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Market Research Jobs > Salary by Job Title > Customer Insights Manager

Customer insights manager salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in April 2014 among Quirk’s subscribers. In total we received 3,721 responses. We received 1,220 usable surveys from client-side researchers (corporate market research) and achieved an interval of 1.53 at the 95 percent confidence level. (Not all respondents answered all questions.)

For a complete survey results follow the link below:
Market research salaries by job title

Customer insights manager salary by:

Industry Count Base Bonus Dividends* Other* Total
Advertising/Public Relations 3 $83,667 $4,333 $0 $0 $88,000
Agriculture 1 $5,000 $1,000 $0 $0 $6,000
Automotive 1 $88,000 $2,000 $0 $0 $90,000
Banking/Financial 2 $94,000 $26,500 $0 $49,000 $169,500
Building Materials/Products 1 $95,000 $9,000 $0 $0 $104,000
Computer Hardware/Software 4 $145,750 $14,750 $11,250 $1,250 $173,000
Construction/Housing      
Consulting      
Consumer Goods 16 $98,438 $10,563 $3,625 $2,313 $114,938
Education 2 $85,000 $0 $0 $0 $85,000
Entertainment 3 $96,000 $0 $0 $1,333 $97,333
Food/Beverage 8 $83,625 $5,625 $3,000 $18,375 $110,625
Government      
Health Care/Pharmaceuticals 2 $107,000 $12,500 $0 $1,000 $120,500
Hospitality (hotels, restaurants, etc.) 4 $87,750 $9,500 $500 $0 $97,750
Insurance 1 $63,000 $8,000 $0 $0 $71,000
Manufacturing 5 $116,400 $7,200 $3,800 $2,400 $129,800
Media/Publishing/Information 5 $93,000 $8,600 $200 $4,400 $106,200
Non-Profits 1 $75,000 $75,000 $0 $0 $150,000
Retail 9 $92,889 $5,111 $1,778 $1,111 $100,889
Technology/IT/Web 3 $137,667 $14,000 $21,667 $8,333 $181,667
Telecommunications 3 $91,000 $4,000 $0 $28,333 $123,333
Transportation 1 $82,000 $8,000 $0 $0 $90,000
Travel 3 $100,333 $8,667 $3,333 $1,000 $113,333
Utilities/Energy 4 $113,750 $25,250 $500 $2,750 $142,250
Other 5 $96,600 $4,400 $0 $1,200 $102,200
Average 87 $97,759 $9,575 $2,782 $5,368 $115,483
Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 3 $85,333 $5,667 $5,000 $0 $96,000
Mid Atlantic (NJ, NY, PA) 6 $103,000 $14,833 $833 $333 $119,000
East North Central (IL, IN, MI, OH, WI) 18 $92,833 $6,056 $111 $8,389 $107,389
West North Central (IA, KS, MN, MO, NE, ND, SD) 8 $111,750 $6,875 $6,125 $2,750 $127,500
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 13 $95,923 $14,154 $2,692 $3,000 $115,769
East South Central (AL, KY, MS, TN)      
West South Central (AR, LA, OK, TX) 9 $104,000 $15,667 $1,556 $10,778 $132,000
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 4 $83,250 $6,750 $0 $20,500 $110,500
Pacific Coast (AK, CA, HI, OR, WA) 16 $108,938 $8,375 $5,313 $2,188 $124,813
Canada 4 $80,750 $7,000 $0 $3,000 $90,750
Mexico      
Central and South America      
Eastern Europe      
Western Europe 1 $83,000 $7,000 $0 $0 $90,000
Asia 1 $5,000 $1,000 $0 $0 $6,000
Middle East 1 $120,000 $25,000 $25,000 $3,000 $173,000
Africa 2 $65,500 $3,500 $5,000 $10,000 $84,000
Australia/New Zealand 1 $145,000 $9,000 $2,000 $4,000 $160,000
Average 87 $97,759 $9,575 $2,782 $5,368 $115,483
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars            
$1M - $3M      
$3M - $6M      
$6M - $10M 1 $86,000 $8,000 $0 $0 $94,000
$10M - $50M 3 $93,333 $2,333 $0 $0 $95,667
$50M - $100M 4 $76,250 $3,250 $3,500 $0 $83,000
$100M - $300M 3 $81,667 $5,000 $0 $0 $86,667
$300M - $500M 10 $83,400 $13,000 $200 $10,200 $106,800
$500M - $1 Billion 4 $105,750 $5,500 $2,000 $1,500 $114,750
>$1 Billion US dollars 53 $104,528 $10,245 $3,925 $6,132 $124,830
Average 78 $98,885 $9,462 $2,974 $5,551 $116,872
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0            
1 - 2 10 $78,700 $3,700 $1,600 $8,000 $92,000
3 - 5 23 $95,217 $11,174 $870 $1,652 $108,913
6 - 10 11 $107,091 $7,364 $3,636 $3,364 $121,455
11 - 15 11 $93,182 $10,636 $1,818 $12,909 $118,545
16  - 25 7 $110,286 $13,571 $5,857 $714 $130,429
>25 21 $103,190 $8,667 $5,000 $7,381 $124,238
Average 83 $97,819 $9,265 $2,916 $5,506 $115,506
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year 1 $82,000 $8,000 $0 $0 $90,000
1 - 2 3 $84,667 $3,333 $4,667 $0 $92,667
3 - 5 13 $79,846 $5,462 $615 $8,385 $94,308
6 - 10 27 $100,778 $8,778 $2,185 $9,074 $120,815
11 - 15 20 $100,800 $9,950 $6,050 $3,050 $119,850
16  - 25 15 $108,600 $16,133 $2,133 $2,800 $129,667
>25 4 $94,750 $500 $2,000 $0 $97,250
Average 83 $97,819 $9,265 $2,916 $5,506 $115,506
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 15 $102,933 $7,067 $400 $1,600 $112,000
1 - 2 33 $95,788 $9,030 $4,333 $8,303 $117,455
3 - 5 21 $89,429 $8,667 $810 $6,286 $105,190
6 - 10 10 $111,000 $10,400 $7,600 $900 $129,900
11 - 15 1 $95,000 $9,000 $0 $0 $104,000
16  - 25 3 $110,333 $23,333 $0 $6,000 $139,667
>25      
Average 83 $97,819 $9,265 $2,916 $5,506 $115,506
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0%            
< 15% 4 $101,000 $7,750 $0 $20,500 $129,250
15% - 25% 10 $108,600 $12,900 $4,600 $2,900 $129,000
26% - 50% 21 $107,095 $8,286 $3,476 $7,810 $126,667
51% - 75% 27 $89,296 $7,593 $2,815 $5,593 $105,296
> 75% 21 $93,762 $10,952 $2,238 $1,476 $108,429
Average 83 $97,819 $9,265 $2,916 $5,506 $115,506
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 42 $98,405 $9,310 $4,429 $3,810 $115,952
1 - 2 25 $96,320 $7,840 $520 $5,280 $109,960
3 - 5 12 $101,167 $12,750 $3,583 $12,750 $130,250
6 - 10 2 $109,000 $10,500 $0 $6,000 $125,500
> 10 2 $73,000 $4,000 $0 $0 $77,000
Average 83 $97,819 $9,265 $2,916 $5,506 $115,506
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate            
College graduate 38 $88,026 $5,737 $842 $3,711 $98,316
Masters program graduate 44 $103,955 $12,523 $4,773 $7,182 $128,432
Ph.D. graduate 1 $200,000 $0 $0 $0 $200,000
Average 83 $97,819 $9,265 $2,916 $5,506 $115,506
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 20 $98,150 $12,300 $4,700 $2,400 $117,550
No 63 $97,714 $8,302 $2,349 $6,492 $114,857
Average 83 $97,819 $9,265 $2,916 $5,506 $115,506
Gender Count Base Bonus Dividends* Other* Total
Male 25 $96,680 $10,960 $2,160 $9,320 $119,120
Female 58 $98,310 $8,534 $3,241 $3,862 $113,948
Average 83 $97,819 $9,265 $2,916 $5,506 $115,506
Age Count Base Bonus Dividends* Other* Total
< 25            
25 - 30 14 $75,000 $3,143 $571 $6,143 $84,857
31 - 35 23 $92,261 $8,522 $2,609 $11,130 $114,522
36 - 45 32 $102,906 $10,469 $4,500 $2,344 $120,219
46 - 55 14 $118,143 $13,857 $2,143 $2,857 $137,000
56 - 65      
66+      
Average 83 $97,819 $9,265 $2,916 $5,506 $115,506