Market Research Jobs >
Salary by Job Title > Director of Marketing
Director of marketing salary - corporate side of market research
Note: The market research salary and compensation survey was conducted online in April 2013 among Quirk’s subscribers. In total we received 3,539 responses. We received 1,247 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.8 at the 95 percent confidence level. (Not all respondents answered all questions.)
For a complete survey results follow the link below:
Market research salaries by job title
Director of marketing salary by:
| Advertising/Public Relations |
1 |
$121,000 |
|
|
$121,000 |
| Agriculture |
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| Automotive |
2 |
$180,500 |
$51,000 |
|
$231,500 |
| Banking/Financial |
4 |
$112,500 |
$65,000 |
$16,500 |
$194,000 |
| Building Materials/Products |
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| Computer Hardware/Software |
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| Construction/Housing |
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| Consulting |
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| Consumer Goods |
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| Education |
1 |
$140,000 |
$26,000 |
$5,000 |
$171,000 |
| Entertainment |
1 |
$126,000 |
$30,000 |
|
$156,000 |
| Food/Beverage |
2 |
$120,500 |
$26,500 |
|
$147,000 |
| Government |
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| Health Care/Pharmaceuticals |
2 |
$113,500 |
$28,000 |
$15,000 |
$156,500 |
| Hospitality (hotels, restaurants, etc.) |
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| Insurance |
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| Manufacturing |
2 |
$110,500 |
$61,500 |
$10,000 |
$182,000 |
| Media/Publishing/Information |
1 |
$127,000 |
$18,000 |
|
$145,000 |
| Non-Profits |
1 |
$125,000 |
$8,000 |
|
$133,000 |
| Retail |
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| Technology/IT/Web |
1 |
$150,000 |
$175,000 |
|
$325,000 |
| Telecommunications |
1 |
$100,000 |
|
|
$100,000 |
| Transportation |
1 |
$90,000 |
$30,000 |
|
$120,000 |
| Travel |
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| Utilities/Energy |
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| Other |
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| Average |
20 |
$123,950 |
$50,176 |
$12,600 |
$186,726 |
| North East (CT, MA, ME, NH, RI, VT) |
5 |
$138,200 |
$112,000 |
$16,000 |
$266,200 |
| Mid Atlantic (NJ, NY, PA) |
3 |
$117,333 |
$13,000 |
|
$130,333 |
| East North Central (IL, IN, MI, OH, WI) |
3 |
$150,333 |
$44,000 |
|
$194,333 |
| West North Central (IA, KS, MN, MO, NE, ND, SD) |
2 |
$91,000 |
$51,500 |
|
$142,500 |
| South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) |
1 |
$82,000 |
$9,000 |
$11,000 |
$102,000 |
| East South Central (AL, KY, MS, TN) |
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| West South Central (AR, LA, OK, TX) |
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| Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) |
2 |
$82,500 |
$1,000 |
|
$83,500 |
| Pacific Coast (AK, CA, HI, OR, WA) |
1 |
$140,000 |
$26,000 |
$5,000 |
$171,000 |
| Canada |
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| Mexico |
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| Central and South America |
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| Eastern Europe |
1 |
$150,000 |
$50,000 |
|
$200,000 |
| Western Europe |
2 |
$133,000 |
$29,000 |
$15,000 |
$177,000 |
| Asia |
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| Middle East |
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| Africa |
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| Australia/New Zealand |
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| Average |
20 |
$123,950 |
$50,176 |
$12,600 |
$186,726 |
| < $1 Million US dollars |
1 |
$121,000 |
|
|
$121,000 |
| $1M - $3M |
2 |
$102,000 |
$15,500 |
|
$117,500 |
| $3M - $6M |
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| $6M - $10M |
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| $10M - $50M |
7 |
$103,571 |
$45,000 |
$11,000 |
$159,571 |
| $50M - $100M |
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| $100M - $300M |
2 |
$138,500 |
$34,000 |
|
$172,500 |
| $300M - $500M |
1 |
$91,000 |
$100,000 |
|
$191,000 |
| $500M - $1 Billion |
1 |
$140,000 |
$26,000 |
$5,000 |
$171,000 |
| >$1 Billion US dollars |
4 |
$152,750 |
$80,000 |
$18,500 |
$251,250 |
| Average |
18 |
$120,500 |
$51,333 |
$13,250 |
$185,083 |
| 0 |
7 |
$102,429 |
$52,250 |
|
$154,679 |
| 1 - 2 |
4 |
$115,000 |
$16,250 |
$11,000 |
$142,250 |
| 3 - 5 |
2 |
$120,500 |
$75,000 |
|
$195,500 |
| 6 - 10 |
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| 11 - 15 |
2 |
$157,500 |
$125,000 |
$15,000 |
$297,500 |
| 16 - 25 |
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| >25 |
3 |
$145,333 |
$32,000 |
$13,500 |
$190,833 |
| Average |
18 |
$120,500 |
$51,333 |
$13,250 |
$185,083 |
| < 1 year |
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| 1 - 2 |
2 |
$102,500 |
$9,500 |
|
$112,000 |
| 3 - 5 |
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| 6 - 10 |
3 |
$122,000 |
$28,000 |
$5,000 |
$155,000 |
| 11 - 15 |
2 |
$135,500 |
$175,000 |
|
$310,500 |
| 16 - 25 |
5 |
$115,400 |
$29,000 |
$16,000 |
$160,400 |
| >25 |
6 |
$125,000 |
$75,000 |
|
$200,000 |
| Average |
18 |
$120,500 |
$51,333 |
$13,250 |
$185,083 |
| 0% |
1 |
$150,000 |
$50,000 |
|
$200,000 |
| < 15% |
7 |
$93,286 |
$29,600 |
$11,000 |
$133,886 |
| 15% - 25% |
8 |
$126,250 |
$44,000 |
$14,000 |
$184,250 |
| 26% - 50% |
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| 51% - 75% |
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| > 75% |
2 |
$178,000 |
$132,000 |
|
$310,000 |
| Average |
18 |
$120,500 |
$51,333 |
$13,250 |
$185,083 |
| 0 (None) |
1 |
$121,000 |
|
|
$121,000 |
| 1 - 2 |
7 |
$102,857 |
$14,500 |
$16,000 |
$133,357 |
| 3 - 5 |
6 |
$147,667 |
$90,833 |
$5,000 |
$243,500 |
| 6 - 10 |
3 |
$117,000 |
$19,000 |
|
$136,000 |
| > 10 |
1 |
$91,000 |
$100,000 |
|
$191,000 |
| Average |
18 |
$120,500 |
$51,333 |
$13,250 |
$185,083 |
| High-school graduate |
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| College graduate |
5 |
$118,000 |
$74,333 |
|
$192,333 |
| Masters program graduate |
12 |
$119,917 |
$47,182 |
$12,667 |
$179,765 |
| Ph.D. graduate |
1 |
$140,000 |
$28,000 |
$15,000 |
$183,000 |
| Average |
18 |
$120,500 |
$51,333 |
$13,250 |
$185,083 |
| Yes |
1 |
$181,000 |
$42,000 |
|
$223,000 |
| No |
17 |
$116,941 |
$52,000 |
$13,250 |
$182,191 |
| Average |
18 |
$120,500 |
$51,333 |
$13,250 |
$185,083 |
| Male |
12 |
$126,417 |
$51,833 |
$13,250 |
$191,500 |
| Female |
6 |
$108,667 |
$49,333 |
|
$158,000 |
| Average |
18 |
$120,500 |
$51,333 |
$13,250 |
$185,083 |
| < 25 |
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| 25 - 30 |
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| 31 - 35 |
2 |
$109,000 |
$13,500 |
$5,000 |
$127,500 |
| 36 - 45 |
4 |
$129,000 |
$71,250 |
|
$200,250 |
| 46 - 55 |
8 |
$124,250 |
$67,333 |
$18,500 |
$210,083 |
| 56 - 65 |
4 |
$110,250 |
$18,000 |
$11,000 |
$139,250 |
| 66+ |
|
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| Average |
18 |
$120,500 |
$51,333 |
$13,250 |
$185,083 |
