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Market Research Jobs > Salary by Job Title > Group Head/Manager 

Group head/manager salary at a market research company

Note: The market research salary and compensation survey was conducted online from May 12 to June 9, 2015 among Quirk’s subscribers. In total we received 3,043 responses. We received 1,057 usable surveys from client-side researchers (corporate market research) and 1,496 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.7 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title


Group head/manager salary by:

Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 9 $96,556 $4,556 $0 $1,222 $102,333
Mid Atlantic (NJ, NY, PA) 12 $105,583 $7,833 $750 $167 $114,333
East North Central (IL, IN, MI, OH, WI) 11 $100,545 $5,545 $2,182 $182 $108,455
West North Central (IA, KS, MN, MO, NE, ND, SD) 5 $83,400 $5,200 $0 $400 $89,000
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 7 $99,429 $1,429 $0 $0 $100,857
East South Central (AL, KY, MS, TN) 4 $76,750 $20,250 $750 $500 $98,250
West South Central (AR, LA, OK, TX) 5 $76,800 $1,000 $0 $0 $77,800
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 3 $74,333 $7,667 $10,000 $0 $92,000
Pacific Coast (AK, CA, HI, OR, WA) 9 $112,222 $28,000 $2,000 $3,111 $145,333
Canada 5 $74,000 $5,400 $0 $400 $79,800
Mexico
Central and South America 2 $84,500 $10,000 $2,500 $80,000 $177,000
Eastern Europe 1 $28,000 $9,000 $0 $0 $37,000
Western Europe 3 $94,000 $6,000 $3,333 $1,000 $104,333
Asia 6 $40,333 $2,500 $0 $1,167 $44,000
Middle East
Africa
Australia/New Zealand 5 $100,600 $600 $0 $1,000 $102,200
Average 87 $90,494 $7,874 $1,138 $2,575 $102,080
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars 3 $74,667 $667 $0 $667 $76,000
$1M - $3M 6 $90,333 $14,000 $667 $333 $105,333
$3M - $6M 7 $94,714 $6,714 $1,429 $4,429 $107,286
$6M - $10M 10 $74,500 $2,400 $2,000 $300 $79,200
$10M - $50M 20 $100,500 $4,350 $0 $600 $105,450
$50M - $100M 7 $93,000 $31,286 $1,286 $0 $125,571
$100M - $300M 9 $80,778 $8,444 $889 $18,222 $108,333
$300M - $500M 6 $113,667 $11,000 $5,000 $333 $130,000
$500M - $1 Billion 3 $100,667 $9,667 $3,333 $0 $113,667
>$1 Billion US dollars 6 $76,167 $6,000 $833 $1,167 $84,167
Average 77 $90,948 $8,701 $1,247 $2,896 $103,792
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0 1 $65,000 $0 $0 $0 $65,000
1 - 2 2 $117,500 $0 $0 $0 $117,500
3 - 5 4 $85,250 $21,500 $750 $0 $107,500
6 - 10 4 $78,500 $9,000 $3,750 $47,000 $138,250
11 - 15 4 $103,250 $9,500 $0 $1,000 $113,750
16  - 25 8 $89,375 $3,625 $500 $500 $94,000
>25 58 $91,414 $8,379 $1,328 $466 $101,586
Average 81 $91,173 $8,333 $1,222 $2,753 $103,481
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year 1 $97,000 $15,000 $0 $0 $112,000
1 - 2 1 $68,000 $0 $0 $4,000 $72,000
3 - 5 7 $64,571 $2,429 $714 $714 $68,429
6 - 10 25 $83,480 $4,520 $240 $760 $89,000
11 - 15 22 $99,091 $10,273 $1,864 $91 $111,318
16  - 25 20 $98,950 $5,150 $1,950 $9,650 $115,700
>25 5 $104,400 $40,200 $1,600 $0 $146,200
Average 81 $91,173 $8,333 $1,222 $2,753 $103,481
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 10 $90,400 $7,300 $2,500 $800 $101,000
1 - 2 23 $81,478 $4,391 $1,565 $391 $87,826
3 - 5 26 $94,346 $12,423 $538 $6,731 $114,038
6 - 10 16 $95,188 $3,875 $250 $250 $99,563
11 - 15 3 $104,667 $31,667 $3,333 $333 $140,000
16  - 25 1 $85,000 $6,000 $10,000 $26,000 $127,000
>25 2 $116,000 $7,500 $0 $0 $123,500
Average 81 $91,173 $8,333 $1,222 $2,753 $103,481
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0% 4 $75,250 $5,250 $750 $250 $81,500
< 15% 14 $91,286 $4,500 $714 $2,571 $99,071
15% - 25% 6 $71,500 $2,500 $0 $667 $74,667
26% - 50% 14 $97,000 $8,929 $2,571 $1,143 $109,643
51% - 75% 17 $89,765 $16,412 $2,529 $9,765 $118,471
> 75% 26 $95,885 $6,615 $269 $0 $102,769
Average 81 $91,173 $8,333 $1,222 $2,753 $103,481
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 5 $84,800 $2,000 $600 $200 $87,600
1 - 2 18 $99,889 $4,556 $222 $56 $104,722
3 - 5 27 $85,481 $13,444 $407 $593 $99,926
6 - 10 18 $86,667 $7,833 $2,000 $11,167 $107,667
> 10 13 $99,615 $6,077 $3,462 $308 $109,462
Average 81 $91,173 $8,333 $1,222 $2,753 $103,481
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate 4 $69,750 $1,750 $0 $500 $72,000
College graduate 44 $90,659 $10,773 $705 $341 $102,477
Masters program graduate 31 $92,452 $5,581 $2,194 $6,645 $106,871
Ph.D. graduate 2 $125,500 $10,500 $0 $0 $136,000
Average 81 $91,173 $8,333 $1,222 $2,753 $103,481
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 18 $92,889 $8,556 $2,222 $278 $103,944
No 63 $90,683 $8,270 $937 $3,460 $103,349
Average 81 $91,173 $8,333 $1,222 $2,753 $103,481
Gender Count Base Bonus Dividends* Other* Total
Male 35 $86,086 $10,486 $1,171 $6,171 $103,914
Female 46 $95,043 $6,696 $1,261 $152 $103,152
Average 81 $91,173 $8,333 $1,222 $2,753 $103,481
Age Count Base Bonus Dividends* Other* Total
< 25
25 - 30 7 $71,429 $2,286 $714 $1,000 $75,429
31 - 35 28 $86,464 $5,143 $214 $750 $92,571
36 - 45 25 $93,880 $6,760 $3,040 $7,640 $111,320
46 - 55 14 $100,643 $9,357 $286 $286 $110,571
56 - 65 7 $101,143 $30,714 $1,143 $0 $133,000
66+
Average 81 $91,173 $8,333 $1,222 $2,753 $103,481

*Bonus was defined as bonus or comission for 2014 in US dollars.

*Dividends was defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2014.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.