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Market Research Jobs > Salary by Job Title >  Marketing/Communication Manager 

Marketing/communication manager salary at a market research company

Note: The market research salary and compensation survey was conducted online in April 2013 among Quirk’s subscribers. In total we received 3,539 responses. We received 1,760 usable surveys from provider-side researchers (market research company employees) and achieved an interval of 2.2 at the 95 percent confidence level. (Not all respondents answered all questions.)  

For a complete survey results follow the link below:
Market research salaries by job title

Marketing/Communication manager salary by:

Region in which employee is located Count Base Bonus Other Total
North East (CT, MA, ME, NH, RI, VT) 3 $87,333 $6,500   $93,833
Mid Atlantic (NJ, NY, PA) 4 $66,250     $66,250
East North Central (IL, IN, MI, OH, WI) 1 $60,000 $3,000   $63,000
West North Central (IA, KS, MN, MO, NE, ND, SD) 1 $77,000     $77,000
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 1 $30,000     $30,000
East South Central (AL, KY, MS, TN)          
West South Central (AR, LA, OK, TX) 2 $45,000 $2,000   $47,000
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 1 $83,000   $9,000 $92,000
Pacific Coast (AK, CA, HI, OR, WA) 2 $67,000 $1,000   $68,000
Canada          
Mexico          
Central and South America          
Eastern Europe          
Western Europe          
Asia          
Middle East          
Africa          
Australia/New Zealand          
Average 15 $66,733 $3,800 $9,000 $79,533

 

Annual revenue/sales of organization Count Base Bonus Other Total
< $1 Million US dollars          
$1M - $3M 4 $70,500   $9,000 $79,500
$3M - $6M 1 $50,000 $2,000   $52,000
$6M - $10M 2 $50,000 $2,000   $52,000
$10M - $50M 3 $72,000 $11,000   $83,000
$50M - $100M 1 $90,000     $90,000
$100M - $300M 1 $77,000     $77,000
$300M - $500M          
$500M - $1 Billion          
>$1 Billion US dollars 1 $94,000     $94,000
Average 13 $69,923 $4,250 $9,000 $83,173

 

Number of full-time equivalent market researchers on staff Count Base Bonus Other Total
0 1 $40,000 $1,000   $41,000
1 - 2 3 $79,333 $11,000   $90,333
3 - 5 1 $62,000     $62,000
6 - 10 2 $40,000 $2,000   $42,000
11 - 15 2 $72,500 $2,000 $9,000 $83,500
16  - 25          
>25 6 $72,667 $3,000   $75,667
Average 15 $66,733 $3,800 $9,000 $79,533

 

Number of years of experience in marketing research Count Base Bonus Other Total
< 1 year 2 $53,500     $53,500
1 - 2 2 $40,000 $1,000   $41,000
3 - 5 3 $67,000 $11,000   $78,000
6 - 10 5 $71,600 $2,500 $9,000 $83,100
11 - 15 1 $62,000 $2,000   $64,000
16  - 25 1 $99,000     $99,000
>25 1 $94,000     $94,000
Average 15 $66,733 $3,800 $9,000 $79,533

 

Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Other Total
0% 4 $62,000 $6,000   $68,000
< 15% 5 $68,600 $2,000   $70,600
15% - 25% 2 $91,000   $9,000 $100,000
26% - 50% 1 $38,000     $38,000
51% - 75% 3 $63,333 $3,000   $66,333
> 75%          
Average 15 $66,733 $3,800 $9,000 $79,533

 

Number of Employees Supervised Count Base Bonus Other Total
0 (None) 5 $56,800     $56,800
1 - 2 9 $68,444 $2,000 $9,000 $79,444
3 - 5 1 $101,000 $11,000   $112,000
6 - 10          
> 10          
Average 15 $66,733 $3,800 $9,000 $79,533

 

Highest Degree Achieved Count Base Bonus Other Total
High-school graduate 1 $50,000 $2,000   $52,000
College graduate 11 $69,000 $5,000 $9,000 $83,000
Masters program graduate 3 $64,000 $2,000   $66,000
Ph.D. graduate          
Average 15 $66,733 $3,800 $9,000 $79,533

 

Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Other Total
Yes 1 $30,000     $30,000
No 14 $69,357 $3,800 $9,000 $82,157
Average 15 $66,733 $3,800 $9,000 $79,533

 

Gender Count Base Bonus Other Total
Male 5 $65,000 $2,000 $9,000 $76,000
Female 10 $67,600 $4,250   $71,850
Average 15 $66,733 $3,800 $9,000 $79,533

 

Age Count Base Bonus Other Total
< 25 2 $35,000 $1,000   $36,000
25 - 30 4 $55,250 $3,000 $9,000 $67,250
31 - 35 3 $71,333 $2,000   $73,333
36 - 45 2 $100,000 $11,000   $111,000
46 - 55 2 $63,500 $2,000   $65,500
56 - 65 2 $84,500     $84,500
66+          
Average 15 $66,733 $3,800 $9,000 $79,533