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Market Research Jobs > Salary by Job Title > Customer Insights Manager

Customer insights manager salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online from April 26 to May 26, 2016 among Quirk’s subscribers. In total we received 3,236 responses. We received 1,280 usable surveys from client-side researchers (corporate market research) and 1,607 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.7 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.)

For a complete survey results follow the link below:
Market research salaries by job title

Customer insights manager salary by:

Industry Count Base Bonus Dividends* Other* Total
Advertising/Public Relations 1 $90,000 $0 $0 $1,000 $91,000
Agriculture 1 $80,000 $5,000 $0 $0 $85,000
Automotive 4 $94,500 $10,000 $0 $0 $104,500
Banking/Financial 7 $88,714 $4,857 $714 $26,286 $120,571
Building Materials/Products            
Computer Hardware/Software 2 $111,000 $16,000 $0 $6,000 $133,000
Construction/Housing            
Consulting 4 $84,750 $6,750 $0 $0 $91,500
Consumer Goods 22 $106,091 $8,682 $3,364 $9,727 $127,864
Education 3 $83,667 $3,333 $0 $0 $87,000
Entertainment 2 $80,500 $5,000 $6,500 $0 $92,000
Food/Beverage 12 $110,417 $14,500 $2,000 $3,167 $130,083
Government            
Health Care/Pharmaceuticals 3 $108,000 $15,333 $3,333 $667 $127,333
Hospitality (hotels, restaurants, etc.) 4 $94,750 $8,000 $0 $1,500 $104,250
Insurance 2 $130,500 $12,500 $0 $500 $143,500
Manufacturing 6 $97,833 $11,833 $5,500 $500 $115,667
Media/Publishing/Information 8 $96,750 $7,000 $1,875 $14,625 $120,250
Non-Profits 1 $80,000 $0 $0 $0 $80,000
Retail 11 $90,727 $3,636 $2,636 $8,818 $105,818
Technology/IT/Web 9 $126,778 $19,000 $15,333 $667 $161,778
Telecommunications 5 $121,800 $14,600 $4,400 $200 $141,000
Transportation            
Travel 1 $113,000 $4,000 $0 $0 $117,000
Utilities/Energy 4 $117,000 $16,000 $500 $250 $133,750
Other 5 $105,200 $6,200 $22,600 $20,600 $154,600
Mean 117 $103,085 $9,709 $4,085 $6,718 $123,598
             
Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 6 $115,833 $8,333 $3,500 $3,833 $131,500
Mid Atlantic (NJ, NY, PA) 15 $118,400 $9,533 $2,533 $12,467 $142,933
East North Central (IL, IN, MI, OH, WI) 15 $110,200 $13,733 $1,267 $2,267 $127,467
West North Central (IA, KS, MN, MO, NE, ND, SD) 11 $111,636 $10,273 $4,545 $636 $127,091
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 19 $94,789 $7,632 $7,947 $5,947 $116,316
East South Central (AL, KY, MS, TN) 1 $63,000 $0 $0 $0 $63,000
West South Central (AR, LA, OK, TX) 8 $91,375 $16,000 $4,625 $750 $112,750
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 6 $100,000 $9,333 $0 $16,000 $125,333
Pacific Coast (AK, CA, HI, OR, WA) 22 $115,318 $10,045 $6,591 $13,364 $145,318
Canada 3 $73,000 $8,000 $0 $333 $81,333
Mexico            
Central and South America 1 $35,000 $0 $0 $1,000 $36,000
Eastern Europe 2 $23,000 $0 $0 $1,500 $24,500
Western Europe 6 $82,000 $6,000 $2,500 $3,333 $93,833
Asia            
Middle East            
Africa            
Australia/New Zealand 2 $92,500 $7,000 $1,000 $500 $101,000
Mean 117 $103,085 $9,709 $4,085 $6,718 $123,598
             
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars            
$1M - $3M 2 $87,000 $0 $0 $0 $87,000
$3M - $6M            
$6M - $10M            
$10M - $50M 8 $99,750 $3,000 $1,625 $500 $104,875
$50M - $100M 5 $71,200 $3,200 $400 $0 $74,800
$100M - $300M 9 $76,444 $4,556 $1,111 $12,889 $95,000
$300M - $500M 6 $91,000 $5,667 $1,000 $3,333 $101,000
$500M - $1 Billion 23 $95,565 $10,739 $6,522 $9,000 $121,826
>$1 Billion US dollars 62 $115,145 $12,339 $4,790 $7,081 $139,355
Mean 115 $103,470 $9,800 $4,157 $6,835 $124,261
             
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0 1 $138,000 $0 $0 $0 $138,000
1 - 2 32 $86,781 $9,156 $1,313 $500 $97,750
3 - 5 28 $103,286 $8,857 $5,107 $14,393 $131,643
6 - 10 13 $101,077 $10,462 $2,000 $2,538 $116,077
11 - 15 10 $105,600 $6,700 $4,600 $27,700 $144,600
16  - 25 14 $124,929 $12,500 $10,357 $1,286 $149,071
>25 18 $114,056 $11,944 $4,222 $2,167 $132,389
Mean 116 $103,267 $9,776 $4,121 $6,776 $123,940
             
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year            
1 - 2 4 $112,750 $17,750 $0 $250 $130,750
3 - 5 20 $80,900 $8,050 $2,700 $400 $92,050
6 - 10 31 $94,935 $8,516 $2,645 $4,452 $110,548
11 - 15 24 $111,917 $10,417 $6,083 $13,458 $141,875
16  - 25 27 $117,407 $11,000 $5,556 $10,815 $144,778
>25 11 $108,455 $8,455 $4,182 $2,182 $123,273
Mean 117 $103,085 $9,709 $4,085 $6,718 $123,598
             
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 25 $99,160 $5,360 $1,080 $520 $106,120
1 - 2 45 $111,467 $14,467 $6,822 $9,822 $142,578
3 - 5 31 $93,903 $8,419 $3,161 $6,484 $111,968
6 - 10 10 $101,000 $4,800 $800 $9,700 $116,300
11 - 15 2 $122,000 $2,500 $2,500 $11,500 $138,500
16  - 25 3 $107,000 $12,333 $11,000 $3,333 $133,667
>25 1 $80,000 $0 $0 $0 $80,000
Mean 117 $103,085 $9,709 $4,085 $6,718 $123,598
             
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 74 $99,459 $9,635 $4,230 $4,959 $118,284
1 - 2 31 $106,290 $8,742 $1,194 $10,000 $126,226
3 - 5 7 $108,000 $10,143 $13,714 $15,000 $146,857
6 - 10 3 $140,000 $22,333 $8,333 $0 $170,667
> 10 2 $115,000 $7,000 $3,500 $2,000 $127,500
Mean 117 $103,085 $9,709 $4,085 $6,718 $123,598
             
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate 1 $85,000 $9,000 $0 $0 $94,000
College graduate 45 $101,333 $8,222 $4,933 $13,022 $127,511
Masters program graduate 64 $104,672 $11,125 $3,656 $3,016 $122,469
Ph.D. graduate 7 $102,429 $6,429 $3,143 $1,000 $113,000
Mean 117 $103,085 $9,709 $4,085 $6,718 $123,598
             
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 33 $102,545 $8,273 $4,515 $7,242 $122,576
No 84 $103,298 $10,274 $3,917 $6,512 $124,000
Mean 117 $103,085 $9,709 $4,085 $6,718 $123,598
             
Gender Count Base Bonus Dividends* Other* Total
Male 43 $100,581 $8,605 $2,814 $3,512 $115,512
Female 74 $104,541 $10,351 $4,824 $8,581 $128,297
Mean 117 $103,085 $9,709 $4,085 $6,718 $123,598
             
Age Count Base Bonus Dividends* Other* Total
< 25            
25 - 30 14 $77,857 $4,643 $1,857 $929 $85,286
31 - 35 30 $97,133 $12,533 $6,067 $7,767 $123,500
36 - 45 38 $104,868 $8,368 $2,553 $6,184 $121,974
46 - 55 23 $123,130 $12,696 $6,652 $913 $143,391
56 - 65 12 $103,333 $7,083 $1,667 $23,667 $135,750
66+            
Mean 117 $103,085 $9,709 $4,085 $6,718 $123,598

*Bonus was defined as bonus or comission for 2015 in US dollars.

*Dividends was defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2015.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.