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Market Research Jobs > Salary by Job Title > Group Head/Manager 

Group head/manager salary at a market research company

Note: The market research salary and compensation survey was conducted online in April 2014 among Quirk’s subscribers. In total we received 3,721 responses. We received 1,746 usable surveys from provider-side researchers (market research company employees) and achieved an interval of 1.53 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title


Group head/manager salary by:

Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 5 $105,600 $2,800 $1,000 $0 $109,400
Mid Atlantic (NJ, NY, PA) 13 $98,308 $9,000 $538 $615 $108,462
East North Central (IL, IN, MI, OH, WI) 10 $82,600 $6,200 $13,900 $300 $103,000
West North Central (IA, KS, MN, MO, NE, ND, SD) 5 $64,200 $1,600 $0 $0 $65,800
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 7 $86,000 $2,286 $0 $1,429 $89,714
East South Central (AL, KY, MS, TN) 1 $51,000 $2,000 $0 $0 $53,000
West South Central (AR, LA, OK, TX) 7 $95,143 $21,857 $7,143 $286 $124,429
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 3 $107,667 $20,000 $1,000 $1,667 $130,333
Pacific Coast (AK, CA, HI, OR, WA) 11 $99,818 $3,636 $2,091 $1,364 $106,909
Canada 1 $120,000 $20,000 $0 $0 $140,000
Mexico 1 $32,000 $5,000 $0 $9,000 $46,000
Central and South America 4 $31,000 $8,750 $750 $0 $40,500
Eastern Europe 2 $39,000 $8,500 $0 $1,000 $48,500
Western Europe 3 $73,333 $4,000 $0 $5,667 $83,000
Asia 6 $27,333 $1,833 $0 $5,667 $34,833
Middle East      
Africa 1 $72,000 $0 $0 $15,000 $87,000
Australia/New Zealand 2 $125,500 $1,500 $0 $500 $127,500
Average 82 $82,366 $7,012 $2,805 $1,476 $93,659
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars 5 $33,800 $4,000 $20,000 $200 $58,000
$1M - $3M 9 $52,000 $3,556 $333 $2,222 $58,111
$3M - $6M 17 $78,529 $4,118 $0 $941 $83,588
$6M - $10M 10 $86,200 $9,700 $1,100 $700 $97,700
$10M - $50M 17 $87,471 $6,412 $412 $3,588 $97,882
$50M - $100M 8 $110,500 $21,625 $4,125 $0 $136,250
$100M - $300M 5 $92,400 $6,800 $2,600 $0 $101,800
$300M - $500M 4 $88,500 $4,750 $14,500 $1,000 $108,750
$500M - $1 Billion      
>$1 Billion US dollars 2 $106,000 $4,500 $0 $5,000 $115,500
Average 77 $80,948 $7,312 $2,922 $1,545 $92,727
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0            
1 - 2 2 $72,500 $5,000 $6,500 $500 $84,500
3 - 5 7 $80,857 $7,429 $14,286 $0 $102,571
6 - 10 8 $72,750 $2,500 $375 $1,500 $77,125
11 - 15 3 $84,667 $6,667 $0 $1,333 $92,667
16  - 25 13 $88,462 $7,538 $615 $2,231 $98,846
>25 47 $81,936 $7,851 $2,149 $1,596 $93,532
Average 80 $81,850 $7,113 $2,813 $1,513 $93,288
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year            
1 - 2 1 $25,000 $2,000 $0 $3,000 $30,000
3 - 5 7 $64,143 $6,857 $429 $1,857 $73,286
6 - 10 23 $66,565 $2,826 $522 $2,000 $71,913
11 - 15 17 $77,824 $8,529 $353 $2,353 $89,059
16  - 25 21 $106,000 $13,095 $7,000 $190 $126,286
>25 9 $94,000 $2,444 $6,111 $1,444 $104,000
Average 78 $82,051 $7,141 $2,859 $1,526 $93,577
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 11 $88,182 $5,909 $5,273 $1,909 $101,273
1 - 2 27 $76,704 $6,519 $4,593 $1,741 $89,556
3 - 5 21 $79,714 $9,333 $1,238 $857 $91,143
6 - 10 12 $88,750 $5,667 $1,250 $2,583 $98,250
11 - 15 4 $91,250 $12,000 $0 $500 $103,750
16  - 25 2 $53,000 $2,000 $0 $0 $55,000
>25 1 $149,000 $0 $0 $0 $149,000
Average 78 $82,051 $7,141 $2,859 $1,526 $93,577
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0% 2 $111,000 $67,500 $0 $0 $178,500
< 15% 5 $93,800 $5,400 $10,600 $600 $110,400
15% - 25% 3 $99,667 $12,333 $0 $0 $112,000
26% - 50% 16 $90,688 $7,625 $2,125 $3,938 $104,375
51% - 75% 27 $83,111 $5,037 $4,556 $1,148 $93,852
> 75% 25 $68,600 $4,000 $520 $880 $74,000
Average 78 $82,051 $7,141 $2,859 $1,526 $93,577
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 6 $89,833 $4,500 $2,167 $500 $97,000
1 - 2 18 $75,556 $2,611 $0 $1,500 $79,667
3 - 5 25 $78,000 $6,120 $4,720 $1,960 $90,800
6 - 10 15 $103,000 $6,867 $2,533 $1,267 $113,667
> 10 16 $72,125 $14,938 $3,500 $1,438 $92,000
Average 80 $81,850 $7,113 $2,813 $1,513 $93,288
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate 6 $62,500 $6,500 $833 $0 $69,833
College graduate 41 $85,780 $5,683 $2,293 $659 $94,415
Masters program graduate 27 $76,519 $8,444 $4,593 $3,259 $92,815
Ph.D. graduate 4 $110,500 $14,250 $0 $1,000 $125,750
Average 78 $82,051 $7,141 $2,859 $1,526 $93,577
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 12 $76,417 $6,167 $5,250 $2,917 $90,750
No 66 $83,076 $7,318 $2,424 $1,273 $94,091
Average 78 $82,051 $7,141 $2,859 $1,526 $93,577
Gender Count Base Bonus Dividends* Other* Total
Male 37 $75,162 $6,243 $4,784 $2,432 $88,622
Female 41 $88,268 $7,951 $1,122 $707 $98,049
Average 78 $82,051 $7,141 $2,859 $1,526 $93,577
Age Count Base Bonus Dividends* Other* Total
< 25            
25 - 30 5 $60,400 $4,600 $600 $4,200 $69,800.00
31 - 35 28 $73,750 $8,214 $607 $2,286 $84,857.14
36 - 45 28 $78,643 $7,750 $4,821 $750 $91,964.29
46 - 55 12 $109,417 $6,833 $5,667 $1,083 $123,000
56 - 65 5 $103,600 $1,000 $0 $0 $104,600
66+      
Average 78 $82,051 $7,141 $2,859 $1,526 $93,577