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Market Research Jobs > Salary by Job Title > Director of Marketing 

Director of marketing salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in April 2013 among Quirk’s subscribers. In total we received 3,539 responses. We received 1,247 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.8 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title

Director of marketing salary by:

Industry  Count  Base  Bonus  Other  Total 
Advertising/Public Relations 1 $121,000     $121,000 
Agriculture        
Automotive 2 $180,500 $51,000   $231,500 
Banking/Financial 4 $112,500 $65,000 $16,500 $194,000 
Building Materials/Products        
Computer Hardware/Software        
Construction/Housing        
Consulting        
Consumer Goods        
Education 1 $140,000 $26,000 $5,000 $171,000 
Entertainment 1 $126,000 $30,000   $156,000 
Food/Beverage 2 $120,500 $26,500   $147,000 
Government        
Health Care/Pharmaceuticals 2 $113,500 $28,000 $15,000 $156,500 
Hospitality (hotels, restaurants, etc.)        
Insurance        
Manufacturing 2 $110,500 $61,500 $10,000 $182,000 
Media/Publishing/Information 1 $127,000 $18,000   $145,000 
Non-Profits 1 $125,000 $8,000   $133,000 
Retail        
Technology/IT/Web 1 $150,000 $175,000   $325,000 
Telecommunications 1 $100,000     $100,000 
Transportation 1 $90,000 $30,000   $120,000 
Travel        
Utilities/Energy        
Other        
Average  20 $123,950 $50,176 $12,600 $186,726 
 

Region in which employee is located  Count  Base  Bonus  Other  Total 
North East (CT, MA, ME, NH, RI, VT) 5 $138,200 $112,000 $16,000 $266,200 
Mid Atlantic (NJ, NY, PA) 3 $117,333 $13,000   $130,333 
East North Central (IL, IN, MI, OH, WI) 3 $150,333 $44,000   $194,333 
West North Central (IA, KS, MN, MO, NE, ND, SD) 2 $91,000 $51,500   $142,500 
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 1 $82,000 $9,000 $11,000 $102,000 
East South Central (AL, KY, MS, TN)        
West South Central (AR, LA, OK, TX)        
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 2 $82,500 $1,000   $83,500 
Pacific Coast (AK, CA, HI, OR, WA) 1 $140,000 $26,000 $5,000 $171,000 
Canada        
Mexico        
Central and South America        
Eastern Europe 1 $150,000 $50,000   $200,000 
Western Europe 2 $133,000 $29,000 $15,000 $177,000 
Asia        
Middle East        
Africa        
Australia/New Zealand        
Average  20 $123,950 $50,176 $12,600 $186,726 
 

Annual revenue/sales of organization  Count  Base  Bonus  Other  Total 
< $1 Million US dollars 1 $121,000     $121,000 
$1M - $3M 2 $102,000 $15,500   $117,500 
$3M - $6M        
$6M - $10M        
$10M - $50M 7 $103,571 $45,000 $11,000 $159,571 
$50M - $100M        
$100M - $300M 2 $138,500 $34,000   $172,500 
$300M - $500M 1 $91,000 $100,000   $191,000 
$500M - $1 Billion 1 $140,000 $26,000 $5,000 $171,000 
>$1 Billion US dollars 4 $152,750 $80,000 $18,500 $251,250 
Average  18 $120,500 $51,333 $13,250 $185,083 
 

Number of full-time equivalent market researchers on staff  Count  Base  Bonus  Other  Total 
0 7 $102,429 $52,250   $154,679 
1 - 2 4 $115,000 $16,250 $11,000 $142,250 
3 - 5 2 $120,500 $75,000   $195,500 
6 - 10        
11 - 15 2 $157,500 $125,000 $15,000 $297,500 
16  - 25        
>25 3 $145,333 $32,000 $13,500 $190,833 
Average  18 $120,500 $51,333 $13,250 $185,083 
 

Number of years experience in marketing research  Count  Base  Bonus  Other  Total 
< 1 year        
1 - 2 2 $102,500 $9,500   $112,000 
3 - 5        
6 - 10 3 $122,000 $28,000 $5,000 $155,000 
11 - 15 2 $135,500 $175,000   $310,500 
16  - 25 5 $115,400 $29,000 $16,000 $160,400 
>25 6 $125,000 $75,000   $200,000 
Average  18 $120,500 $51,333 $13,250 $185,083 
 

Amount of work time spent conducting, coordinating and analyzing marketing research  Count  Base  Bonus  Other  Total 
0% 1 $150,000 $50,000   $200,000 
< 15% 7 $93,286 $29,600 $11,000 $133,886 
15% - 25% 8 $126,250 $44,000 $14,000 $184,250 
26% - 50%        
51% - 75%        
> 75% 2 $178,000 $132,000   $310,000 
Average  18 $120,500 $51,333 $13,250 $185,083 
 

Number of employees supervised  Count  Base  Bonus  Other  Total 
0 (None) 1 $121,000     $121,000 
1 - 2 7 $102,857 $14,500 $16,000 $133,357 
3 - 5 6 $147,667 $90,833 $5,000 $243,500 
6 - 10 3 $117,000 $19,000   $136,000 
> 10 1 $91,000 $100,000   $191,000 
Average  18 $120,500 $51,333 $13,250 $185,083 
 

Highest Degree Achieved  Count  Base  Bonus  Other  Total 
High-school graduate        
College graduate 5 $118,000 $74,333   $192,333 
Masters program graduate 12 $119,917 $47,182 $12,667 $179,765 
Ph.D. graduate 1 $140,000 $28,000 $15,000 $183,000 
Average  18 $120,500 $51,333 $13,250 $185,083 
 

Do you hold a marketing research certification? (RIVA, Burke, PRC etc.)  Count  Base  Bonus  Other  Total 
Yes 1 $181,000 $42,000   $223,000 
No 17 $116,941 $52,000 $13,250 $182,191 
Average  18 $120,500 $51,333 $13,250 $185,083 
 

Gender  Count  Base  Bonus  Other  Total 
Male 12 $126,417 $51,833 $13,250 $191,500 
Female 6 $108,667 $49,333   $158,000 
Average  18 $120,500 $51,333 $13,250 $185,083 
 

Age  Count  Base  Bonus  Other  Total 
< 25        
25 - 30        
31 - 35 2 $109,000 $13,500 $5,000 $127,500 
36 - 45 4 $129,000 $71,250   $200,250 
46 - 55 8 $124,250 $67,333 $18,500 $210,083 
56 - 65 4 $110,250 $18,000 $11,000 $139,250 
66+        
Average  18 $120,500 $51,333 $13,250 $185,083