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Market Research Jobs > Salary by Job Title > Field Manager/Director

Field Director/Manager salary at a market research company

Note: The market research salary and compensation survey was conducted online in April 2014 among Quirk’s subscribers. In total we received 3,721 responses. We received 1,746 usable surveys from provider-side researchers (market research company employees) and achieved an interval of 1.53 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title

Market research field manager/director salary by:

Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 6 $65,667 $8,000 $167 $167 $74,000
Mid Atlantic (NJ, NY, PA) 9 $80,333 $6,000 $3,333 $7,222 $96,889
East North Central (IL, IN, MI, OH, WI) 4 $73,250 $2,500 $0 $250 $76,000
West North Central (IA, KS, MN, MO, NE, ND, SD) 2 $55,000 $3,500 $0 $2,000 $60,500
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 6 $62,000 $2,167 $333 $0 $64,500
East South Central (AL, KY, MS, TN) 2 $73,500 $0 $2,000 $2,500 $78,000
West South Central (AR, LA, OK, TX) 2 $35,000 $1,500 $1,500 $0 $38,000
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 4 $57,750 $3,500 $0 $0 $61,250
Pacific Coast (AK, CA, HI, OR, WA) 4 $81,000 $1,250 $500 $750 $83,500
Canada 4 $58,000 $1,000 $0 $500 $59,500
Mexico      
Central and South America      
Eastern Europe      
Western Europe      
Asia 3 $36,333 $5,667 $0 $1,667 $43,667
Middle East      
Africa 1 $80,000 $0 $0 $30,000 $110,000
Australia/New Zealand 2 $84,000 $0 $0 $500 $84,500
Average 49 $66,388 $3,571 $857 $2,388 $73,204
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars 5 $58,800 $200 $800 $200 $60,000
$1M - $3M 9 $58,778 $2,222 $333 $8,000 $69,333
$3M - $6M 10 $60,900 $5,500 $200 $800 $67,400
$6M - $10M 4 $64,500 $2,250 $750 $0 $67,500
$10M - $50M 8 $77,625 $2,875 $0 $3,750 $84,250
$50M - $100M 5 $61,600 $4,800 $0 $1,200 $67,600
$100M - $300M 3 $57,333 $1,333 $0 $0 $58,667
$300M - $500M 1 $130,000 $0 $0 $0 $130,000
$500M - $1 Billion      
>$1 Billion US dollars 1 $115,000 $23,000 $30,000 $0  
Average 46 $66,000 $3,457 $913 $2,543 $72,913
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0            
1 - 2 2 $59,500 $0 $0 $32,000 $91,500
3 - 5 3 $60,667 $1,333 $0 $1,667  
6 - 10 7 $55,143 $571 $571 $143  
11 - 15 6 $68,167 $7,833 $333 $1,333  
16  - 25 10 $59,300 $3,800 $400 $300  
>25 19 $73,947 $3,842 $1,684 $1,895 $63,667
Average 47 $65,830 $3,532 $894 $2,489 $72,745
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year            
1 - 2 2 $40,500 $0 $0 $0 $40,500
3 - 5 8 $50,000 $3,125 $500 $125 $53,750
6 - 10 7 $65,429 $2,143 $0 $143 $67,714
11 - 15 9 $68,556 $4,111 $0 $1,111 $73,778
16  - 25 17 $73,647 $4,882 $2,118 $6,118 $86,765
>25 5 $72,000 $2,600 $400 $200 $75,200
Average 48 $66,000 $3,604 $875 $2,438 $72,917
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 5 $51,200 $0 $0 $1,000 $52,200
1 - 2 10 $84,900 $3,500 $0 $3,200 $91,600
3 - 5 13 $58,538 $6,462 $2,615 $769 $68,385
6 - 10 11 $66,455 $3,636 $545 $273 $70,909
11 - 15 4 $59,250 $1,500 $500 $16,250 $77,500
16  - 25 5 $66,800 $1,600 $0 $400 $68,800
>25      
Average 48 $66,000 $3,604 $875 $2,438 $72,917
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0% 2 $80,000 $8,000 $0 $0 $88,000
< 15% 2 $63,500 $0 $0 $0 $63,500
15% - 25% 4 $88,500 $6,000 $7,500 $0 $102,000
26% - 50% 5 $61,600 $4,600 $400 $2,400 $69,000
51% - 75% 7 $70,714 $286 $286 $5,286 $76,571
> 75% 28 $61,571 $3,857 $286 $2,429 $68,143
Average 48 $66,000 $3,604 $875 $2,438 $72,917
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 17 $64,706 $2,588 $59 $4,176 $71,529
1 - 2 11 $71,091 $5,455 $182 $0 $76,727
3 - 5 7 $54,000 $1,429 $857 $429 $56,714
6 - 10 3 $101,667 $8,000 $10,000 $0 $119,667
> 10 10 $60,300 $3,500 $300 $4,300 $68,400
Average 48 $66,000 $3,604 $875 $2,438 $72,917
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate 5 $57,000 $2,800 $800 $800 $61,400
College graduate 33 $69,636 $2,455 $1,152 $2,212 $75,455
Masters program graduate 10 $58,500 $7,800 $0 $4,000 $70,300
Ph.D. graduate      
Average 48 $66,000 $3,604 $875 $2,438 $72,917
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 7 $54,429 $3,429 $286 $1,286 $59,429
No 41 $67,976 $3,634 $976 $2,634 $75,220
Average 48 $66,000 $3,604 $875 $2,438 $72,917
Gender Count Base Bonus Dividends* Other* Total
Male 17 $60,471 $3,706 $118 $2,471 $66,765
Female 31 $69,032 $3,548 $1,290 $2,419 $76,290
Average 48 $66,000 $3,604 $875 $2,438 $72,917
Age Count Base Bonus Dividends* Other* Total
< 25 2 $21,000 $7,500 $0 $2,500 $31,000
25 - 30 8 $69,625 $2,625 $125 $625 $73,000
31 - 35 8 $54,000 $2,875 $0 $125 $57,000
36 - 45 18 $71,722 $4,278 $278 $2,167 $78,444
46 - 55 8 $73,500 $3,875 $3,750 $8,250 $89,375
56 - 65 4 $64,500 $1,500 $1,500 $250 $67,750
66+      
Average 48 $66,000 $3,604 $875 $2,438 $72,917