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Market Research Jobs > Salary by Job Title > Marketing Manager 

Marketing manager salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in April 2014 among Quirk’s subscribers. In total we received 3,721 responses. We received 1,220 usable surveys from client-side researchers (corporate market research) and achieved an interval of 1.53 at the 95 percent confidence level. (Not all respondents answered all questions.)

For a complete survey results follow the link below:
Market research salaries by job title

Marketing manager salary by:

Industry Count Base Bonus Dividends* Other* Total
Advertising/Public Relations 1 $82,000 $2,000 $0 $0 $84,000
Agriculture      
Automotive 3 $110,333 $8,333 $0 $4,333 $123,000
Banking/Financial 3 $83,667 $12,667 $1,333 $0 $97,667
Building Materials/Products      
Computer Hardware/Software 1 $64,000 $0 $0 $0 $64,000
Construction/Housing      
Consulting      
Consumer Goods      
Education 1 $25,000 $0 $0 $0 $25,000
Entertainment      
Food/Beverage 1 $33,000 $1,000 $0 $0 $34,000
Government      
Health Care/Pharmaceuticals 3 $61,333 $3,667 $0 $0 $65,000
Hospitality (hotels, restaurants, etc.)      
Insurance 1 $97,000 $7,000 $0 $0 $104,000
Manufacturing 1 $72,000 $2,000 $0 $1,000 $75,000
Media/Publishing/Information 3 $69,667 $7,667 $0 $7,667 $85,000
Non-Profits 2 $74,500 $0 $5,500 $1,000 $81,000
Retail 2 $89,000 $11,000 $0 $0 $100,000
Technology/IT/Web 1 $140,000 $6,000 $20,000 $0 $166,000
Telecommunications 2 $95,500 $10,500 $0 $2,000 $108,000
Transportation 1 $94,000 $0 $4,000 $0 $98,000
Travel 1 $66,000 $0 $6,000 $0 $72,000
Utilities/Energy      
Other 1 $104,000 $16,000 $0 $0 $120,000
Average 28 $81,071 $6,214 $1,607 $1,536 $90,429
Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 1 $64,000 $7,000 $0 $0 $71,000
Mid Atlantic (NJ, NY, PA) 3 $88,667 $3,333 $10,333 $0 $102,333
East North Central (IL, IN, MI, OH, WI) 8 $77,250 $5,750 $0 $375 $83,375
West North Central (IA, KS, MN, MO, NE, ND, SD) 3 $91,667 $13,667 $1,333 $1,333 $108,000
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 1 $33,000 $1,000 $0 $0 $34,000
East South Central (AL, KY, MS, TN)      
West South Central (AR, LA, OK, TX) 3 $96,667 $5,667 $1,333 $0 $103,667
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 1 $66,000 $0 $6,000 $0 $72,000
Pacific Coast (AK, CA, HI, OR, WA) 5 $98,000 $6,800 $0 $3,200 $108,000
Canada      
Mexico      
Central and South America      
Eastern Europe      
Western Europe 1 $64,000 $0 $0 $0 $64,000
Asia 1 $24,000 $3,000 $0 $0 $27,000
Middle East 1 $80,000 $15,000 $0 $20,000 $115,000
Africa      
Australia/New Zealand      
Average 28 $81,071 $6,214 $1,607 $1,536 $90,429
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars 1 $25,000 $0 $0 $0 $25,000
$1M - $3M 3 $51,000 $1,333 $0 $1,000 $53,333
$3M - $6M 1 $66,000 $0 $6,000 $0 $72,000
$6M - $10M 2 $52,500 $500 $5,500 $0 $58,500
$10M - $50M 2 $81,000 $5,500 $0 $2,000 $88,500
$50M - $100M 2 $48,500 $4,000 $0 $0 $52,500
$100M - $300M 1 $90,000 $0 $0 $2,000 $92,000
$300M - $500M 1 $86,000 $9,000 $0 $0 $95,000
$500M - $1 Billion      
>$1 Billion US dollars 13 $100,692 $9,154 $2,154 $1,077 $113,077
Average 26 $80,500 $5,846 $1,731 $885 $88,962
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0 5 $56,600 $1,400 $1,200 $600 $59,800
1 - 2 10 $86,500 $5,500 $3,100 $600 $95,700
3 - 5 5 $72,600 $10,000 $800 $200 $83,600
6 - 10 3 $101,667 $4,000 $1,333 $0 $107,000
11 - 15 1 $132,000 $21,000 $0 $0 $153,000
16  - 25 1 $67,000 $4,000 $0 $0 $71,000
>25 2 $87,500 $5,000 $0 $6,500 $99,000
Average 27 $81,111 $5,889 $1,667 $852 $89,519
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year 3 $38,000 $1,333 $0 $1,000 $40,333
1 - 2 4 $80,000 $7,000 $2,000 $0 $89,000
3 - 5 6 $78,667 $5,833 $0 $2,167 $86,667
6 - 10 7 $84,714 $5,000 $3,714 $857 $94,286
11 - 15 4 $90,500 $7,250 $2,750 $250 $100,750
16  - 25 3 $109,667 $9,333 $0 $0 $119,000
>25      
Average 27 $81,111 $5,889 $1,667 $852 $89,519
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 3 $83,000 $2,000 $0 $0 $85,000
1 - 2 7 $87,143 $9,000 $1,143 $857 $98,143
3 - 5 8 $80,875 $4,375 $2,500 $2,000 $89,750
6 - 10 8 $73,375 $6,000 $2,125 $125 $81,625
11 - 15 1 $97,000 $7,000 $0 $0 $104,000
16  - 25      
>25      
Average 27 $81,111 $5,889 $1,667 $852 $89,519
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0% 1 $90,000 $0 $0 $2,000 $92,000
< 15% 12 $67,583 $3,333 $1,417 $250 $72,583
15% - 25% 5 $90,600 $11,000 $4,800 $800 $107,200
26% - 50% 4 $81,500 $5,250 $0 $3,500 $90,250
51% - 75% 2 $79,000 $3,500 $2,000 $0 $84,500
> 75% 3 $117,333 $12,000 $0 $0 $129,333
Average 27 $81,111 $5,889 $1,667 $852 $89,519
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 9 $73,667 $4,111 $1,222 $111 $79,111
1 - 2 12 $88,500 $7,167 $1,167 $417 $97,250
3 - 5 4 $90,250 $6,000 $5,000 $3,250 $104,500
6 - 10 2 $52,000 $6,000 $0 $2,000 $60,000
> 10      
Average 27 $81,111 $5,889 $1,667 $852 $89,519
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate            
College graduate 17 $76,059 $5,588 $1,118 $1,294 $84,059
Masters program graduate 10 $89,700 $6,400 $2,600 $100 $98,800
Ph.D. graduate      
Average 27 $81,111 $5,889 $1,667 $852 $89,519
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 3 $73,333 $9,000 $1,333 $333 $84,000
No 24 $82,083 $5,500 $1,708 $917 $90,208
Average 27 $81,111 $5,889 $1,667 $852 $89,519
Gender Count Base Bonus Dividends* Other* Total
Male 11 $88,455 $5,091 $2,182 $1,636 $97,364
Female 16 $76,063 $6,438 $1,313 $313 $84,125
Average 27 $81,111 $5,889 $1,667 $852 $89,519
Age Count Base Bonus Dividends* Other* Total
< 25            
25 - 30 6 $59,667 $3,167 $0 $0 $62,833
31 - 35 4 $84,250 $4,250 $1,000 $750 $90,250
36 - 45 13 $79,000 $6,538 $1,615 $538 $87,692
46 - 55 3 $109,333 $10,667 $0 $4,333 $124,333
56 - 65 1 $140,000 $6,000 $20,000 $0 $166,000
66+      
Average 27 $81,111 $5,889 $1,667 $852 $89,519