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Market Research Jobs > Salary by Job Title > Market Research Analyst 

Market research analyst salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in April 2014 among Quirk’s subscribers. In total we received 3,721 responses. We received 1,220 usable surveys from client-side researchers (corporate market research) and achieved an interval of 1.53 at the 95 percent confidence level. (Not all respondents answered all questions.)

For a complete survey results follow the link below:
Market research salaries by job title

Market research analyst salary by:

Industry Count Base Bonus Dividends* Other* Total
Advertising/Public Relations 1 $76,000 $0 $0 $0 $76,000
Agriculture      
Automotive 7 $65,286 $3,000 $429 $143 $68,857
Banking/Financial 10 $59,400 $2,600 $1,500 $0 $63,500
Building Materials/Products      
Computer Hardware/Software 1 $87,000 $7,000 $0 $0 $94,000
Construction/Housing      
Consulting      
Consumer Goods 12 $57,167 $1,750 $2,417 $917 $62,250
Education 2 $57,500 $0 $0 $36,500 $94,000
Entertainment 2 $48,500 $0 $0 $2,500 $51,000
Food/Beverage 5 $66,600 $4,800 $600 $2,200 $74,200
Government 1 $51,000 $0 $0 $0 $51,000
Health Care/Pharmaceuticals 9 $53,778 $111 $333 $889 $55,111
Hospitality (hotels, restaurants, etc.)      
Insurance 10 $65,200 $5,900 $0 $700 $71,800
Manufacturing 9 $60,444 $2,444 $444 $444 $63,778
Media/Publishing/Information 5 $62,000 $200 $0 $400 $62,600
Non-Profits 6 $54,167 $1,000 $0 $167 $55,333
Retail 6 $59,000 $1,833 $9,500 $0 $70,333
Technology/IT/Web 2 $105,000 $14,000 $15,000 $1,500 $135,500
Telecommunications 2 $67,000 $3,500 $0 $0 $70,500
Transportation      
Travel 3 $58,000 $2,333 $0 $667 $61,000
Utilities/Energy 7 $78,571 $3,286 $143 $0 $82,000
Other 8 $66,000 $1,375 $250 $1,000 $68,625
Average 108 $62,602 $2,546 $1,361 $1,259 $67,769
Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 6 $63,000 $2,000 $0 $1,000 $66,000
Mid Atlantic (NJ, NY, PA) 8 $56,750 $2,750 $0 $375 $59,875
East North Central (IL, IN, MI, OH, WI) 33 $61,152 $2,394 $1,061 $515 $65,121
West North Central (IA, KS, MN, MO, NE, ND, SD) 9 $60,889 $2,667 $111 $222 $63,889
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 15 $61,400 $1,733 $200 $5,533 $68,867
East South Central (AL, KY, MS, TN) 3 $59,000 $2,000 $0 $0 $61,000
West South Central (AR, LA, OK, TX) 9 $63,222 $2,333 $7,222 $0 $72,778
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 5 $47,400 $0 $0 $0 $47,400
Pacific Coast (AK, CA, HI, OR, WA) 15 $74,400 $4,933 $2,200 $1,467 $83,000
Canada 3 $55,667 $2,000 $3,333 $1,000 $62,000
Mexico      
Central and South America      
Eastern Europe      
Western Europe 1 $93,000 $5,000 $0 $0 $98,000
Asia 1 $83,000 $0 $0 $0 $83,000
Middle East      
Africa      
Australia/New Zealand      
Average 108 $62,602 $2,546 $1,361 $1,259 $67,769
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars            
$1M - $3M 3 $60,000 $1,333 $0 $0 $61,333
$3M - $6M      
$6M - $10M 2 $64,000 $0 $0 $0 $64,000
$10M - $50M 8 $58,125 $875 $7,125 $10,125 $76,250
$50M - $100M 3 $58,000 $1,000 $3,333 $0 $62,333
$100M - $300M 6 $45,333 $1,833 $0 $333 $47,500
$300M - $500M 9 $57,667 $3,111 $0 $1,000 $61,778
$500M - $1 Billion 17 $68,000 $3,529 $412 $765 $72,706
>$1 Billion US dollars 49 $65,388 $3,061 $1,163 $571 $70,184
Average 97 $62,866 $2,711 $1,351 $1,371 $68,299
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0            
1 - 2 35 $59,829 $2,029 $1,886 $2,429 $66,171
3 - 5 30 $59,933 $1,867 $600 $467 $62,867
6 - 10 19 $68,421 $3,368 $263 $632 $72,684
11 - 15 5 $56,600 $2,800 $0 $2,400 $61,800
16  - 25 3 $51,333 $2,000 $1,333 $333 $55,000
>25 12 $73,167 $4,750 $3,000 $833 $81,750
Average 104 $62,567 $2,577 $1,240 $1,288 $67,673
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year 8 $54,250 $1,375 $0 $0 $55,625
1 - 2 25 $51,960 $1,640 $120 $920 $54,640
3 - 5 26 $60,115 $3,308 $846 $462 $64,731
6 - 10 23 $68,652 $4,304 $3,957 $652 $77,565
11 - 15 9 $73,889 $1,000 $0 $333 $75,222
16  - 25 9 $73,111 $1,333 $1,444 $8,111 $84,000
>25 5 $68,400 $1,000 $600 $1,600 $71,600
Average 105 $62,286 $2,505 $1,257 $1,276 $67,324
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 22 $60,455 $1,682 $136 $500 $62,773
1 - 2 45 $58,511 $3,111 $822 $2,289 $64,733
3 - 5 15 $64,600 $2,533 $5,467 $67 $72,667
6 - 10 16 $66,125 $2,313 $625 $813 $69,875
11 - 15 3 $77,000 $2,667 $0 $2,000 $81,667
16  - 25 3 $70,333 $0 $0 $0 $70,333
>25      
Average 104 $61,846 $2,500 $1,269 $1,288 $66,904
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0%            
< 15% 3 $61,333 $4,333 $1,000 $2,000 $68,667
15% - 25% 1 $68,000 $0 $0 $0 $68,000
26% - 50% 12 $73,167 $3,917 $2,500 $1,167 $80,750
51% - 75% 26 $64,538 $2,654 $2,385 $77 $69,654
> 75% 63 $59,238 $2,127 $587 $1,778 $63,730
Average 105 $62,286 $2,505 $1,257 $1,276 $67,324
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 102 $62,392 $2,608 $1,196 $1,265 $67,461
1 - 2 4 $65,750 $1,000 $2,500 $1,250 $70,500
3 - 5      
6 - 10      
> 10      
Average 106 $62,519 $2,547 $1,245 $1,264 $67,575
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate 4 $59,750 $0 $14,250 $1,750 $75,750
College graduate 53 $59,396 $2,906 $1,000 $736 $64,038
Masters program graduate 46 $64,978 $2,130 $261 $1,696 $69,065
Ph.D. graduate 2 $82,000 $5,500 $5,000 $5,000 $97,500
Average 105 $62,286 $2,505 $1,257 $1,276 $67,324
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 21 $67,429 $3,619 $619 $762 $72,429
No 84 $61,000 $2,226 $1,417 $1,405 $66,048
Average 105 $62,286 $2,505 $1,257 $1,276 $67,324
Gender Count Base Bonus Dividends* Other* Total
Male 30 $62,167 $2,233 $167 $3,000 $67,567
Female 75 $62,333 $2,613 $1,693 $587 $67,227
Average 105 $62,286 $2,505 $1,257 $1,276 $67,324
Age Count Base Bonus Dividends* Other* Total
< 25 9 $52,778 $1,000 $0 $333 $54,111
25 - 30 39 $56,154 $2,590 $256 $667 $59,667
31 - 35 22 $65,864 $3,773 $1,545 $500 $71,682
36 - 45 17 $68,000 $3,059 $882 $706 $72,647
46 - 55 13 $67,769 $1,000 $5,385 $6,077 $80,231
56 - 65 5 $77,800 $1,000 $600 $600 $80,000
66+      
Average 105 $62,286 $2,505 $1,257 $1,276 $67,324