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Market Research Jobs > Salary by Job Title >  Market Research Associate 

Research associate salary at a market research company

Note: The market research salary and compensation survey was conducted online in May 2011 among Quirk’s subscribers. We received 1,776 usable surveys from provider-side researchers (market research companies) and achieved an interval of 2.2 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the links below:
Client-side (corporate) market research salary survey results
Provider-side (research company) marketing research salary survey results 


Research associate salary by:

Region in which employee is located Base Bonus Total
North East (CT, MA, ME, NH, RI, VT) $50,333 $15,333 $65,667
Mid Atlantic (NJ, NY, PA) $47,200 $1,875 $49,075
East North Central (IL, IN, MI, OH, WI) $40,333 $1,833 $42,167
West North Central (IA, KS, MN, MO, NE, ND, SD) $50,000 $2,250 $52,250
South Atlantic (DE, FL, GA, MD, NC, SC, VA, WV) $58,000 $500 $58,500
East South Central (AL, KY, MS, TN)      
West South Central (AR, LA, OK, TX)      
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY)      
Pacific Coast (AK, CA, HI, OR, WA) $44,333 $167 $44,500
Canada $42,000 $2,000 $44,000
Mexico/Central and South America      
Europe      
Asia $10,000 $1,000 $11,000
Middle East      
Africa      
Australia/New Zealand      
Average $46,536 $3,200 $49,736
 
   
Annual revenues/sales of organization Base Bonus Total
< $1Million US dollars $45,333 $333 $45,667
$1M - $3M $48,500 $12,500 $61,000
$3M - $6M $43,500 $1,500 $45,000
$6M - $10M      
$10M - $50M $51,429 $1,833 $53,262
$50M - $100M $43,000 $1,000 $44,000
$100M - $300M $47,667 $0 $47,667
$300M - $500M      
$500M - $1 Billion $39,000 $3,000 $42,000
>$1 Billion US dollars $49,000  $0 $49,000
Average $47,240 $3,318 $50,558
     
Number of full-time equivalent market researchers on staff Base Bonus Total
0      
1 - 2      
3 - 5 $51,833 $167 $52,000
6 - 10 $30,333 $2,667 $33,000
11 - 15 $45,500 $2,500 $48,000
16  - 25      
>25 $47,647 $4,714 $52,361
Average $46,536 $3,200 $49,736
     
Number of  years of experience in marketing research Base Bonus Total
< 1 year $38,500 $300 $38,800
1 - 2 $37,875 $2,429 $40,304
3 - 5 $45,571 $1,583 $47,155
6 - 10 $52,667 $1,667 $54,333
11 - 15 $68,500 $1,000 $69,500
16  - 25 $80,000 $0 $80,000
>25 $75,000 $45,000 $120,000
Average $46,536 $3,200 $49,736
   
Amount of work time spent conducting, coordinating and analyzing marketing research Base Bonus Total
0%      
< 15% $45,500 $2,500 $48,000
15% - 25% $38,000 $0 $38,000
26% - 50% $38,500 $250 $38,750
51% - 75% $59,200 $400 $59,600
> 75% $45,250 $5,538 $50,788
Average $46,536 $3,200 $49,736
   
Number of employees supervised Base Bonus Total
0 (None) $46,542 $3,500 $50,042
1 - 2 $46,500 $1,625 $48,125
3 - 5      
6 - 10      
> 10      
Average $46,536 $3,200 $49,736
     
Highest degree achieved Base Bonus Total
High-school graduate $57,000 $2,000 $59,000
College graduate $41,063 $1,667 $42,729
Masters program graduate $53,545 $5,889 $59,434
Ph.D. graduate      
Average $46,536 $3,200 $49,736
   
Do you hold a marketing research industry certification? (Riva, Burke, PRC etc.) Base Bonus Total
Yes $33,250 $1,750 $35,000
No $48,750 $3,476 $52,226
Average $46,536 $3,200 $49,736
 
Gender Base Bonus Total
Male $48,636 $1,450 $50,086
Female $45,176 $4,367 $49,543
Average $46,536 $3,200 $49,736
   
Age Base Bonus Total
< 25 $40,167 $1,125 $41,292
25 - 30 $42,267 $2,036 $44,302
31 - 35 $45,333 $0 $45,333
36 - 45 $80,000 $0 $80,000
46 - 55 $77,500 $22,500 $100,000
56 - 65      
66+ $57,000 $2,000 $59,000
Average $46,536 $3,200 $49,736