560 $54,000 $38,340 $8,300 $282,200
             
Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 10 $189,100 $40,600 $21,500 $1,400 $252,600
Mid Atlantic (NJ, NY, PA) 14 $216,214 $81,000 $30,714 $5,143 $333,071
East North Central (IL, IN, MI, OH, WI) 4 $169,000 $26,000 $11,750 $2,750 $209,500
West North Central (IA, KS, MN, MO, NE, ND, SD) 2 $181,500 $35,000 $31,000 $1,000 $248,500
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 3 $156,667 $8,333 $0 $0 $165,000
East South Central (AL, KY, MS, TN)            
West South Central (AR, LA, OK, TX) 4 $173,500 $96,500 $100,000 $2,250 $372,250
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 2 $134,000 $21,500 $20,000 $2,500 $178,000
Pacific Coast (AK, CA, HI, OR, WA) 7 $158,571 $55,286 $33,286 $4,714 $251,857
Canada            
Mexico            
Central and South America            
Eastern Europe            
Western Europe 2 $47,500 $10,000 $125,000 $75,000 $257,500
Asia 1 $350,000 $105,000 $240,000 $80,000 $775,000
Middle East 1 $134,000 $20,000 $0 $39,000 $193,000
Africa            
Australia/New Zealand            
Mean 50 $181,560 $54,000 $38,340 $8,300 $282,200
             
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars            
$1M - $3M            
$3M - $6M 3 $140,333 $1,000 $667 $10,333 $152,333
$6M - $10M            
$10M - $50M 2 $75,000 $19,000 $125,000 $15,000 $234,000
$50M - $100M 3 $165,000 $32,333 $5,000 $4,333 $206,667
$100M - $300M 5 $165,200 $18,200 $7,000 $2,000 $192,400
$300M - $500M 5 $195,200 $37,600 $7,000 $1,800 $241,600
$500M - $1 Billion 1 $175,000 $25,000 $0 $0 $200,000
>$1 Billion US dollars 31 $194,677 $72,839 $50,968 $10,387 $328,871
Mean 50 $181,560 $54,000 $38,340 $8,300 $282,200
             
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0 2 $125,000 $0 $0 $2,500 $127,500
1 - 2 6 $162,000 $68,667 $58,667 $2,500 $291,833
3 - 5 10 $181,300 $45,100 $45,700 $8,200 $280,300
6 - 10 8 $155,500 $43,625 $19,125 $6,250 $224,500
11 - 15 6 $183,833 $45,000 $7,500 $0 $236,333
16  - 25 3 $192,333 $46,333 $55,000 $3,667 $297,333
>25 15 $207,933 $71,933 $49,667 $16,800 $346,333
Mean 50 $181,560 $54,000 $38,340 $8,300 $282,200
             
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year            
1 - 2            
3 - 5            
6 - 10 3 $153,667 $3,000 $0 $0 $156,667
11 - 15 11 $154,091 $60,455 $64,545 $3,545 $282,636
16  - 25 24 $183,333 $43,125 $24,167 $12,542 $263,167
>25 12 $210,167 $82,583 $52,250 $6,250 $351,250
Mean 50 $181,560 $54,000 $38,340 $8,300 $282,200
             
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 4 $171,500 $19,000 $15,000 $6,500 $212,000
1 - 2 13 $190,308 $56,000 $38,846 $2,692 $287,846
3 - 5 21 $184,143 $70,095 $32,381 $3,571 $290,190
6 - 10 8 $160,125 $30,500 $66,500 $14,750 $271,875
11 - 15 2 $114,500 $20,000 $0 $79,500 $214,000
16  - 25 2 $270,500 $70,000 $70,000 $1,000 $411,500
>25            
Mean 50 $181,560 $54,000 $38,340 $8,300 $282,200
             
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 6 $135,000 $16,333 $833 $0 $152,167
1 - 2 12 $162,667 $44,333 $13,917 $11,083 $232,000
3 - 5 9 $186,889 $31,444 $37,222 $7,111 $262,667
6 - 10 10 $201,800 $88,700 $89,500 $11,000 $391,000
> 10 13 $201,231 $69,231 $39,615 $8,308 $318,385
Mean 50 $181,560 $54,000 $38,340 $8,300 $282,200
             
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate 2 $118,000 $20,500 $1,000 $500 $140,000
College graduate 13 $150,154 $33,923 $28,077 $15,692 $227,846
Masters program graduate 28 $185,321 $55,107 $44,107 $6,107 $290,643
Ph.D. graduate 7 $243,000 $96,429 $45,000 $5,571 $390,000
Mean 50 $181,560 $54,000 $38,340 $8,300 $282,200
             
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 11 $153,727 $39,636 $49,091 $20,364 $262,818
No 39 $189,410 $58,051 $35,308 $4,897 $287,667
Mean 50 $181,560 $54,000 $38,340 $8,300 $282,200
             
Gender Count Base Bonus Dividends* Other* Total
Male 34 $192,647 $57,412 $48,824 $10,382 $309,265
Female 16 $158,000 $46,750 $16,063 $3,875 $224,688
Mean 50 $181,560 $54,000 $38,340 $8,300 $282,200
             
Age Count Base Bonus Dividends* Other* Total
< 25            
25 - 30 1 $96,000 $4,000 $0 $0 $100,000
31 - 35 3 $141,667 $19,000 $20,000 $0 $180,667
36 - 45 12 $176,167 $34,250 $8,333 $16,917 $235,667
46 - 55 24 $183,000 $57,750 $57,292 $6,500 $304,542
56 - 65 10 $205,100 $84,200 $38,200 $5,600 $333,100
66+            
Mean 50 $181,560 $54,000 $38,340 $8,300 $282,200

*Bonus was defined as bonus or commission for 2015 in US dollars.

*Dividends were defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2015.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.