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Market Research Jobs > Salary by Job Title > Director or Market Research 

Director of market research salary at a market research company

Note: The market research salary and compensation survey was conducted online from May 12 to June 9, 2015 among Quirk’s subscribers. In total we received 3,043 responses. We received 1,057 usable surveys from client-side researchers (corporate market research) and 1,496 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.7 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.)  

For a complete survey results follow the link below:
Market research salaries by job title


Director of market research salary by:

Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 14 $103,929 $5,143 $714 $357 $110,143
Mid Atlantic (NJ, NY, PA) 13 $119,538 $9,615 $692 $923 $130,769
East North Central (IL, IN, MI, OH, WI) 26 $103,846 $6,538 $577 $346 $111,308
West North Central (IA, KS, MN, MO, NE, ND, SD) 5 $89,000 $4,200 $0 $27,400 $120,600
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 19 $106,211 $6,632 $11,789 $1,579 $126,211
East South Central (AL, KY, MS, TN) 1 $141,000 $13,000 $0 $5,000 $159,000
West South Central (AR, LA, OK, TX) 6 $89,333 $6,167 $0 $0 $95,500
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 11 $88,636 $1,727 $182 $8,909 $99,455
Pacific Coast (AK, CA, HI, OR, WA) 17 $122,412 $6,412 $471 $353 $129,647
Canada 2 $87,500 $3,500 $0 $0 $91,000
Mexico
Central and South America 1 $47,000 $0 $2,000 $0 $49,000
Eastern Europe
Western Europe 6 $97,667 $10,000 $1,667 $4,167 $113,500
Asia 11 $78,455 $14,364 $0 $7,636 $100,455
Middle East 4 $51,500 $10,750 $0 $5,000 $67,250
Africa 1 $35,000 $5,000 $0 $8,000 $48,000
Australia/New Zealand 2 $166,500 $0 $0 $6,000 $172,500
Average 139 $101,799 $6,942 $2,014 $3,245 $114,000
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars 9 $79,000 $2,778 $0 $4,556 $86,333
$1M - $3M 13 $88,538 $3,231 $1,308 $6,077 $99,154
$3M - $6M 21 $99,381 $6,762 $9,667 $1,905 $117,714
$6M - $10M 15 $104,200 $2,267 $333 $1,333 $108,133
$10M - $50M 27 $110,815 $9,333 $444 $3,593 $124,185
$50M - $100M 10 $108,000 $10,000 $200 $1,000 $119,200
$100M - $300M 12 $106,167 $12,417 $1,750 $2,583 $122,917
$300M - $500M 10 $101,900 $5,900 $200 $200 $108,200
$500M - $1 Billion 3 $100,667 $6,667 $0 $3,000 $110,333
>$1 Billion US dollars 13 $111,923 $5,077 $692 $9,231 $126,923
Average 133 $102,511 $6,684 $2,038 $3,376 $114,609
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0
1 - 2 8 $96,250 $1,750 $0 $875 $98,875
3 - 5 14 $104,714 $4,643 $14,286 $3,286 $126,929
6 - 10 14 $99,071 $5,643 $1,357 $9,143 $115,214
11 - 15 11 $101,364 $5,364 $273 $1,455 $108,455
16  - 25 19 $98,632 $4,421 $368 $947 $104,368
>25 72 $102,750 $8,389 $708 $3,264 $115,111
Average 138 $101,522 $6,558 $2,029 $3,261 $113,370
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year 1 $40,000 $3,000 $0 $4,000 $47,000
1 - 2
3 - 5 4 $94,000 $17,000 $500 $1,000 $112,500
6 - 10 33 $82,182 $8,606 $152 $1,939 $92,879
11 - 15 40 $101,025 $5,275 $5,700 $2,725 $114,725
16  - 25 43 $107,953 $5,000 $907 $3,116 $116,977
>25 17 $129,353 $7,294 $353 $7,941 $144,941
Average 138 $101,522 $6,558 $2,029 $3,261 $113,370
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 18 $95,167 $4,722 $0 $6,889 $106,778
1 - 2 49 $99,776 $8,592 $612 $1,918 $110,898
3 - 5 35 $108,771 $5,886 $6,229 $4,257 $125,143
6 - 10 26 $95,923 $5,962 $577 $2,846 $105,308
11 - 15 8 $110,625 $4,500 $2,125 $375 $117,625
16  - 25 1 $120,000 $0 $0 $1,000 $121,000
>25 1 $102,000 $2,000 $0 $5,000 $109,000
Average 138 $101,522 $6,558 $2,029 $3,261 $113,370
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0% 1 $102,000 $23,000 $10,000 $10,000 $145,000
< 15% 11 $107,909 $11,727 $636 $909 $121,182
15% - 25% 11 $97,182 $5,455 $0 $9,455 $112,091
26% - 50% 17 $94,353 $6,588 $529 $529 $102,000
51% - 75% 34 $98,824 $6,353 $353 $1,912 $107,441
> 75% 64 $104,500 $5,703 $3,781 $3,938 $117,922
Average 138 $101,522 $6,558 $2,029 $3,261 $113,370
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 23 $103,739 $6,609 $435 $1,652 $112,435
1 - 2 44 $103,773 $6,727 $545 $3,977 $115,023
3 - 5 42 $103,690 $5,810 $5,333 $1,048 $115,881
6 - 10 17 $96,941 $6,882 $1,000 $7,118 $111,941
> 10 12 $87,917 $8,000 $417 $6,000 $102,333
Average 138 $101,522 $6,558 $2,029 $3,261 $113,370
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate 4 $101,000 $15,000 $750 $1,750 $118,500
College graduate 59 $92,797 $6,051 $305 $5,983 $105,136
Masters program graduate 66 $108,833 $6,606 $3,773 $1,136 $120,348
Ph.D. graduate 9 $105,333 $5,778 $1,111 $1,667 $113,889
Average 138 $101,522 $6,558 $2,029 $3,261 $113,370
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 34 $102,265 $6,559 $6,882 $8,471 $124,176
No 104 $101,279 $6,558 $442 $1,558 $109,837
Average 138 $101,522 $6,558 $2,029 $3,261 $113,370
Gender Count Base Bonus Dividends* Other* Total
Male 66 $96,864 $6,621 $3,682 $2,197 $109,364
Female 72 $105,792 $6,500 $514 $4,236 $117,042
Average 138 $101,522 $6,558 $2,029 $3,261 $113,370
Age Count Base Bonus Dividends* Other* Total
< 25
25 - 30 9 $80,667 $5,667 $111 $3,111 $89,556
31 - 35 30 $86,900 $8,633 $167 $4,567 $100,267
36 - 45 55 $98,091 $6,564 $4,473 $2,291 $111,418
46 - 55 33 $118,091 $3,667 $697 $4,576 $127,030
56 - 65 11 $125,909 $10,273 $455 $727 $137,364
66+
Average 138 $101,522 $6,558 $2,029 $3,261 $113,370

*Bonus was defined as bonus or comission for 2014 in US dollars.

*Dividends was defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2014.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.