Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This
Market Research Jobs > Salary by Job Title > Consultant 

Consultant salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in April 2013 among Quirk’s subscribers. In total we received 3,539 responses. We received 1,247 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.8 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title

Consultant salary by:

Industry Count Base Bonus Other Total
Advertising/Public Relations 1 $150,000     $150,000
Agriculture          
Automotive          
Banking/Financial          
Building Materials/Products          
Computer Hardware/Software 1 $150,000 $6,000   $156,000
Construction/Housing          
Consulting 2 $102,000 $9,000   $111,000
Consumer Goods 1 $175,000     $175,000
Education          
Entertainment          
Food/Beverage          
Government          
Health Care/Pharmaceuticals 7 $91,286 $16,000   $107,286
Hospitality (hotels, restaurants, etc.) 2 $128,000     $128,000
Insurance 2 $77,000 $7,000   $84,000
Manufacturing 1 $96,000 $16,000   $112,000
Media/Publishing/Information          
Non-Profits          
Retail          
Technology/IT/Web          
Telecommunications          
Transportation          
Travel          
Utilities/Energy 4 $70,750 $5,000 $5,000 $80,750
Other 2 $58,500 $2,000   $60,500
Average 23 $96,696 $10,462 $5,000 $112,157
 

Region in which employee is located Count Base Bonus Other Total
North East (CT, MA, ME, NH, RI, VT) 1 $76,000     $76,000
Mid Atlantic (NJ, NY, PA) 1 $175,000     $175,000
East North Central (IL, IN, MI, OH, WI) 10 $96,700 $14,429   $111,129
West North Central (IA, KS, MN, MO, NE, ND, SD) 1 $150,000 $6,000   $156,000
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 4 $100,750 $3,000   $103,750
East South Central (AL, KY, MS, TN)          
West South Central (AR, LA, OK, TX) 1 $104,000 $4,000   $108,000
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY)          
Pacific Coast (AK, CA, HI, OR, WA) 2 $71,500     $71,500
Canada 1 $90,000 $5,000 $5,000 $100,000
Mexico          
Central and South America          
Eastern Europe          
Western Europe          
Asia 2 $58,000 $8,500   $66,500
Middle East          
Africa          
Australia/New Zealand          
Average 23 $96,696 $10,462 $5,000 $112,157
 

Annual revenue/sales of organization Count Base Bonus Other Total
< $1 Million US dollars 2 $112,500     $112,500
$1M - $3M          
$3M - $6M 1 $76,000     $76,000
$6M - $10M          
$10M - $50M 1 $125,000 $21,000   $146,000
$50M - $100M          
$100M - $300M 1 $150,000     $150,000
$300M - $500M          
$500M - $1 Billion          
>$1 Billion US dollars 17 $92,353 $9,583 $5,000 $106,936
Average 22 $97,545 $10,462 $5,000 $113,007
 

Number of full-time equivalent market researchers on staff Count Base Bonus Other Total
0          
1 - 2 5 $103,200 $13,000 $5,000 $121,200
3 - 5 2 $84,500 $16,000   $100,500
6 - 10 6 $81,167 $3,500   $84,667
11 - 15 3 $135,333 $7,000   $142,333
16  - 25 1 $100,000 $14,000   $114,000
>25 6 $91,000 $11,000   $102,000
Average 23 $96,696 $10,462 $5,000 $112,157
 

Number of years experience in marketing research Count Base Bonus Other Total
< 1 year 2 $90,500 $7,500   $98,000
1 - 2 2 $83,000 $4,000   $87,000
3 - 5 7 $93,714 $13,400   $107,114
6 - 10 3 $67,333 $7,000   $74,333
11 - 15 2 $74,000     $74,000
16  - 25 4 $151,250 $10,000   $161,250
>25 1 $90,000 $5,000 $5,000 $100,000
Average 21 $97,524 $9,833 $5,000 $112,357
 

Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Other Total
0% 1 $97,000 $3,000   $100,000
< 15% 6 $73,333 $11,000   $84,333
15% - 25% 1 $150,000 $6,000   $156,000
26% - 50% 4 $97,000 $8,000   $105,000
51% - 75% 3 $126,000 $16,000   $142,000
> 75% 7 $95,429 $9,750 $5,000 $110,179
Average 22 $96,409 $9,833 $5,000 $111,242
 

Number of employees supervised Count Base Bonus Other Total
0 (None) 17 $95,706 $11,100 $5,000 $111,806
1 - 2 1 $150,000     $150,000
3 - 5 1 $104,000 $4,000   $108,000
6 - 10 3 $80,000 $3,000   $83,000
> 10          
Average 22 $96,409 $9,833 $5,000 $111,242
 

Highest Degree Achieved Count Base Bonus Other Total
High-school graduate          
College graduate 6 $102,667 $10,000 $5,000 $117,667
Masters program graduate 15 $95,467 $9,750   $105,217
Ph.D. graduate          
Average 21 $97,524 $9,833 $5,000 $112,357
 

Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Other Total
Yes 5 $94,600 $13,250 $5,000 $112,850
No 16 $98,438 $8,125   $106,563
Average 21 $97,524 $9,833 $5,000 $112,357
 

Gender Count Base Bonus Other Total
Male 9 $94,556 $10,333 $5,000 $109,889
Female 11 $100,000 $10,600   $110,600
Average 20 $97,550 $10,455 $5,000 $113,005
 

Age Count Base Bonus Other Total
< 25          
25 - 30 3 $90,333 $16,500   $106,833
31 - 35 8 $73,875 $8,200   $82,075
36 - 45 2 $87,000 $16,000   $103,000
46 - 55 4 $123,750 $14,000   $137,750
56 - 65 3 $140,000 $5,500 $5,000 $150,500
66+          
Average 20 $97,550 $10,455 $5,000 $113,005