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Market Research Jobs > Salary by Job Title > Owner/Partner 

Owner/Partner - corporate side of market research

Note: The market research salary and compensation survey was conducted online in April 2014 among Quirk’s subscribers. In total we received 3,721 responses. We received 1,220 usable surveys from client-side researchers (corporate market research) and achieved an interval of 1.53 at the 95 percent confidence level. (Not all respondents answered all questions.)

For a complete survey results follow the link below:
Market research salaries by job title

Owner/partner salary and compensation by:

Industry Count Base Bonus Dividends* Other* Total
Advertising/Public Relations 1 $75,000 $0 $0 $25,000 $100,000
Agriculture            
Automotive            
Banking/Financial            
Building Materials/Products            
Computer Hardware/Software 1 $25,000 $10,000 $0 $0 $35,000
Construction/Housing 1 $250,000 $0 $0 $3,000 $253,000
Consulting 5 $99,000 $27,600 $54,000 $14,600 $195,200
Consumer Goods 1 $10,000 $0 $0 $0 $10,000
Education 2 $35,000 $125,000 $10,000 $7,500 $177,500
Entertainment            
Food/Beverage 1 $100,000 $0 $0 $0 $100,000
Government            
Health Care/Pharmaceuticals            
Hospitality (hotels, restaurants, etc.) 1 $90,000 $10,000 $10,000 $10,000 $120,000
Insurance 1 $200,000 $100,000 $10,000 $25,000 $335,000
Manufacturing            
Media/Publishing/Information            
Non-Profits            
Retail            
Technology/IT/Web 2 $141,000 $27,500 $12,500 $15,000 $196,000
Telecommunications            
Transportation            
Travel            
Utilities/Energy            
Other 2 $93,000 $19,500 $0 $2,500 $115,000
Average 18 $99,056 $33,444 $18,611 $10,333 $161,444
Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 1 $70,000 $0 $20,000 $15,000 $105,000
Mid Atlantic (NJ, NY, PA) 2 $87,500 $42,500 $0 $17,500 $147,500
East North Central (IL, IN, MI, OH, WI) 2 $62,500 $152,500 $12,500 $5,000 $232,500
West North Central (IA, KS, MN, MO, NE, ND, SD) 1 $100,000 $0 $0 $0 $100,000
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 3 $130,000 $36,667 $6,667 $15,000 $188,333
East South Central (AL, KY, MS, TN)      
West South Central (AR, LA, OK, TX) 1 $75,000 $0 $0 $25,000 $100,000
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY)      
Pacific Coast (AK, CA, HI, OR, WA) 1 $150,000 $30,000 $0 $5,000 $185,000
Canada 3 $123,667 $15,667 $0 $6,000 $145,333
Mexico      
Central and South America      
Eastern Europe      
Western Europe 1 $80,000 $0 $250,000 $3,000 $333,000
Asia 1 $10,000 $0 $0 $0 $10,000
Middle East 1 $157,000 $0 $0 $20,000 $177,000
Africa 1 $80,000 $25,000 $20,000 $10,000 $135,000
Australia/New Zealand      
Average 18 $99,056 $33,444 $18,611 $10,333 $161,444
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars 8 $70,750 $5,500 $36,250 $7,875 $120,375
$1M - $3M 5 $138,400 $26,000 $5,000 $13,600 $183,000
$3M - $6M 2 $117,500 $34,000 $0 $10,000 $161,500
$6M - $10M 1 $90,000 $10,000 $10,000 $10,000 $120,000
$10M - $50M 2 $100,000 $175,000 $5,000 $12,500 $292,500
$50M - $100M            
$100M - $300M            
$300M - $500M            
$500M - $1 Billion            
>$1 Billion US dollars            
Average 18 $99,056 $33,444 $18,611 $10,333 $161,444
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0 5 $97,200 $3,800 $0 $5,600 $106,600
1 - 2 10 $100,200 $44,500 $32,500 $11,800 $189,000
3 - 5 2 $142,500 $69,000 $5,000 $20,000 $236,500
6 - 10      
11 - 15      
16  - 25      
>25      
Average 17 $104,294 $35,412 $19,706 $10,941 $170,353
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year            
1 - 2 1 $10,000 $0 $0 $0 $10,000
3 - 5 4 $103,000 $27,500 $5,000 $16,250 $151,750
6 - 10 2 $107,500 $32,500 $17,500 $10,000 $167,500
11 - 15      
16  - 25 5 $91,000 $70,000 $52,000 $12,600 $225,600
>25 6 $115,167 $12,833 $3,333 $6,333 $137,667
Average 18 $99,056 $33,444 $18,611 $10,333 $161,444
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year            
1 - 2 1 $157,000 $0 $0 $20,000 $177,000
3 - 5 3 $85,000 $21,667 $6,667 $5,000 $118,333
6 - 10 8 $133,750 $30,000 $36,875 $15,125 $215,750
11 - 15 3 $48,667 $3,000 $0 $0 $51,667
16  - 25 3 $51,667 $96,000 $6,667 $10,000 $164,333
>25      
Average 18 $99,056 $33,444 $18,611 $10,333 $161,444
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0% 1 $157,000 $0 $0 $20,000 $177,000
< 15% 7 $107,286 $21,714 $2,857 $10,429 $142,286
15% - 25% 4 $123,750 $47,500 $16,250 $13,750 $201,250
26% - 50% 4 $63,750 $62,500 $62,500 $9,500 $198,250
51% - 75% 1 $25,000 $10,000 $0 $0 $35,000
> 75% 1 $100,000 $0 $0 $0 $100,000
Average 18 $99,056 $33,444 $18,611 $10,333 $161,444
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 1 $100,000 $0 $0 $0 $100,000
1 - 2 6 $106,833 $8,167 $41,667 $3,500 $160,167
3 - 5 2 $75,000 $12,500 $20,000 $12,500 $120,000
6 - 10 6 $68,333 $62,167 $1,667 $14,167 $146,333
> 10 3 $160,667 $51,667 $11,667 $18,333 $242,333
Average 18 $99,056 $33,444 $18,611 $10,333 $161,444
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate 1 $90,000 $10,000 $10,000 $10,000 $120,000
College graduate 9 $84,556 $26,889 $5,000 $9,444 $125,889
Masters program graduate 5 $96,400 $0 $54,000 $12,600 $163,000
Ph.D. graduate 2 $125,000 $125,000 $0 $1,500 $251,500
Average 17 $93,118 $29,529 $19,118 $9,471 $151,235
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 3 $55,000 $96,000 $83,333 $6,000 $240,333
No 14 $101,286 $15,286 $5,357 $10,214 $132,143
Average 17 $93,118 $29,529 $19,118 $9,471 $151,235
Gender Count Base Bonus Dividends* Other* Total
Male 9 $112,556 $15,444 $6,111 $7,556 $141,667
Female 8 $71,250 $45,375 $33,750 $11,625 $162,000
Average 17 $93,118 $29,529 $19,118 $9,471 $151,235
Age Count Base Bonus Dividends* Other* Total
< 25            
25 - 30      
31 - 35      
36 - 45 3 $71,667 $26,667 $15,000 $6,667 $120,000
46 - 55 7 $96,714 $41,429 $37,143 $6,857 $182,143
56 - 65 6 $90,167 $9,500 $3,333 $9,667 $112,667
66+ 1 $150,000 $75,000 $0 $35,000 $260,000
Average 17 $93,118 $29,529 $19,118 $9,471 $151,235