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Market Research Jobs > Salary by Job Title > Director of Marketing 

Director of marketing salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in April 2014 among Quirk’s subscribers. In total we received 3,721 responses. We received 1,220 usable surveys from client-side researchers (corporate market research) and achieved an interval of 1.53 at the 95 percent confidence level. (Not all respondents answered all questions.)

For a complete survey results follow the link below:
Market research salaries by job title

Director of marketing salary by:

Industry Count Base Bonus Dividends* Other* Total
Advertising/Public Relations 2 $63,500 $4,500 $4,000 $1,500 $73,500
Agriculture      
Automotive      
Banking/Financial 4 $131,500 $17,750 $7,500 $250 $157,000
Building Materials/Products      
Computer Hardware/Software      
Construction/Housing 1 $75,000 $3,000 $0 $1,000 $79,000
Consulting 1 $126,000 $0 $0 $3,000 $129,000
Consumer Goods      
Education      
Entertainment 1 $100,000 $18,000 $0 $6,000 $124,000
Food/Beverage 1 $97,000 $103,000 $110,000 $120,000 $430,000
Government 1 $136,000 $0 $0 $0 $136,000
Health Care/Pharmaceuticals 7 $109,143 $9,714 $7,714 $2,000 $128,571
Hospitality (hotels, restaurants, etc.)      
Insurance      
Manufacturing 1 $105,000 $12,000 $0 $5,000 $122,000
Media/Publishing/Information 2 $93,500 $9,500 $0 $2,000 $105,000
Non-Profits      
Retail      
Technology/IT/Web 1 $124,000 $12,000 $0 $0 $136,000
Telecommunications 1 $154,000 $37,000 $25,000 $1,000 $217,000
Transportation      
Travel 1 $70,000 $3,000 $0 $10,000 $83,000
Utilities/Energy      
Other      
Average 24 $107,958 $14,792 $9,458 $7,000 $139,208
Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT)            
Mid Atlantic (NJ, NY, PA) 1 $115,000 $23,000 $0 $0 $138,000
East North Central (IL, IN, MI, OH, WI) 3 $113,333 $4,000 $0 $3,333 $120,667
West North Central (IA, KS, MN, MO, NE, ND, SD) 4 $114,750 $39,000 $40,750 $33,500 $228,000
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 6 $109,833 $10,667 $4,167 $2,000 $126,667
East South Central (AL, KY, MS, TN)      
West South Central (AR, LA, OK, TX) 1 $92,000 $0 $0 $2,000 $94,000
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 4 $101,750 $6,250 $250 $750 $109,000
Pacific Coast (AK, CA, HI, OR, WA) 3 $116,000 $19,000 $12,667 $333 $148,000
Canada      
Mexico      
Central and South America      
Eastern Europe      
Western Europe 2 $85,500 $9,000 $0 $3,000 $97,500
Asia      
Middle East      
Africa      
Australia/New Zealand      
Average 24 $107,958 $14,792 $9,458 $7,000 $139,208
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars            
$1M - $3M 2 $76,000 $0 $0 $500 $76,500
$3M - $6M      
$6M - $10M 1 $92,000 $0 $0 $2,000 $94,000
$10M - $50M 4 $92,500 $28,000 $27,750 $30,750 $179,000
$50M - $100M 1 $105,000 $12,000 $0 $5,000 $122,000
$100M - $300M 2 $109,000 $4,500 $0 $1,500 $115,000
$300M - $500M 3 $111,667 $14,667 $6,667 $5,333 $138,333
$500M - $1 Billion 2 $144,500 $18,500 $5,000 $0 $168,000
>$1 Billion US dollars 8 $117,500 $17,625 $10,750 $500 $146,375
Average 23 $108,739 $15,435 $9,870 $6,696 $140,739
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0 6 $84,167 $20,167 $18,500 $20,333 $143,167
1 - 2 6 $127,833 $9,500 $5,000 $667 $143,000
3 - 5 3 $79,333 $14,667 $2,667 $2,000 $98,667
6 - 10 3 $122,000 $10,000 $0 $2,000 $134,000
11 - 15      
16  - 25 1 $126,000 $0 $0 $3,000 $129,000
>25 4 $124,750 $25,750 $19,500 $3,250 $173,250
Average 23 $108,739 $15,435 $9,870 $6,696 $140,739
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year            
1 - 2      
3 - 5 3 $81,333 $3,000 $0 $333 $84,667
6 - 10 4 $80,750 $12,000 $2,000 $3,000 $97,750
11 - 15 6 $112,833 $11,000 $8,833 $1,667 $134,333
16  - 25 6 $144,167 $20,000 $9,167 $167 $173,500
>25 3 $107,333 $36,333 $37,000 $40,000 $220,667
Average 22 $110,500 $16,000 $10,318 $6,545 $143,364
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 6 $137,167 $18,500 $13,833 $1,167 $170,667
1 - 2 4 $97,750 $8,250 $0 $250 $106,250
3 - 5 4 $103,750 $9,250 $6,250 $1,000 $120,250
6 - 10 6 $115,833 $26,000 $18,333 $21,833 $182,000
11 - 15      
16  - 25 2 $53,500 $7,500 $4,500 $500 $66,000
>25      
Average 22 $110,500 $16,000 $10,318 $6,545 $143,364
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0% 2 $127,500 $23,500 $26,500 $500 $178,000
< 15% 7 $89,571 $22,143 $17,000 $17,571 $146,286
15% - 25% 2 $85,500 $9,000 $0 $3,000 $97,500
26% - 50% 6 $119,500 $10,000 $5,000 $1,667 $136,167
51% - 75% 3 $140,667 $12,333 $8,333 $1,333 $162,667
> 75% 1 $124,000 $12,000 $0 $0 $136,000
Average 21 $110,286 $15,667 $10,810 $6,857 $143,619
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 4 $147,500 $15,000 $7,500 $0 $170,000
1 - 2 8 $94,750 $16,875 $13,875 $17,000 $142,500
3 - 5 4 $106,500 $6,750 $0 $2,000 $115,250
6 - 10 5 $105,800 $16,000 $5,000 $1,800 $128,600
> 10 2 $99,000 $26,500 $30,500 $500 $156,500
Average 23 $108,739 $15,435 $9,870 $6,696 $140,739
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate            
College graduate 6 $88,500 $6,167 $167 $833 $95,667
Masters program graduate 16 $118,750 $19,688 $14,125 $8,688 $161,250
Ph.D. graduate      
Average 22 $110,500 $16,000 $10,318 $6,545 $143,364
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 4 $136,500 $15,000 $7,500 $500 $159,500
No 18 $104,722 $16,222 $10,944 $7,889 $139,778
Average 22 $110,500 $16,000 $10,318 $6,545 $143,364
Gender Count Base Bonus Dividends* Other* Total
Male 9 $122,556 $26,889 $18,333 $14,667 $182,444
Female 13 $102,154 $8,462 $4,769 $923 $116,308
Average 22 $110,500 $16,000 $10,318 $6,545 $143,364
Age Count Base Bonus Dividends* Other* Total
< 25            
25 - 30      
31 - 35 2 $100,000 $13,500 $0 $3,000 $116,500
36 - 45 8 $116,250 $7,875 $3,750 $1,250 $129,125
46 - 55 9 $108,778 $17,000 $9,556 $889 $136,222
56 - 65 2 $93,000 $54,500 $55,500 $60,000 $263,000
66+ 1 $136,000 $0 $0 $0 $136,000
Average 22 $110,500 $16,000 $10,318 $6,545 $143,364