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Marketing Manager
Marketing manager salary - corporate side of market research
Note: The market research salary and compensation survey was conducted online in May 2011 among Quirk’s subscribers. We received 1,312 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.6 at the 95 percent confidence level. (Not all respondents answered all questions.)
For a complete survey results follow the links below:
Client-side (corporate) market research salary survey results
Provider-side (research company) marketing research salary survey results
Marketing manager salary by:
| Advertising/Public Relations |
$65,000 |
$0 |
$65,000 |
| Agriculture |
|
|
|
| Automotive |
$110,000 |
$0 |
$110,000 |
| Banking/Financial |
$59,333 |
$12,667 |
$72,000 |
| Building Materials/Products |
|
|
|
| Computer Hardware/Software |
|
|
|
| Construction/Housing |
|
|
|
| Consulting |
|
|
|
| Consumer Goods |
$69,000 |
$3,000 |
$72,000 |
| Education |
|
|
|
| Entertainment |
|
|
|
| Food/Beverage |
|
|
|
| Government |
$109,000 |
$0 |
$109,000 |
| Health Care/Pharmaceuticals |
|
|
|
| Hospitality (hotels, restaurants, etc.) |
|
|
|
| Insurance |
|
|
|
| Manufacturing |
$95,286 |
$10,143 |
$105,429 |
| Media/Publishing/Information |
|
|
|
| Non-Profits |
$50,000 |
$2,000 |
$52,000 |
| Retail |
$70,000 |
$6,000 |
$76,000 |
| Technology/IT/Web |
$121,000 |
$20,000 |
$141,000 |
| Telecommunications |
$130,000 |
$30,000 |
$160,000 |
| Transportation |
|
|
|
| Travel |
|
|
|
| Utilities/Energy |
|
|
|
| Other |
|
|
|
| Average |
$85,682 |
$8,136 |
$93,818 |
| North East (CT, MA, ME, NH, RI, VT) |
$112,500 |
$0 |
$112,500 |
| Mid Atlantic (NJ, NY, PA) |
$127,500 |
$30,000 |
$157,500 |
| East North Central (IL, IN, MI, OH, WI) |
$75,500 |
$4,750 |
$80,250 |
| West North Central (IA, KS, MN, MO, NE, ND, SD) |
$65,000 |
$5,500 |
$70,500 |
| South Atlantic (DE, FL, GA, MD, NC, SC, VA, WV) |
$83,500 |
$667 |
$84,167 |
| East South Central (AL, KY, MS, TN) |
|
|
|
| West South Central (AR, LA, OK, TX) |
$114,000 |
$20,000 |
$134,000 |
| Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) |
$95,500 |
$13,000 |
$108,500 |
| Pacific Coast (AK, CA, HI, OR, WA) |
$70,000 |
$5,000 |
$75,000 |
| Canada |
|
|
|
| Mexico/Central and South America |
$37,000 |
$31,000 |
$68,000 |
| Europe |
|
|
|
| Asia |
$60,000 |
$3,000 |
$63,000 |
| Middle East |
|
|
|
| Africa |
|
|
|
| Australia/New Zealand |
|
|
|
| Average |
$85,682 |
$8,136 |
$93,818 |
|
| $1Million US dollars |
|
|
|
| $1M - $3M |
|
|
|
| $3M - $6M |
$70,000 |
$0 |
$70,000 |
| $6M - $10M |
|
|
|
| $10M - $50M |
$73,250 |
$3,250 |
$76,500 |
| $50M - $100M |
$74,750 |
$3,750 |
$78,500 |
| $100M - $300M |
$74,333 |
$17,000 |
$91,333 |
| $300M - $500M |
$115,000 |
$0 |
$115,000 |
| $500M - $1 Billion |
$95,250 |
$3,000 |
$98,250 |
| >$1 Billion US dollars |
$108,500 |
$20,500 |
$129,000 |
| Average |
$86,429 |
$8,238 |
$94,667 |
| 0 |
$84,333 |
$5,833 |
$90,167 |
| 1 - 2 |
$85,889 |
$2,889 |
$88,778 |
| 3 - 5 |
$67,500 |
$3,500 |
$71,000 |
| 6 - 10 |
$97,500 |
$15,000 |
$112,500 |
| 11 - 15 |
$37,000 |
$31,000 |
$68,000 |
| 16 - 25 |
|
|
|
| >25 |
$119,500 |
$25,000 |
$144,500 |
| Average |
$85,682 |
$8,136 |
$93,818 |
| 1 year |
|
|
|
| 1 - 2 |
$121,000 |
$20,000 |
$141,000 |
| 3 - 5 |
$74,000 |
$3,600 |
$77,600 |
| 6 - 10 |
$90,800 |
$4,400 |
$95,200 |
| 11 - 15 |
$64,400 |
$9,600 |
$74,000 |
| 16 - 25 |
$101,000 |
$12,333 |
$113,333 |
| >25 |
$105,000 |
$11,333 |
$116,333 |
| Average |
$85,682 |
$8,136 |
$93,818 |
| 0% |
|
|
|
| 15% |
$93,000 |
$10,455 |
$103,455 |
| 15% - 25% |
$90,250 |
$1,500 |
$91,750 |
| 26% - 50% |
$81,000 |
$3,000 |
$84,000 |
| 51% - 75% |
$37,000 |
$31,000 |
$68,000 |
| > 75% |
$73,667 |
$6,000 |
$79,667 |
| Average |
$85,682 |
$8,136 |
$93,818 |
| 0 (None) |
$77,727 |
$2,636 |
$80,364 |
| 1 - 2 |
$96,000 |
$10,000 |
$106,000 |
| 3 - 5 |
$101,000 |
$13,000 |
$114,000 |
| 6 - 10 |
$37,000 |
$31,000 |
$68,000 |
| > 10 |
$114,000 |
$20,000 |
$134,000 |
| Average |
$85,682 |
$8,136 |
$93,818 |
| High-school graduate |
|
|
|
| College graduate |
$70,400 |
$4,200 |
$74,600 |
| Masters program graduate |
$90,176 |
$9,294 |
$99,471 |
| Ph.D. graduate |
|
|
|
| Average |
$85,682 |
$8,136 |
$93,818 |
| Yes |
$83,000 |
$9,333 |
$92,333 |
| No |
$86,105 |
$7,947 |
$94,053 |
| Average |
$85,682 |
$8,136 |
$93,818 |
| Male |
$87,857 |
$10,929 |
$98,786 |
| Female |
$81,875 |
$3,250 |
$85,125 |
| Average |
$85,682 |
$8,136 |
$93,818 |
| 25 |
|
|
|
| 25 - 30 |
$78,500 |
$5,000 |
$83,500 |
| 31 - 35 |
$70,000 |
$6,000 |
$76,000 |
| 36 - 45 |
$78,875 |
$8,000 |
$86,875 |
| 46 - 55 |
$101,000 |
$12,714 |
$113,714 |
| 56 - 65 |
$83,333 |
$1,333 |
$84,667 |
| 66+ |
|
|
|
| Average |
$85,682 |
$8,136 |
$93,818 |
