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Market Research Jobs > Salary by Job Title > Customer Insights Manager

Customer insights manager salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in April 2013 among Quirk’s subscribers. In total we received 3,539 responses. We received 1,247 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.8 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title

Customer insights manager salary by:

Industry Count Base Bonus Other Total
Advertising/Public Relations 2 $69,000 $8,000   $77,000
Agriculture        
Automotive 1 $73,000   $3,000 $76,000
Banking/Financial 6 $119,333 $26,667 $12,000 $158,000
Building Materials/Products        
Computer Hardware/Software 2 $145,500 $29,000 $26,000 $200,500
Construction/Housing        
Consulting 2 $104,500 $1,000   $105,500
Consumer Goods 10 $98,300 $11,875 $6,333 $116,508
Education 1 $119,000 $14,000   $133,000
Entertainment 3 $84,667 $9,000   $93,667
Food/Beverage 7 $97,571 $18,000 $81,250 $196,821
Government        
Health Care/Pharmaceuticals 4 $113,500 $21,000 $12,000 $146,500
Hospitality (hotels, restaurants, etc.) 2 $62,500 $3,000 $3,000 $68,500
Insurance 5 $83,000 $11,000   $94,000
Manufacturing 6 $105,833 $15,000 $25,000 $145,833
Media/Publishing/Information 4 $115,750 $9,000   $124,750
Non-Profits 1 $75,000     $75,000
Retail 6 $84,667 $8,000 $8,000 $100,667
Technology/IT/Web 3 $93,333 $7,000 $1,000 $101,333
Telecommunications 2 $106,000 $20,000 $13,000 $139,000
Transportation 1 $82,000 $8,000   $90,000
Travel 3 $95,000 $4,667 $3,000 $102,667
Utilities/Energy 2 $97,500 $8,000 $3,000 $108,500
Other 2 $94,500 $6,000   $100,500
Average 75 $98,453 $13,397 $23,400 $135,250

 

Region in which employee is located Count Base Bonus Other Total
North East (CT, MA, ME, NH, RI, VT) 3 $99,000 $9,667   $108,667
Mid Atlantic (NJ, NY, PA) 5 $103,800 $16,200 $15,000 $135,000
East North Central (IL, IN, MI, OH, WI) 17 $96,294 $10,857 $8,250 $115,401
West North Central (IA, KS, MN, MO, NE, ND, SD) 12 $100,417 $18,100 $10,200 $128,717
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 13 $93,077 $14,444 $11,500 $119,021
East South Central (AL, KY, MS, TN) 1 $108,000 $25,000 $12,000 $145,000
West South Central (AR, LA, OK, TX) 4 $108,000 $15,500 $104,667 $228,167
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 2 $79,500 $6,000   $85,500
Pacific Coast (AK, CA, HI, OR, WA) 8 $104,500 $11,750 $2,000 $118,250
Canada 3 $92,333 $10,667   $103,000
Mexico        
Central and South America        
Eastern Europe        
Western Europe 2 $65,000     $65,000
Asia 2 $67,000 $1,000   $68,000
Middle East        
Africa        
Australia/New Zealand 3 $146,667 $12,500 $1,000 $160,167
Average 75 $98,453 $13,397 $23,400 $135,250

 

Annual revenue/sales of organization Count Base Bonus Other Total
< $1 Million US dollars          
$1M - $3M 1 $135,000     $135,000
$3M - $6M 1 $105,000 $19,000   $124,000
$6M - $10M          
$10M - $50M 2 $131,500 $10,000   $141,500
$50M - $100M 1 $87,000 $8,000   $95,000
$100M - $300M 4 $82,750 $10,750 $14,000 $107,500
$300M - $500M 11 $80,273 $8,000 $6,000 $94,273
$500M - $1 Billion 13 $95,538 $11,727 $4,000 $111,266
>$1 Billion US dollars 35 $103,571 $16,607 $32,000 $152,179
Average 68 $98,103 $13,774 $23,400 $135,277

 

Number of full-time equivalent market researchers on staff Count Base Bonus Other Total
0          
1 - 2 15 $87,800 $10,000 $84,000 $181,800
3 - 5 18 $98,778 $11,923 $2,667 $113,368
6 - 10 15 $103,467 $13,000 $14,500 $130,967
11 - 15 4 $103,500 $18,000 $9,500 $131,000
16  - 25 7 $87,571 $10,250 $3,000 $100,821
>25 14 $109,929 $19,308 $9,125 $138,361
Average 73 $98,808 $13,750 $23,400 $135,958

 

Number of years experience in marketing research Count Base Bonus Other Total
< 1 year 1 $59,000 $4,000   $63,000
1 - 2 2 $79,000 $7,500   $86,500
3 - 5 15 $83,400 $8,538 $7,571 $99,510
6 - 10 18 $92,333 $14,214 $12,833 $119,381
11 - 15 15 $112,600 $18,222 $5,500 $136,322
16  - 25 16 $106,063 $16,000 $65,400 $187,463
>25 6 $116,167 $17,000   $133,167
Average 73 $98,808 $13,750 $23,400 $135,958

 

Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Other Total
0%          
< 15% 4 $90,750 $6,500 $8,000 $105,250
15% - 25% 4 $104,250 $14,333 $25,000 $143,583
26% - 50% 11 $106,091 $19,400 $11,200 $136,691
51% - 75% 25 $99,440 $12,667 $49,857 $161,964
> 75% 29 $95,862 $12,700 $5,000 $113,562
Average 73 $98,808 $13,750 $23,400 $135,958

 

Number of employees supervised Count Base Bonus Other Total
0 (None) 39 $94,308 $11,839 $33,545 $139,692
1 - 2 22 $92,409 $13,643 $5,000 $111,052
3 - 5 9 $129,556 $22,111 $19,000 $170,667
6 - 10 1 $113,000 $3,000 $3,000 $119,000
> 10 2 $111,500 $10,000   $121,500
Average 73 $98,808 $13,750 $23,400 $135,958

 

Highest Degree Achieved Count Base Bonus Other Total
High-school graduate          
College graduate 25 $101,240 $12,765 $54,000 $168,005
Masters program graduate 47 $96,426 $14,026 $10,286 $120,738
Ph.D. graduate 1 $150,000 $20,000   $170,000
Average 73 $98,808 $13,750 $23,400 $135,958

 

Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Other Total
Yes 20 $90,200 $9,250 $77,250 $176,700
No 53 $102,057 $15,550 $9,938 $127,544
Average 73 $98,808 $13,750 $23,400 $135,958

 

Gender Count Base Bonus Other Total
Male 32 $104,063 $16,148 $11,091 $131,302
Female 41 $94,707 $11,517 $38,444 $144,669
Average 73 $98,808 $13,750 $23,400 $135,958

 

Age Count Base Bonus Other Total
< 25          
25 - 30 12 $70,333 $4,714 $3,667 $78,714
31 - 35 14 $87,500 $8,615 $7,500 $103,615
36 - 45 24 $106,417 $16,000 $11,833 $134,250
46 - 55 20 $109,250 $17,588 $9,333 $136,172
56 - 65 3 $135,000 $23,333 $300,000 $458,333
66+          
Average 73 $98,808 $13,750 $23,400 $135,958