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Market Research Jobs > Salary by Job Title >  Owner/Partner

Owner/Parner compensation at a market research company

Note: The market research salary and compensation survey was conducted online from May 12 to June 9, 2015 among Quirk’s subscribers. In total we received 3,043 responses. We received 1,057 usable surveys from client-side researchers (corporate market research) and 1,496 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.7 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.)

For a complete survey results follow the link below:
Market research salaries by job title


Owner/Partner salary and compensation by:

Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 31 $190,129 $50,065 $34,387 $10,871 $285,452
Mid Atlantic (NJ, NY, PA) 38 $146,316 $29,211 $20,079 $7,684 $203,289
East North Central (IL, IN, MI, OH, WI) 29 $153,586 $32,690 $35,690 $6,000 $227,966
West North Central (IA, KS, MN, MO, NE, ND, SD) 18 $132,000 $41,389 $26,722 $33,500 $233,611
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 38 $132,684 $19,289 $30,421 $5,605 $188,000
East South Central (AL, KY, MS, TN) 3 $200,333 $158,000 $100,000 $4,333 $462,667
West South Central (AR, LA, OK, TX) 10 $67,200 $14,500 $4,500 $3,500 $89,700
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 10 $79,000 $2,000 $29,000 $8,800 $118,800
Pacific Coast (AK, CA, HI, OR, WA) 42 $131,286 $41,071 $39,286 $10,952 $222,595
Canada 10 $126,200 $16,200 $21,700 $4,600 $168,700
Mexico 2 $126,000 $20,000 $20,000 $9,000 $175,000
Central and South America 7 $44,000 $16,429 $4,571 $15,571 $80,571
Eastern Europe 4 $46,250 $0 $12,500 $15,250 $74,000
Western Europe 10 $64,800 $2,000 $18,500 $28,400 $113,700
Asia 4 $58,250 $68,250 $3,500 $8,250 $138,250
Middle East 3 $76,000 $333 $10,333 $11,667 $98,333
Africa 7 $52,000 $1,429 $12,714 $3,857 $70,000
Australia/New Zealand 6 $181,167 $43,000 $8,333 $55,500 $288,000
Average 272 $130,404 $30,629 $27,551 $11,621 $200,206
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars 150 $107,627 $10,887 $15,667 $7,387 $141,567
$1M - $3M 52 $142,558 $45,154 $41,692 $19,135 $248,538
$3M - $6M 21 $149,000 $66,048 $39,667 $13,000 $267,714
$6M - $10M 15 $195,533 $76,600 $49,600 $14,400 $336,133
$10M - $50M 16 $222,438 $75,313 $66,500 $30,000 $394,250
$50M - $100M 4 $132,750 $68,500 $3,500 $7,750 $212,500
$100M - $300M 2 $175,000 $0 $0 $0 $175,000
$300M - $500M 4 $141,500 $10,000 $52,000 $2,500 $206,000
$500M - $1 Billion 1 $72,000 $0 $0 $0 $72,000
>$1 Billion US dollars
Average 265 $130,932 $30,325 $27,853 $11,747 $200,857
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0 20 $102,100 $10,200 $13,000 $3,550 $128,850
1 - 2 120 $118,250 $15,750 $17,258 $7,192 $158,450
3 - 5 45 $124,422 $42,000 $25,978 $16,111 $208,511
6 - 10 23 $127,696 $13,087 $40,391 $21,609 $202,783
11 - 15 9 $164,444 $51,111 $24,889 $6,889 $247,333
16  - 25 19 $146,947 $82,158 $64,263 $10,158 $303,526
>25 30 $191,900 $57,667 $50,233 $23,400 $323,200
Average 266 $130,816 $30,211 $27,748 $11,703 $200,477
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year
1 - 2 1 $36,000 $0 $0 $36,000 $72,000
3 - 5 4 $25,750 $35,250 $250 $0 $61,250
6 - 10 9 $53,333 $28,111 $25,444 $5,778 $112,667
11 - 15 36 $119,167 $25,944 $17,250 $21,861 $184,222
16  - 25 91 $137,066 $28,538 $30,418 $8,264 $204,286
>25 119 $138,277 $33,706 $30,252 $11,807 $214,042
Average 260 $130,142 $30,523 $27,765 $11,662 $200,092
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 10 $103,500 $12,900 $26,100 $1,000 $143,500
1 - 2 15 $103,600 $8,733 $18,133 $3,267 $133,733
3 - 5 39 $121,641 $27,872 $21,462 $18,359 $189,333
6 - 10 59 $127,136 $45,356 $21,237 $7,898 $201,627
11 - 15 40 $132,750 $26,900 $34,550 $7,625 $201,825
16  - 25 59 $129,000 $26,847 $28,407 $14,763 $199,017
>25 38 $163,947 $35,342 $40,474 $16,447 $256,211
Average 260 $130,712 $30,869 $27,765 $11,700 $201,046
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0% 11 $171,273 $62,727 $51,909 $9,909 $295,818
< 15% 15 $169,000 $76,667 $58,333 $20,733 $324,733
15% - 25% 17 $153,294 $75,353 $54,941 $8,353 $291,941
26% - 50% 42 $116,190 $23,857 $28,381 $12,190 $180,619
51% - 75% 53 $126,000 $27,528 $10,679 $18,774 $182,981
> 75% 123 $126,455 $19,951 $25,049 $7,911 $179,366
Average 261 $130,793 $30,789 $27,659 $11,655 $200,897
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 86 $114,919 $9,302 $14,640 $3,012 $141,872
1 - 2 60 $118,300 $23,733 $26,267 $16,617 $184,917
3 - 5 52 $134,404 $43,981 $27,423 $8,577 $214,385
6 - 10 24 $151,750 $32,583 $58,500 $23,042 $265,875
> 10 44 $163,295 $62,341 $39,000 $19,500 $284,136
Average 266 $130,816 $30,211 $27,748 $11,703 $200,477
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate 6 $60,000 $74,500 $4,500 $5,000 $144,000
College graduate 100 $128,520 $27,350 $28,000 $16,580 $200,450
Masters program graduate 126 $124,056 $31,500 $25,754 $8,587 $189,897
Ph.D. graduate 29 $182,552 $30,517 $39,552 $9,379 $262,000
Average 261 $130,793 $30,789 $27,659 $11,655 $200,897
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 60 $135,367 $32,733 $24,917 $11,933 $204,950
No 201 $129,428 $30,209 $28,478 $11,572 $199,687
Average 261 $130,793 $30,789 $27,659 $11,655 $200,897
Gender Count Base Bonus Dividends* Other* Total
Male 150 $140,693 $39,453 $38,607 $14,420 $233,173
Female 111 $117,414 $19,081 $12,865 $7,919 $157,279
Average 261 $130,793 $30,789 $27,659 $11,655 $200,897
Age Count Base Bonus Dividends* Other* Total
< 25 1 $83,000 $14,000 $14,000 $3,000 $114,000
25 - 30 2 $38,000 $45,000 $32,500 $500 $116,000
31 - 35 9 $67,556 $7,222 $23,111 $2,333 $100,222
36 - 45 51 $127,039 $36,176 $20,588 $11,588 $195,392
46 - 55 99 $119,202 $24,152 $29,212 $13,939 $186,505
56 - 65 86 $152,151 $37,826 $31,430 $11,012 $232,419
66+ 13 $154,231 $29,077 $22,077 $7,615 $213,000
Average 261 $130,793 $30,789 $27,659 $11,655 $200,897

*Bonus was defined as bonus or comission for 2014 in US dollars.

*Dividends was defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2014.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.