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Market Research Jobs > Salary by Job Title > Director or Market Research 

Director of market research salary at a market research company

Note: The market research salary and compensation survey was conducted online in May 2011 among Quirk’s subscribers. We received 1,776 usable surveys from provider-side researchers (market research companies) and achieved an interval of 2.2 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the links below:
Client-side (corporate) market research salary survey results
Provider-side (research company) marketing research salary survey results 


Director of market research salary by:

Region in which employee is located Base Bonus Total
North East (CT, MA, ME, NH, RI, VT) $110,538 $7,923 $118,462
Mid Atlantic (NJ, NY, PA) $111,500 $19,125 $130,625
East North Central (IL, IN, MI, OH, WI) $89,125 $6,455 $95,580
West North Central (IA, KS, MN, MO, NE, ND, SD) $83,083 $5,800 $88,883
South Atlantic (DE, FL, GA, MD, NC, SC, VA, WV) $86,200 $5,556 $91,756
East South Central (AL, KY, MS, TN) $61,667 $1,667 $63,333
West South Central (AR, LA, OK, TX) $98,600 $13,000 $111,600
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) $73,200 $1,250 $74,450
Pacific Coast (AK, CA, HI, OR, WA) $110,000 $12,500 $122,500
Canada $92,500 $4,500 $97,000
Mexico/Central and South America $100,000 $0 $100,000
Europe $88,250 $11,286 $99,536
Asia $78,556 $4,333 $82,889
Middle East $120,000 $0 $120,000
Africa      
Australia/New Zealand $101,000 $0 $101,000
Average $94,333 $8,716 $103,049
 
   
Annual revenues/sales of organization Base Bonus Total
< $1Million US dollars $60,273 $750 $61,023
$1M - $3M $90,545 $5,381 $95,926
$3M - $6M $84,667 $7,429 $92,095
$6M - $10M $102,900 $10,300 $113,200
$10M - $50M $98,640 $14,720 $113,360
$50M - $100M $109,867 $6,933 $116,800
$100M - $300M $129,375 $8,250 $137,625
$300M - $500M $85,000 $2,000 $87,000
$500M - $1 Billion $80,000 $28,500 $108,500
>$1 Billion US dollars $100,750 $8,250 $109,000
Average $94,369 $8,765 $103,134
     
Number of full-time equivalent market researchers on staff Base Bonus Total
0      
1 - 2 $77,750 $8,000 $85,750
3 - 5 $87,769 $7,385 $95,154
6 - 10 $87,429 $4,909 $92,338
11 - 15 $98,778 $9,333 $108,111
16  - 25 $79,200 $5,333 $84,533
>25 $100,507 $10,015 $110,522
Average $94,333 $8,716 $103,049
     
Number of  years of experience in marketing research Base Bonus Total
< 1 year $90,000 $0 $90,000
1 - 2 $57,500 $6,000 $63,500
3 - 5 $81,429 $6,538 $87,967
6 - 10 $89,136 $9,053 $98,189
11 - 15 $96,656 $6,469 $103,125
16  - 25 $99,923 $12,270 $112,193
>25 $100,538 $6,750 $107,288
Average $94,333 $8,716 $103,049
   
Amount of work time spent conducting, coordinating and analyzing marketing research Base Bonus Total
0% $90,000 $0 $90,000
< 15% $93,600 $30,400 $124,000
15% - 25% $92,200 $13,500 $105,700
26% - 50% $102,923 $4,923 $107,846
51% - 75% $92,935 $5,964 $98,900
> 75% $93,714 $8,356 $102,070
Average $94,333 $8,716 $103,049
   
Number of employees supervised Base Bonus Total
0 (None) $98,688 $7,733 $106,421
1 - 2 $92,276 $4,667 $96,943
3 - 5 $99,147 $11,333 $110,480
6 - 10 $94,231 $12,680 $106,911
> 10 $84,833 $4,875 $89,708
Average $94,333 $8,716 $103,049
     
Highest degree achieved Base Bonus Total
High-school graduate $71,000 $59,000 $130,000
College graduate $94,034 $8,732 $102,767
Masters program graduate $92,020 $6,848 $98,868
Ph.D. graduate $113,000 $7,417 $120,417
Average $94,333 $8,716 $103,049
   
Do you hold a marketing research industry certification? (Riva, Burke, PRC etc.) Base Bonus Total
Yes $91,217 $6,143 $97,360
No $95,050 $9,284 $104,334
Average $94,333 $8,716 $103,049
 
Gender Base Bonus Total
Male $96,323 $7,857 $104,180
Female $92,379 $8,526 $100,906
Average $94,417 $8,195 $102,611
   
Age Base Bonus Total
< 25      
25 - 30 $67,333 $4,818 $72,152
31 - 35 $92,733 $8,519 $101,252
36 - 45 $99,042 $10,298 $109,340
46 - 55 $100,273 $6,048 $106,320
56 - 65 $97,500 $4,571 $102,071
66+      
Average $94,417 $8,195 $102,611