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Market Research Analyst
Market research analyst salary - corporate side of market research
Note: The market research salary and compensation survey was conducted online in May 2011 among Quirk’s subscribers. We received 1,312 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.6 at the 95 percent confidence level. (Not all respondents answered all questions.)
For a complete survey results follow the links below:
Client-side (corporate) market research salary survey results
Provider-side (research company) marketing research salary survey results
Market research analyst salary by:
| Advertising/Public Relations |
$49,200 |
$1,500 |
$50,700 |
| Agriculture |
|
|
|
| Automotive |
$53,500 |
$2,000 |
$55,500 |
| Banking/Financial |
$59,091 |
$2,800 |
$61,891 |
| Building Materials/Products |
|
|
|
| Computer Hardware/Software |
|
|
|
| Construction/Housing |
|
|
|
| Consulting |
$68,000 |
$0 |
$68,000 |
| Consumer Goods |
$57,125 |
$4,167 |
$61,292 |
| Education |
$62,167 |
$0 |
$62,167 |
| Entertainment |
|
|
|
| Food/Beverage |
$65,500 |
$7,000 |
$72,500 |
| Government |
$64,667 |
$0 |
$64,667 |
| Health Care/Pharmaceuticals |
$60,545 |
$3,222 |
$63,768 |
| Hospitality (hotels, restaurants, etc.) |
|
|
|
| Insurance |
$52,125 |
$3,375 |
$55,500 |
| Manufacturing |
$56,857 |
$4,550 |
$61,407 |
| Media/Publishing/Information |
$52,833 |
$18,333 |
$71,167 |
| Non-Profits |
$62,750 |
$30,500 |
$93,250 |
| Retail |
$60,333 |
$3,200 |
$63,533 |
| Technology/IT/Web |
$54,000 |
$5,000 |
$59,000 |
| Telecommunications |
$53,000 |
$6,500 |
$59,500 |
| Transportation |
$78,000 |
$15,000 |
$93,000 |
| Travel |
$60,000 |
|
$60,000 |
| Utilities/Energy |
$54,000 |
$6,500 |
$60,500 |
| Other |
$64,800 |
$600 |
$65,400 |
| Average |
$58,442 |
$5,212 |
$63,654 |
| North East (CT, MA, ME, NH, RI, VT) |
$64,400 |
$7,250 |
$71,650 |
| Mid Atlantic (NJ, NY, PA) |
$63,294 |
$8,214 |
$71,508 |
| East North Central (IL, IN, MI, OH, WI) |
$57,040 |
$5,211 |
$62,251 |
| West North Central (IA, KS, MN, MO, NE, ND, SD) |
$62,583 |
$1,727 |
$64,311 |
| South Atlantic (DE, FL, GA, MD, NC, SC, VA, WV) |
$57,000 |
$6,714 |
$63,714 |
| East South Central (AL, KY, MS, TN) |
$60,000 |
|
$60,000 |
| West South Central (AR, LA, OK, TX) |
$59,857 |
$3,000 |
$62,857 |
| Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) |
$66,000 |
$5,333 |
$71,333 |
| Pacific Coast (AK, CA, HI, OR, WA) |
$50,400 |
$2,660 |
$53,060 |
| Canada |
|
|
|
| Mexico/Central and South America |
|
|
|
| Europe |
$18,000 |
$1,000 |
$19,000 |
| Asia |
$1,000 |
$0 |
$1,000 |
| Middle East |
|
|
|
| Africa |
|
|
|
| Australia/New Zealand |
$60,000 |
|
$60,000 |
| Average |
$58,442 |
$5,212 |
$63,654 |
|
| $1Million US dollars |
$34,000 |
$2,000 |
$36,000 |
| $1M - $3M |
$66,000 |
$0 |
$66,000 |
| $3M - $6M |
$48,000 |
$1,000 |
$49,000 |
| $6M - $10M |
$58,500 |
$6,000 |
$64,500 |
| $10M - $50M |
$68,750 |
$2,500 |
$71,250 |
| $50M - $100M |
$50,625 |
$1,186 |
$51,811 |
| $100M - $300M |
$54,167 |
$10,625 |
$64,792 |
| $300M - $500M |
$54,727 |
$2,000 |
$56,727 |
| $500M - $1 Billion |
$54,545 |
$8,667 |
$63,212 |
| >$1 Billion US dollars |
$64,333 |
$4,655 |
$68,989 |
| Average |
$58,382 |
$4,758 |
$63,140 |
| 0 |
$75,000 |
$0 |
$75,000 |
| 1 - 2 |
$56,480 |
$2,226 |
$58,706 |
| 3 - 5 |
$57,286 |
$7,059 |
$64,345 |
| 6 - 10 |
$57,625 |
$6,692 |
$64,317 |
| 11 - 15 |
$55,100 |
$8,778 |
$63,878 |
| 16 - 25 |
$52,500 |
$3,667 |
$56,167 |
| >25 |
$65,500 |
$4,133 |
$69,633 |
| Average |
$58,442 |
$5,212 |
$63,654 |
| 1 year |
$50,600 |
$2,500 |
$53,100 |
| 1 - 2 |
$54,412 |
$3,753 |
$58,165 |
| 3 - 5 |
$57,410 |
$6,964 |
$64,375 |
| 6 - 10 |
$58,800 |
$3,059 |
$61,859 |
| 11 - 15 |
$61,000 |
$11,167 |
$72,167 |
| 16 - 25 |
$84,333 |
$7,000 |
$91,333 |
| >25 |
$69,750 |
$0 |
$69,750 |
| Average |
$58,442 |
$5,212 |
$63,654 |
| 0% |
|
|
|
| 15% |
$58,000 |
$2,000 |
$60,000 |
| 15% - 25% |
$51,667 |
$575 |
$52,242 |
| 26% - 50% |
$55,364 |
$2,889 |
$58,253 |
| 51% - 75% |
$60,893 |
$3,952 |
$64,845 |
| > 75% |
$58,571 |
$6,857 |
$65,429 |
| Average |
$58,442 |
$5,212 |
$63,654 |
| 0 (None) |
$57,956 |
$5,155 |
$63,111 |
| 1 - 2 |
$69,500 |
$6,250 |
$75,750 |
| 3 - 5 |
|
|
|
| 6 - 10 |
|
|
|
| > 10 |
|
|
|
| Average |
$58,442 |
$5,212 |
$63,654 |
| High-school graduate |
$52,200 |
$11,400 |
$63,600 |
| College graduate |
$58,795 |
$4,206 |
$63,001 |
| Masters program graduate |
$58,083 |
$5,409 |
$63,492 |
| Ph.D. graduate |
$70,000 |
$4,000 |
$74,000 |
| Average |
$58,442 |
$5,212 |
$63,654 |
| Yes |
$54,368 |
$10,077 |
$64,445 |
| No |
$59,461 |
$4,223 |
$63,684 |
| Average |
$58,442 |
$5,212 |
$63,654 |
| Male |
$64,000 |
$5,409 |
$69,409 |
| Female |
$56,358 |
$5,098 |
$61,456 |
| Average |
$58,553 |
$5,188 |
$63,741 |
| 25 |
$50,300 |
$1,667 |
$51,967 |
| 25 - 30 |
$56,138 |
$5,377 |
$61,515 |
| 31 - 35 |
$59,429 |
$8,000 |
$67,429 |
| 36 - 45 |
$60,800 |
$5,333 |
$66,133 |
| 46 - 55 |
$58,111 |
$3,286 |
$61,397 |
| 56 - 65 |
$77,200 |
$4,400 |
$81,600 |
| 66+ |
|
|
|
| Average |
$58,553 |
$5,188 |
$63,741 |
