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Market Research Jobs > Salary by Job Title > Director of Marketing 

Director of marketing salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online from May 12 to June 9, 2015 among Quirk’s subscribers. In total we received 3,043 responses. We received 1,057 usable surveys from client-side researchers (corporate market research) and 1,496 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.7 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title

Director of marketing salary by:

Industry Count Base Bonus Dividends* Other* Total
Advertising/Public Relations
Agriculture
Automotive
Banking/Financial 3 $107,333 $3,333 $0 $1,667 $112,333
Building Materials/Products
Computer Hardware/Software
Construction/Housing
Consulting
Consumer Goods
Education
Entertainment
Food/Beverage 1 $165,000 $35,000 $0 $199,000 $399,000
Government
Health Care/Pharmaceuticals 3 $132,333 $19,000 $8,000 $667 $160,000
Hospitality (hotels, restaurants, etc.)
Insurance 1 $115,000 $28,000 $0 $2,000 $145,000
Manufacturing 1 $149,000 $5,000 $7,000 $0 $161,000
Media/Publishing/Information 4 $82,500 $14,500 $1,000 $42,500 $140,500
Non-Profits 1 $177,000 $2,000 $179,000 $0 $358,000
Retail
Technology/IT/Web 2 $88,500 $3,000 $0 $0 $91,500
Telecommunications
Transportation
Travel
Utilities/Energy
Other
Average 16 $114,500 $12,563 $13,375 $23,625 $164,063
Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 2 $105,500 $13,000 $0 $84,000 $202,500
Mid Atlantic (NJ, NY, PA)
East North Central (IL, IN, MI, OH, WI) 2 $163,000 $3,500 $93,000 $0 $259,500
West North Central (IA, KS, MN, MO, NE, ND, SD) 5 $106,000 $15,400 $2,000 $40,000 $163,400
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 2 $137,500 $14,000 $7,500 $500 $159,500
East South Central (AL, KY, MS, TN)
West South Central (AR, LA, OK, TX)
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 2 $86,500 $16,000 $1,500 $1,000 $105,000
Pacific Coast (AK, CA, HI, OR, WA) 2 $140,000 $14,000 $0 $3,500 $157,500
Canada
Mexico
Central and South America
Eastern Europe
Western Europe
Asia 1 $37,000 $3,000 $0 $0 $40,000
Middle East
Africa
Australia/New Zealand
Average 16 $114,500 $12,563 $13,375 $23,625 $164,063
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars 1 $10,000 $0 $1,000 $0 $11,000
$1M - $3M 1 $140,000 $3,000 $0 $0 $143,000
$3M - $6M
$6M - $10M
$10M - $50M 3 $93,000 $6,000 $2,333 $0 $101,333
$50M - $100M 1 $76,000 $12,000 $0 $0 $88,000
$100M - $300M 2 $156,000 $13,500 $97,000 $500 $267,000
$300M - $500M 3 $107,333 $3,000 $0 $1,667 $112,000
$500M - $1 Billion 1 $169,000 $23,000 $9,000 $1,000 $202,000
>$1 Billion US dollars 4 $131,000 $27,250 $750 $92,750 $251,750
Average 16 $114,500 $12,563 $13,375 $23,625 $164,063
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0 7 $125,857 $9,143 $26,571 $28,429 $190,000
1 - 2 5 $85,400 $12,600 $5,000 $400 $103,400
3 - 5 2 $156,000 $13,000 $0 $86,500 $255,500
6 - 10 1 $115,000 $28,000 $0 $2,000 $145,000
11 - 15
16  - 25
>25 1 $97,000 $20,000 $3,000 $2,000 $122,000
Average 16 $114,500 $12,563 $13,375 $23,625 $164,063
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year 2 $51,500 $5,000 $500 $0 $57,000
1 - 2 1 $140,000 $3,000 $0 $0 $143,000
3 - 5 2 $114,500 $17,500 $0 $99,500 $231,500
6 - 10 1 $169,000 $23,000 $9,000 $1,000 $202,000
11 - 15 4 $96,000 $19,000 $4,500 $1,250 $120,750
16  - 25 3 $111,333 $7,000 $0 $1,667 $120,000
>25 3 $157,667 $11,000 $62,000 $56,000 $286,667
Average 16 $114,500 $12,563 $13,375 $23,625 $164,063
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 2 $51,500 $5,000 $500 $0 $57,000
1 - 2 1 $140,000 $3,000 $0 $0 $143,000
3 - 5 2 $114,500 $17,500 $0 $99,500 $231,500
6 - 10 1 $169,000 $23,000 $9,000 $1,000 $202,000
11 - 15 4 $96,000 $19,000 $4,500 $1,250 $120,750
16  - 25 3 $111,333 $7,000 $0 $1,667 $120,000
>25 3 $157,667 $11,000 $62,000 $56,000 $286,667
Average 16 $114,500 $12,563 $13,375 $23,625 $164,063
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0% 1 $147,000 $26,000 $0 $168,000 $341,000
< 15% 10 $118,400 $11,000 $19,800 $20,200 $169,400
15% - 25% 2 $105,500 $18,500 $7,500 $500 $132,000
26% - 50% 2 $140,000 $14,000 $0 $3,500 $157,500
51% - 75%
> 75% 1 $10,000 $0 $1,000 $0 $11,000
Average 16 $114,500 $12,563 $13,375 $23,625 $164,063
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 4 $89,750 $3,250 $0 $1,250 $94,250
1 - 2 3 $104,667 $16,000 $8,333 $667 $129,667
3 - 5 7 $138,286 $14,286 $27,000 $52,714 $232,286
6 - 10 1 $76,000 $12,000 $0 $0 $88,000
> 10 1 $115,000 $28,000 $0 $2,000 $145,000
Average 16 $114,500 $12,563 $13,375 $23,625 $164,063
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate
College graduate 6 $124,167 $11,833 $31,500 $33,500 $201,000
Masters program graduate 9 $119,667 $14,444 $2,667 $19,667 $156,444
Ph.D. graduate 1 $10,000 $0 $1,000 $0 $11,000
Average 16 $114,500 $12,563 $13,375 $23,625 $164,063
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 2 $171,000 $1,000 $89,500 $2,500 $264,000
No 14 $106,429 $14,214 $2,500 $26,643 $149,786
Average 16 $114,500 $12,563 $13,375 $23,625 $164,063
Gender Count Base Bonus Dividends* Other* Total
Male 6 $130,333 $14,333 $3,167 $34,500 $182,333
Female 10 $105,000 $11,500 $19,500 $17,100 $153,100
Average 16 $114,500 $12,563 $13,375 $23,625 $164,063
Age Count Base Bonus Dividends* Other* Total
< 25
25 - 30
31 - 35
36 - 45 5 $114,000 $10,200 $4,800 $1,400 $130,400
46 - 55 8 $115,750 $17,875 $375 $46,375 $180,375
56 - 65 2 $163,000 $3,500 $93,000 $0 $259,500
66+ 1 $10,000 $0 $1,000 $0 $11,000
Average 16 $114,500 $12,563 $13,375 $23,625 $164,063

*Bonus was defined as bonus or comission for 2014 in US dollars.

*Dividends was defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2014.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.