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Market Research Jobs > Salary by Job Title > Vice President 

Vice president salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online from May 12 to June 9, 2015 among Quirk’s subscribers. In total we received 3,043 responses. We received 1,057 usable surveys from client-side researchers (corporate market research) and 1,496 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.7 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.)

For a complete survey results follow the link below:
Market research salaries by job title

Vice president/Senior vice president salary by:

Industry Count Base Bonus Dividends* Other* Total
Advertising/Public Relations 11 $176,000 $7,273 $11,636 $2,000 $196,909
Agriculture
Automotive
Banking/Financial 11 $155,909 $46,455 $11,364 $3,273 $217,000
Building Materials/Products
Computer Hardware/Software
Construction/Housing
Consulting 5 $119,800 $6,800 $2,000 $1,200 $129,800
Consumer Goods 4 $228,500 $42,000 $22,500 $15,750 $308,750
Education 2 $160,000 $16,000 $0 $0 $176,000
Entertainment 6 $263,667 $89,500 $111,667 $14,500 $479,333
Food/Beverage
Government
Health Care/Pharmaceuticals 1 $195,000 $30,000 $0 $0 $225,000
Hospitality (hotels, restaurants, etc.)
Insurance 3 $206,667 $65,667 $16,667 $0 $289,000
Manufacturing 1 $206,000 $90,000 $50,000 $1,000 $347,000
Media/Publishing/Information 5 $154,200 $45,400 $24,800 $3,600 $228,000
Non-Profits 2 $138,000 $7,000 $0 $0 $145,000
Retail 1 $170,000 $5,000 $0 $5,000 $180,000
Technology/IT/Web 2 $172,500 $40,000 $12,500 $500 $225,500
Telecommunications
Transportation 1 $203,000 $24,000 $0 $0 $227,000
Travel 2 $190,000 $61,000 $15,500 $1,000 $267,500
Utilities/Energy
Other 2 $200,000 $37,500 $0 $118,500 $356,000
Average 59 $180,203 $37,729 $22,085 $8,102 $248,119
Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 9 $186,222 $31,444 $13,778 $29,667 $261,111
Mid Atlantic (NJ, NY, PA) 22 $199,545 $50,773 $17,500 $3,273 $271,091
East North Central (IL, IN, MI, OH, WI) 1 $240,000 $72,000 $0 $0 $312,000
West North Central (IA, KS, MN, MO, NE, ND, SD) 6 $138,500 $31,167 $10,500 $1,000 $181,167
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 7 $156,143 $23,286 $0 $0 $179,429
East South Central (AL, KY, MS, TN) 1 $85,000 $6,000 $0 $0 $91,000
West South Central (AR, LA, OK, TX) 4 $135,750 $47,500 $88,000 $3,750 $275,000
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY)
Pacific Coast (AK, CA, HI, OR, WA) 7 $177,714 $15,429 $22,143 $5,857 $221,143
Canada 1 $200,000 $0 $24,000 $2,000 $226,000
Mexico
Central and South America
Eastern Europe
Western Europe
Asia 1 $330,000 $100,000 $200,000 $75,000 $705,000
Middle East
Africa
Australia/New Zealand
Average 59 $180,203 $37,729 $22,085 $8,102 $248,119
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars 1 $90,000 $0 $0 $1,000 $91,000
$1M - $3M 2 $79,000 $16,000 $5,000 $2,000 $102,000
$3M - $6M 2 $100,500 $1,500 $2,000 $3,500 $107,500
$6M - $10M 3 $117,000 $19,667 $4,333 $10,000 $151,000
$10M - $50M 6 $146,833 $7,167 $7,000 $1,333 $162,333
$50M - $100M 3 $193,333 $31,667 $16,667 $85,000 $326,667
$100M - $300M 7 $185,000 $23,000 $3,429 $2,857 $214,286
$300M - $500M 2 $243,500 $42,500 $20,000 $0 $306,000
$500M - $1 Billion 5 $187,800 $24,400 $6,000 $800 $219,000
>$1 Billion US dollars 27 $202,963 $58,741 $40,370 $5,481 $307,556
Average 58 $180,379 $37,690 $22,466 $8,224 $248,759
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0 1 $170,000 $30,000 $0 $1,000 $201,000
1 - 2 11 $124,273 $36,727 $41,182 $5,000 $207,182
3 - 5 16 $172,125 $28,250 $3,250 $1,000 $204,625
6 - 10 10 $214,200 $42,000 $14,000 $26,600 $296,800
11 - 15 5 $200,400 $29,800 $19,000 $1,000 $250,200
16  - 25 3 $214,667 $21,667 $46,667 $0 $283,000
>25 13 $196,385 $54,308 $32,538 $10,385 $293,615
Average 59 $180,203 $37,729 $22,085 $8,102 $248,119
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year
1 - 2
3 - 5 1 $175,000 $50,000 $0 $0 $225,000
6 - 10 6 $127,333 $7,500 $0 $1,000 $135,833
11 - 15 10 $175,900 $55,600 $52,400 $5,000 $288,900
16  - 25 22 $185,182 $33,727 $23,727 $16,182 $258,818
>25 19 $197,842 $43,737 $13,526 $3,368 $258,474
Average 58 $181,569 $38,345 $22,466 $8,207 $250,586
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 4 $166,000 $20,500 $5,000 $750 $192,250
1 - 2 7 $173,429 $44,286 $714 $33,857 $252,286
3 - 5 12 $183,583 $50,917 $52,583 $2,750 $289,833
6 - 10 16 $187,688 $30,938 $20,750 $7,625 $247,000
11 - 15 5 $192,000 $41,800 $26,800 $1,000 $261,600
16  - 25 11 $198,364 $42,636 $15,545 $6,545 $263,091
>25 3 $101,667 $16,000 $3,333 $1,333 $122,333
Average 58 $181,569 $38,345 $22,466 $8,207 $250,586
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0% 1 $200,000 $0 $24,000 $2,000 $226,000
< 15% 5 $167,400 $58,000 $17,000 $1,200 $243,600
15% - 25% 10 $189,500 $34,400 $14,800 $4,000 $242,700
26% - 50% 13 $189,538 $42,154 $45,692 $24,846 $302,231
51% - 75% 10 $175,100 $28,800 $28,200 $8,700 $240,800
> 75% 19 $178,105 $39,684 $8,947 $947 $227,684
Average 58 $181,569 $38,345 $22,466 $8,207 $250,586
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 7 $127,143 $14,429 $0 $143 $141,714
1 - 2 15 $153,000 $26,200 $8,800 $2,933 $190,933
3 - 5 13 $197,462 $52,154 $28,692 $6,538 $284,846
6 - 10 11 $189,727 $53,455 $50,455 $30,091 $323,727
> 10 13 $214,846 $35,846 $18,692 $1,308 $270,692
Average 59 $180,203 $37,729 $22,085 $8,102 $248,119
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate 1 $200,000 $0 $24,000 $2,000 $226,000
College graduate 16 $145,625 $24,000 $7,438 $15,688 $192,750
Masters program graduate 36 $187,500 $41,194 $30,833 $4,583 $264,111
Ph.D. graduate 5 $250,200 $71,400 $10,000 $11,600 $343,200
Average 58 $181,569 $38,345 $22,466 $8,207 $250,586
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 11 $153,455 $23,364 $5,091 $21,909 $203,818
No 47 $188,149 $41,851 $26,532 $5,000 $261,532
Average 58 $181,569 $38,345 $22,466 $8,207 $250,586
Gender Count Base Bonus Dividends* Other* Total
Male 38 $188,316 $43,842 $30,447 $12,184 $274,789
Female 20 $168,750 $27,900 $7,300 $650 $204,600
Average 58 $181,569 $38,345 $22,466 $8,207 $250,586
Age Count Base Bonus Dividends* Other* Total
< 25
25 - 30 1 $94,000 $0 $0 $0 $94,000
31 - 35
36 - 45 19 $179,368 $32,789 $29,421 $7,053 $248,632
46 - 55 26 $174,538 $42,346 $26,423 $12,615 $255,923
56 - 65 11 $222,091 $42,545 $4,273 $909 $269,818
66+ 1 $48,000 $32,000 $10,000 $4,000 $94,000
Average 58 $181,569 $38,345 $22,466 $8,207 $250,586

*Bonus was defined as bonus or comission for 2014 in US dollars.

*Dividends was defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2014.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.