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Market Research Jobs > Salary by Job Title >  Marketing/Communication Manager 

Marketing/communication manager salary at a market research company

Note: The market research salary and compensation survey was conducted online in May 2011 among Quirk’s subscribers. We received 1,776 usable surveys from provider-side researchers (market research companies) and achieved an interval of 2.2 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the links below:
Client-side (corporate) market research salary survey results
Provider-side (research company) marketing research salary survey results 


Marketing/Communication manager salary by:

Region in which employee is located Base Bonus Total
North East (CT, MA, ME, NH, RI, VT)      
Mid Atlantic (NJ, NY, PA) $72,000 $0 $72,000
East North Central (IL, IN, MI, OH, WI) $51,200 $2,000 $53,200
West North Central (IA, KS, MN, MO, NE, ND, SD) $52,000 $3,000 $55,000
South Atlantic (DE, FL, GA, MD, NC, SC, VA, WV) $48,400 $3,800 $52,200
East South Central (AL, KY, MS, TN) $57,000 $5,500 $62,500
West South Central (AR, LA, OK, TX) $61,500 $5,000 $66,500
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) $45,000 $4,000 $49,000
Pacific Coast (AK, CA, HI, OR, WA) $48,000 $1,000 $49,000
Canada      
Mexico/Central and South America      
Europe $50,000 $3,667 $53,667
Asia $60,000 $2,000 $62,000
Middle East      
Africa      
Australia/New Zealand      
Average $52,783 $3,143 $55,925
 
   
Annual revenues/sales of organization Base Bonus Total
< $1Million US dollars $30,000 $0 $30,000
$1M - $3M $57,333 $6,000 $63,333
$3M - $6M $53,600 $3,250 $56,850
$6M - $10M $20,333 $1,333 $21,667
$10M - $50M $62,250 $3,000 $65,250
$50M - $100M $74,333 $5,333 $79,667
$100M - $300M $50,500 $2,500 $53,000
$300M - $500M      
$500M - $1 Billion $62,000 $3,000 $65,000
>$1 Billion US dollars $48,000 $1,000 $49,000
Average $52,783 $3,143 $55,925
     
Number of full-time equivalent market researchers on staff Base Bonus Total
0 $48,000 $5,000 $53,000
1 - 2      
3 - 5 $60,000 $2,000 $62,000
6 - 10      
11 - 15 $61,333 $5,000 $66,333
16  - 25 $52,000 $3,000 $55,000
>25 $51,125 $2,875 $54,000
Average $52,783 $3,143 $55,925
     
Number of  years of experience in marketing research Base Bonus Total
< 1 year $28,667 $1,667 $30,333
1 - 2 $51,800 $2,250 $54,050
3 - 5 $49,667 $3,833 $53,500
6 - 10 $67,667 $3,833 $71,500
11 - 15 $52,000 $3,000 $55,000
16  - 25 $61,000 $3,000 $64,000
>25      
Average $52,783 $3,143 $55,925
   
Amount of work time spent conducting, coordinating and analyzing marketing research Base Bonus Total
0% $60,273 $3,455 $63,727
< 15% $57,333 $2,500 $59,833
15% - 25% $32,000 $7,000 $39,000
26% - 50% $26,000 $1,500 $27,500
51% - 75%      
> 75% $45,500 $500 $46,000
Average $52,783 $3,143 $55,925
   
Number of employees supervised Base Bonus Total
0 (None) $48,200 $2,308 $50,508
1 - 2 $49,800 $3,400 $53,200
3 - 5 $52,000 $10,000 $62,000
6 - 10 $60,000 $2,000 $62,000
> 10 $130,000 $7,000 $137,000
Average $52,783 $3,143 $55,925
     
Highest degree achieved Base Bonus Total
High-school graduate $52,500 $3,000 $55,500
College graduate $56,533 $3,267 $59,800
Masters program graduate $43,500 $2,750 $46,250
Ph.D. graduate      
Average $52,783 $3,143 $55,925
   
Do you hold a marketing research industry certification? (Riva, Burke, PRC etc.) Base Bonus Total
Yes $51,000 $2,000 $53,000
No $52,952 $3,263 $56,216
Average $52,783 $3,143 $55,925
 
Gender Base Bonus Total
Male $46,857 $3,667 $50,524
Female $55,375 $2,933 $58,308
Average $52,783 $3,143 $55,925
   
Age Base Bonus Total
< 25 $27,333 $1,667 $29,000
25 - 30 $47,917 $2,818 $50,735
31 - 35 $52,500 $4,000 $56,500
36 - 45 $76,000 $5,500 $81,500
46 - 55 $72,000 $0 $72,000
56 - 65      
66+      
Average $52,783 $3,143 $55,925