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Market Research Jobs > Salary by Job Title > Field Manager/Director

Field Director/Manager salary at a market research company

Note: The market research salary and compensation survey was conducted online from May 12 to June 9, 2015 among Quirk’s subscribers. In total we received 3,043 responses. We received 1,057 usable surveys from client-side researchers (corporate market research) and 1,496 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.7 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.) 
 

For a complete survey results follow the link below:
Market research salaries by job title

Market research field manager/director salary by:

Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 6 $73,333 $1,833 $667 $333 $76,167
Mid Atlantic (NJ, NY, PA) 8 $103,125 $1,875 $250 $17,500 $122,750
East North Central (IL, IN, MI, OH, WI) 2 $66,500 $5,000 $0 $0 $71,500
West North Central (IA, KS, MN, MO, NE, ND, SD) 2 $37,500 $0 $0 $0 $37,500
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 5 $68,800 $800 $600 $0 $70,200
East South Central (AL, KY, MS, TN) 1 $42,000 $0 $0 $0 $42,000
West South Central (AR, LA, OK, TX) 1 $53,000 $11,000 $0 $0 $64,000
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 5 $76,800 $1,400 $3,000 $0 $81,200
Pacific Coast (AK, CA, HI, OR, WA) 4 $74,500 $4,000 $2,250 $0 $80,750
Canada 1 $29,000 $0 $0 $1,000 $30,000
Mexico
Central and South America
Eastern Europe 1 $80,000 $10,000 $0 $18,000 $108,000
Western Europe 2 $61,500 $2,500 $0 $1,000 $65,000
Asia 3 $37,000 $3,333 $0 $6,667 $47,000
Middle East 1 $2,000 $0 $0 $0 $2,000
Africa
Australia/New Zealand
Average 42 $69,976 $2,357 $786 $4,357 $77,476
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars 7 $41,857 $714 $0 $143 $42,714
$1M - $3M 6 $74,000 $2,500 $2,167 $0 $78,667
$3M - $6M 5 $68,600 $5,200 $0 $0 $73,800
$6M - $10M 5 $60,400 $1,200 $600 $0 $62,200
$10M - $50M 5 $117,200 $3,600 $400 $31,600 $152,800
$50M - $100M 2 $68,000 $1,500 $0 $500 $70,000
$100M - $300M 3 $57,667 $2,333 $0 $333 $60,333
$300M - $500M 2 $53,500 $0 $0 $0 $53,500
$500M - $1 Billion 1 $110,000 $3,000 $0 $0 $113,000
>$1 Billion US dollars 2 $90,000 $5,000 $0 $10,000 $105,000
Average 38 $70,368 $2,447 $474 $4,763 $78,053
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0
1 - 2 2 $72,500 $0 $0 $0 $72,500
3 - 5 2 $40,000 $0 $0 $0 $40,000
6 - 10 4 $57,250 $3,750 $0 $0 $61,000
11 - 15 2 $79,000 $4,500 $4,500 $0 $88,000
16  - 25 5 $61,400 $1,400 $3,000 $0 $65,800
>25 25 $75,600 $2,520 $360 $7,240 $85,720
Average 40 $70,225 $2,350 $825 $4,525 $77,925
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year
1 - 2 2 $37,500 $0 $0 $0 $37,500
3 - 5 3 $57,333 $1,667 $0 $0 $59,000
6 - 10 11 $54,545 $1,727 $1,727 $182 $58,182
11 - 15 5 $88,000 $3,800 $0 $200 $92,000
16  - 25 12 $72,417 $2,500 $1,000 $167 $76,083
>25 7 $93,286 $3,000 $286 $25,143 $121,714
Average 40 $70,225 $2,350 $825 $4,525 $77,925
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 6 $52,500 $1,333 $667 $3,500 $58,000
1 - 2 4 $42,500 $1,250 $0 $0 $43,750
3 - 5 11 $71,000 $3,909 $1,091 $1,818 $77,818
6 - 10 11 $72,545 $1,818 $1,364 $182 $75,909
11 - 15 3 $148,333 $2,000 $667 $46,000 $197,000
16  - 25 5 $60,000 $2,400 $0 $0 $62,400
>25
Average 40 $70,225 $2,350 $825 $4,525 $77,925
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0% 1 $90,000 $0 $0 $0 $90,000
< 15% 1 $78,000 $0 $0 $0 $78,000
15% - 25% 4 $47,750 $4,250 $0 $0 $52,000
26% - 50% 3 $62,333 $0 $5,000 $0 $67,333
51% - 75% 5 $53,400 $1,800 $0 $4,200 $59,400
> 75% 26 $76,769 $2,615 $692 $6,154 $86,231
Average 40 $70,225 $2,350 $825 $4,525 $77,925
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 11 $66,545 $1,000 $636 $182 $68,364
1 - 2 13 $70,615 $2,769 $692 $154 $74,231
3 - 5 6 $66,500 $2,167 $2,500 $0 $71,167
6 - 10 4 $130,250 $4,250 $500 $34,500 $169,500
> 10 6 $39,833 $2,833 $0 $6,500 $49,167
Average 40 $70,225 $2,350 $825 $4,525 $77,925
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate 4 $89,750 $3,000 $500 $34,500 $127,750
College graduate 28 $69,357 $2,071 $1,107 $1,536 $74,071
Masters program graduate 8 $63,500 $3,000 $0 $0 $66,500
Ph.D. graduate
Average 40 $70,225 $2,350 $825 $4,525 $77,925
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 9 $63,111 $1,889 $2,111 $2,222 $69,333
No 31 $72,290 $2,484 $452 $5,194 $80,419
Average 40 $70,225 $2,350 $825 $4,525 $77,925
Gender Count Base Bonus Dividends* Other* Total
Male 11 $54,091 $1,909 $1,364 $1,909 $59,273
Female 29 $76,345 $2,517 $621 $5,517 $85,000
Average 40 $70,225 $2,350 $825 $4,525 $77,925
Age Count Base Bonus Dividends* Other* Total
< 25
25 - 30 8 $42,875 $750 $500 $125 $44,250
31 - 35 7 $71,714 $3,143 $2,143 $0 $77,000
36 - 45 9 $74,111 $2,444 $0 $222 $76,778
46 - 55 10 $72,100 $3,700 $1,200 $4,000 $81,000
56 - 65 5 $107,600 $1,400 $400 $27,600 $137,000
66+ 1 $38,000 $0 $0 $0 $38,000
Average 40 $70,225 $2,350 $825 $4,525 $77,925

*Bonus was defined as bonus or comission for 2014 in US dollars.

*Dividends was defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2014.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.