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Market Research Jobs > Salary by Job Title >  Market Research Associate 

Research associate salary at a market research company

Note: The market research salary and compensation survey was conducted online in April 2013 among Quirk’s subscribers. In total we received 3,539 responses. We received 1,760 usable surveys from provider-side researchers (market research company employees) and achieved an interval of 2.2 at the 95 percent confidence level. (Not all respondents answered all questions.)  

For a complete survey results follow the link below:
Market research salaries by job title

Research associate salary by:

Region in which employee is located Count Base Bonus Other Total
North East (CT, MA, ME, NH, RI, VT)          
Mid Atlantic (NJ, NY, PA) 8 $43,375 $2,000   $45,375
East North Central (IL, IN, MI, OH, WI) 6 $46,667 $69,333 $22,000 $138,000
West North Central (IA, KS, MN, MO, NE, ND, SD) 3 $35,333   $35,333
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 3 $65,333   $65,333
East South Central (AL, KY, MS, TN)      
West South Central (AR, LA, OK, TX)      
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 3 $53,667 $3,000 $1,000 $57,667
Pacific Coast (AK, CA, HI, OR, WA) 4 $62,000 $7,000 $64,500 $133,500
Canada 2 $44,000 $1,000   $45,000
Mexico      
Central and South America      
Eastern Europe      
Western Europe 3 $36,000   $36,000
Asia 1 $180,000   $180,000
Middle East      
Africa      
Australia/New Zealand      
Average 33 $51,939 $25,000 $30,600 $107,539

 

Annual revenue/sales of organization Count Base Bonus Other Total
< $1 Million US dollars 1 $180,000     $180,000
$1M - $3M 3 $43,333 $1,000   $44,333
$3M - $6M      
$6M - $10M 5 $54,600 $100,500   $155,100
$10M - $50M 7 $48,143 $3,000 $39,000 $90,143
$50M - $100M 2 $42,000 $1,000   $43,000
$100M - $300M 1 $40,000   $40,000
$300M - $500M 2 $66,500 $14,000 $80,500
$500M - $1 Billion      
>$1 Billion US dollars      
Average 21 $56,048 $34,833 $32,750 $123,631

 

Number of full-time equivalent market researchers on staff Count Base Bonus Other Total
0          
1 - 2      
3 - 5 2 $116,000 $1,000   $117,000
6 - 10 6 $40,833   $40,833
11 - 15 1 $48,000   $48,000
16  - 25 4 $55,250 $3,000 $1,000 $59,250
>25 14 $49,714 $41,400 $43,333 $134,448
Average 27 $53,407 $30,143 $32,750 $116,300

 

Number of years of experience in marketing research Count Base Bonus Other Total
< 1 year 7 $61,857 $100,500   $162,357
1 - 2 9 $40,667 $2,500   $43,167
3 - 5 9 $56,111 $1,667 $39,000 $96,778
6 - 10 2 $69,000 $14,000 $83,000
11 - 15      
16  - 25      
>25      
Average 27 $53,407 $30,143 $32,750 $116,300

 

Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Other Total
0%          
< 15% 2 $115,000   $115,000
15% - 25% 1 $43,000   $43,000
26% - 50%      
51% - 75% 3 $60,333 $3,000 $1,000 $64,333
> 75% 21 $47,048 $34,667 $43,333 $125,048
Average 27 $53,407 $30,143 $32,750 $116,300

 

Number of Employees Supervised Count Base Bonus Other Total
0 (None) 27 $53,407 $30,143 $32,750 $116,300
1 - 2      
3 - 5      
6 - 10      
> 10      
Average 27 $53,407 $30,143 $32,750 $116,300

 

Highest Degree Achieved Count Base Bonus Other Total
High-school graduate          
College graduate 16 $47,063 $35,000 $1,000 $83,063
Masters program graduate 11 $62,636 $1,000 $43,333 $106,970
Ph.D. graduate      
Average 27 $53,407 $30,143 $32,750 $116,300

 

Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Other Total
Yes 5 $83,800   $64,500 $148,300
No 22 $46,500 $30,143 $1,000 $77,643
Average 27 $53,407 $30,143 $32,750 $116,300

 

Gender Count Base Bonus Other Total
Male 4 $44,250 $2,000   $46,250
Female 23 $55,000 $41,400 $32,750 $129,150
Average 27 $53,407 $30,143 $32,750 $116,300

 

Age Count Base Bonus Other Total
< 25 6 $63,000 $100,500   $163,500
25 - 30 14 $45,714 $2,000 $1,000 $48,714
31 - 35 7 $60,571 $2,000 $64,500 $127,071
36 - 45      
46 - 55      
56 - 65      
66+      
Average 27 $53,407 $30,143 $32,750 $116,300