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Market Research Jobs > Salary by Job Title > Group Head/Manager 

Group head/manager salary at a market research company

Note: The market research salary and compensation survey was conducted online in April 2013 among Quirk’s subscribers. In total we received 3,539 responses. We received 1,760 usable surveys from provider-side researchers (market research company employees) and achieved an interval of 2.2 at the 95 percent confidence level. (Not all respondents answered all questions.)  

For a complete survey results follow the link below:
Market research salaries by job title


Group head/manager salary by:

Region in which employee is located Count Base Bonus Other Total
North East (CT, MA, ME, NH, RI, VT) 14 $128,143 $27,167 $34,000 $189,310
Mid Atlantic (NJ, NY, PA) 10 $108,300 $20,000 $9,000 $137,300
East North Central (IL, IN, MI, OH, WI) 14 $80,571 $4,556 $3,000 $88,127
West North Central (IA, KS, MN, MO, NE, ND, SD) 6 $83,000 $4,250 $10,000 $97,250
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 8 $103,000 $8,143 $4,000 $115,143
East South Central (AL, KY, MS, TN) 1 $44,000 $5,000   $49,000
West South Central (AR, LA, OK, TX) 5 $68,200 $30,750   $98,950
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 5 $74,000 $17,750 $18,000 $109,750
Pacific Coast (AK, CA, HI, OR, WA) 5 $91,800 $11,000   $102,800
Canada 2 $85,000 $1,000 $4,000 $90,000
Mexico          
Central and South America          
Eastern Europe 2 $30,000     $30,000
Western Europe 6 $78,167 $10,333 $4,000 $92,500
Asia 3 $55,000 $9,667   $64,667
Middle East 1 $150,000     $150,000
Africa 1 $60,000 $3,000 $6,000 $69,000
Australia/New Zealand 3 $135,333 $25,000   $160,333
Average 86 $93,267 $15,033 $12,273 $120,574

 

Annual revenue/sales of organization Count Base Bonus Other Total
< $1 Million US dollars 2 $60,500 $65,000 $65,000 $190,500
$1M - $3M 9 $63,778 $6,714 $4,000 $74,492
$3M - $6M 8 $98,125 $12,167 $12,000 $122,292
$6M - $10M 18 $88,667 $12,750 $4,000 $105,417
$10M - $50M 18 $105,500 $10,143 $5,000 $120,643
$50M - $100M 4 $81,000 $8,000   $89,000
$100M - $300M 8 $87,625 $21,857   $109,482
$300M - $500M 3 $94,333 $11,333   $105,667
$500M - $1 Billion 4 $70,750 $4,000   $74,750
>$1 Billion US dollars 7 $146,286 $16,500 $16,000 $178,786
Average 81 $93,704 $13,364 $13,300 $120,367

 

Number of full-time equivalent market researchers on staff Count Base Bonus Other Total
0          
1 - 2 2 $59,500 $85,500   $145,000
3 - 5 2 $60,000 $36,000 $65,000 $161,000
6 - 10 6 $77,833 $16,600 $4,000 $98,433
11 - 15 4 $105,250 $24,000   $129,250
16  - 25 13 $93,000 $5,000 $10,500 $108,500
>25 59 $96,356 $12,075 $6,429 $114,860
Average 86 $93,267 $15,033 $12,273 $120,574

 

Number of years of experience in marketing research Count Base Bonus Other Total
< 1 year          
1 - 2 1 $34,000 $3,000   $37,000
3 - 5 6 $73,667 $4,333 $10,000 $88,000
6 - 10 22 $82,409 $22,688 $3,000 $108,097
11 - 15 27 $96,111 $16,368 $23,667 $136,146
16  - 25 20 $94,350 $9,000 $7,000 $110,350
>25 10 $125,000 $11,875 $16,000 $152,875
Average 86 $93,267 $15,033 $12,273 $120,574

 

Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Other Total
0% 1 $104,000 $12,000   $116,000
< 15% 4 $85,250 $1,000 $4,000 $90,250
15% - 25% 9 $97,667 $14,125 $16,000 $127,792
26% - 50% 20 $98,200 $17,933 $6,500 $122,633
51% - 75% 20 $86,200 $6,364 $12,000 $104,564
> 75% 32 $94,031 $18,208 $15,600 $127,840
Average 86 $93,267 $15,033 $12,273 $120,574

 

Number of Employees Supervised Count Base Bonus Other Total
0 (None) 5 $76,600 $53,667   $130,267
1 - 2 17 $96,882 $19,750 $30,333 $146,966
3 - 5 34 $102,206 $9,304 $5,667 $117,177
6 - 10 17 $82,294 $17,750 $5,000 $105,044
> 10 13 $85,923 $7,700   $93,623
Average 86 $93,267 $15,033 $12,273 $120,574

 

Highest Degree Achieved Count Base Bonus Other Total
High-school graduate 7 $71,571 $10,000   $81,571
College graduate 45 $88,556 $18,167 $4,250 $110,972
Masters program graduate 30 $95,000 $10,900 $19,800 $125,700
Ph.D. graduate 4 $171,250 $19,750 $9,500 $200,500
Average 86 $93,267 $15,033 $12,273 $120,574

 

Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Other Total
Yes 20 $97,400 $20,286 $4,000 $121,686
No 66 $92,015 $13,435 $13,100 $118,550
Average 86 $93,267 $15,033 $12,273 $120,574

 

Gender Count Base Bonus Other Total
Male 42 $90,024 $21,107 $4,500 $115,631
Female 44 $96,364 $9,719 $14,000 $120,082
Average 86 $93,267 $15,033 $12,273 $120,574

 

Age Count Base Bonus Other Total
< 25          
25 - 30 8 $64,250 $24,167   $88,417
31 - 35 25 $81,120 $15,444 $3,000 $99,564
36 - 45 33 $99,576 $12,083 $6,714 $118,373
46 - 55 17 $109,882 $17,400 $28,333 $155,616
56 - 65 3 $108,333 $7,500   $115,833
66+          
Average 86 $93,267 $15,033 $12,273 $120,574