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Market Research Jobs > Salary by Job Title > Director or Market Research 

Director of market research salary at a market research company

Note: The market research salary and compensation survey was conducted online in April 2014 among Quirk’s subscribers. In total we received 3,721 responses. We received 1,746 usable surveys from provider-side researchers (market research company employees) and achieved an interval of 1.53 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title


Director of market research salary by:

Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 16 $104,875 $9,750 $4,313 $563 $119,500
Mid Atlantic (NJ, NY, PA) 21 $111,714 $9,714 $3,381 $143 $124,952
East North Central (IL, IN, MI, OH, WI) 25 $103,200 $8,200 $11,640 $4,480 $127,520
West North Central (IA, KS, MN, MO, NE, ND, SD) 8 $137,875 $31,750 $5,625 $5,375 $180,625
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 22 $99,364 $7,318 $13,955 $545 $121,182
East South Central (AL, KY, MS, TN) 2 $83,500 $19,000 $1,500 $0 $104,000
West South Central (AR, LA, OK, TX) 4 $79,500 $1,500 $0 $0 $81,000
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 8 $96,125 $3,250 $375 $375 $100,125
Pacific Coast (AK, CA, HI, OR, WA) 9 $116,222 $22,667 $0 $1,222 $140,111
Canada 4 $87,500 $2,500 $500 $500 $91,000
Mexico 2 $49,500 $2,000 $0 $5,000 $56,500
Central and South America 1 $24,000 $3,000 $0 $0 $27,000
Eastern Europe 2 $43,000 $12,000 $500 $10,000 $65,500
Western Europe 9 $100,333 $5,444 $222 $2,222 $108,222
Asia 11 $63,727 $14,091 $9,364 $12,182 $99,364
Middle East 3 $59,333 $4,667 $667 $2,333 $67,000
Africa 5 $46,600 $3,000 $1,000 $1,200 $51,800
Australia/New Zealand 5 $145,200 $2,800 $0 $6,800 $154,800
Average 157 $98,682 $9,822 $5,758 $2,713 $116,975
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars 14 $75,500 $2,286 $357 $1,286 $79,429
$1M - $3M 27 $82,852 $11,444 $12,519 $4,074 $110,889
$3M - $6M 22 $105,409 $7,455 $3,409 $773 $117,045
$6M - $10M 14 $94,000 $8,000 $571 $286 $102,857
$10M - $50M 34 $109,706 $15,853 $9,147 $2,471 $137,176
$50M - $100M 10 $114,000 $6,600 $0 $2,500 $123,100
$100M - $300M 11 $99,727 $6,455 $9,818 $10,273 $126,273
$300M - $500M 1 $105,000 $4,000 $0 $0 $109,000
$500M - $1 Billion 7 $105,714 $6,286 $0 $429 $112,429
>$1 Billion US dollars 9 $115,222 $17,000 $5,778 $556 $138,556
Average 149 $99,181 $10,027 $6,020 $2,544 $117,772
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0            
1 - 2 4 $84,500 $13,000 $75,000 $500 $173,000
3 - 5 20 $84,500 $12,050 $450 $1,850 $98,850
6 - 10 17 $99,588 $6,882 $59 $765 $107,294
11 - 15 13 $83,692 $10,692 $1,615 $0 $96,000
16  - 25 16 $105,938 $11,375 $4,688 $4,250 $126,250
>25 81 $103,926 $9,494 $6,062 $3,753 $123,235
Average 151 $98,821 $9,934 $5,940 $2,808 $117,503
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year 1 $65,000 $0 $0 $0 $65,000
1 - 2 1 $121,000 $9,000 $0 $13,000 $143,000
3 - 5 3 $61,000 $3,333 $0 $0 $64,333
6 - 10 42 $94,833 $8,310 $1,476 $500 $105,119
11 - 15 39 $96,769 $8,000 $10,385 $821 $115,974
16  - 25 44 $101,477 $14,977 $8,977 $7,432 $132,864
>25 20 $111,300 $8,050 $650 $1,500 $121,500
Average 150 $98,780 $10,000 $5,833 $2,820 $117,433
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 21 $110,190 $5,905 $1,952 $2,429 $120,476
1 - 2 39 $102,051 $6,795 $11,333 $3,923 $124,103
3 - 5 41 $92,732 $10,317 $1,537 $1,341 $105,927
6 - 10 23 $89,826 $7,696 $9,000 $1,043 $107,565
11 - 15 15 $81,267 $10,667 $5,000 $6,067 $103,000
16  - 25 8 $138,750 $40,375 $5,875 $6,000 $191,000
>25 3 $108,667 $9,333 $0 $333 $118,333
Average 150 $98,780 $10,000 $5,833 $2,820 $117,433
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0%            
< 15% 3 $135,000 $10,333 $0 $667 $146,000
15% - 25% 9 $108,111 $5,333 $0 $3,778 $117,222
26% - 50% 30 $93,033 $9,533 $8,300 $533 $111,400
51% - 75% 49 $101,959 $11,592 $12,204 $5,388 $131,143
> 75% 59 $95,797 $9,610 $475 $1,814 $107,695
Average 150 $98,780 $10,000 $5,833 $2,820 $117,433
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 22 $95,455 $8,091 $1,091 $591 $105,227
1 - 2 36 $102,972 $5,250 $1,167 $2,472 $111,861
3 - 5 55 $99,527 $9,164 $12,255 $2,436 $123,382
6 - 10 19 $78,105 $9,684 $895 $5,421 $94,105
> 10 19 $113,526 $23,421 $7,368 $4,474 $148,789
Average 151 $98,821 $9,934 $5,940 $2,808 $117,503
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate 7 $115,000 $35,000 $6,429 $8,857 $165,286
College graduate 64 $94,703 $8,297 $3,406 $2,922 $109,328
Masters program graduate 68 $100,882 $9,368 $7,485 $868 $118,603
Ph.D. graduate 11 $99,182 $7,909 $9,364 $10,455 $126,909
Average 150 $98,780 $10,000 $5,833 $2,820 $117,433
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 39 $95,897 $5,615 $11,179 $821 $113,513
No 111 $99,793 $11,541 $3,955 $3,523 $118,811
Average 150 $98,780 $10,000 $5,833 $2,820 $117,433
Gender Count Base Bonus Dividends* Other* Total
Male 68 $93,574 $10,750 $9,941 $4,088 $118,353
Female 82 $103,098 $9,378 $2,427 $1,768 $116,671
Average 150 $98,780 $10,000 $5,833 $2,820 $117,433
Age Count Base Bonus Dividends* Other* Total
< 25            
25 - 30 15 $92,800 $9,067 $2,800 $933 $105,600
31 - 35 33 $85,939 $6,758 $909 $727 $94,333
36 - 45 52 $97,865 $10,577 $8,942 $3,154 $120,538
46 - 55 37 $111,892 $14,243 $6,297 $1,946 $134,378
56 - 65 12 $100,000 $4,917 $8,750 $12,417 $126,083
66+ 1 $160,000 $5,000 $0 $0 $165,000
Average 150 $98,780 $10,000 $5,833 $2,820 $117,433