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Market Research Jobs > Salary by Job Title > Consultant 

Consultant salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in May 2011 among Quirk’s subscribers. We received 1,312 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.6 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the links below:
Client-side (corporate) market research salary survey results
Provider-side (research company) marketing research salary survey results 


Consultant salary by:

Industry Base Bonus Total
Advertising/Public Relations $94,167 $3,833 $98,000
Agriculture      
Automotive $98,000 $0 $98,000
Banking/Financial $95,000 $9,500 $104,500
Building Materials/Products      
Computer Hardware/Software $31,000 $0 $31,000
Construction/Housing      
Consulting      
Consumer Goods $80,667 $17,333 $98,000
Education $81,000 $0 $81,000
Entertainment $128,000 $48,000 $176,000
Food/Beverage $104,000 $7,333 $111,333
Government      
Health Care/Pharmaceuticals $45,333 $0 $45,333
Hospitality (hotels, restaurants, etc.) $76,500 $11,000 $87,500
Insurance      
Manufacturing $76,667 $2,400 $79,067
Media/Publishing/Information $75,000 $11,667 $86,667
Non-Profits $76,500 $0 $76,500
Retail      
Technology/IT/Web $58,667 $10,667 $69,333
Telecommunications $101,000 $7,000 $108,000
Transportation $51,000   $51,000
Travel      
Utilities/Energy $70,000 $5,000 $75,000
Other $92,500 $50,500 $143,000
Average $80,000 $8,951 $88,951



Region in which employee is located Base Bonus Total
North East (CT, MA, ME, NH, RI, VT) $76,000 $0 $76,000
Mid Atlantic (NJ, NY, PA) $76,833 $23,500 $100,333
East North Central (IL, IN, MI, OH, WI) $91,769 $12,500 $104,269
West North Central (IA, KS, MN, MO, NE, ND, SD) $72,143 $4,143 $76,286
South Atlantic (DE, FL, GA, MD, NC, SC, VA, WV) $70,750 $7,000 $77,750
East South Central (AL, KY, MS, TN) $72,000 $5,000 $77,000
West South Central (AR, LA, OK, TX) $89,500 $500 $90,000
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) $78,000 $3,000 $81,000
Pacific Coast (AK, CA, HI, OR, WA) $97,800 $11,000 $108,800
Canada $70,000 $0 $70,000
Mexico/Central and South America      
Europe $3,000 $0 $3,000
Asia $90,000 $7,000 $97,000
Middle East      
Africa $25,000 $2,000 $27,000
Australia/New Zealand      
Average $80,000 $8,951 $88,951


Annual revenues/sales of organization Base Bonus Total
$1Million US dollars $53,500 $0 $53,500
$1M - $3M $49,000 $1,000 $50,000
$3M - $6M $77,000 $0 $77,000
$6M - $10M $80,000 $0 $80,000
$10M - $50M $74,167 $11,000 $85,167
$50M - $100M $100,667 $4,000 $104,667
$100M - $300M $72,500 $1,000 $73,500
$300M - $500M $24,000 $0 $24,000
$500M - $1 Billion $65,286 $2,833 $68,119
>$1 Billion US dollars $99,357 $18,385 $117,742
Average $78,810 $8,868 $87,678


Number of full-time equivalent market researchers on staff Base Bonus Total
0 $66,000 $1,778 $67,778
1 - 2 $85,875 $13,833 $99,708
3 - 5 $52,000 $10,400 $62,400
6 - 10 $74,125 $1,625 $75,750
11 - 15 $88,500 $0 $88,500
16  - 25      
>25 $101,917 $16,917 $118,833
Average $80,000 $8,951 $88,951


Number of years of experience in marketing research Base Bonus Total
1 year $52,000 $0 $52,000
1 - 2 $59,000 $5,000 $64,000
3 - 5 $75,000 $6,300 $81,300
6 - 10 $59,500 $7,333 $66,833
11 - 15 $103,125 $14,286 $117,411
16  - 25 $98,111 $3,000 $101,111
>25 $85,667 $35,333 $121,000
Average $80,000 $8,951 $88,951


Amount of work time spent conducting, coordinating and analyzing marketing research Base Bonus Total
0% $68,714 $4,000 $72,714
15% $76,818 $4,182 $81,000
15% - 25% $75,000 $2,333 $77,333
26% - 50% $101,375 $22,375 $123,750
51% - 75% $92,333 $8,250 $100,583
> 75% $68,400 $8,667 $77,067
Average $80,000 $8,951 $88,951


Number of employees supervised Base Bonus Total
0 (None) $68,852 $5,000 $73,852
1 - 2 $98,500 $19,700 $118,200
3 - 5 $104,667 $7,000 $111,667
6 - 10      
> 10 $64,000 $6,500 $70,500
Average $80,000 $8,951 $88,951


Highest degree achieved Base Bonus Total
High-school graduate $48,000 $10,000 $58,000
College graduate $78,150 $15,000 $93,150
Masters program graduate $87,500 $4,467 $91,967
Ph.D. graduate $89,000 $0 $89,000
Average $80,000 $8,951 $88,951


Do you hold a marketing research industry certification? (Riva, Burke, PRC etc.) Base Bonus Total
Yes $90,889 $19,429 $110,317
No $77,278 $6,794 $84,072
Average $80,000 $8,951 $88,951


Gender Base Bonus Total
Male $93,750 $10,250 $104,000
Female $81,205 $9,257 $90,462
Average $82,372 $9,359 $91,731


Age Base Bonus Total
25 $36,000 $0 $36,000
25 - 30 $50,000 $9,667 $59,667
31 - 35 $72,400 $8,400 $80,800
36 - 45 $110,273 $8,455 $118,727
46 - 55 $91,143 $5,667 $96,810
56 - 65 $63,750 $26,000 $89,750
66+      
Average $82,372 $9,359 $91,731