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Market Research Jobs > Salary by Job Title > Marketing Manager 

Marketing manager salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in April 2013 among Quirk’s subscribers. In total we received 3,539 responses. We received 1,247 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.8 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title

Marketing manager salary by:

Industry Count Base Bonus Other Total
Advertising/Public Relations        
Agriculture    
Automotive    
Banking/Financial 4 $74,500 $6,500 $3,000 $84,000
Building Materials/Products    
Computer Hardware/Software    
Construction/Housing    
Consulting    
Consumer Goods    
Education    
Entertainment 1 $120,000 $20,000   $140,000
Food/Beverage 1 $94,000 $4,000   $98,000
Government 1 $64,000   $64,000
Health Care/Pharmaceuticals 1 $109,000 $16,000   $125,000
Hospitality (hotels, restaurants, etc.)    
Insurance 1 $105,000 $6,000   $111,000
Manufacturing 5 $79,800 $7,750   $87,550
Media/Publishing/Information 1 $79,000 $3,000   $82,000
Non-Profits 1 $53,000 $1,000 $1,000 $55,000
Retail 1 $128,000 $32,000   $160,000
Technology/IT/Web    
Telecommunications 2 $102,500 $12,500   $115,000
Transportation    
Travel 1 $90,000 $1,000   $91,000
Utilities/Energy 1 $92,000 $8,000   $100,000
Other 1 $81,000   $81,000
Average 22 $87,136 $9,105 $2,000 $98,242

 

Region in which employee is located Count Base Bonus Other Total
North East (CT, MA, ME, NH, RI, VT) 1 $102,000     $102,000
Mid Atlantic (NJ, NY, PA) 4 $78,000 $8,500 $1,000 $87,500
East North Central (IL, IN, MI, OH, WI) 4 $80,750 $6,000   $86,750
West North Central (IA, KS, MN, MO, NE, ND, SD) 1 $94,000 $4,000   $98,000
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 7 $83,714 $7,800 $3,000 $94,514
East South Central (AL, KY, MS, TN)    
West South Central (AR, LA, OK, TX) 1 $92,000 $8,000   $100,000
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 1 $45,000 $1,000   $46,000
Pacific Coast (AK, CA, HI, OR, WA) 2 $116,500 $19,000   $135,500
Canada    
Mexico    
Central and South America    
Eastern Europe    
Western Europe    
Asia 1 $130,000 $25,000   $155,000
Middle East    
Africa    
Australia/New Zealand    
Average 22 $87,136 $9,105 $2,000 $98,242

 

Annual revenue/sales of organization Count Base Bonus Other Total
< $1 Million US dollars          
$1M - $3M          
$3M - $6M          
$6M - $10M          
$10M - $50M 2 $66,000 $2,000 $1,000 $69,000
$50M - $100M 1 $64,000     $64,000
$100M - $300M 3 $107,333 $13,500   $120,833
$300M - $500M 1 $92,000 $8,000   $100,000
$500M - $1 Billion 3 $64,333 $5,333   $69,667
>$1 Billion US dollars 8 $100,750 $13,500 $3,000 $117,250
Average 18 $89,389 $10,188 $2,000 $101,576

 

Number of full-time equivalent market researchers on staff Count Base Bonus Other Total
0 1 $109,000 $16,000   $125,000
1 - 2 12 $81,750 $4,600 $1,000 $87,350
3 - 5 4 $71,750 $7,000 $3,000 $81,750
6 - 10 1 $120,000 $20,000   $140,000
11 - 15 2 $129,000 $28,500   $157,500
16  - 25          
>25 1 $81,000     $81,000
Average 21 $87,429 $9,278 $2,000 $98,706

 

Number of years experience in marketing research Count Base Bonus Other Total
< 1 year          
1 - 2 4 $74,000 $2,000 $3,000 $79,000
3 - 5 1 $45,000 $1,000   $46,000
6 - 10 4 $84,000 $9,667   $93,667
11 - 15 6 $94,667 $12,200   $106,867
16  - 25 3 $91,000 $11,333 $1,000 $103,333
>25 3 $106,000 $12,000   $118,000
Average 21 $87,429 $9,278 $2,000 $98,706

 

Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Other Total
0% 2 $79,000 $3,000   $82,000
< 15% 5 $73,200 $6,000 $3,000 $82,200
15% - 25% 6 $91,833 $13,800 $1,000 $106,633
26% - 50% 3 $82,667 $6,000   $88,667
51% - 75% 3 $102,000 $6,000   $108,000
> 75% 2 $103,500 $17,500   $121,000
Average 21 $87,429 $9,278 $2,000 $98,706

 

Number of employees supervised Count Base Bonus Other Total
0 (None) 14 $87,571 $10,083 $1,000 $98,655
1 - 2 5 $92,600 $9,000 $3,000 $104,600
3 - 5 2 $73,500 $1,000   $74,500
6 - 10          
> 10          
Average 21 $87,429 $9,278 $2,000 $98,706

 

Highest Degree Achieved Count Base Bonus Other Total
High-school graduate          
College graduate 11 $76,636 $9,000 $2,000 $87,636
Masters program graduate 10 $99,300 $9,625   $108,925
Ph.D. graduate          
Average 21 $87,429 $9,278 $2,000 $98,706

 

Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Other Total
Yes 3 $94,667 $7,000   $101,667
No 18 $86,222 $9,733 $2,000 $97,956
Average 21 $87,429 $9,278 $2,000 $98,706

 

Gender Count Base Bonus Other Total
Male 5 $78,200 $5,000   $83,200
Female 16 $90,313 $10,923 $2,000 $103,236
Average 21 $87,429 $9,278 $2,000 $98,706

 

Age Count Base Bonus Other Total
< 25          
25 - 30 3 $50,333 $3,333 $3,000 $56,667
31 - 35 5 $85,600 $5,400   $91,000
36 - 45 8 $93,375 $14,333 $1,000 $108,708
46 - 55 3 $101,000 $9,500   $110,500
56 - 65 2 $103,500 $12,500   $116,000
66+          
Average 21 $87,429 $9,278 $2,000 $98,706