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Market Research Jobs > Salary by Job Title > Director or Market Research 

Director of market research salary at a market research company

Note: The market research salary and compensation survey was conducted online in April 2013 among Quirk’s subscribers. In total we received 3,539 responses. We received 1,760 usable surveys from provider-side researchers (market research company employees) and achieved an interval of 2.2 at the 95 percent confidence level. (Not all respondents answered all questions.)  

For a complete survey results follow the link below:
Market research salaries by job title


Director of market research salary by:

Region in which employee is located Count Base Bonus Other Total
North East (CT, MA, ME, NH, RI, VT) 11 $112,455 $13,250   $125,705
Mid Atlantic (NJ, NY, PA) 24 $105,625 $12,200 $17,000 $134,825
East North Central (IL, IN, MI, OH, WI) 27 $101,222 $11,455 $35,000 $147,677
West North Central (IA, KS, MN, MO, NE, ND, SD) 9 $93,556 $47,375 $100,000 $240,931
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 20 $100,750 $10,786 $4,000 $115,536
East South Central (AL, KY, MS, TN) 2 $78,500 $5,500   $84,000
West South Central (AR, LA, OK, TX) 7 $108,429 $44,000   $152,429
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 8 $87,375 $9,500 $13,000 $109,875
Pacific Coast (AK, CA, HI, OR, WA) 14 $117,214 $3,333   $120,548
Canada 1 $109,000 $3,000   $112,000
Mexico 2 $33,000 $10,000   $43,000
Central and South America 1 $54,000 $5,000   $59,000
Eastern Europe 2 $46,500 $15,500   $62,000
Western Europe 11 $94,545 $12,000   $106,545
Asia 10 $104,700 $22,333 $6,000 $133,033
Middle East 1 $114,000 $10,000   $124,000
Africa 1 $72,000 $3,000   $75,000
Australia/New Zealand          
Average 151 $100,748 $15,394 $34,917 $151,059

 

Annual revenue/sales of organization Count Base Bonus Other Total
< $1 Million US dollars 15 $78,067 $13,250 $23,000 $114,317
$1M - $3M 31 $82,226 $11,682 $16,500 $110,408
$3M - $6M 16 $107,563 $10,583 $12,000 $130,146
$6M - $10M 15 $114,000 $19,091 $5,000 $138,091
$10M - $50M 32 $108,563 $25,909 $88,000 $222,472
$50M - $100M 10 $106,300 $7,333   $113,633
$100M - $300M 8 $118,875 $15,667   $134,542
$300M - $500M 5 $74,400 $3,333   $77,733
$500M - $1 Billion 2 $92,500 $9,000   $101,500
>$1 Billion US dollars 11 $116,909 $15,667 $35,000 $167,576
Average 145 $99,876 $15,612 $34,917 $150,405

 

Number of full-time equivalent market researchers on staff Count Base Bonus Other Total
0 1 $13,000     $13,000
1 - 2 11 $74,000 $11,500 $5,000 $90,500
3 - 5 16 $94,063 $33,286 $100,000 $227,348
6 - 10 27 $99,259 $11,526 $12,667 $123,452
11 - 15 10 $102,900 $16,625   $119,525
16  - 25 22 $106,773 $17,400 $10,250 $134,423
>25 62 $104,355 $9,975 $35,000 $149,330
Average 149 $99,732 $15,167 $34,917 $149,815

 

Number of years of experience in marketing research Count Base Bonus Other Total
< 1 year          
1 - 2 1 $36,000 $6,000   $42,000
3 - 5 11 $74,273 $10,667 $22,000 $106,939
6 - 10 42 $87,429 $10,038 $10,500 $107,967
11 - 15 40 $99,325 $10,172 $12,333 $121,831
16  - 25 40 $118,900 $27,148 $98,667 $244,715
>25 14 $106,143 $14,111   $120,254
Average 148 $99,595 $15,030 $34,917 $149,541

 

Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Other Total
0% 1 $111,000 $6,000   $117,000
< 15% 3 $84,333 $6,500   $90,833
15% - 25% 10 $93,600 $48,556 $97,333 $239,489
26% - 50% 11 $112,818 $8,100 $5,000 $125,918
51% - 75% 45 $97,378 $15,677 $22,000 $135,055
> 75% 78 $100,218 $10,313 $13,000 $123,530
Average 148 $99,595 $15,030 $34,917 $149,541

 

Number of Employees Supervised Count Base Bonus Other Total
0 (None) 16 $95,063 $16,571   $111,634
1 - 2 56 $95,607 $13,308 $6,667 $115,582
3 - 5 43 $97,395 $18,379 $55,667 $171,441
6 - 10 24 $110,208 $15,842 $21,667 $147,717
> 10 9 $114,667 $7,000   $121,667
Average 148 $99,595 $15,030 $34,917 $149,541

 

Highest Degree Achieved Count Base Bonus Other Total
High-school graduate 3 $81,000 $3,000   $84,000
College graduate 63 $90,952 $13,348 $14,500 $118,800
Masters program graduate 70 $107,300 $17,469 $49,714 $174,484
Ph.D. graduate 12 $104,667 $9,000 $13,000 $126,667
Average 148 $99,595 $15,030 $34,917 $149,541

 

Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Other Total
Yes 32 $88,656 $26,667 $82,500 $197,823
No 116 $102,612 $11,975 $11,125 $125,712
Average 148 $99,595 $15,030 $34,917 $149,541

 

Gender Count Base Bonus Other Total
Male 58 $100,397 $21,051 $47,250 $168,698
Female 90 $99,078 $11,242 $10,250 $120,570
Average 148 $99,595 $15,030 $34,917 $149,541

 

Age Count Base Bonus Other Total
< 25          
25 - 30 14 $70,143 $12,500 $4,500 $87,143
31 - 35 35 $89,400 $8,760 $16,800 $114,960
36 - 45 55 $106,000 $22,056 $93,333 $221,389
46 - 55 30 $113,267 $15,450 $23,000 $151,717
56 - 65 14 $100,071 $5,750   $105,821
66+          
Average 148 $99,595 $15,030 $34,917 $149,541