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Market Research Jobs > Salary by Job Title > Market Research CEO/President 

CEO/president salary at a market research company

Note: The market research salary and compensation survey was conducted online from May 12 to June 9, 2015 among Quirk’s subscribers. In total we received 3,043 responses. We received 1,057 usable surveys from client-side researchers (corporate market research) and 1,496 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.7 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.)     

For a complete survey results follow the link below:
Market research salaries by job title


Market research CEO/president salary by:

Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 9 $214,667 $26,444 $50,778 $9,556 $301,444
Mid Atlantic (NJ, NY, PA) 7 $238,143 $79,714 $104,286 $2,857 $425,000
East North Central (IL, IN, MI, OH, WI) 8 $153,375 $18,500 $11,000 $5,375 $188,250
West North Central (IA, KS, MN, MO, NE, ND, SD) 5 $98,000 $38,400 $1,200 $2,000 $139,600
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 8 $121,250 $24,500 $2,750 $4,000 $152,500
East South Central (AL, KY, MS, TN) 1 $90,000 $0 $10,000 $20,000 $120,000
West South Central (AR, LA, OK, TX) 3 $180,000 $71,667 $37,667 $1,667 $291,000
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 3 $183,333 $36,000 $1,667 $0 $221,000
Pacific Coast (AK, CA, HI, OR, WA) 9 $139,778 $28,333 $13,222 $10,333 $191,667
Canada 4 $220,000 $7,500 $110,000 $4,250 $341,750
Mexico 1 $60,000 $13,000 $0 $0 $73,000
Central and South America 1 $60,000 $0 $10,000 $0 $70,000
Eastern Europe 1 $1,000 $0 $0 $0 $1,000
Western Europe 2 $141,000 $7,500 $0 $7,000 $155,500
Asia 4 $183,750 $30,000 $91,250 $23,000 $328,000
Middle East 2 $130,000 $0 $35,000 $10,000 $175,000
Africa
Australia/New Zealand 1 $180,000 $0 $0 $5,000 $185,000
Average 69 $162,058 $30,261 $35,290 $6,623 $234,232
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars 16 $83,688 $11,938 $5,188 $5,313 $106,125
$1M - $3M 15 $139,800 $37,333 $71,067 $4,800 $253,000
$3M - $6M 13 $186,846 $31,923 $42,154 $8,154 $269,077
$6M - $10M 4 $170,000 $23,250 $87,500 $2,750 $283,500
$10M - $50M 11 $231,818 $44,545 $19,818 $10,091 $306,273
$50M - $100M 2 $260,000 $61,500 $12,500 $5,000 $339,000
$100M - $300M 2 $300,000 $62,500 $0 $14,500 $377,000
$300M - $500M 1 $36,000 $40,000 $75,000 $0 $151,000
$500M - $1 Billion 1 $74,000 $8,000 $8,000 $0 $90,000
>$1 Billion US dollars 3 $273,000 $6,667 $15,000 $3,333 $298,000
Average 68 $163,882 $30,368 $35,559 $6,382 $236,191
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0
1 - 2 9 $90,444 $19,444 $14,333 $5,000 $129,222
3 - 5 7 $140,000 $66,429 $58,429 $4,857 $269,714
6 - 10 12 $133,750 $16,167 $60,500 $5,167 $215,583
11 - 15 7 $159,714 $21,000 $14,286 $1,571 $196,571
16  - 25 8 $145,625 $39,750 $85,000 $9,500 $279,875
>25 25 $218,480 $30,640 $14,960 $8,240 $272,320
Average 68 $163,882 $30,368 $35,559 $6,382 $236,191
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year
1 - 2
3 - 5 3 $97,333 $70,667 $116,667 $5,000 $289,667
6 - 10 5 $125,600 $11,400 $71,200 $7,000 $215,200
11 - 15 7 $187,000 $24,000 $3,286 $15,714 $230,000
16  - 25 23 $156,522 $22,739 $45,043 $4,870 $229,174
>25 30 $177,167 $36,833 $21,767 $5,400 $241,167
Average 68 $163,882 $30,368 $35,559 $6,382 $236,191
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 4 $114,750 $8,250 $4,500 $1,000 $128,500
1 - 2 5 $214,000 $40,000 $11,000 $7,000 $272,000
3 - 5 22 $170,864 $33,409 $60,409 $10,000 $274,682
6 - 10 11 $186,455 $17,091 $3,909 $4,909 $212,364
11 - 15 7 $191,571 $26,429 $23,571 $2,429 $244,000
16  - 25 12 $122,583 $20,333 $34,167 $5,083 $182,167
>25 7 $141,857 $68,571 $56,857 $6,143 $273,429
Average 68 $163,882 $30,368 $35,559 $6,382 $236,191
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0% 4 $170,000 $35,000 $0 $8,000 $213,000
< 15% 11 $203,455 $27,273 $50,000 $12,455 $293,182
15% - 25% 13 $229,385 $29,462 $72,615 $6,077 $337,538
26% - 50% 16 $147,250 $24,188 $3,125 $4,438 $179,000
51% - 75% 5 $120,400 $1,400 $4,000 $7,000 $132,800
> 75% 19 $120,316 $44,632 $44,947 $4,211 $214,105
Average 68 $163,882 $30,368 $35,559 $6,382 $236,191
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 4 $92,500 $16,250 $2,500 $5,000 $116,250
1 - 2 10 $118,300 $45,000 $37,900 $4,600 $205,800
3 - 5 12 $153,250 $15,750 $13,750 $6,000 $188,750
6 - 10 16 $167,188 $21,750 $51,313 $11,063 $251,313
> 10 26 $195,269 $38,962 $40,115 $4,577 $278,923
Average 68 $163,882 $30,368 $35,559 $6,382 $236,191
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate 3 $141,667 $4,000 $0 $3,000 $148,667
College graduate 26 $164,000 $34,962 $42,077 $7,385 $248,423
Masters program graduate 29 $154,862 $27,207 $36,138 $3,207 $221,414
Ph.D. graduate 10 $196,400 $35,500 $27,600 $14,000 $273,500
Average 68 $163,882 $30,368 $35,559 $6,382 $236,191
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 16 $161,125 $15,938 $14,563 $5,438 $197,063
No 52 $164,731 $34,808 $42,019 $6,673 $248,231
Average 68 $163,882 $30,368 $35,559 $6,382 $236,191
Gender Count Base Bonus Dividends* Other* Total
Male 55 $169,764 $31,018 $42,000 $6,345 $249,127
Female 13 $139,000 $27,615 $8,308 $6,538 $181,462
Average 68 $163,882 $30,368 $35,559 $6,382 $236,191
Age Count Base Bonus Dividends* Other* Total
< 25
25 - 30 2 $120,000 $45,000 $175,000 $7,500 $347,500
31 - 35 3 $97,000 $43,333 $119,333 $3,333 $263,000
36 - 45 26 $169,846 $23,269 $25,269 $8,115 $226,500
46 - 55 16 $172,813 $24,125 $25,313 $6,000 $228,250
56 - 65 16 $162,875 $19,313 $16,188 $3,250 $201,625
66+ 5 $165,200 $109,000 $77,800 $10,000 $362,000
Average 68 $163,882 $30,368 $35,559 $6,382 $236,191

*Bonus was defined as bonus or comission for 2014 in US dollars.

*Dividends was defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2014.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.