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Customer Insights Manager
Customer insights manager salary - corporate side of market research
Note: The market research salary and compensation survey was conducted online in May 2011 among Quirk’s subscribers. We received 1,312 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.6 at the 95 percent confidence level. (Not all respondents answered all questions.)
For a complete survey results follow the links below:
Client-side (corporate) market research salary survey results
Provider-side (research company) marketing research salary survey results
Customer Insights manager salary by:
| Advertising/Public Relations |
$73,400 |
$2,600 |
$76,000 |
| Agriculture |
|
|
|
| Automotive |
$180,000 |
$0 |
$180,000 |
| Banking/Financial |
$103,714 |
$24,833 |
$128,548 |
| Building Materials/Products |
$115,000 |
$15,000 |
$130,000 |
| Computer Hardware/Software |
$102,000 |
$4,000 |
$106,000 |
| Construction/Housing |
$108,000 |
$8,000 |
$116,000 |
| Consulting |
$80,000 |
$0 |
$80,000 |
| Consumer Goods |
$101,571 |
$7,429 |
$109,000 |
| Education |
$95,000 |
$8,000 |
$103,000 |
| Entertainment |
$107,500 |
$19,000 |
$126,500 |
| Food/Beverage |
$60,000 |
$70,000 |
$130,000 |
| Government |
|
|
|
| Health Care/Pharmaceuticals |
$129,500 |
$23,500 |
$153,000 |
| Hospitality (hotels, restaurants, etc.) |
$84,000 |
$10,000 |
$94,000 |
| Insurance |
$85,000 |
$5,000 |
$90,000 |
| Manufacturing |
$105,000 |
$2,500 |
$107,500 |
| Media/Publishing/Information |
$82,333 |
$3,667 |
$86,000 |
| Non-Profits |
|
|
|
| Retail |
$101,250 |
$10,500 |
$111,750 |
| Technology/IT/Web |
$135,000 |
$0 |
$135,000 |
| Telecommunications |
|
|
|
| Transportation |
|
|
|
| Travel |
$107,000 |
$8,000 |
$115,000 |
| Utilities/Energy |
$116,667 |
$5,667 |
$122,333 |
| Other |
$91,667 |
$15,333 |
$107,000 |
| Average |
$101,481 |
$11,745 |
$113,226 |
| North East (CT, MA, ME, NH, RI, VT) |
$93,667 |
$14,333 |
$108,000 |
| Mid Atlantic (NJ, NY, PA) |
$101,000 |
$8,600 |
$109,600 |
| East North Central (IL, IN, MI, OH, WI) |
$106,700 |
$10,667 |
$117,367 |
| West North Central (IA, KS, MN, MO, NE, ND, SD) |
$102,125 |
$6,500 |
$108,625 |
| South Atlantic (DE, FL, GA, MD, NC, SC, VA, WV) |
$102,667 |
$5,833 |
$108,500 |
| East South Central (AL, KY, MS, TN) |
$96,000 |
$22,500 |
$118,500 |
| West South Central (AR, LA, OK, TX) |
$107,333 |
$5,000 |
$112,333 |
| Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) |
|
|
|
| Pacific Coast (AK, CA, HI, OR, WA) |
$110,556 |
$18,778 |
$129,333 |
| Canada |
|
|
|
| Mexico/Central and South America |
|
|
|
| Europe |
$65,000 |
$1,000 |
$66,000 |
| Asia |
$56,000 |
$44,500 |
$100,500 |
| Middle East |
|
|
|
| Africa |
|
|
|
| Australia/New Zealand |
$120,000 |
$5,000 |
$125,000 |
| Average |
$101,481 |
$11,745 |
$113,226 |
|
| $1Million US dollars |
|
|
|
| $1M - $3M |
|
|
|
| $3M - $6M |
$80,000 |
$0 |
$80,000 |
| $6M - $10M |
$82,500 |
$5,000 |
$87,500 |
| $10M - $50M |
$58,000 |
$3,667 |
$61,667 |
| $50M - $100M |
$95,400 |
$18,400 |
$113,800 |
| $100M - $300M |
|
|
|
| $300M - $500M |
$81,000 |
$6,000 |
$87,000 |
| $500M - $1 Billion |
$85,800 |
$10,200 |
$96,000 |
| >$1 Billion US dollars |
$113,484 |
$13,355 |
$126,839 |
| Average |
$101,720 |
$12,061 |
$113,781 |
| 0 |
|
|
|
| 1 - 2 |
$87,600 |
$11,500 |
$99,100 |
| 3 - 5 |
$96,643 |
$11,143 |
$107,786 |
| 6 - 10 |
$112,714 |
$14,429 |
$127,143 |
| 11 - 15 |
$110,000 |
$12,667 |
$122,667 |
| 16 - 25 |
$82,000 |
$0 |
$82,000 |
| >25 |
$117,417 |
$11,917 |
$129,333 |
| Average |
$101,481 |
$11,745 |
$113,226 |
| 1 year |
|
|
|
| 1 - 2 |
$113,500 |
$0 |
$113,500 |
| 3 - 5 |
$94,000 |
$5,000 |
$99,000 |
| 6 - 10 |
$91,400 |
$10,450 |
$101,850 |
| 11 - 15 |
$107,500 |
$15,167 |
$122,667 |
| 16 - 25 |
$119,714 |
$10,714 |
$130,429 |
| >25 |
$106,000 |
$21,600 |
$127,600 |
| Average |
$101,481 |
$11,745 |
$113,226 |
| 0% |
|
|
|
| 15% |
$84,333 |
$14,667 |
$99,000 |
| 15% - 25% |
$99,222 |
$6,000 |
$105,222 |
| 26% - 50% |
$98,600 |
$9,778 |
$108,378 |
| 51% - 75% |
$105,667 |
$18,400 |
$124,067 |
| > 75% |
$104,000 |
$9,133 |
$113,133 |
| Average |
$101,481 |
$11,745 |
$113,226 |
| 0 (None) |
$92,815 |
$7,500 |
$100,315 |
| 1 - 2 |
$108,000 |
$17,125 |
$125,125 |
| 3 - 5 |
$113,143 |
$17,429 |
$130,571 |
| 6 - 10 |
$125,500 |
$4,000 |
$129,500 |
| > 10 |
|
|
|
| Average |
$101,481 |
$11,745 |
$113,226 |
| High-school graduate |
|
|
|
| College graduate |
$92,267 |
$9,143 |
$101,410 |
| Masters program graduate |
$101,061 |
$12,727 |
$113,788 |
| Ph.D. graduate |
$139,500 |
$12,750 |
$152,250 |
| Average |
$101,481 |
$11,745 |
$113,226 |
| Yes |
$94,700 |
$17,200 |
$111,900 |
| No |
$103,095 |
$10,415 |
$113,510 |
| Average |
$101,481 |
$11,745 |
$113,226 |
| Male |
$118,294 |
$9,647 |
$127,941 |
| Female |
$93,314 |
$12,794 |
$106,108 |
| Average |
$101,481 |
$11,745 |
$113,226 |
| 25 |
|
|
|
| 25 - 30 |
$74,000 |
$2,667 |
$76,667 |
| 31 - 35 |
$87,692 |
$12,083 |
$99,776 |
| 36 - 45 |
$102,476 |
$13,190 |
$115,667 |
| 46 - 55 |
$115,900 |
$9,400 |
$125,300 |
| 56 - 65 |
$120,800 |
$15,000 |
$135,800 |
| 66+ |
|
|
|
| Average |
$101,481 |
$11,745 |
$113,226 |
