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Vice President
Vice president salary - corporate side of market research
Note: The market research salary and compensation survey was conducted online in May 2011 among Quirk’s subscribers. We received 1,312 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.6 at the 95 percent confidence level. (Not all respondents answered all questions.)
For a complete survey results follow the links below:
Client-side (corporate) market research salary survey results
Provider-side (research company) marketing research salary survey results
Vice president/Senior vice president salary by:
| Advertising/Public Relations |
$147,167 |
$19,500 |
$166,667 |
| Agriculture |
|
|
|
| Automotive |
|
|
|
| Banking/Financial |
$160,200 |
$58,000 |
$218,200 |
| Building Materials/Products |
|
|
|
| Computer Hardware/Software |
$119,333 |
$1,667 |
$121,000 |
| Construction/Housing |
|
|
|
| Consulting |
$90,250 |
$45,000 |
$135,250 |
| Consumer Goods |
$181,667 |
$35,667 |
$217,333 |
| Education |
$143,333 |
$12,000 |
$155,333 |
| Entertainment |
$196,333 |
$37,667 |
$234,000 |
| Food/Beverage |
$185,000 |
$60,000 |
$245,000 |
| Government |
|
|
|
| Health Care/Pharmaceuticals |
$193,667 |
$39,667 |
$233,333 |
| Hospitality (hotels, restaurants, etc.) |
$250,000 |
$100,000 |
$350,000 |
| Insurance |
$132,000 |
$50,000 |
$182,000 |
| Manufacturing |
$148,333 |
$20,000 |
$168,333 |
| Media/Publishing/Information |
$162,444 |
$21,000 |
$183,444 |
| Non-Profits |
$178,000 |
$19,000 |
$197,000 |
| Retail |
$175,000 |
$0 |
$175,000 |
| Technology/IT/Web |
|
|
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| Telecommunications |
|
|
|
| Transportation |
|
|
|
| Travel |
|
|
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| Utilities/Energy |
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|
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| Other |
$77,500 |
$12,500 |
$90,000 |
| Average |
$154,394 |
$31,106 |
$185,500 |
| North East (CT, MA, ME, NH, RI, VT) |
$198,833 |
$60,167 |
$259,000 |
| Mid Atlantic (NJ, NY, PA) |
$191,800 |
$43,000 |
$234,800 |
| East North Central (IL, IN, MI, OH, WI) |
$123,727 |
$14,818 |
$138,545 |
| West North Central (IA, KS, MN, MO, NE, ND, SD) |
$146,400 |
$1,000 |
$147,400 |
| South Atlantic (DE, FL, GA, MD, NC, SC, VA, WV) |
$135,154 |
$38,000 |
$173,154 |
| East South Central (AL, KY, MS, TN) |
$159,000 |
$34,000 |
$193,000 |
| West South Central (AR, LA, OK, TX) |
$65,000 |
$5,000 |
$70,000 |
| Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) |
$132,333 |
$13,333 |
$145,667 |
| Pacific Coast (AK, CA, HI, OR, WA) |
$139,571 |
$30,857 |
$170,429 |
| Canada |
|
|
|
| Mexico/Central and South America |
|
|
|
| Europe |
|
|
|
| Asia |
$275,000 |
$50,000 |
$325,000 |
| Middle East |
|
|
|
| Africa |
|
|
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| Australia/New Zealand |
|
|
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| Average |
$154,394 |
$31,106 |
$185,500 |
|
| $1Million US dollars |
$66,500 |
$2,500 |
$69,000 |
| $1M - $3M |
$78,333 |
$45,000 |
$123,333 |
| $3M - $6M |
$133,750 |
$10,500 |
$144,250 |
| $6M - $10M |
$150,000 |
$0 |
$150,000 |
| $10M - $50M |
$147,833 |
$10,833 |
$158,667 |
| $50M - $100M |
$149,125 |
$13,875 |
$163,000 |
| $100M - $300M |
$156,125 |
$35,000 |
$191,125 |
| $300M - $500M |
$176,857 |
$28,143 |
$205,000 |
| $500M - $1 Billion |
$145,750 |
$26,625 |
$172,375 |
| >$1 Billion US dollars |
$179,556 |
$54,167 |
$233,722 |
| Average |
$154,123 |
$31,123 |
$185,246 |
| 0 |
$123,667 |
$1,667 |
$125,333 |
| 1 - 2 |
$111,867 |
$24,933 |
$136,800 |
| 3 - 5 |
$163,167 |
$16,500 |
$179,667 |
| 6 - 10 |
$172,545 |
$46,091 |
$218,636 |
| 11 - 15 |
$166,667 |
$26,667 |
$193,333 |
| 16 - 25 |
$179,857 |
$58,000 |
$237,857 |
| >25 |
$168,400 |
$32,200 |
$200,600 |
| Average |
$154,394 |
$31,106 |
$185,500 |
| 1 year |
$125,000 |
$30,000 |
$155,000 |
| 1 - 2 |
|
|
|
| 3 - 5 |
$123,333 |
$14,667 |
$138,000 |
| 6 - 10 |
$162,667 |
$0 |
$162,667 |
| 11 - 15 |
$154,231 |
$35,769 |
$190,000 |
| 16 - 25 |
$162,545 |
$33,515 |
$196,061 |
| >25 |
$141,385 |
$31,385 |
$172,769 |
| Average |
$154,394 |
$31,106 |
$185,500 |
| 0% |
$110,000 |
$0 |
$110,000 |
| 15% |
$142,786 |
$14,929 |
$157,714 |
| 15% - 25% |
$185,778 |
$63,889 |
$249,667 |
| 26% - 50% |
$116,500 |
$23,250 |
$139,750 |
| 51% - 75% |
$156,833 |
$32,167 |
$189,000 |
| > 75% |
$163,409 |
$31,682 |
$195,091 |
| Average |
$154,394 |
$31,106 |
$185,500 |
| 0 (None) |
$124,222 |
$30,778 |
$155,000 |
| 1 - 2 |
$130,778 |
$8,889 |
$139,667 |
| 3 - 5 |
$158,867 |
$26,200 |
$185,067 |
| 6 - 10 |
$154,917 |
$22,083 |
$177,000 |
| > 10 |
$211,250 |
$63,417 |
$274,667 |
| Average |
$154,394 |
$31,106 |
$185,500 |
| High-school graduate |
$88,333 |
$1,000 |
$89,333 |
| College graduate |
$149,900 |
$27,900 |
$177,800 |
| Masters program graduate |
$160,455 |
$38,939 |
$199,394 |
| Ph.D. graduate |
$163,200 |
$20,700 |
$183,900 |
| Average |
$154,394 |
$31,106 |
$185,500 |
| Yes |
$158,133 |
$34,600 |
$192,733 |
| No |
$153,294 |
$30,078 |
$183,373 |
| Average |
$154,394 |
$31,106 |
$185,500 |
| Male |
$156,341 |
$31,951 |
$188,293 |
| Female |
$150,208 |
$30,958 |
$181,167 |
| Average |
$154,077 |
$31,585 |
$185,662 |
| 25 |
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|
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| 25 - 30 |
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|
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| 31 - 35 |
$178,500 |
$10,000 |
$188,500 |
| 36 - 45 |
$156,607 |
$38,786 |
$195,393 |
| 46 - 55 |
$164,727 |
$28,818 |
$193,545 |
| 56 - 65 |
$141,000 |
$30,800 |
$171,800 |
| 66+ |
$79,667 |
$1,667 |
$81,333 |
| Average |
$154,077 |
$31,585 |
$185,662 |
