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Market Research Jobs > Salary by Job Title > Market Research CEO/President 

CEO/president salary at a market research company

Note: The market research salary and compensation survey was conducted online in May 2011 among Quirk’s subscribers. We received 1,776 usable surveys from provider-side researchers (market research companies) and achieved an interval of 2.2 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the links below:
Client-side (corporate) market research salary survey results
Provider-side (research company) marketing research salary survey results 


Market research CEO/president salary by:

The following information is based on the Quirk's 2011 Salary Survey.  More than 3,000 responses were received.

Region in which employee is located Base Bonus Total
North East (CT, MA, ME, NH, RI, VT) $162,409 $39,300 $201,709
Mid Atlantic (NJ, NY, PA) $149,348 $46,957 $196,304
East North Central (IL, IN, MI, OH, WI) $105,794 $21,406 $127,200
West North Central (IA, KS, MN, MO, NE, ND, SD) $101,208 $18,909 $120,117
South Atlantic (DE, FL, GA, MD, NC, SC, VA, WV) $112,757 $24,028 $136,785
East South Central (AL, KY, MS, TN) $88,375 $7,429 $95,804
West South Central (AR, LA, OK, TX) $137,083 $55,727 $192,811
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) $89,462 $35,500 $124,962
Pacific Coast (AK, CA, HI, OR, WA) $129,471 $32,968 $162,438
Canada $96,857 $49,429 $146,286
Mexico/Central and South America $56,500 $2,857 $59,357
Europe $74,250 $44,389 $118,639
Asia $77,143 $48,714 $125,857
Middle East $40,000 $0 $40,000
Africa $160,400 $43,400 $203,800
Australia/New Zealand $187,143 $25,714 $212,857
Average $116,145 $31,873 $148,018
Annual revenues/sales of organization? Base Bonus Total
< $1Million US dollars $83,260 $17,773 $101,033
$1M - $3M $121,896 $28,795 $150,691
$3M - $6M $170,182 $79,656 $249,838
$6M - $10M $184,500 $28,417 $212,917
$10M - $50M $219,167 $69,167 $288,333
$50M - $100M $20,000 $0 $20,000
$100M - $300M $83,667 $0 $83,667
$300M - $500M $72,000 $0 $72,000
$500M - $1 Billion . . .
>$1 Billion US dollars . . .
Average $116,145 $31,873 $148,018
 
Number of full-time equivalent market researchers on staff Base Bonus Total
0 $83,400 $10,000 $93,400
1 - 2 $87,512 $18,680 $106,192
3 - 5 $109,051 $25,673 $134,724
6 - 10 $123,861 $46,250 $170,111
11 - 15 $133,217 $15,667 $148,884
16  - 25 $142,182 $65,818 $208,000
>25 $164,343 $46,939 $211,282
Average $116,145 $31,873 $148,018
Number of  years of experience in marketing research Base Bonus Total
< 1 year     $0
1 - 2 $48,000 $0 $48,000
3 - 5 $68,857 $2,286 $71,143
6 - 10 $97,407 $41,231 $138,638
11 - 15 $114,789 $33,971 $148,761
16  - 25 $119,570 $42,684 $162,254
>25 $122,382 $22,788 $145,170
Average $116,145 $31,873 $148,018
Amount of work time spent conducting, coordinating and analyzing marketing research Base Bonus Total
0% $165,000 $41,800 $206,800
< 15% $160,235 $45,235 $205,471
15% - 25% $124,591 $46,409 $171,000
26% - 50% $117,767 $30,238 $148,006
51% - 75% $123,379 $38,419 $161,798
> 75% $99,704 $22,146 $121,850
Average $116,145 $31,873 $148,018
Number of employees supervised Base Bonus Total
0 (None) $98,810 $13,297 $112,107
1 - 2 $89,435 $26,750 $116,185
3 - 5 $129,707 $27,111 $156,818
6 - 10 $130,184 $43,784 $173,968
> 10 $138,891 $47,865 $186,756
Average $116,145 $31,873 $148,018
Highest degree achieved Base Bonus Total
High-school graduate $66,000 $2,250 $68,250
College graduate $112,823 $29,717 $142,540
Masters program graduate $127,139 $35,962 $163,100
Ph.D. graduate $108,897 $33,423 $142,320
Average $116,145 $31,873 $148,018
Do you hold a marketing research industry certification? (Riva, Burke, PRC etc.) Base Bonus Total
Yes $120,987 $29,580 $150,567
No $114,167 $32,777 $146,944
Average $116,145 $31,873 $148,018
Gender Base Bonus Total
Male $128,494 $39,434 $167,928
Female $90,860 $19,076 $109,936
Average $115,752 $32,676 $148,428
Age Base  Bonus Total
< 25    
25 - 30 $59,250 $35,000 $94,250
31 - 35 $67,462 $20,077 $87,538
36 - 45 $120,423 $50,597 $171,020
46 - 55 $113,525 $30,247 $143,772
56 - 65 $126,164 $22,750 $148,914
66+ $111,154 $12,222 $123,376
Average $115,752 $32,676 $148,428