Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This
Market Research Jobs > Salary by Job Title > Business Development 

Business development salary at a market research company

Note: The market research salary and compensation survey was conducted online from May 12 to June 9, 2015 among Quirk’s subscribers. In total we received 3,043 responses. We received 1,057 usable surveys from client-side researchers (corporate market research) and 1,496 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.7 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.)  

For a complete survey results follow the link below:
Market research salaries by job title


Business development salary by:

Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT)
Mid Atlantic (NJ, NY, PA) 1 $90,000 $29,000 $0 $1,000 $120,000
East North Central (IL, IN, MI, OH, WI)
West North Central (IA, KS, MN, MO, NE, ND, SD) 1 $103,000 $3,000 $0 $0 $106,000
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 3 $80,333 $11,333 $1,333 $1,667 $94,667
East South Central (AL, KY, MS, TN)
West South Central (AR, LA, OK, TX) 1 $122,000 $113,000 $158,000 $0 $393,000
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 3 $71,333 $9,000 $0 $667 $81,000
Pacific Coast (AK, CA, HI, OR, WA) 2 $77,500 $47,500 $5,500 $8,500 $139,000
Canada
Mexico
Central and South America
Eastern Europe
Western Europe
Asia 3 $31,667 $6,667 $3,333 $6,000 $47,667
Middle East
Africa
Australia/New Zealand
Average 14 $72,857 $22,929 $13,071 $3,071 $111,929
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars
$1M - $3M 2 $83,000 $17,000 $0 $0 $100,000
$3M - $6M 3 $58,000 $16,000 $3,667 $9,000 $86,667
$6M - $10M 2 $74,500 $35,500 $0 $2,000 $112,000
$10M - $50M 4 $81,250 $8,750 $1,000 $1,500 $92,500
$50M - $100M
$100M - $300M 1 $14,000 $10,000 $0 $1,000 $25,000
$300M - $500M
$500M - $1 Billion 2 $96,000 $61,500 $84,000 $2,500 $244,000
>$1 Billion US dollars
Average 14 $72,857 $22,929 $13,071 $3,071 $111,929
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0
1 - 2
3 - 5
6 - 10 3 $78,000 $32,000 $3,667 $5,667 $119,333
11 - 15 2 $58,000 $5,000 $0 $0 $63,000
16  - 25
>25 9 $74,444 $23,889 $19,111 $2,889 $120,333
Average 14 $72,857 $22,929 $13,071 $3,071 $111,929
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year
1 - 2 1 $46,000 $4,000 $0 $0 $50,000
3 - 5 1 $11,000 $0 $0 $12,000 $23,000
6 - 10 7 $69,286 $36,429 $25,571 $3,571 $134,857
11 - 15
16  - 25 5 $95,600 $12,400 $800 $1,200 $110,000
>25
Average 14 $72,857 $22,929 $13,071 $3,071 $111,929
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 3 $85,000 $18,667 $0 $667 $104,333
1 - 2 4 $73,500 $4,250 $3,500 $2,500 $83,750
3 - 5 2 $50,500 $14,500 $0 $6,500 $71,500
6 - 10 4 $62,500 $47,250 $42,250 $4,500 $156,500
11 - 15 1 $120,000 $30,000 $0 $0 $150,000
16  - 25
>25
Average 14 $72,857 $22,929 $13,071 $3,071 $111,929
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0% 1 $95,000 $50,000 $0 $2,000 $147,000
< 15% 8 $75,375 $28,375 $21,125 $2,375 $127,250
15% - 25% 2 $28,500 $2,000 $0 $6,000 $36,500
26% - 50% 1 $120,000 $30,000 $0 $0 $150,000
51% - 75% 2 $72,500 $5,000 $7,000 $5,000 $89,500
> 75%
Average 14 $72,857 $22,929 $13,071 $3,071 $111,929
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 10 $73,800 $24,800 $17,300 $3,500 $119,400
1 - 2
3 - 5 2 $42,000 $10,000 $5,000 $3,000 $60,000
6 - 10 1 $95,000 $50,000 $0 $2,000 $147,000
> 10 1 $103,000 $3,000 $0 $0 $106,000
Average 14 $72,857 $22,929 $13,071 $3,071 $111,929
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate 2 $64,500 $10,500 $2,000 $3,500 $80,500
College graduate 9 $84,778 $31,889 $19,889 $2,556 $139,111
Masters program graduate 3 $42,667 $4,333 $0 $4,333 $51,333
Ph.D. graduate
Average 14 $72,857 $22,929 $13,071 $3,071 $111,929
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 2 $43,000 $0 $2,000 $8,500 $53,500
No 12 $77,833 $26,750 $14,917 $2,167 $121,667
Average 14 $72,857 $22,929 $13,071 $3,071 $111,929
Gender Count Base Bonus Dividends* Other* Total
Male 9 $86,000 $27,889 $18,667 $1,000 $133,556
Female 5 $49,200 $14,000 $3,000 $6,800 $73,000
Average 14 $72,857 $22,929 $13,071 $3,071 $111,929
Age Count Base Bonus Dividends* Other* Total
< 25
25 - 30 4 $49,250 $5,000 $2,500 $4,250 $61,000
31 - 35 2 $54,500 $30,000 $0 $1,500 $86,000
36 - 45 3 $105,000 $48,333 $52,667 $333 $206,333
46 - 55 2 $72,000 $10,500 $0 $1,000 $83,500
56 - 65 3 $85,000 $25,000 $5,000 $6,667 $121,667
66+
Average 14 $72,857 $22,929 $13,071 $3,071 $111,929

*Bonus was defined as bonus or comission for 2014 in US dollars.

*Dividends was defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2014.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.