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Market Research Jobs > Salary by Job Title > Group Head/Manager 

Group head/manager salary at a market research company

Note: The market research salary and compensation survey was conducted online in May 2011 among Quirk’s subscribers. We received 1,776 usable surveys from provider-side researchers (market research companies) and achieved an interval of 2.2 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the links below:
Client-side (corporate) market research salary survey results
Provider-side (research company) marketing research salary survey results 


Group head/manager salary by:

Region in which employee is located Base Bonus Total
North East (CT, MA, ME, NH, RI, VT) $96,000 $7,500 $103,500
Mid Atlantic (NJ, NY, PA) $82,625 $11,625 $94,250
East North Central (IL, IN, MI, OH, WI) $84,615 $3,769 $88,385
West North Central (IA, KS, MN, MO, NE, ND, SD) $96,667 $2,667 $99,333
South Atlantic (DE, FL, GA, MD, NC, SC, VA, WV) $88,833 $833 $89,667
East South Central (AL, KY, MS, TN) $150,000 $50,000 $200,000
West South Central (AR, LA, OK, TX) $88,800 $8,200 $97,000
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) $67,500 $8,000 $75,500
Pacific Coast (AK, CA, HI, OR, WA) $90,800 $7,750 $98,550
Canada $86,000 $5,667 $91,667
Mexico/Central and South America $50,000 $5,000 $55,000
Europe      
Asia $49,000 $1,667 $50,667
Middle East $80,667 $1,333 $82,000
Africa $50,000  $0 $50,000
Australia/New Zealand $130,000 $0 $130,000
Average $83,705 $6,228 $89,933
 
   
Annual revenues/sales of organization Base Bonus Total
< $1Million US dollars      
$1M - $3M $66,200 $1,250 $67,450
$3M - $6M $92,000 $6,125 $98,125
$6M - $10M $92,125 $22,429 $114,554
$10M - $50M $80,929 $3,231 $84,159
$50M - $100M $80,667 $4,000 $84,667
$100M - $300M $88,800 $3,600 $92,400
$300M - $500M $60,000 $3,000 $63,000
$500M - $1 Billion $84,600 $3,000 $87,600
>$1 Billion US dollars $80,000 $500 $80,500
Average $82,807 $6,038 $88,845
     
Number of full-time equivalent market researchers on staff Base Bonus Total
0      
1 - 2      
3 - 5 $90,000 $10,000 $100,000
6 - 10 $81,667 $25,000 $106,667
11 - 15 $73,286 $3,750 $77,036
16  - 25 $88,167 $8,000 $96,167
>25 $84,750 $4,814 $89,564
Average $83,705 $6,228 $89,933
     
Number of  years of experience in marketing research Base Bonus Total
< 1 year $110,000 $0 $110,000
1 - 2      
3 - 5 $74,500 $14,750 $89,250
6 - 10 $77,526 $4,000 $81,526
11 - 15 $84,952 $7,300 $92,252
16  - 25 $92,700 $7,100 $99,800
>25 $91,250 $1,750 $93,000
Average $83,705 $6,228 $89,933
   
Amount of work time spent conducting, coordinating and analyzing marketing research Base Bonus Total
0% $79,500 $2,750 $82,250
< 15% $107,286 $12,286 $119,571
15% - 25% $67,500 $2,333 $69,833
26% - 50% $78,556 $1,889 $80,444
51% - 75% $78,353 $9,688 $88,040
> 75% $86,400 $4,389 $90,789
Average $83,705 $6,228 $89,933
   
Number of employees supervised Base Bonus Total
0 (None) $101,750 $1,750 $103,500
1 - 2 $72,000 $2,444 $74,444
3 - 5 $83,483 $4,259 $87,742
6 - 10 $84,545 $12,545 $97,091
> 10 $89,714 $12,167 $101,881
Average $83,705 $6,228 $89,933
     
Highest degree achieved Base Bonus Total
High-school graduate $55,000 $7,000 $62,000
College graduate $81,000 $4,407 $85,407
Masters program graduate $86,179 $8,037 $94,216
Ph.D. graduate $117,000 $6,000 $123,000
Average $83,705 $6,228 $89,933
   
Do you hold a marketing research industry certification? (Riva, Burke, PRC etc.) Base Bonus Total
Yes $91,000 $4,571 $95,571
No $82,604 $6,460 $89,064
Average $83,705 $6,228 $89,933
 
Gender Base Bonus Total
Male $87,600 $6,273 $93,873
Female $81,576 $5,656 $87,232
Average $84,172 $5,907 $90,080
   
Age Base Bonus Total
< 25      
25 - 30 $65,750 $2,500 $68,250
31 - 35 $85,200 $12,643 $97,843
36 - 45 $89,200 $4,842 $94,042
46 - 55 $89,154 $1,923 $91,077
56 - 65 $67,500 $5,000 $72,500
66+      
Average $84,172 $5,907 $90,080