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Market Research Jobs > Salary by Job Title > Consultant 

Consultant salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online from May 12 to June 9, 2015 among Quirk’s subscribers. In total we received 3,043 responses. We received 1,057 usable surveys from client-side researchers (corporate market research) and 1,496 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.7 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title

Consultant salary by:

Industry Count Base Bonus Dividends* Other* Total
Advertising/Public Relations 2 $90,000 $2,500 $0 $0 $92,500
Agriculture
Automotive
Banking/Financial 1 $110,000 $0 $0 $0 $110,000
Building Materials/Products
Computer Hardware/Software 1 $125,000 $25,000 $10,000 $5,000 $165,000
Construction/Housing
Consulting 3 $99,667 $7,000 $0 $0 $106,667
Consumer Goods 1 $78,000 $0 $0 $0 $78,000
Education
Entertainment
Food/Beverage 1 $60,000 $0 $0 $0 $60,000
Government
Health Care/Pharmaceuticals 3 $88,333 $6,000 $4,333 $333 $99,000
Hospitality (hotels, restaurants, etc.)
Insurance 1 $82,000 $12,000 $0 $0 $94,000
Manufacturing
Media/Publishing/Information 1 $11,000 $1,000 $0 $0 $12,000
Non-Profits
Retail
Technology/IT/Web
Telecommunications
Transportation
Travel
Utilities/Energy
Other 2 $66,000 $3,500 $0 $0 $69,500
Average 16 $83,875 $5,563 $1,438 $375 $91,250
Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 1 $110,000 $0 $0 $0 $110,000
Mid Atlantic (NJ, NY, PA) 1 $92,000 $18,000 $13,000 $1,000 $124,000
East North Central (IL, IN, MI, OH, WI) 3 $96,667 $1,667 $0 $0 $98,333
West North Central (IA, KS, MN, MO, NE, ND, SD) 1 $95,000 $0 $0 $0 $95,000
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 3 $116,333 $10,667 $0 $0 $127,000
East South Central (AL, KY, MS, TN) 1 $0 $1,000 $0 $0 $1,000
West South Central (AR, LA, OK, TX)
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 2 $103,500 $12,500 $5,000 $2,500 $123,500
Pacific Coast (AK, CA, HI, OR, WA) 1 $60,000 $0 $0 $0 $60,000
Canada
Mexico
Central and South America
Eastern Europe 1 $11,000 $1,000 $0 $0 $12,000
Western Europe 1 $78,000 $0 $0 $0 $78,000
Asia 1 $50,000 $7,000 $0 $0 $57,000
Middle East
Africa
Australia/New Zealand
Average 16 $83,875 $5,563 $1,438 $375 $91,250
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars 2 $39,000 $500 $0 $0 $39,500
$1M - $3M 1 $60,000 $0 $0 $0 $60,000
$3M - $6M 1 $80,000 $0 $0 $0 $80,000
$6M - $10M
$10M - $50M 2 $80,000 $3,500 $0 $0 $83,500
$50M - $100M 1 $11,000 $1,000 $0 $0 $12,000
$100M - $300M 1 $78,000 $0 $0 $0 $78,000
$300M - $500M 1 $189,000 $20,000 $0 $0 $209,000
$500M - $1 Billion 2 $103,500 $18,500 $5,000 $2,500 $129,500
>$1 Billion US dollars 4 $94,750 $4,500 $3,250 $250 $102,750
Average 15 $82,800 $5,600 $1,533 $400 $90,333
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0 3 $62,667 $333 $0 $0 $63,000
1 - 2
3 - 5 4 $102,250 $8,000 $0 $0 $110,250
6 - 10
11 - 15
16  - 25 1 $80,000 $0 $0 $0 $80,000
>25 6 $75,833 $8,500 $3,833 $1,000 $89,167
Average 14 $80,857 $6,000 $1,643 $429 $88,929
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year 1 $95,000 $0 $0 $0 $95,000
1 - 2
3 - 5 2 $41,000 $6,500 $0 $0 $47,500
6 - 10 9 $83,556 $5,111 $1,444 $111 $90,222
11 - 15 1 $125,000 $25,000 $10,000 $5,000 $165,000
16  - 25 2 $94,000 $0 $0 $0 $94,000
>25
Average 15 $82,800 $5,600 $1,533 $400 $90,333
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 5 $98,400 $5,000 $2,000 $1,000 $106,400
1 - 2 3 $56,667 $333 $0 $0 $57,000
3 - 5 4 $82,000 $7,000 $0 $0 $89,000
6 - 10 1 $78,000 $0 $0 $0 $78,000
11 - 15 2 $87,000 $15,000 $6,500 $500 $109,000
16  - 25
>25
Average 15 $82,800 $5,600 $1,533 $400 $90,333
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0% 3 $110,000 $8,333 $3,333 $1,667 $123,333
< 15% 1 $78,000 $0 $0 $0 $78,000
15% - 25% 2 $5,500 $1,000 $0 $0 $6,500
26% - 50% 4 $99,250 $6,750 $0 $0 $106,000
51% - 75% 1 $110,000 $0 $0 $0 $110,000
> 75% 4 $79,000 $7,500 $3,250 $250 $90,000
Average 15 $82,800 $5,600 $1,533 $400 $90,333
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 9 $90,556 $6,111 $2,556 $667 $99,889
1 - 2 2 $47,500 $500 $0 $0 $48,000
3 - 5 2 $135,500 $10,000 $0 $0 $145,500
6 - 10 2 $30,500 $4,000 $0 $0 $34,500
> 10
Average 15 $82,800 $5,600 $1,533 $400 $90,333
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate
College graduate 5 $84,600 $6,400 $2,000 $1,000 $94,000
Masters program graduate 10 $81,900 $5,200 $1,300 $100 $88,500
Ph.D. graduate
Average 15 $82,800 $5,600 $1,533 $400 $90,333
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 2 $87,000 $15,000 $6,500 $500 $109,000
No 13 $82,154 $4,154 $769 $385 $87,462
Average 15 $82,800 $5,600 $1,533 $400 $90,333
Gender Count Base Bonus Dividends* Other* Total
Male 6 $73,667 $6,833 $0 $0 $80,500
Female 9 $88,889 $4,778 $2,556 $667 $96,889
Average 15 $82,800 $5,600 $1,533 $400 $90,333
Age Count Base Bonus Dividends* Other* Total
< 25
25 - 30 2 $66,000 $3,500 $0 $0 $69,500
31 - 35 6 $74,333 $7,333 $3,833 $1,000 $86,500
36 - 45 5 $79,400 $2,600 $0 $0 $82,000
46 - 55 2 $133,500 $10,000 $0 $0 $143,500
56 - 65
66+
Average 15 $82,800 $5,600 $1,533 $400 $90,333

*Bonus was defined as bonus or comission for 2014 in US dollars.

*Dividends was defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2014.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.