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Market Research Jobs > Salary by Job Title > Market Research Analyst 

Market research analyst salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in April 2013 among Quirk’s subscribers. In total we received 3,539 responses. We received 1,247 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.8 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title

Market research analyst salary by:


Industry Count Base Bonus Other Total
Advertising/Public Relations 4 $52,750 $1,000   $53,750
Agriculture 1 $86,000 $20,000   $106,000
Automotive 2 $67,000     $67,000
Banking/Financial 8 $58,875 $4,200 $4,333 $67,408
Building Materials/Products 2 $44,000 $3,000   $47,000
Computer Hardware/Software          
Construction/Housing          
Consulting          
Consumer Goods 6 $55,667 $5,000 $2,500 $63,167
Education 5 $58,200 $3,000   $61,200
Entertainment 1 $80,000 $17,000 $5,000 $102,000
Food/Beverage 7 $47,000 $5,250 $2,000 $54,250
Government 3 $60,000     $60,000
Health Care/Pharmaceuticals 11 $57,818 $5,833 $8,000 $71,652
Hospitality (hotels, restaurants, etc.) 4 $50,250 $2,000   $52,250
Insurance 10 $56,500 $5,000 $7,500 $69,000
Manufacturing 8 $68,500 $11,000 $1,500 $81,000
Media/Publishing/Information 7 $54,857 $4,500   $59,357
Non-Profits 9 $56,889 $3,333   $60,222
Retail 6 $52,833 $1,000   $53,833
Technology/IT/Web 6 $71,000 $16,500 $10,000 $97,500
Telecommunications 2 $45,000 $41,000 $41,000 $127,000
Transportation 1 $78,000 $300,000   $378,000
Travel          
Utilities/Energy 6 $70,167 $11,600 $7,000 $88,767
Other 1 $63,000     $63,000
Average 110 $58,591 $13,426 $7,056 $79,072
 

Region in which employee is located Count Base Bonus Other Total
North East (CT, MA, ME, NH, RI, VT) 3 $52,667 $4,000 $5,000 $61,667
Mid Atlantic (NJ, NY, PA) 11 $64,364 $14,250   $78,614
East North Central (IL, IN, MI, OH, WI) 30 $58,567 $4,500 $5,125 $68,192
West North Central (IA, KS, MN, MO, NE, ND, SD) 15 $59,867 $49,286 $5,500 $114,652
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 22 $55,455 $3,444 $2,000 $60,899
East South Central (AL, KY, MS, TN) 3 $49,667   $2,000 $51,667
West South Central (AR, LA, OK, TX) 3 $68,667 $5,000 $3,000 $76,667
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 6 $58,167 $17,000 $24,000 $99,167
Pacific Coast (AK, CA, HI, OR, WA) 9 $71,333 $12,600 $7,500 $91,433
Canada 3 $48,667     $48,667
Mexico          
Central and South America          
Eastern Europe 1 $37,000     $37,000
Western Europe 2 $45,000 $3,000   $48,000
Asia 1 $11,000 $5,000   $16,000
Middle East          
Africa          
Australia/New Zealand 1 $74,000     $74,000
Average 110 $58,591 $13,426 $7,056 $79,072
 

Annual revenue/sales of organization Count Base Bonus Other Total
< $1 Million US dollars 3 $45,333 $1,000   $46,333
$1M - $3M 1 $55,000     $55,000
$3M - $6M 2 $70,000 $17,000 $5,000 $92,000
$6M - $10M 2 $44,500     $44,500
$10M - $50M 11 $54,091 $4,800 $10,000 $68,891
$50M - $100M 7 $52,571     $52,571
$100M - $300M 11 $60,364 $62,800 $1,000 $124,164
$300M - $500M 6 $48,000 $11,000 $3,000 $62,000
$500M - $1 Billion 11 $68,364 $6,167 $6,000 $80,530
>$1 Billion US dollars 41 $60,732 $8,476 $9,000 $78,208
Average 95 $58,705 $14,381 $7,563 $80,649
 

Number of full-time equivalent market researchers on staff Count Base Bonus Other Total
0 5 $64,000 $1,000   $65,000
1 - 2 27 $56,926 $30,167 $3,600 $90,693
3 - 5 34 $58,824 $8,625 $11,400 $78,849
6 - 10 15 $50,933 $4,286 $4,500 $59,719
11 - 15 6 $51,167 $4,000 $10,000 $65,167
16  - 25 3 $58,667 $4,500 $3,000 $66,167
>25 17 $66,706 $13,800 $7,500 $88,006
Average 107 $58,299 $13,500 $7,056 $78,855
 

Number of years experience in marketing research Count Base Bonus Other Total
< 1 year 10 $53,700 $20,667 $21,500 $95,867
1 - 2 20 $55,350 $6,111 $6,500 $67,961
3 - 5 32 $55,813 $5,154 $3,143 $64,109
6 - 10 22 $61,136 $9,556 $7,500 $78,192
11 - 15 10 $55,800 $53,333 $7,000 $116,133
16  - 25 9 $61,667 $5,500   $67,167
>25 4 $87,500 $4,500   $92,000
Average 107 $58,299 $13,500 $7,056 $78,855
 

Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Other Total
0% 1 $76,000     $76,000
< 15% 2 $58,500 $1,000   $59,500
15% - 25% 2 $53,500 $3,000   $56,500
26% - 50% 20 $58,450 $2,571 $6,000 $67,021
51% - 75% 27 $59,296 $5,273 $6,000 $70,569
> 75% 55 $57,600 $20,808 $7,357 $85,765
Average 107 $58,299 $13,500 $7,056 $78,855
 

Number of employees supervised Count Base Bonus Other Total
0 (None) 104 $58,394 $13,622 $7,056 $79,072
1 - 2 2 $59,000 $8,000   $67,000
3 - 5          
6 - 10 1 $47,000     $47,000
> 10          
Average 107 $58,299 $13,500 $7,056 $78,855
 

Highest Degree Achieved Count Base Bonus Other Total
High-school graduate 4 $61,000 $3,000 $5,000 $69,000
College graduate 53 $54,906 $21,952 $8,167 $85,025
Masters program graduate 48 $60,583 $6,696 $4,800 $72,079
Ph.D. graduate 2 $88,000     $88,000
Average 107 $58,299 $13,500 $7,056 $78,855
 

Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Other Total
Yes 23 $65,304 $7,000 $5,667 $77,971
No 84 $56,381 $15,794 $8,444 $80,620
Average 107 $58,299 $13,500 $7,056 $78,855
 

Gender Count Base Bonus Other Total
Male 32 $60,938 $35,636 $11,667 $108,241
Female 74 $57,378 $6,543 $4,750 $68,671
Average 106 $58,453 $13,500 $7,056 $79,008
 

Age Count Base Bonus Other Total
< 25 10 $49,600 $16,000 $14,000 $79,600
25 - 30 39 $55,564 $7,412 $4,857 $67,833
31 - 35 14 $59,357 $53,333 $2,000 $114,690
36 - 45 20 $57,900 $7,000 $7,000 $71,900
46 - 55 16 $59,500 $4,875 $5,000 $69,375
56 - 65 7 $84,571 $4,500   $89,071
66+          
Average 106 $58,453 $13,500 $7,056 $79,008