Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This
Market Research Jobs > Salary by Job Title >  Marketing/Communication Manager 

Marketing/communication manager salary at a market research company

Note: The market research salary and compensation survey was conducted online from May 12 to June 9, 2015 among Quirk’s subscribers. In total we received 3,043 responses. We received 1,057 usable surveys from client-side researchers (corporate market research) and 1,496 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.7 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title

Marketing/Communication manager salary by:

Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 1 $75,000 $1,000 $0 $0 $76,000
Mid Atlantic (NJ, NY, PA) 4 $81,750 $0 $1,250 $0 $83,000
East North Central (IL, IN, MI, OH, WI)
West North Central (IA, KS, MN, MO, NE, ND, SD) 1 $42,000 $4,000 $0 $0 $46,000
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 1 $99,000 $11,000 $0 $1,000 $111,000
East South Central (AL, KY, MS, TN)
West South Central (AR, LA, OK, TX)
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY)
Pacific Coast (AK, CA, HI, OR, WA) 1 $73,000 $0 $0 $1,000 $74,000
Canada
Mexico
Central and South America
Eastern Europe
Western Europe 1 $55,000 $2,000 $0 $1,000 $58,000
Asia 1 $87,000 $0 $0 $95,000 $182,000
Middle East
Africa
Australia/New Zealand
Average 10 $75,800 $1,800 $500 $9,800 $87,900
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars 1 $38,000 $0 $0 $0 $38,000
$1M - $3M 1 $42,000 $4,000 $0 $0 $46,000
$3M - $6M 2 $66,500 $0 $2,500 $500 $69,500
$6M - $10M 1 $99,000 $11,000 $0 $1,000 $111,000
$10M - $50M 3 $76,333 $1,000 $0 $333 $77,667
$50M - $100M
$100M - $300M 1 $87,000 $0 $0 $95,000 $182,000
$300M - $500M
$500M - $1 Billion
>$1 Billion US dollars
Average 9 $69,778 $2,000 $556 $10,889 $83,222
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0
1 - 2
3 - 5
6 - 10 1 $42,000 $4,000 $0 $0 $46,000
11 - 15 1 $38,000 $0 $0 $0 $38,000
16  - 25 2 $66,500 $0 $2,500 $500 $69,500
>25 5 $83,000 $2,800 $0 $19,400 $105,200
Average 9 $69,778 $2,000 $556 $10,889 $83,222
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year 2 $79,500 $0 $2,500 $0 $82,000
1 - 2
3 - 5 2 $57,500 $2,000 $0 $500 $60,000
6 - 10 3 $76,333 $4,667 $0 $667 $81,667
11 - 15 2 $62,500 $0 $0 $47,500 $110,000
16  - 25
>25
Average 9 $69,778 $2,000 $556 $10,889 $83,222
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 2 $93,000 $0 $0 $47,500 $140,500
1 - 2 3 $77,333 $3,667 $1,667 $667 $83,333
3 - 5 3 $45,000 $2,000 $0 $333 $47,333
6 - 10 1 $75,000 $1,000 $0 $0 $76,000
11 - 15
16  - 25
>25
Average 9 $69,778 $2,000 $556 $10,889 $83,222
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0% 2 $79,500 $0 $2,500 $0 $82,000
< 15% 5 $67,800 $3,000 $0 $19,400 $90,200
15% - 25%
26% - 50% 1 $55,000 $2,000 $0 $1,000 $58,000
51% - 75%
> 75% 1 $75,000 $1,000 $0 $0 $76,000
Average 9 $69,778 $2,000 $556 $10,889 $83,222
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 4 $78,250 $3,250 $1,250 $500 $83,250
1 - 2 3 $55,667 $1,333 $0 $31,667 $88,667
3 - 5 2 $74,000 $500 $0 $500 $75,000
6 - 10
> 10
Average 9 $69,778 $2,000 $556 $10,889 $83,222
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate
College graduate 8 $67,625 $2,250 $625 $375 $70,875
Masters program graduate 1 $87,000 $0 $0 $95,000 $182,000
Ph.D. graduate
Average 9 $69,778 $2,000 $556 $10,889 $83,222
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 1 $42,000 $4,000 $0 $0 $46,000
No 8 $73,250 $1,750 $625 $12,250 $87,875
Average 9 $69,778 $2,000 $556 $10,889 $83,222
Gender Count Base Bonus Dividends* Other* Total
Male 2 $80,000 $0 $0 $48,000 $128,000
Female 7 $66,857 $2,571 $714 $286 $70,429
Average 9 $69,778 $2,000 $556 $10,889 $83,222
Age Count Base Bonus Dividends* Other* Total
< 25
25 - 30 4 $57,500 $1,500 $1,250 $500 $60,750
31 - 35 1 $99,000 $11,000 $0 $1,000 $111,000
36 - 45 2 $93,000 $0 $0 $47,500 $140,500
46 - 55 1 $38,000 $0 $0 $0 $38,000
56 - 65 1 $75,000 $1,000 $0 $0 $76,000
66+
Average 9 $69,778 $2,000 $556 $10,889 $83,222

*Bonus was defined as bonus or comission for 2014 in US dollars.

*Dividends was defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2014.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.