Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This
Market Research Jobs > Salary by Job Title > Vice President 

Vice president salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in April 2014 among Quirk’s subscribers. In total we received 3,721 responses. We received 1,220 usable surveys from client-side researchers (corporate market research) and achieved an interval of 1.53 at the 95 percent confidence level. (Not all respondents answered all questions.)

For a complete survey results follow the link below:
Market research salaries by job title

Vice president/Senior vice president salary by:

Industry Count Base Bonus Dividends* Other* Total
Advertising/Public Relations 7 $124,714 $11,857 $0 $1,429 $138,000
Agriculture 1 $160,000 $0 $0 $1,000 $161,000
Automotive 1 $200,000 $60,000 $0 $10,000 $270,000
Banking/Financial 10 $140,400 $71,900 $4,800 $900 $218,000
Building Materials/Products      
Computer Hardware/Software 1 $100,000 $0 $0 $50,000 $150,000
Construction/Housing      
Consulting 2 $185,000 $27,500 $0 $5,500 $218,000
Consumer Goods 4 $284,500 $76,500 $54,500 $9,000 $424,500
Education 4 $186,250 $40,500 $38,500 $5,750 $271,000
Entertainment 5 $237,200 $42,600 $41,800 $7,200 $328,800
Food/Beverage 2 $203,000 $32,500 $59,000 $30,000 $324,500
Government      
Health Care/Pharmaceuticals 3 $145,000 $16,000 $5,667 $6,000 $172,667
Hospitality (hotels, restaurants, etc.)      
Insurance 5 $174,600 $47,800 $17,600 $400 $240,400
Manufacturing 4 $147,750 $62,750 $15,000 $3,500 $229,000
Media/Publishing/Information 8 $163,125 $29,750 $24,500 $125 $217,500
Non-Profits 3 $145,667 $3,667 $5,000 $333 $154,667
Retail 2 $200,000 $28,500 $35,000 $0 $263,500
Technology/IT/Web 1 $160,000 $20,000 $0 $0 $180,000
Telecommunications      
Transportation      
Travel 1 $212,000 $68,000 $23,000 $0 $303,000
Utilities/Energy      
Other 1 $209,000 $55,000 $0 $15,000 $279,000
Average 65 $172,369 $40,769 $18,708 $4,569 $236,415
Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 12 $200,417 $81,500 $28,000 $4,667 $314,583
Mid Atlantic (NJ, NY, PA) 13 $183,385 $38,462 $14,692 $2,846 $239,385
East North Central (IL, IN, MI, OH, WI) 8 $161,500 $29,000 $29,750 $2,125 $222,375
West North Central (IA, KS, MN, MO, NE, ND, SD) 8 $138,375 $25,125 $7,500 $2,125 $173,125
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 8 $153,625 $25,375 $2,750 $2,875 $184,625
East South Central (AL, KY, MS, TN) 3 $160,333 $23,000 $39,333 $20,000 $242,667
West South Central (AR, LA, OK, TX) 2 $140,000 $62,500 $0 $0 $202,500
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 2 $122,000 $6,000 $7,500 $500 $136,000
Pacific Coast (AK, CA, HI, OR, WA) 7 $190,286 $35,143 $4,571 $1,714 $231,714
Canada 1 $100,000 $0 $0 $50,000 $150,000
Mexico      
Central and South America      
Eastern Europe      
Western Europe      
Asia 1 $350,000 $84,000 $204,000 $24,000 $662,000
Middle East      
Africa      
Australia/New Zealand      
Average 65 $172,369 $40,769 $18,708 $4,569 $236,415
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars 4 $141,000 $32,000 $0 $0 $173,000
$1M - $3M 4 $114,250 $1,750 $0 $15,250 $131,250
$3M - $6M 1 $89,000 $0 $0 $0 $89,000
$6M - $10M 2 $104,500 $19,000 $1,000 $2,000 $126,500
$10M - $50M 2 $178,500 $16,000 $7,500 $1,500 $203,500
$50M - $100M 5 $150,400 $21,200 $26,800 $200 $198,600
$100M - $300M 6 $141,500 $16,500 $0 $2,333 $160,333
$300M - $500M 6 $162,833 $44,000 $12,833 $3,000 $222,667
$500M - $1 Billion 6 $188,333 $44,500 $25,667 $5,167 $263,667
>$1 Billion US dollars 27 $203,222 $59,037 $29,926 $6,111 $298,296
Average 63 $172,556 $40,238 $18,889 $4,714 $236,397
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0 1 $111,000 $1,000 $0 $0 $112,000
1 - 2 10 $119,400 $9,200 $1,500 $600 $130,700
3 - 5 14 $189,429 $58,500 $12,714 $2,429 $263,071
6 - 10 18 $165,611 $38,667 $22,556 $5,556 $232,389
11 - 15 5 $171,200 $41,000 $9,000 $2,200 $223,400
16  - 25 8 $207,625 $46,000 $31,250 $10,500 $295,375
>25 7 $202,286 $50,571 $42,286 $8,857 $304,000
Average 63 $172,556 $40,238 $18,889 $4,714 $236,397
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year 2 $142,000 $37,000 $50,000 $2,500 $231,500
1 - 2 2 $72,500 $44,500 $11,000 $1,500 $129,500
3 - 5 1 $175,000 $72,000 $0 $0 $247,000
6 - 10 6 $139,167 $32,500 $9,000 $1,000 $181,667
11 - 15 8 $145,500 $23,125 $6,500 $2,500 $177,625
16  - 25 28 $188,536 $48,000 $24,857 $6,036 $267,429
>25 16 $186,813 $36,000 $16,625 $5,875 $245,313
Average 63 $172,556 $40,238 $18,889 $4,714 $236,397
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 7 $145,429 $23,571 $6,714 $11,857 $187,571
1 - 2 16 $170,750 $24,250 $12,313 $1,438 $208,750
3 - 5 17 $182,059 $45,706 $30,647 $6,412 $264,824
6 - 10 11 $195,364 $48,636 $28,545 $6,182 $278,727
11 - 15 5 $195,000 $83,800 $16,800 $1,600 $297,200
16  - 25 4 $168,750 $53,000 $6,250 $500 $228,500
>25 3 $75,667 $13,000 $667 $1,333 $90,667
Average 63 $172,556 $40,238 $18,889 $4,714 $236,397
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0% 1 $85,000 $4,000 $0 $0 $89,000
< 15% 12 $197,667 $51,833 $37,750 $4,667 $291,917
15% - 25% 17 $142,941 $27,824 $10,941 $8,176 $189,882
26% - 50% 7 $210,857 $39,429 $29,143 $6,286 $285,714
51% - 75% 13 $175,692 $35,000 $24,538 $3,000 $238,231
> 75% 13 $171,077 $54,231 $2,154 $1,462 $228,923
Average 63 $172,556 $40,238 $18,889 $4,714 $236,397
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 9 $116,222 $18,222 $3,556 $2,000 $140,000
1 - 2 16 $155,563 $49,875 $9,125 $4,375 $218,938
3 - 5 13 $176,154 $34,231 $6,923 $3,308 $220,615
6 - 10 16 $192,500 $44,000 $35,875 $5,688 $278,063
> 10 8 $225,750 $50,500 $43,500 $9,375 $329,125
Average 62 $172,758 $40,565 $19,194 $4,790 $237,306
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate 1 $72,000 $2,000 $0 $0 $74,000
College graduate 17 $146,529 $49,235 $10,647 $4,412 $210,824
Masters program graduate 38 $190,211 $39,816 $26,421 $5,526 $261,974
Ph.D. graduate 7 $154,286 $26,143 $714 $1,714 $182,857
Average 63 $172,556 $40,238 $18,889 $4,714 $236,397
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 7 $187,429 $39,429 $24,286 $3,286 $254,429
No 56 $170,696 $40,339 $18,214 $4,893 $234,143
Average 63 $172,556 $40,238 $18,889 $4,714 $236,397
Gender Count Base Bonus Dividends* Other* Total
Male 38 $182,289 $46,105 $23,368 $4,658 $256,421
Female 25 $157,760 $31,320 $12,080 $4,800 $205,960
Average 63 $172,556 $40,238 $18,889 $4,714 $236,397
Age Count Base Bonus Dividends* Other* Total
< 25            
25 - 30      
31 - 35 2 $117,500 $12,000 $8,500 $9,000 $147,000
36 - 45 24 $185,958 $51,917 $24,667 $6,500 $269,042
46 - 55 24 $162,042 $36,583 $18,000 $3,833 $220,458
56 - 65 13 $175,692 $29,769 $11,462 $2,385 $219,308
66+      
Average 63 $172,556 $40,238 $18,889 $4,714 $236,397