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Market Research Jobs > Salary by Job Title > Marketing Manager 

Marketing manager salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online from May 12 to June 9, 2015 among Quirk’s subscribers. In total we received 3,043 responses. We received 1,057 usable surveys from client-side researchers (corporate market research) and 1,496 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.7 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title

Marketing manager salary by:

Industry Count Base Bonus Dividends* Other* Total
Advertising/Public Relations
Agriculture
Automotive 1 $68,000 $0 $0 $3,000 $71,000
Banking/Financial
Building Materials/Products 1 $80,000 $3,000 $0 $0 $83,000
Computer Hardware/Software
Construction/Housing
Consulting 1 $20,000 $20,000 $4,000 $2,000 $46,000
Consumer Goods
Education
Entertainment
Food/Beverage
Government 1 $107,000 $0 $0 $0 $107,000
Health Care/Pharmaceuticals 2 $81,000 $1,500 $1,500 $0 $84,000
Hospitality (hotels, restaurants, etc.)
Insurance 1 $53,000 $3,000 $0 $1,000 $57,000
Manufacturing 2 $87,000 $9,500 $4,000 $500 $101,000
Media/Publishing/Information 1 $80,000 $12,000 $0 $0 $92,000
Non-Profits 1 $94,000 $5,000 $0 $99,000 $198,000
Retail 1 $42,000 $0 $2,000 $0 $44,000
Technology/IT/Web
Telecommunications
Transportation 1 $28,000 $6,000 $0 $7,000 $41,000
Travel 1 $68,000 $0 $6,000 $0 $74,000
Utilities/Energy
Other
Average 14 $69,714 $5,071 $1,643 $8,071 $84,500
Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT)
Mid Atlantic (NJ, NY, PA) 2 $87,000 $4,000 $0 $49,500 $140,500
East North Central (IL, IN, MI, OH, WI) 2 $80,000 $13,500 $4,000 $0 $97,500
West North Central (IA, KS, MN, MO, NE, ND, SD) 2 $76,000 $0 $1,000 $0 $77,000
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 2 $79,500 $1,500 $1,500 $0 $82,500
East South Central (AL, KY, MS, TN) 2 $81,000 $2,000 $0 $2,000 $85,000
West South Central (AR, LA, OK, TX)
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 1 $68,000 $0 $6,000 $0 $74,000
Pacific Coast (AK, CA, HI, OR, WA)
Canada 1 $53,000 $3,000 $0 $1,000 $57,000
Mexico 2 $24,000 $13,000 $2,000 $4,500 $43,500
Central and South America
Eastern Europe
Western Europe
Asia
Middle East
Africa
Australia/New Zealand
Average 14 $69,714 $5,071 $1,643 $8,071 $84,500
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars 1 $20,000 $20,000 $4,000 $2,000 $46,000
$1M - $3M
$3M - $6M 1 $68,000 $0 $6,000 $0 $74,000
$6M - $10M 1 $80,000 $3,000 $0 $0 $83,000
$10M - $50M 2 $66,000 $7,500 $1,500 $0 $75,000
$50M - $100M 2 $93,500 $7,500 $4,000 $0 $105,000
$100M - $300M 1 $53,000 $3,000 $0 $1,000 $57,000
$300M - $500M
$500M - $1 Billion 1 $94,000 $5,000 $0 $99,000 $198,000
>$1 Billion US dollars 5 $68,400 $2,000 $400 $2,200 $73,000
Average 14 $69,714 $5,071 $1,643 $8,071 $84,500
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0 3 $76,000 $6,000 $4,667 $0 $86,667
1 - 2 6 $77,333 $6,667 $667 $17,000 $101,667
3 - 5 3 $40,667 $3,000 $1,667 $2,333 $47,667
6 - 10
11 - 15 1 $94,000 $4,000 $0 $1,000 $99,000
16  - 25
>25 1 $68,000 $0 $0 $3,000 $71,000
Average 14 $69,714 $5,071 $1,643 $8,071 $84,500
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year 1 $80,000 $3,000 $0 $0 $83,000
1 - 2 1 $42,000 $0 $2,000 $0 $44,000
3 - 5 5 $75,400 $2,200 $600 $20,600 $98,800
6 - 10 3 $42,667 $13,667 $4,000 $3,000 $63,333
11 - 15 3 $80,667 $5,333 $2,000 $333 $88,333
16  - 25 1 $107,000 $0 $0 $0 $107,000
>25
Average 14 $69,714 $5,071 $1,643 $8,071 $84,500
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year
1 - 2 4 $73,750 $5,500 $2,000 $1,250 $82,500
3 - 5 3 $38,000 $7,667 $3,000 $667 $49,333
6 - 10 2 $69,000 $3,000 $0 $3,500 $75,500
11 - 15 3 $76,000 $5,000 $2,000 $0 $83,000
16  - 25 1 $94,000 $5,000 $0 $99,000 $198,000
>25 1 $107,000 $0 $0 $0 $107,000
Average 14 $69,714 $5,071 $1,643 $8,071 $84,500
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0% 1 $80,000 $3,000 $0 $0 $83,000
< 15% 5 $64,400 $6,000 $2,600 $600 $73,600
15% - 25% 4 $73,000 $6,000 $2,500 $750 $82,250
26% - 50% 3 $62,667 $3,000 $0 $2,667 $68,333
51% - 75%
> 75%
Average 13 $67,846 $5,077 $1,769 $1,077 $75,769
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 6 $67,500 $1,500 $833 $667 $70,500
1 - 2 4 $62,000 $11,750 $4,500 $500 $78,750
3 - 5 4 $80,750 $3,750 $0 $26,750 $111,250
6 - 10
> 10
Average 14 $69,714 $5,071 $1,643 $8,071 $84,500
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate 1 $42,000 $0 $2,000 $0 $44,000
College graduate 7 $65,571 $8,714 $2,143 $14,571 $91,000
Masters program graduate 6 $79,167 $1,667 $1,000 $1,833 $83,667
Ph.D. graduate
Average 14 $69,714 $5,071 $1,643 $8,071 $84,500
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes
No 14 $69,714 $5,071 $1,643 $8,071 $84,500
Average 14 $69,714 $5,071 $1,643 $8,071 $84,500
Gender Count Base Bonus Dividends* Other* Total
Male 10 $64,000 $5,900 $1,700 $1,300 $72,900
Female 4 $84,000 $3,000 $1,500 $25,000 $113,500
Average 14 $69,714 $5,071 $1,643 $8,071 $84,500
Age Count Base Bonus Dividends* Other* Total
< 25
25 - 30 1 $68,000 $0 $0 $3,000 $71,000
31 - 35 2 $66,500 $9,000 $4,000 $500 $80,000
36 - 45 6 $55,333 $5,500 $2,000 $1,667 $64,500
46 - 55 4 $84,000 $5,000 $750 $24,750 $114,500
56 - 65 1 $107,000 $0 $0 $0 $107,000
66+
Average 14 $69,714 $5,071 $1,643 $8,071 $84,500

*Bonus was defined as bonus or comission for 2014 in US dollars.

*Dividends was defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2014.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.