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Market Research Jobs > Salary by Job Title > Customer Insights Manager

Customer insights manager salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online from May 12 to June 9, 2015 among Quirk’s subscribers. In total we received 3,043 responses. We received 1,057 usable surveys from client-side researchers (corporate market research) and 1,496 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.7 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title

Customer insights manager salary by:

Industry Count Base Bonus Dividends* Other* Total
Advertising/Public Relations 3 $99,667 $1,333 $0 $333 $101,333
Agriculture 2 $87,500 $9,000 $0 $500 $97,000
Automotive 2 $103,000 $10,500 $0 $0 $113,500
Banking/Financial 6 $121,333 $17,333 $10,833 $833 $150,333
Building Materials/Products
Computer Hardware/Software 1 $157,000 $30,000 $20,000 $2,000 $209,000
Construction/Housing
Consulting
Consumer Goods 17 $96,647 $5,588 $10,529 $529 $113,294
Education 5 $103,200 $7,600 $0 $2,200 $113,000
Entertainment 5 $88,000 $6,000 $2,000 $22,400 $118,400
Food/Beverage 9 $116,333 $13,000 $2,222 $333 $131,889
Government
Health Care/Pharmaceuticals 4 $114,500 $11,750 $1,000 $1,000 $128,250
Hospitality (hotels, restaurants, etc.) 1 $85,000 $0 $0 $15,000 $100,000
Insurance 6 $99,167 $7,833 $0 $833 $107,833
Manufacturing 4 $98,000 $1,250 $4,250 $750 $104,250
Media/Publishing/Information 6 $75,333 $5,500 $2,500 $2,167 $85,500
Non-Profits 2 $67,500 $500 $0 $0 $68,000
Retail 8 $92,625 $5,000 $3,500 $1,250 $102,375
Technology/IT/Web 8 $107,625 $13,625 $26,250 $2,000 $149,500
Telecommunications 2 $121,500 $10,000 $0 $0 $131,500
Transportation
Travel
Utilities/Energy 2 $139,500 $19,000 $0 $2,000 $160,500
Other 1 $90,000 $22,000 $0 $0 $112,000
Average 94 $101,511 $8,713 $6,043 $2,277 $118,543
Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 2 $96,000 $5,000 $0 $0 $101,000
Mid Atlantic (NJ, NY, PA) 9 $107,667 $8,778 $1,444 $556 $118,444
East North Central (IL, IN, MI, OH, WI) 13 $105,000 $6,692 $0 $1,000 $112,692
West North Central (IA, KS, MN, MO, NE, ND, SD) 9 $113,667 $13,222 $5,667 $1,000 $133,556
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 12 $97,500 $5,250 $2,083 $667 $105,500
East South Central (AL, KY, MS, TN) 3 $80,333 $2,667 $1,667 $0 $84,667
West South Central (AR, LA, OK, TX) 5 $98,800 $17,200 $37,000 $3,000 $156,000
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 3 $91,333 $3,333 $0 $5,000 $99,667
Pacific Coast (AK, CA, HI, OR, WA) 23 $110,870 $10,261 $12,130 $5,826 $139,087
Canada 4 $84,250 $9,250 $2,500 $500 $96,500
Mexico
Central and South America
Eastern Europe 1 $15,000 $1,000 $0 $1,000 $17,000
Western Europe 3 $96,000 $5,667 $0 $2,333 $104,000
Asia 2 $71,500 $20,000 $0 $0 $91,500
Middle East
Africa 1 $82,000 $11,000 $0 $0 $93,000
Australia/New Zealand 4 $99,750 $3,750 $0 $1,250 $104,750
Average 94 $101,511 $8,713 $6,043 $2,277 $118,543
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars 1 $54,000 $0 $0 $0 $54,000
$1M - $3M 3 $90,667 $4,333 $0 $1,333 $96,333
$3M - $6M 5 $91,600 $6,400 $0 $1,000 $99,000
$6M - $10M 1 $47,000 $0 $6,000 $0 $53,000
$10M - $50M 5 $88,200 $18,800 $37,000 $1,200 $145,200
$50M - $100M 2 $93,000 $0 $1,000 $2,500 $96,500
$100M - $300M 5 $90,400 $3,000 $0 $3,000 $96,400
$300M - $500M 8 $86,750 $7,250 $250 $1,500 $95,750
$500M - $1 Billion 5 $104,600 $9,000 $1,000 $1,400 $116,000
>$1 Billion US dollars 54 $110,889 $10,259 $6,815 $2,889 $130,852
Average 89 $102,416 $9,112 $6,382 $2,360 $120,270
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0 1 $157,000 $23,000 $0 $0 $180,000
1 - 2 28 $81,286 $4,250 $714 $1,071 $87,321
3 - 5 22 $99,227 $6,955 $8,455 $1,227 $115,864
6 - 10 16 $110,438 $12,188 $2,438 $938 $126,000
11 - 15 6 $106,167 $6,167 $1,667 $333 $114,333
16  - 25 10 $118,200 $13,300 $21,300 $11,600 $164,400
>25 10 $119,300 $15,900 $10,000 $2,400 $147,600
Average 93 $101,022 $8,806 $6,108 $2,301 $118,237
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year 1 $54,000 $0 $0 $0 $54,000
1 - 2 3 $103,667 $11,000 $0 $333 $115,000
3 - 5 9 $75,222 $2,222 $2,222 $12,222 $91,889
6 - 10 25 $93,240 $8,600 $8,320 $2,520 $112,680
11 - 15 26 $110,000 $9,615 $8,269 $846 $128,731
16  - 25 15 $116,933 $11,067 $6,333 $933 $135,267
>25 13 $102,000 $10,385 $2,308 $308 $115,000
Average 92 $101,228 $8,902 $6,174 $2,326 $118,630
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 15 $106,667 $8,000 $2,333 $1,600 $118,600
1 - 2 21 $100,762 $8,619 $17,762 $6,905 $134,048
3 - 5 31 $95,935 $7,452 $968 $710 $105,065
6 - 10 19 $104,526 $13,895 $6,053 $947 $125,421
11 - 15 2 $105,000 $5,000 $0 $2,500 $112,500
16  - 25 2 $119,000 $6,500 $7,500 $0 $133,000
>25 2 $94,500 $0 $0 $0 $94,500
Average 92 $101,228 $8,902 $6,174 $2,326 $118,630
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0%
< 15% 7 $118,000 $12,857 $27,857 $2,000 $160,714
15% - 25% 5 $109,200 $3,000 $3,000 $2,200 $117,400
26% - 50% 16 $112,625 $10,563 $2,063 $1,750 $127,000
51% - 75% 24 $98,292 $7,917 $2,167 $4,917 $113,292
> 75% 40 $94,500 $8,875 $6,825 $1,075 $111,275
Average 92 $101,228 $8,902 $6,174 $2,326 $118,630
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 59 $99,627 $8,085 $7,559 $2,746 $118,017
1 - 2 26 $96,192 $7,577 $1,923 $1,038 $106,731
3 - 5 6 $124,333 $22,500 $10,833 $3,333 $161,000
6 - 10 2 $135,000 $5,000 $3,500 $2,500 $146,000
> 10
Average 93 $101,022 $8,806 $6,108 $2,301 $118,237
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate 1 $59,000 $0 $0 $0 $59,000
College graduate 43 $99,023 $6,140 $1,698 $628 $107,488
Masters program graduate 44 $103,227 $10,705 $7,045 $4,136 $125,114
Ph.D. graduate 4 $113,500 $21,000 $46,250 $1,250 $182,000
Average 92 $101,228 $8,902 $6,174 $2,326 $118,630
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 16 $103,750 $5,688 $750 $1,438 $111,625
No 76 $100,697 $9,579 $7,316 $2,513 $120,105
Average 92 $101,228 $8,902 $6,174 $2,326 $118,630
Gender Count Base Bonus Dividends* Other* Total
Male 31 $107,226 $8,839 $2,484 $4,129 $122,677
Female 61 $98,180 $8,934 $8,049 $1,410 $116,574
Average 92 $101,228 $8,902 $6,174 $2,326 $118,630
Age Count Base Bonus Dividends* Other* Total
< 25
25 - 30 13 $82,923 $5,077 $1,462 $2,385 $91,846
31 - 35 16 $86,063 $5,563 $10,563 $7,000 $109,188
36 - 45 37 $109,730 $11,135 $6,568 $1,541 $128,973
46 - 55 19 $109,000 $9,579 $3,789 $632 $123,000
56 - 65 7 $103,857 $10,000 $9,286 $286 $123,429
66+
Average 92 $101,228 $8,902 $6,174 $2,326 $118,630

*Bonus was defined as bonus or comission for 2014 in US dollars.

*Dividends was defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2014.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.