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Market Research Jobs > Salary by Job Title > Field Manager/Director

Field Director/Manager salary at a market research company

Note: The market research salary and compensation survey was conducted online in April 2013 among Quirk’s subscribers. In total we received 3,539 responses. We received 1,760 usable surveys from provider-side researchers (market research company employees) and achieved an interval of 2.2 at the 95 percent confidence level. (Not all respondents answered all questions.)  

For a complete survey results follow the link below:
Market research salaries by job title

Market research field manager/director salary by:

Region in which employee is located Count Base Bonus Other Total
North East (CT, MA, ME, NH, RI, VT) 5 $68,200 $9,500   $77,700
Mid Atlantic (NJ, NY, PA) 11 $72,818 $9,400 $69,500 $151,718
East North Central (IL, IN, MI, OH, WI) 7 $62,286 $8,200 $13,500 $83,986
West North Central (IA, KS, MN, MO, NE, ND, SD) 2 $76,000   $1,000 $77,000
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 4 $50,750 $2,667 $2,500 $55,917
East South Central (AL, KY, MS, TN)          
West South Central (AR, LA, OK, TX)          
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 4 $59,000 $5,667   $64,667
Pacific Coast (AK, CA, HI, OR, WA) 4 $80,000 $6,667   $86,667
Canada          
Mexico          
Central and South America 2 $70,000   $1,000 $71,000
Eastern Europe          
Western Europe 1 $37,000     $37,000
Asia          
Middle East          
Africa          
Australia/New Zealand 3 $77,000 $3,000   $80,000
Average 43 $67,372 $6,870 $19,333 $93,575

 

Annual revenue/sales of organization Count Base Bonus Other Total
< $1 Million US dollars 4 $72,750 $3,667   $76,417
$1M - $3M 7 $45,571 $4,667   $50,238
$3M - $6M 7 $75,000 $5,333 $1,000 $81,333
$6M - $10M 3 $69,667 $27,000 $134,000 $230,667
$10M - $50M 6 $68,833 $5,600 $3,333 $77,767
$50M - $100M 6 $76,167 $7,500 $13,500 $97,167
$100M - $300M 2 $45,500 $7,000   $52,500
$300M - $500M 1 $91,000     $91,000
$500M - $1 Billion 2 $85,000 $11,000 $1,000 $97,000
>$1 Billion US dollars          
Average 38 $67,526 $6,857 $21,625 $96,008

 

Number of full-time equivalent market researchers on staff Count Base Bonus Other Total
0          
1 - 2 2 $76,500 $5,000   $81,500
3 - 5 4 $55,500 $3,500   $59,000
6 - 10 2 $40,000 $1,000   $41,000
11 - 15 2 $87,500 $5,000   $92,500
16  - 25 7 $66,714 $6,200 $1,000 $73,914
>25 23 $70,130 $8,385 $24,571 $103,086
Average 40 $67,750 $6,870 $21,625 $96,245

 

Number of years of experience in marketing research Count Base Bonus Other Total
< 1 year 1 $51,000     $51,000
1 - 2 4 $35,500     $35,500
3 - 5 5 $63,600 $10,000 $1,000 $74,600
6 - 10 9 $64,889 $4,286 $1,000 $70,175
11 - 15 6 $76,833 $3,250 $4,000 $84,083
16  - 25 10 $78,500 $9,333 $10,667 $98,500
>25 5 $73,800 $9,750 $67,500 $151,050
Average 40 $67,750 $6,870 $21,625 $96,245

 

Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Other Total
0% 1 $74,000 $5,000   $79,000
< 15% 1 $62,000     $62,000
15% - 25%          
26% - 50% 5 $65,600 $3,500 $1,000 $70,100
51% - 75% 10 $71,700 $10,143 $47,667 $129,510
> 75% 23 $66,478 $5,769 $7,250 $79,497
Average 40 $67,750 $6,870 $21,625 $96,245

 

Number of Employees Supervised Count Base Bonus Other Total
0 (None) 14 $65,500 $5,250 $2,000 $72,750
1 - 2 10 $74,600 $5,286 $5,000 $84,886
3 - 5 6 $65,000 $12,750 $134,000 $211,750
6 - 10 3 $72,333 $10,500 $26,000 $108,833
> 10 7 $62,857 $3,500 $1,000 $67,357
Average 40 $67,750 $6,870 $21,625 $96,245

 

Highest Degree Achieved Count Base Bonus Other Total
High-school graduate 8 $58,500 $4,167 $3,000 $65,667
College graduate 22 $71,136 $8,429 $33,200 $112,765
Masters program graduate 9 $66,333 $5,000 $1,000 $72,333
Ph.D. graduate 1 $80,000     $80,000
Average 40 $67,750 $6,870 $21,625 $96,245

 

Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Other Total
Yes 6 $69,833 $7,500 $10,667 $88,000
No 34 $67,382 $6,647 $28,200 $102,229
Average 40 $67,750 $6,870 $21,625 $96,245

 

Gender Count Base Bonus Other Total
Male 10 $78,000 $8,333 $10,333 $96,667
Female 30 $64,333 $6,353 $28,400 $99,086
Average 40 $67,750 $6,870 $21,625 $96,245

 

Age Count Base Bonus Other Total
< 25 1 $30,000     $30,000
25 - 30 8 $61,875 $7,400   $69,275
31 - 35 8 $71,375 $4,714 $3,000 $79,089
36 - 45 9 $75,889 $9,500 $13,500 $98,889
46 - 55 9 $64,778 $8,800 $35,000 $108,578
56 - 65 5 $69,600 $3,000   $72,600
66+          
Average 40 $67,750 $6,870 $21,625 $96,245