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Director of Marketing
Director of marketing salary - corporate side of market research
Note: The market research salary and compensation survey was conducted online in May 2011 among Quirk’s subscribers. We received 1,312 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.6 at the 95 percent confidence level. (Not all respondents answered all questions.)
For a complete survey results follow the links below:
Client-side (corporate) market research salary survey results
Provider-side (research company) marketing research salary survey results
Director of marketing salary by:
| Advertising/Public Relations |
$60,000 |
$1,000 |
$61,000 |
| Agriculture |
|
|
|
| Automotive |
|
|
|
| Banking/Financial |
$89,000 |
$2,000 |
$91,000 |
| Building Materials/Products |
|
|
|
| Computer Hardware/Software |
|
|
|
| Construction/Housing |
|
|
|
| Consulting |
|
|
|
| Consumer Goods |
|
|
|
| Education |
$107,000 |
$5,000 |
$112,000 |
| Entertainment |
|
|
|
| Food/Beverage |
$115,000 |
$0 |
$115,000 |
| Government |
|
|
|
| Health Care/Pharmaceuticals |
$130,000 |
$0 |
$130,000 |
| Hospitality (hotels, restaurants, etc.) |
|
|
|
| Insurance |
$120,000 |
$10,000 |
$130,000 |
| Manufacturing |
$63,000 |
$6,000 |
$69,000 |
| Media/Publishing/Information |
$99,000 |
$17,667 |
$116,667 |
| Non-Profits |
$70,667 |
$1,333 |
$72,000 |
| Retail |
|
|
|
| Technology/IT/Web |
|
|
|
| Telecommunications |
$130,000 |
$11,000 |
$141,000 |
| Transportation |
|
|
|
| Travel |
|
|
|
| Utilities/Energy |
$96,000 |
$15,000 |
$111,000 |
| Other |
$37,000 |
$13,000 |
$50,000 |
| Average |
$90,882 |
$7,176 |
$98,059 |
| North East (CT, MA, ME, NH, RI, VT) |
$101,000 |
$7,000 |
$108,000 |
| Mid Atlantic (NJ, NY, PA) |
|
|
|
| East North Central (IL, IN, MI, OH, WI) |
$67,000 |
$2,200 |
$69,200 |
| West North Central (IA, KS, MN, MO, NE, ND, SD) |
|
|
|
| South Atlantic (DE, FL, GA, MD, NC, SC, VA, WV) |
$105,250 |
$16,250 |
$121,500 |
| East South Central (AL, KY, MS, TN) |
|
|
|
| West South Central (AR, LA, OK, TX) |
$115,000 |
$0 |
$115,000 |
| Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) |
$91,333 |
$6,000 |
$97,333 |
| Pacific Coast (AK, CA, HI, OR, WA) |
$99,000 |
$7,000 |
$106,000 |
| Canada |
|
|
|
| Mexico/Central and South America |
|
|
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| Europe |
|
|
|
| Asia |
|
|
|
| Middle East |
|
|
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| Africa |
|
|
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| Australia/New Zealand |
|
|
|
| Average |
$90,882 |
$7,176 |
$98,059 |
|
| $1Million US dollars |
$65,000 |
$6,000 |
$71,000 |
| $1M - $3M |
$60,000 |
$1,000 |
$61,000 |
| $3M - $6M |
|
|
|
| $6M - $10M |
|
|
|
| $10M - $50M |
$106,000 |
$1,500 |
$107,500 |
| $50M - $100M |
$50,000 |
$9,500 |
$59,500 |
| $100M - $300M |
$115,000 |
$19,500 |
$134,500 |
| $300M - $500M |
$107,000 |
$5,000 |
$112,000 |
| $500M - $1 Billion |
$86,000 |
$1,333 |
$87,333 |
| >$1 Billion US dollars |
$112,000 |
$9,750 |
$121,750 |
| Average |
$90,882 |
$7,176 |
$98,059 |
| 0 |
$58,200 |
$4,000 |
$62,200 |
| 1 - 2 |
$105,250 |
$9,625 |
$114,875 |
| 3 - 5 |
$116,000 |
$7,000 |
$123,000 |
| 6 - 10 |
$120,000 |
$10,000 |
$130,000 |
| 11 - 15 |
|
|
|
| 16 - 25 |
|
|
|
| >25 |
$60,000 |
$1,000 |
$61,000 |
| Average |
$90,882 |
$7,176 |
$98,059 |
| 1 year |
|
|
|
| 1 - 2 |
$37,000 |
$13,000 |
$50,000 |
| 3 - 5 |
$60,000 |
$1,000 |
$61,000 |
| 6 - 10 |
$104,333 |
$9,000 |
$113,333 |
| 11 - 15 |
$94,333 |
$5,667 |
$100,000 |
| 16 - 25 |
$108,200 |
$9,600 |
$117,800 |
| >25 |
$77,750 |
$4,000 |
$81,750 |
| Average |
$90,882 |
$7,176 |
$98,059 |
| 0% |
$37,000 |
$13,000 |
$50,000 |
| 15% |
$91,222 |
$7,556 |
$98,778 |
| 15% - 25% |
$91,000 |
$6,000 |
$97,000 |
| 26% - 50% |
$96,500 |
$3,000 |
$99,500 |
| 51% - 75% |
|
|
|
| > 75% |
$130,000 |
$11,000 |
$141,000 |
| Average |
$90,882 |
$7,176 |
$98,059 |
| 0 (None) |
$96,500 |
$8,500 |
$105,000 |
| 1 - 2 |
$85,500 |
$5,333 |
$90,833 |
| 3 - 5 |
$88,200 |
$11,200 |
$99,400 |
| 6 - 10 |
$106,000 |
$5,667 |
$111,667 |
| > 10 |
$80,000 |
$0 |
$80,000 |
| Average |
$90,882 |
$7,176 |
$98,059 |
| High-school graduate |
|
|
|
| College graduate |
$64,500 |
$7,167 |
$71,667 |
| Masters program graduate |
$105,800 |
$7,900 |
$113,700 |
| Ph.D. graduate |
$100,000 |
$0 |
$100,000 |
| Average |
$90,882 |
$7,176 |
$98,059 |
| Yes |
|
|
|
| No |
$90,882 |
$7,176 |
$98,059 |
| Average |
$90,882 |
$7,176 |
$98,059 |
| Male |
$95,000 |
$9,375 |
$104,375 |
| Female |
$84,750 |
$5,250 |
$90,000 |
| Average |
$89,875 |
$7,313 |
$97,188 |
| 25 |
|
|
|
| 25 - 30 |
|
|
|
| 31 - 35 |
$53,333 |
$6,667 |
$60,000 |
| 36 - 45 |
$115,667 |
$6,333 |
$122,000 |
| 46 - 55 |
$96,800 |
$11,600 |
$108,400 |
| 56 - 65 |
$50,000 |
$500 |
$50,500 |
| 66+ |
|
|
|
| Average |
$89,875 |
$7,313 |
$97,188 |
