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Market Research Jobs > Salary by Job Title > Senior Research Analyst 

Senior research analyst salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in April 2013 among Quirk’s subscribers. In total we received 3,539 responses. We received 1,247 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.8 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title

Senior research analyst salary by:


Industry Count Base Bonus Other Total
Advertising/Public Relations 7 $71,857 $4,000 $5,000 $80,857
Agriculture 1 $68,000   $2,000 $70,000
Automotive 3 $56,000 $9,000 $2,000 $67,000
Banking/Financial 11 $82,636 $11,222 $3,500 $97,359
Building Materials/Products          
Computer Hardware/Software 4 $90,000 $13,000 $42,000 $145,000
Construction/Housing          
Consulting 2 $62,500 $5,500   $68,000
Consumer Goods 13 $80,846 $6,750 $21,000 $108,596
Education 7 $72,000 $12,000 $10,000 $94,000
Entertainment          
Food/Beverage 6 $82,333 $8,000   $90,333
Government 1 $115,000 $16,000   $131,000
Health Care/Pharmaceuticals 14 $74,786 $7,889 $5,250 $87,925
Hospitality (hotels, restaurants, etc.)          
Insurance 11 $78,000 $9,000 $1,667 $88,667
Manufacturing 11 $72,000 $5,778 $2,333 $80,111
Media/Publishing/Information 7 $61,000 $4,250   $65,250
Non-Profits 8 $63,250 $2,667 $5,000 $70,917
Retail 7 $64,286 $2,600 $1,000 $67,886
Technology/IT/Web 4 $94,250 $5,000   $99,250
Telecommunications 2 $79,500 $10,000   $89,500
Transportation 2 $63,500 $6,000   $69,500
Travel 1 $75,000     $75,000
Utilities/Energy 10 $77,300 $8,222 $4,500 $90,022
Other 4 $125,750 $8,000   $133,750
Average 136 $76,404 $7,544 $6,625 $90,574
 

Region in which employee is located Count Base Bonus Other Total
North East (CT, MA, ME, NH, RI, VT) 6 $79,833 $6,250 $12,000 $98,083
Mid Atlantic (NJ, NY, PA) 18 $88,611 $9,400 $3,000 $101,011
East North Central (IL, IN, MI, OH, WI) 32 $72,281 $7,474 $3,571 $83,326
West North Central (IA, KS, MN, MO, NE, ND, SD) 22 $84,545 $7,133 $3,500 $95,179
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 16 $70,375 $7,091 $5,500 $82,966
East South Central (AL, KY, MS, TN) 3 $62,333 $4,500   $66,833
West South Central (AR, LA, OK, TX) 8 $80,250 $10,500 $16,000 $106,750
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 9 $79,667 $6,556 $4,000 $90,222
Pacific Coast (AK, CA, HI, OR, WA) 14 $82,929 $9,500 $11,000 $103,429
Canada 1 $58,000     $58,000
Mexico          
Central and South America          
Eastern Europe 2 $24,500 $1,000   $25,500
Western Europe 3 $58,333 $2,500   $60,833
Asia 1 $10,000     $10,000
Middle East          
Africa 1 $19,000 $3,000   $22,000
Australia/New Zealand          
Average 136 $76,404 $7,544 $6,625 $90,574
 

Annual revenue/sales of organization Count Base Bonus Other Total
< $1 Million US dollars          
$1M - $3M 6 $64,167 $5,000   $69,167
$3M - $6M          
$6M - $10M 2 $86,500 $5,000 $5,000 $96,500
$10M - $50M 9 $75,222 $4,000 $2,000 $81,222
$50M - $100M 6 $77,000 $8,500   $85,500
$100M - $300M 12 $75,667 $6,857 $3,000 $85,524
$300M - $500M 8 $68,125 $5,400 $3,333 $76,858
$500M - $1 Billion 18 $67,111 $7,364 $4,000 $78,475
>$1 Billion US dollars 60 $82,983 $8,200 $8,500 $99,683
Average 121 $77,165 $7,476 $6,478 $91,119
 

Number of full-time equivalent market researchers on staff Count Base Bonus Other Total
0          
1 - 2 30 $64,100 $4,400 $3,333 $71,833
3 - 5 43 $78,279 $6,500 $7,000 $91,779
6 - 10 18 $77,000 $6,250 $1,333 $84,583
11 - 15 8 $68,250 $5,833 $2,000 $76,083
16  - 25 8 $73,875 $8,167   $82,042
>25 26 $88,808 $10,636 $13,400 $112,844
Average 133 $76,098 $7,218 $6,478 $89,794
 

Number of years experience in marketing research Count Base Bonus Other Total
< 1 year 1 $83,000 $5,000   $88,000
1 - 2 6 $60,500 $3,000   $63,500
3 - 5 31 $66,323 $5,350 $2,333 $74,006
6 - 10 34 $68,000 $5,737 $3,857 $77,594
11 - 15 26 $84,346 $9,313 $4,714 $98,373
16  - 25 22 $87,364 $9,111 $15,000 $111,475
>25 11 $96,182 $8,700 $12,333 $117,215
Average 131 $76,237 $7,291 $6,478 $90,006
 

Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Other Total
0%          
< 15% 5 $120,600 $8,000 $3,000 $131,600
15% - 25% 8 $78,125 $4,667 $2,000 $84,792
26% - 50% 10 $72,000 $10,750 $6,500 $89,250
51% - 75% 36 $74,944 $6,893 $4,000 $85,837
> 75% 74 $73,986 $7,378 $9,364 $90,728
Average 133 $76,098 $7,218 $6,478 $89,794
 

Number of employees supervised Count Base Bonus Other Total
0 (None) 108 $76,463 $7,386 $6,722 $90,571
1 - 2 20 $78,300 $6,133 $6,500 $90,933
3 - 5 3 $68,667 $9,500 $2,000 $80,167
6 - 10 1 $27,000     $27,000
> 10 1 $64,000     $64,000
Average 133 $76,098 $7,218 $6,478 $89,794
 

Highest Degree Achieved Count Base Bonus Other Total
High-school graduate 2 $79,500 $9,000 $3,000 $91,500
College graduate 50 $74,080 $8,375 $10,600 $93,055
Masters program graduate 71 $74,056 $6,170 $3,545 $83,772
Ph.D. graduate 8 $108,250 $10,000 $1,000 $119,250
Average 131 $76,237 $7,291 $6,478 $90,006
 

Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Other Total
Yes 29 $75,862 $6,920 $4,250 $87,032
No 102 $76,343 $7,443 $7,667 $91,452
Average 131 $76,237 $7,291 $6,478 $90,006
 

Gender Count Base Bonus Other Total
Male 53 $79,566 $7,649 $7,750 $94,965
Female 77 $73,922 $6,896 $5,929 $86,746
Average 130 $76,223 $7,224 $6,591 $90,038
 

Age Count Base Bonus Other Total
< 25 3 $51,000 $9,000   $60,000
25 - 30 24 $68,208 $5,353 $1,500 $75,061
31 - 35 32 $68,938 $6,000 $3,833 $78,771
36 - 45 32 $76,656 $7,100 $4,625 $88,381
46 - 55 24 $86,125 $8,800 $16,000 $110,925
56 - 65 13 $95,538 $9,889 $11,333 $116,761
66+ 2 $75,500 $5,000   $80,500
Average 130 $76,223 $7,224 $6,591 $90,038