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Market Research Jobs > Salary by Job Title >  Marketing/Communication Manager 

Marketing/communication manager salary at a market research company

Note: The market research salary and compensation survey was conducted online in April 2014 among Quirk’s subscribers. In total we received 3,721 responses. We received 1,746 usable surveys from provider-side researchers (market research company employees) and achieved an interval of 1.53 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title

Marketing/Communication manager salary by:

Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 4 $85,750 $26,000 $0 $750 $112,500
Mid Atlantic (NJ, NY, PA) 1 $50,000 $0 $0 $0 $50,000
East North Central (IL, IN, MI, OH, WI) 2 $50,500 $1,000 $1,000 $0 $52,500
West North Central (IA, KS, MN, MO, NE, ND, SD) 2 $45,000 $17,000 $0 $0 $62,000
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 4 $50,000 $250 $0 $0 $50,250
East South Central (AL, KY, MS, TN)      
West South Central (AR, LA, OK, TX) 2 $47,500 $1,500 $500 $0 $49,500
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY)      
Pacific Coast (AK, CA, HI, OR, WA) 2 $86,000 $2,000 $0 $2,000 $90,000
Canada 1 $50,000 $0 $0 $0 $50,000
Mexico      
Central and South America      
Eastern Europe      
Western Europe 4 $57,750 $2,000 $0 $0 $59,750
Asia      
Middle East      
Africa      
Australia/New Zealand      
Average 22 $60,545 $7,091 $136 $318 $68,091
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars            
$1M - $3M 5 $52,800 $1,000 $0 $0 $53,800
$3M - $6M 3 $48,000 $10,667 $0 $0 $58,667
$6M - $10M 2 $71,000 $1,500 $0 $2,000 $74,500
$10M - $50M 4 $66,500 $750 $0 $0 $67,250
$50M - $100M 3 $45,333 $1,000 $667 $0 $47,000
$100M - $300M      
$300M - $500M 1 $55,000 $2,000 $1,000 $0 $58,000
$500M - $1 Billion      
>$1 Billion US dollars 2 $117,500 $54,000 $0 $1,500 $173,000
Average 20 $62,100 $7,800 $150 $350 $70,400
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0 1 $62,000 $1,000 $0 $0 $63,000
1 - 2      
3 - 5 2 $71,500 $1,500 $1,000 $0 $74,000
6 - 10 2 $48,500 $1,500 $0 $0 $50,000
11 - 15 1 $30,000 $0 $0 $0 $30,000
16  - 25 2 $53,000 $16,000 $0 $0 $69,000
>25 12 $67,000 $9,750 $83 $583 $77,417
Average 20 $62,100 $7,800 $150 $350 $70,400
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year 2 $44,000 $1,000 $0 $0 $45,000
1 - 2 6 $50,500 $5,500 $0 $0 $56,000
3 - 5 5 $53,400 $1,200 $200 $0 $54,800
6 - 10 5 $92,200 $21,400 $400 $1,400 $115,400
11 - 15 1 $85,000 $8,000 $0 $0 $93,000
16  - 25      
>25      
Average 19 $63,368 $8,211 $158 $368 $72,105
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 5 $68,600 $20,800 $200 $600 $90,200
1 - 2 8 $56,250 $5,250 $0 $0 $61,500
3 - 5 4 $67,000 $1,750 $0 $1,000 $69,750
6 - 10 2 $71,500 $1,500 $1,000 $0 $74,000
11 - 15      
16  - 25      
>25      
Average 19 $63,368 $8,211 $158 $368 $72,105
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0% 7 $57,571 $1,000 $0 $0 $58,571
< 15% 6 $54,833 $7,000 $167 $0 $62,000
15% - 25% 3 $107,333 $34,667 $0 $2,333 $144,333
26% - 50% 2 $56,500 $1,000 $1,000 $0 $58,500
51% - 75% 1 $37,000 $1,000 $0 $0 $38,000
> 75%      
Average 19 $63,368 $8,211 $158 $368 $72,105
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 10 $49,300 $3,900 $100 $0 $53,300
1 - 2 7 $78,714 $16,143 $286 $429 $95,571
3 - 5 3 $66,000 $1,333 $0 $1,333 $68,667
6 - 10      
> 10      
Average 20 $62,100 $7,800 $150 $350 $70,400
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate 1 $76,000 $0 $0 $0 $76,000
College graduate 12 $63,000 $12,500 $167 $250 $75,917
Masters program graduate 6 $62,000 $1,000 $167 $667 $63,833
Ph.D. graduate      
Average 19 $63,368 $8,211 $158 $368 $72,105
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes            
No 19 $63,368 $8,211 $158 $368 $72,105
Average 19 $63,368 $8,211 $158 $368 $72,105
Gender Count Base Bonus Dividends* Other* Total
Male 7 $68,571 $15,286 $143 $1,000 $85,000
Female 12 $60,333 $4,083 $167 $0 $64,583
Average 19 $63,368 $8,211 $158 $368 $72,105
Age Count Base Bonus Dividends* Other* Total
< 25 1 $37,000 $1,000 $0 $0 $38,000
25 - 30 6 $46,333 $5,833 $167 $0 $52,333
31 - 35 7 $73,286 $14,857 $0 $429 $88,571
36 - 45 1 $85,000 $8,000 $0 $0 $93,000
46 - 55 3 $71,667 $2,333 $667 $1,333 $76,000
56 - 65 1 $76,000 $1,000 $0 $0 $77,000
66+      
Average 19 $63,368 $8,211 $158 $368 $72,105