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Market Research Jobs > Salary by Job Title > Market Research CEO/President 

CEO/president salary at a market research company

Note: The market research salary and compensation survey was conducted online in April 2013 among Quirk’s subscribers. In total we received 3,539 responses. We received 1,760 usable surveys from provider-side researchers (market research company employees) and achieved an interval of 2.2 at the 95 percent confidence level. (Not all respondents answered all questions.)  

For a complete survey results follow the link below:
Market research salaries by job title


Market research CEO/president salary by:

Region in which employee is located Count Base Bonus Other Total
North East (CT, MA, ME, NH, RI, VT) 15 $219,200 $71,100 $115,500 $405,800
Mid Atlantic (NJ, NY, PA) 11 $187,636 $61,167 $133,500 $382,303
East North Central (IL, IN, MI, OH, WI) 9 $181,444 $37,000 $40,000 $258,444
West North Central (IA, KS, MN, MO, NE, ND, SD) 5 $136,800 $24,667 $55,500 $216,967
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 14 $172,786 $82,333 $83,556 $338,675
East South Central (AL, KY, MS, TN)       $86,000 $86,000
West South Central (AR, LA, OK, TX) 4 $150,500 $119,000 $30,000 $299,500
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 1 $201,000 $43,000 $7,000 $251,000
Pacific Coast (AK, CA, HI, OR, WA) 9 $146,333 $38,000 $50,500 $234,833
Canada 1 $215,000 $40,000   $255,000
Mexico 1 $90,000 $30,000 $25,000 $145,000
Central and South America 2 $149,000 $58,000 $151,500 $358,500
Eastern Europe 2 $96,000 $10,000   $106,000
Western Europe 2 $148,500 $51,000   $199,500
Asia 7 $153,857 $38,000 $30,333 $222,190
Middle East 1 $40,000 $7,000   $47,000
Africa 1 $32,000 $2,000   $34,000
Australia/New Zealand 1 $150,000 $20,000   $170,000
Average 86 $169,756 $52,846 $78,294 $300,896

 

Annual revenue/sales of organization Count Base Bonus Other Total
< $1 Million US dollars 16 $122,250 $6,333 $87,800 $216,383
$1M - $3M 25 $126,200 $54,400 $93,583 $274,183
$3M - $6M 16 $182,188 $58,250 $82,500 $322,938
$6M - $10M 8 $229,750 $48,857 $7,667 $286,274
$10M - $50M 10 $230,200 $82,429 $165,500 $478,129
$50M - $100M 2 $166,000 $32,000   $198,000
$100M - $300M 2 $145,000 $46,500 $25,000 $216,500
$300M - $500M          
$500M - $1 Billion          
>$1 Billion US dollars 5 $252,200 $41,667 $26,250 $320,117
Average 84 $167,250 $53,627 $77,000 $297,877

 

Number of full-time equivalent market researchers on staff Count Base Bonus Other Total
0          
1 - 2 10 $167,500 $65,000 $82,200 $314,700
3 - 5 11 $107,636 $47,600 $119,800 $275,036
6 - 10 13 $131,846 $30,667 $67,833 $230,346
11 - 15 11 $150,182 $87,833 $125,000 $363,015
16  - 25 8 $143,750 $40,833 $52,500 $237,083
>25 33 $218,909 $55,500 $53,333 $327,742
Average 86 $169,756 $52,846 $78,294 $300,896

 

Number of years of experience in marketing research Count Base Bonus Other Total
< 1 year 1 $202,000 $51,000   $253,000
1 - 2          
3 - 5          
6 - 10 6 $131,000 $29,667 $21,500 $182,167
11 - 15 8 $188,750 $34,000 $66,500 $289,250
16  - 25 39 $176,615 $50,913 $114,091 $341,619
>25 31 $164,290 $71,813 $62,786 $298,889
Average 85 $170,341 $53,314 $78,061 $301,716

 

Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Other Total
0% 2 $205,000 $40,000   $245,000
< 15% 15 $204,200 $61,000 $70,000 $335,200
15% - 25% 19 $171,053 $58,786 $107,429 $337,267
26% - 50% 15 $178,733 $74,625 $43,833 $297,192
51% - 75% 17 $139,824 $33,917 $86,500 $260,240
> 75% 18 $156,556 $35,000 $76,429 $267,984
Average 86 $169,756 $52,846 $78,294 $300,896

 

Number of Employees Supervised Count Base Bonus Other Total
0 (None) 4 $153,500   $78,000 $231,500
1 - 2 7 $142,286 $11,000 $81,000 $234,286
3 - 5 15 $129,267 $66,600 $92,667 $288,533
6 - 10 19 $171,158 $54,000 $38,857 $264,015
> 10 41 $190,195 $50,154 $89,000 $329,349
Average 86 $169,756 $52,846 $78,294 $300,896

 

Highest Degree Achieved Count Base Bonus Other Total
High-school graduate 5 $151,800 $50,000 $10,000 $211,800
College graduate 36 $159,417 $40,524 $50,625 $250,565
Masters program graduate 34 $174,353 $46,000 $73,882 $294,235
Ph.D. graduate 10 $205,300 $106,500 $129,286 $441,086
Average 85 $170,341 $53,314 $78,061 $301,716

 

Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Other Total
Yes 25 $156,040 $39,385 $42,250 $237,675
No 60 $176,300 $58,079 $89,520 $323,899
Average 85 $170,341 $53,314 $78,061 $301,716

 

Gender Count Base Bonus Other Total
Male 58 $180,017 $56,027 $83,240 $319,284
Female 26 $145,692 $46,143 $58,857 $250,692
Average 84 $169,393 $53,314 $77,906 $300,613

 

Age Count Base Bonus Other Total
< 25          
25 - 30          
31 - 35 1 $32,000 $2,000   $34,000
36 - 45 28 $157,929 $33,286 $63,600 $254,814
46 - 55 31 $177,484 $52,045 $115,900 $345,429
56 - 65 17 $201,353 $59,700 $35,667 $296,720
66+ 7 $121,429 $127,250 $125,667 $374,345
Average 84 $169,393 $53,314 $77,906 $300,613