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Market Research Jobs > Salary by Job Title > Senior Research Analyst 

Senior research analyst salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in May 2011 among Quirk’s subscribers. We received 1,312 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.6 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the links below:
Client-side (corporate) market research salary survey results
Provider-side (research company) marketing research salary survey results 


Senior research analyst salary by:

Industry Base Bonus Total
Advertising/Public Relations $68,250 $1,250 $69,500
Agriculture $77,500 $8,500 $86,000
Automotive $70,000 $0 $70,000
Banking/Financial $97,167 $19,200 $116,367
Building Materials/Products      
Computer Hardware/Software $112,750 $12,000 $124,750
Construction/Housing $64,000 $0 $64,000
Consulting $77,400 $2,000 $79,400
Consumer Goods $78,857 $17,167 $96,024
Education $60,000   $60,000
Entertainment $60,000   $60,000
Food/Beverage $90,600 $4,400 $95,000
Government $76,000 $0 $76,000
Health Care/Pharmaceuticals $74,385 $7,000 $81,385
Hospitality (hotels, restaurants, etc.) $63,000 $0 $63,000
Insurance $69,643 $3,846 $73,489
Manufacturing $79,250 $12,333 $91,583
Media/Publishing/Information $74,222 $17,375 $91,597
Non-Profits $63,000 $1,500 $64,500
Retail $70,000 $3,250 $73,250
Technology/IT/Web $122,333 $20,667 $143,000
Telecommunications $105,000 $17,500 $122,500
Transportation $76,750 $4,500 $81,250
Travel      
Utilities/Energy $82,250 $14,583 $96,833
Other $73,818 $4,700 $78,518
Average $78,656 $8,645 $87,301


Region in which employee is located Base Bonus Total
North East (CT, MA, ME, NH, RI, VT) $81,125 $2,714 $83,839
Mid Atlantic (NJ, NY, PA) $80,545 $11,000 $91,545
East North Central (IL, IN, MI, OH, WI) $78,933 $10,536 $89,469
West North Central (IA, KS, MN, MO, NE, ND, SD) $84,059 $3,938 $87,996
South Atlantic (DE, FL, GA, MD, NC, SC, VA, WV) $80,750 $6,231 $86,981
East South Central (AL, KY, MS, TN) $51,800 $23,500 $75,300
West South Central (AR, LA, OK, TX) $81,300 $7,600 $88,900
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) $72,286 $27,250 $99,536
Pacific Coast (AK, CA, HI, OR, WA) $90,692 $10,538 $101,231
Canada $64,800 $1,000 $65,800
Mexico/Central and South America      
Europe $15,000 $0 $15,000
Asia $2,000 $0 $2,000
Middle East      
Africa      
Australia/New Zealand $110,000 $0 $110,000
Average $78,656 $8,645 $87,301


Annual revenues/sales of organization Base Bonus Total
$1Million US dollars $73,667 $2,000 $75,667
$1M - $3M $71,500 $5,500 $77,000
$3M - $6M $58,000 $2,000 $60,000
$6M - $10M $45,000 $0 $45,000
$10M - $50M $61,778 $1,333 $63,111
$50M - $100M $67,714 $14,400 $82,114
$100M - $300M $74,889 $14,000 $88,889
$300M - $500M $67,286 $2,429 $69,714
$500M - $1 Billion $73,833 $10,300 $84,133
>$1 Billion US dollars $87,209 $10,246 $97,455
Average $78,884 $8,860 $87,744


Number of full-time equivalent market researchers on staff Base Bonus Total
0 $37,500 $23,000 $60,500
1 - 2 $71,667 $3,688 $75,354
3 - 5 $79,259 $11,364 $90,623
6 - 10 $80,176 $4,059 $84,235
11 - 15 $79,222 $15,667 $94,889
16  - 25 $80,500 $9,500 $90,000
>25 $87,500 $12,241 $99,741
Average $78,656 $8,645 $87,301


Number of years of experience in marketing research Base Bonus Total
1 year $175,000 $50,000 $225,000
1 - 2 $47,250 $18,000 $65,250
3 - 5 $70,364 $4,222 $74,586
6 - 10 $75,952 $7,838 $83,790
11 - 15 $81,440 $11,273 $92,713
16  - 25 $84,650 $7,778 $92,428
>25 $91,000 $8,455 $99,455
Average $78,656 $8,645 $87,301


Amount of work time spent conducting, coordinating and analyzing marketing research Base Bonus Total
0% $106,000 $8,000 $114,000
15% $75,250 $22,000 $97,250
15% - 25% $58,500 $1,400 $59,900
26% - 50% $71,500 $13,333 $84,833
51% - 75% $83,517 $6,259 $89,777
> 75% $80,619 $7,673 $88,292
Average $78,656 $8,645 $87,301


Number of employees supervised Base Bonus Total
0 (None) $78,534 $9,222 $87,756
1 - 2 $75,650 $3,667 $79,317
3 - 5 $115,000 $27,500 $142,500
6 - 10      
> 10      
Average $78,656 $8,645 $87,301


Highest degree achieved Base Bonus Total
High-school graduate $90,000 $21,000 $111,000
College graduate $74,462 $8,250 $82,712
Masters program graduate $79,165 $8,620 $87,784
Ph.D. graduate $97,333 $9,000 $106,333
Average $78,656 $8,645 $87,301


Do you hold a marketing research industry certification? (Riva, Burke, PRC etc.) Base Bonus Total
Yes $80,517 $9,500 $90,017
No $78,094 $8,381 $86,475
Average $78,656 $8,645 $87,301


Gender Base Bonus Total
Male $80,470 $9,536 $90,005
Female $76,052 $7,868 $83,920
Average $78,403 $8,725 $87,128


Age Base Bonus Total
25 $51,000   $51,000
25 - 30 $57,500 $11,067 $68,567
31 - 35 $71,351 $4,484 $75,835
36 - 45 $84,267 $9,222 $93,489
46 - 55 $88,833 $11,136 $99,970
56 - 65 $97,154 $11,385 $108,538
66+ $73,000 $4,000 $77,000
Average $78,403 $8,725 $87,128