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Market Research Jobs > Salary by Job Title > Market Research Analyst 

Market research analyst salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online from May 12 to June 9, 2015 among Quirk’s subscribers. In total we received 3,043 responses. We received 1,057 usable surveys from client-side researchers (corporate market research) and 1,496 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.7 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.)

For a complete survey results follow the link below:
Market research salaries by job title

Market research analyst salary by:

Industry Count Base Bonus Dividends* Other* Total
Advertising/Public Relations 6 $45,833 $1,333 $0 $6,500 $53,667
Agriculture
Automotive 1 $59,000 $2,000 $0 $0 $61,000
Banking/Financial 4 $69,750 $4,000 $2,000 $37,750 $113,500
Building Materials/Products
Computer Hardware/Software 1 $60,000 $2,000 $0 $2,000 $64,000
Construction/Housing
Consulting
Consumer Goods 6 $67,667 $1,500 $500 $14,333 $84,000
Education 6 $63,833 $500 $0 $0 $64,333
Entertainment 5 $59,000 $2,400 $400 $800 $62,600
Food/Beverage 1 $76,000 $3,000 $0 $0 $79,000
Government 2 $55,500 $500 $0 $0 $56,000
Health Care/Pharmaceuticals 9 $55,778 $1,778 $667 $667 $58,889
Hospitality (hotels, restaurants, etc.) 1 $65,000 $0 $0 $0 $65,000
Insurance 5 $56,000 $2,000 $200 $0 $58,200
Manufacturing 9 $60,111 $556 $1,111 $667 $62,444
Media/Publishing/Information 5 $46,800 $1,400 $0 $1,200 $49,400
Non-Profits 7 $56,571 $429 $429 $1,143 $58,571
Retail 5 $54,600 $1,600 $600 $1,400 $58,200
Technology/IT/Web 5 $91,000 $1,800 $4,000 $2,000 $98,800
Telecommunications
Transportation 1 $65,000 $0 $0 $0 $65,000
Travel 3 $52,000 $333 $1,667 $0 $54,000
Utilities/Energy 3 $51,667 $4,333 $0 $2,667 $58,667
Other 7 $58,571 $857 $714 $0 $60,143
Average 92 $59,522 $1,457 $717 $3,620 $65,315
Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 6 $59,000 $1,000 $833 $0 $60,833
Mid Atlantic (NJ, NY, PA) 11 $61,455 $1,727 $455 $0 $63,636
East North Central (IL, IN, MI, OH, WI) 18 $62,556 $1,556 $833 $833 $65,778
West North Central (IA, KS, MN, MO, NE, ND, SD) 11 $55,273 $2,091 $727 $4,091 $62,182
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 22 $60,909 $591 $182 $4,045 $65,727
East South Central (AL, KY, MS, TN) 1 $101,000 $9,000 $0 $151,000 $261,000
West South Central (AR, LA, OK, TX) 2 $66,500 $1,500 $0 $0 $68,000
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 4 $46,250 $750 $500 $250 $47,750
Pacific Coast (AK, CA, HI, OR, WA) 9 $77,556 $2,333 $2,444 $2,556 $84,889
Canada 1 $42,000 $1,000 $5,000 $0 $48,000
Mexico
Central and South America
Eastern Europe 1 $12,000 $2,000 $0 $1,000 $15,000
Western Europe 3 $40,000 $1,000 $0 $667 $41,667
Asia
Middle East
Africa 2 $5,500 $1,500 $0 $3,000 $10,000
Australia/New Zealand 1 $70,000 $0 $0 $0 $70,000
Average 92 $59,522 $1,457 $717 $3,620 $65,315
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars
$1M - $3M 3 $57,333 $2,000 $1,000 $3,333 $63,667
$3M - $6M 1 $70,000 $0 $0 $0 $70,000
$6M - $10M 3 $73,000 $1,667 $0 $12,667 $87,333
$10M - $50M 8 $62,500 $750 $0 $375 $63,625
$50M - $100M 6 $38,000 $2,167 $0 $167 $40,333
$100M - $300M 5 $59,800 $2,400 $600 $400 $63,200
$300M - $500M 9 $64,667 $1,111 $444 $778 $67,000
$500M - $1 Billion 11 $54,364 $1,182 $273 $727 $56,545
>$1 Billion US dollars 30 $61,200 $1,700 $1,333 $3,767 $68,000
Average 76 $59,263 $1,526 $697 $2,395 $63,882
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0
1 - 2 24 $59,042 $1,583 $375 $458 $61,458
3 - 5 30 $53,933 $967 $233 $1,900 $57,033
6 - 10 9 $71,778 $3,111 $1,000 $17,000 $92,889
11 - 15 9 $64,556 $111 $222 $9,889 $74,778
16  - 25 2 $78,500 $2,500 $0 $1,000 $82,000
>25 11 $59,000 $2,636 $2,455 $1,909 $66,000
Average 85 $59,624 $1,529 $635 $3,918 $65,706
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year 8 $49,500 $375 $0 $0 $49,875
1 - 2 24 $57,625 $1,250 $375 $2,042 $61,292
3 - 5 28 $56,179 $1,929 $929 $6,357 $65,393
6 - 10 15 $72,000 $1,200 $933 $6,533 $80,667
11 - 15 5 $61,800 $1,800 $1,000 $0 $64,600
16  - 25 5 $58,400 $2,600 $400 $1,600 $63,000
>25 1 $80,000 $3,000 $0 $0 $83,000
Average 86 $59,453 $1,512 $651 $3,872 $65,488
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 18 $57,778 $1,111 $1,111 $5,056 $65,056
1 - 2 34 $61,265 $1,647 $353 $1,706 $64,971
3 - 5 18 $54,944 $1,056 $333 $833 $57,167
6 - 10 7 $58,286 $1,143 $1,143 $0 $60,571
11 - 15 5 $78,000 $4,400 $800 $31,600 $114,800
16  - 25 2 $70,000 $1,000 $2,000 $2,500 $75,500
>25 2 $31,500 $1,500 $1,000 $3,000 $37,000
Average 86 $59,453 $1,512 $651 $3,872 $65,488
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0%
< 15% 3 $63,333 $1,000 $0 $0 $64,333
15% - 25% 3 $36,000 $1,000 $0 $2,000 $39,000
26% - 50% 13 $61,769 $1,462 $308 $538 $64,077
51% - 75% 18 $54,167 $722 $167 $6,833 $61,889
> 75% 49 $61,980 $1,878 $1,000 $4,020 $68,878
Average 86 $59,453 $1,512 $651 $3,872 $65,488
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 80 $60,088 $1,588 $700 $3,688 $66,063
1 - 2 7 $52,286 $429 $0 $5,429 $58,143
3 - 5
6 - 10
> 10
Average 87 $59,460 $1,494 $644 $3,828 $65,425
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate 1 $48,000 $0 $0 $0 $48,000
College graduate 48 $59,354 $1,646 $958 $1,417 $63,375
Masters program graduate 34 $59,265 $1,500 $294 $7,794 $68,853
Ph.D. graduate 3 $67,000 $0 $0 $0 $67,000
Average 86 $59,453 $1,512 $651 $3,872 $65,488
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 20 $58,100 $1,800 $1,300 $1,650 $62,850
No 66 $59,864 $1,424 $455 $4,545 $66,288
Average 86 $59,453 $1,512 $651 $3,872 $65,488
Gender Count Base Bonus Dividends* Other* Total
Male 27 $55,148 $1,444 $963 $2,630 $60,185
Female 59 $61,424 $1,542 $508 $4,441 $67,915
Average 86 $59,453 $1,512 $651 $3,872 $65,488
Age Count Base Bonus Dividends* Other* Total
< 25 14 $49,500 $1,214 $214 $3,143 $54,071
25 - 30 30 $59,100 $1,567 $1,033 $767 $62,467
31 - 35 17 $55,412 $471 $59 $824 $56,765
36 - 45 13 $74,308 $2,538 $846 $18,538 $96,231
46 - 55 8 $67,875 $2,375 $1,250 $0 $71,500
56 - 65 3 $38,667 $1,000 $0 $3,667 $43,333
66+ 1 $80,000 $3,000 $0 $0 $83,000
Average 86 $59,453 $1,512 $651 $3,872 $65,488

*Bonus was defined as bonus or comission for 2014 in US dollars.

*Dividends was defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2014.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.