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Market Research Jobs > Salary by Job Title > Project Manager 

Project manager salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in April 2013 among Quirk’s subscribers. In total we received 3,539 responses. We received 1,247 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.8 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title

Project manager salary by:


Industry Count Base Bonus Other Total
Advertising/Public Relations 1 $40,000     $40,000
Agriculture 1 $110,000 $11,000   $121,000
Automotive          
Banking/Financial 4 $89,000 $3,750 $3,000 $95,750
Building Materials/Products          
Computer Hardware/Software 2 $89,000 $7,000 $2,000 $98,000
Construction/Housing          
Consulting          
Consumer Goods 3 $53,000 $2,000 $3,000 $58,000
Education          
Entertainment 1 $37,000     $37,000
Food/Beverage 3 $75,667 $7,333   $83,000
Government 2 $81,500     $81,500
Health Care/Pharmaceuticals 5 $92,000 $17,000 $11,500 $120,500
Hospitality (hotels, restaurants, etc.) 1 $76,000     $76,000
Insurance 1 $45,000 $1,000   $46,000
Manufacturing 3 $101,667 $46,333   $148,000
Media/Publishing/Information          
Non-Profits 2 $101,500     $101,500
Retail          
Technology/IT/Web 3 $86,667 $8,333 $1,000 $96,000
Telecommunications 1 $111,000 $15,000 $3,000 $129,000
Transportation          
Travel          
Utilities/Energy 3 $106,333 $41,333 $5,000 $152,667
Other          
Average 36 $84,694 $16,769 $5,000 $106,464
 

Region in which employee is located Count Base Bonus Other Total
North East (CT, MA, ME, NH, RI, VT)          
Mid Atlantic (NJ, NY, PA) 3 $77,000 $6,333 $3,000 $86,333
East North Central (IL, IN, MI, OH, WI) 9 $85,778 $26,571 $10,000 $122,349
West North Central (IA, KS, MN, MO, NE, ND, SD) 1 $71,000 $4,000   $75,000
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 6 $96,333 $7,000 $13,000 $116,333
East South Central (AL, KY, MS, TN) 2 $51,500 $2,000 $3,000 $56,500
West South Central (AR, LA, OK, TX) 7 $98,857 $27,667 $3,333 $129,857
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY)          
Pacific Coast (AK, CA, HI, OR, WA) 4 $86,000 $8,667 $1,000 $95,667
Canada 1 $89,000     $89,000
Mexico          
Central and South America 1 $31,000     $31,000
Eastern Europe          
Western Europe          
Asia 1 $28,000 $1,000   $29,000
Middle East          
Africa          
Australia/New Zealand 1 $110,000 $11,000   $121,000
Average 36 $84,694 $16,769 $5,000 $106,464
 

Annual revenue/sales of organization Count Base Bonus Other Total
< $1 Million US dollars          
$1M - $3M 1 $40,000     $40,000
$3M - $6M 2 $75,500 $3,500 $3,000 $82,000
$6M - $10M 1 $45,000 $1,000   $46,000
$10M - $50M 3 $69,000 $18,000   $87,000
$50M - $100M 1 $145,000     $145,000
$100M - $300M 4 $83,000 $64,000   $147,000
$300M - $500M 1 $64,000 $8,000   $72,000
$500M - $1 Billion 2 $103,000 $14,000   $117,000
>$1 Billion US dollars 17 $91,059 $10,200 $5,667 $106,925
Average 32 $85,563 $14,304 $5,286 $105,153
 

Number of full-time equivalent market researchers on staff Count Base Bonus Other Total
0 1 $67,000 $3,000   $70,000
1 - 2 7 $82,571 $37,500   $120,071
3 - 5 10 $74,100 $6,833 $4,000 $84,933
6 - 10 4 $105,500 $13,000 $3,000 $121,500
11 - 15 1 $84,000 $4,000 $3,000 $91,000
16  - 25 2 $93,500 $11,000 $2,000 $106,500
>25 9 $88,889 $10,375 $8,000 $107,264
Average 34 $84,676 $13,792 $5,000 $103,468
 

Number of years experience in marketing research Count Base Bonus Other Total
< 1 year 1 $71,000 $4,000   $75,000
1 - 2 4 $68,250 $8,000 $3,000 $79,250
3 - 5 6 $83,167 $40,000 $5,500 $128,667
6 - 10 13 $79,231 $6,455 $4,000 $89,685
11 - 15 4 $119,750 $13,667 $7,500 $140,917
16  - 25 2 $114,500 $16,500 $3,000 $134,000
>25 4 $74,500 $6,000   $80,500
Average 34 $84,676 $13,792 $5,000 $103,468
 

Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Other Total
0% 2 $89,000 $60,000   $149,000
< 15% 8 $93,375 $10,333 $2,000 $105,708
15% - 25%          
26% - 50% 3 $79,000 $2,000   $81,000
51% - 75% 5 $74,200 $9,500 $5,500 $89,200
> 75% 16 $84,125 $10,700 $5,400 $100,225
Average 34 $84,676 $13,792 $5,000 $103,468
 

Number of employees supervised Count Base Bonus Other Total
0 (None) 22 $84,273 $11,000 $6,000 $101,273
1 - 2 8 $75,375 $23,000 $2,000 $100,375
3 - 5 2 $94,500 $11,000   $105,500
6 - 10 2 $116,500 $8,500   $125,000
> 10          
Average 34 $84,676 $13,792 $5,000 $103,468
 

Highest Degree Achieved Count Base Bonus Other Total
High-school graduate 2 $36,500 $1,000   $37,500
College graduate 13 $78,462 $11,429 $6,200 $96,090
Masters program graduate 18 $92,000 $16,786 $3,000 $111,786
Ph.D. graduate 1 $130,000 $14,000   $144,000
Average 34 $84,676 $13,792 $5,000 $103,468
 

Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Other Total
Yes 5 $86,600 $11,000 $3,500 $101,100
No 29 $84,345 $14,526 $5,500 $104,371
Average 34 $84,676 $13,792 $5,000 $103,468
 

Gender Count Base Bonus Other Total
Male 14 $84,929 $19,500 $10,000 $114,429
Female 20 $84,500 $9,714 $4,286 $98,500
Average 34 $84,676 $13,792 $5,000 $103,468
 

Age Count Base Bonus Other Total
< 25          
25 - 30 5 $51,600 $4,500   $56,100
31 - 35 10 $81,900 $7,143 $3,000 $92,043
36 - 45 7 $83,571 $6,667 $3,000 $93,238
46 - 55 8 $99,500 $14,833 $7,000 $121,333
56 - 65 4 $105,250 $47,667   $152,917
66+          
Average 34 $84,676 $13,792 $5,000 $103,468