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Market Research Jobs > Salary by Job Title > Market Research CEO/President 

CEO/president salary at a market research company

Note: The market research salary and compensation survey was conducted online in April 2014 among Quirk’s subscribers. In total we received 3,721 responses. We received 1,746 usable surveys from provider-side researchers (market research company employees) and achieved an interval of 1.53 at the 95 percent confidence level. (Not all respondents answered all questions.)    

For a complete survey results follow the link below:
Market research salaries by job title


Market research CEO/president salary by:

Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 8 $190,250 $111,375 $90,625 $27,875 $420,125
Mid Atlantic (NJ, NY, PA) 11 $181,091 $54,455 $41,909 $2,818 $280,273
East North Central (IL, IN, MI, OH, WI) 8 $128,875 $11,500 $20,750 $6,500 $167,625
West North Central (IA, KS, MN, MO, NE, ND, SD) 6 $98,667 $29,667 $7,500 $2,333 $138,167
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 13 $183,692 $16,923 $28,846 $9,615 $239,077
East South Central (AL, KY, MS, TN)      
West South Central (AR, LA, OK, TX) 3 $160,000 $41,667 $6,667 $21,667 $230,000
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 5 $183,200 $23,800 $71,800 $11,070 $289,870
Pacific Coast (AK, CA, HI, OR, WA) 11 $145,000 $25,545 $21,455 $5,636 $197,636
Canada 4 $138,000 $14,500 $13,750 $8,250 $174,500
Mexico      
Central and South America 3 $193,333 $26,000 $16,667 $15,000 $251,000
Eastern Europe 2 $27,000 $0 $0 $500 $27,500
Western Europe 4 $150,750 $59,250 $3,500 $5,250 $218,750
Asia 4 $98,500 $8,250 $8,750 $10,750 $126,250
Middle East 1 $10,000 $0 $30,000 $0 $40,000
Africa 2 $102,500 $20,000 $2,500 $8,500 $133,500
Australia/New Zealand 1 $142,000 $100,000 $0 $0 $242,000
Average 86 $151,814 $35,477 $29,953 $9,155 $226,399
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars 19 $84,158 $20,105 $23,368 $6,895 $134,526
$1M - $3M 19 $122,000 $22,737 $27,368 $8,053 $180,158
$3M - $6M 14 $144,571 $18,643 $6,929 $8,143 $178,286
$6M - $10M 14 $204,714 $53,500 $47,429 $5,143 $310,786
$10M - $50M 12 $215,167 $62,500 $37,083 $9,529 $324,279
$50M - $100M 2 $235,000 $5,000 $12,500 $0 $252,500
$100M - $300M 1 $350,000 $350,000 $350,000 $175,000 $1,225,000
$300M - $500M      
$500M - $1 Billion      
>$1 Billion US dollars 2 $246,000 $17,500 $12,500 $0 $276,000
Average 83 $153,024 $35,771 $30,964 $9,149 $228,908
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0 2 $121,000 $62,500 $10,000 $2,500 $196,000
1 - 2 13 $98,231 $19,923 $29,538 $10,308 $158,000
3 - 5 10 $109,800 $18,200 $16,200 $6,600 $150,800
6 - 10 7 $140,857 $31,429 $9,286 $3,857 $185,429
11 - 15 6 $110,000 $9,500 $54,833 $9,000 $183,333
16  - 25 9 $151,222 $5,556 $2,222 $6,333 $165,333
>25 37 $191,270 $56,432 $43,135 $11,334 $302,172
Average 84 $151,202 $35,488 $30,667 $9,076 $226,433
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year            
1 - 2 1 $120,000 $15,000 $0 $0 $135,000
3 - 5 1 $145,000 $25,000 $0 $5,000 $175,000
6 - 10 9 $98,556 $28,889 $7,444 $1,333 $136,222
11 - 15 13 $132,385 $19,538 $4,923 $6,231 $163,077
16  - 25 20 $165,700 $42,650 $28,550 $5,500 $242,400
>25 40 $162,850 $39,350 $46,850 $13,859 $262,909
Average 84 $151,202 $35,488 $30,667 $9,076 $226,433
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 5 $157,800 $12,600 $6,200 $3,600 $180,200
1 - 2 12 $155,750 $46,750 $13,583 $1,833 $217,917
3 - 5 10 $174,000 $56,100 $1,400 $4,300 $235,800
6 - 10 15 $148,067 $10,733 $30,467 $6,623 $195,890
11 - 15 11 $139,727 $57,909 $56,545 $5,818 $260,000
16  - 25 13 $159,846 $57,385 $58,923 $23,923 $300,077
>25 18 $137,056 $14,000 $29,056 $11,389 $191,500
Average 84 $151,202 $35,488 $30,667 $9,076 $226,433
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0% 7 $107,143 $16,571 $41,143 $9,000 $173,857
< 15% 14 $183,571 $54,286 $73,714 $18,668 $330,239
15% - 25% 15 $156,000 $36,333 $10,467 $7,067 $209,867
26% - 50% 21 $165,810 $50,762 $22,667 $8,286 $247,524
51% - 75% 11 $144,364 $13,636 $22,091 $2,818 $182,909
> 75% 16 $123,188 $21,500 $23,750 $7,938 $176,375
Average 84 $151,202 $35,488 $30,667 $9,076 $226,433
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 4 $73,750 $50,000 $72,500 $500 $196,750
1 - 2 12 $153,167 $40,500 $44,583 $12,667 $250,917
3 - 5 19 $126,579 $22,737 $22,632 $7,263 $179,211
6 - 10 17 $125,235 $22,000 $26,706 $6,118 $180,059
> 10 32 $188,563 $46,531 $27,094 $11,448 $273,636
Average 84 $151,202 $35,488 $30,667 $9,076 $226,433
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate 4 $123,500 $24,500 $16,250 $3,500 $167,750
College graduate 32 $145,219 $29,844 $34,500 $11,500 $221,063
Masters program graduate 37 $164,108 $46,486 $26,757 $9,064 $246,415
Ph.D. graduate 11 $135,273 $18,909 $37,909 $4,091 $196,182
Average 84 $151,202 $35,488 $30,667 $9,076 $226,433
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 22 $145,591 $44,864 $38,682 $20,636 $249,773
No 62 $153,194 $32,161 $27,823 $4,973 $218,151
Average 84 $151,202 $35,488 $30,667 $9,076 $226,433
Gender Count Base Bonus Dividends* Other* Total
Male 58 $160,966 $42,241 $28,362 $9,627 $241,196
Female 26 $129,423 $20,423 $35,808 $7,846 $193,500
Average 84 $151,202 $35,488 $30,667 $9,076 $226,433
Age Count Base Bonus Dividends* Other* Total
< 25            
25 - 30 1 $85,000 $20,000 $0 $2,000 $107,000
31 - 35 7 $116,714 $22,000 $714 $1,857 $141,286
36 - 45 23 $149,478 $27,783 $25,087 $4,435 $206,783
46 - 55 23 $170,609 $50,435 $21,913 $16,870 $259,826
56 - 65 24 $159,708 $36,208 $52,458 $9,098 $257,473
66+ 6 $100,667 $23,167 $38,500 $6,500 $168,833
Average 84 $151,202 $35,488 $30,667 $9,076 $226,433