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Market Research Jobs > Salary by Job Title > Owner/Partner 

Owner/Partner - corporate side of market research

Note: The market research salary and compensation survey was conducted online in April 2013 among Quirk’s subscribers. In total we received 3,539 responses. We received 1,247 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.8 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title

Owner/partner salary and compensation by:

Industry Count Base Bonus Other Total
Advertising/Public Relations 5 $150,200 $161,500 $89,000 $400,700
Agriculture          
Automotive          
Banking/Financial 1 $300,000 $166,000   $466,000
Building Materials/Products          
Computer Hardware/Software 1 $300,000 $300,000 $300,000 $900,000
Construction/Housing          
Consulting 1 $73,000 $93,000 $12,000 $178,000
Consumer Goods          
Education          
Entertainment          
Food/Beverage          
Government          
Health Care/Pharmaceuticals 2 $65,000   $200,000 $265,000
Hospitality (hotels, restaurants, etc.)          
Insurance     $130,000   $130,000
Manufacturing          
Media/Publishing/Information          
Non-Profits          
Retail          
Technology/IT/Web 1 $150,000 $50,000   $200,000
Telecommunications          
Transportation          
Travel          
Utilities/Energy          
Other 1 $143,000 $120,500   $263,500
Average 12 $153,917 $144,778 $150,250 $448,944

 

Region in which located Count Base Bonus Other Total
North East (CT, MA, ME, NH, RI, VT)          
Mid Atlantic (NJ, NY, PA) 1 $90,000     $90,000
East North Central (IL, IN, MI, OH, WI) 2 $225,000 $124,667 $300,000 $649,667
West North Central (IA, KS, MN, MO, NE, ND, SD)     $93,000 $12,000 $105,000
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 3 $227,000 $176,667   $403,667
East South Central (AL, KY, MS, TN)          
West South Central (AR, LA, OK, TX) 2 $110,000     $110,000
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY)          
Pacific Coast (AK, CA, HI, OR, WA) 3 $122,000 $153,000 $89,000 $364,000
Canada 1 $40,000   $200,000 $240,000
Mexico          
Central and South America          
Eastern Europe          
Western Europe          
Asia          
Middle East          
Africa          
Australia/New Zealand          
Average 12 $153,917 $144,778 $150,250 $448,944

 

Annual revenue/sales of organization Count Base Bonus Other Total
< $1 Million US dollars 6 $95,500 $74,250 $106,000 $275,750
$1M - $3M 1 $300,000 $166,000   $466,000
$3M - $6M 1 $181,000     $181,000
$6M - $10M          
$10M - $50M 2 $175,000 $161,500 $89,000 $425,500
$50M - $100M 1 $143,000 $217,000   $360,000
$100M - $300M          
$300M - $500M          
$500M - $1 Billion          
>$1 Billion US dollars 1 $300,000 $300,000 $300,000 $900,000
Average 12 $153,917 $144,778 $150,250 $448,944

 

Number of full-time equivalent market researchers on staff Count Base Bonus Other Total
0 4 $95,750 $82,333 $12,000 $190,083
1 - 2 4 $130,250 $69,500 $144,500 $344,250
3 - 5 1 $143,000 $217,000   $360,000
6 - 10 2 $250,000 $200,000   $450,000
11 - 15          
16  - 25 1 $300,000 $300,000 $300,000 $900,000
>25          
Average 12 $153,917 $144,778 $150,250 $448,944

 

Number of years of experience in marketing research Count Base Bonus Other Total
< 1 year 1 $143,000 $173,500   $316,500
1 - 2          
3 - 5 1 $300,000 $166,000   $466,000
6 - 10 2 $111,500 $37,000   $148,500
11 - 15 2 $120,000 $234,000 $200,000 $554,000
16  - 25 3 $155,333 $89,000 $89,000 $333,333
>25 3 $158,333 $196,500 $156,000 $510,833
Average 12 $153,917 $144,778 $150,250 $448,944

 

Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Other Total
0% 1 $143,000 $123,667   $266,667
< 15% 5 $130,000 $129,500 $106,000 $365,500
15% - 25% 3 $134,667 $50,000   $184,667
26% - 50% 2 $225,000 $194,500 $194,500 $614,000
51% - 75%          
> 75% 1 $200,000 $234,000   $434,000
Average 12 $153,917 $144,778 $150,250 $448,944

 

Number of employees supervised Count Base Bonus Other Total
0 (None) 1 $85,000 $82,333 $12,000 $179,333
1 - 2 5 $146,000 $146,333 $196,333 $488,667
3 - 5 3 $117,000 $217,000   $334,000
6 - 10 2 $250,000 $200,000   $450,000
> 10 1 $181,000     $181,000
Average 12 $153,917 $144,778 $150,250 $448,944

 

Highest Degree Achieved Count Base Bonus Other Total
High-school graduate 1 $300,000 $166,000   $466,000
College graduate 5 $110,600 $102,800 $106,000 $319,400
Masters program graduate 3 $104,333 $89,000 $89,000 $282,333
Ph.D. graduate 3 $227,000 $267,000 $300,000 $794,000
Average 12 $153,917 $144,778 $150,250 $448,944

 

Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Other Total
Yes 3 $227,000 $267,000 $300,000 $794,000
No 9 $129,556 $109,857 $100,333 $339,746
Average 12 $153,917 $144,778 $150,250 $448,944

 

Gender Count Base Bonus Other Total
Male 10 $159,300 $159,875 $150,250 $469,425
Female 2 $127,000 $24,000   $151,000
Average 12 $153,917 $144,778 $150,250 $448,944

 

Age Count Base Bonus Other Total
< 25          
25 - 30          
31 - 35          
36 - 45 3 $166,667 $124,333 $89,000 $380,000
46 - 55 4 $166,000 $180,333 $250,000 $596,333
56 - 65 3 $152,667 $148,000   $300,667
66+ 2 $112,500 $93,000 $12,000 $217,500
Average 12 $153,917 $144,778 $150,250 $448,944