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Market Research Jobs > Salary by Job Title > Project Manager 

Project manager salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in May 2011 among Quirk’s subscribers. We received 1,312 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.6 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the links below:
Client-side (corporate) market research salary survey results
Provider-side (research company) marketing research salary survey results 


Project manager salary by:

Industry Base Bonus Total
Advertising/Public Relations $60,000 $9,750 $69,750
Agriculture      
Automotive      
Banking/Financial $84,000 $5,000 $89,000
Building Materials/Products      
Computer Hardware/Software $43,500 $1,000 $44,500
Construction/Housing      
Consulting $65,000 $2,000 $67,000
Consumer Goods $52,500 $1,000 $53,500
Education      
Entertainment      
Food/Beverage      
Government $60,000   $60,000
Health Care/Pharmaceuticals $66,000 $5,000 $71,000
Hospitality (hotels, restaurants, etc.) $64,500 $0 $64,500
Insurance $98,000 $18,000 $116,000
Manufacturing $68,000 $0 $68,000
Media/Publishing/Information      
Non-Profits $56,000   $56,000
Retail $63,000 $60,000 $123,000
Technology/IT/Web $85,000 $7,000 $92,000
Telecommunications      
Transportation      
Travel $67,500 $1,000 $68,500
Utilities/Energy $64,333 $5,667 $70,000
Other $45,000 $2,000 $47,000
Average $63,333 $6,680 $70,013


Region in which employee is located Base Bonus Total
North East (CT, MA, ME, NH, RI, VT)      
Mid Atlantic (NJ, NY, PA) $66,571 $7,143 $73,714
East North Central (IL, IN, MI, OH, WI) $71,000 $16,250 $87,250
West North Central (IA, KS, MN, MO, NE, ND, SD) $51,500 $1,000 $52,500
South Atlantic (DE, FL, GA, MD, NC, SC, VA, WV) $67,875 $3,667 $71,542
East South Central (AL, KY, MS, TN) $60,000   $60,000
West South Central (AR, LA, OK, TX) $76,750 $7,333 $84,083
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) $52,000   $52,000
Pacific Coast (AK, CA, HI, OR, WA)      
Canada $50,000 $2,000 $52,000
Mexico/Central and South America      
Europe $15,000 $2,000 $17,000
Asia $20,000 $2,000 $22,000
Middle East      
Africa      
Australia/New Zealand      
Average $63,333 $6,680 $70,013


Annual revenues/sales of organization Base Bonus Total
$1Million US dollars $37,500 $2,000 $39,500
$1M - $3M $50,000 $2,000 $52,000
$3M - $6M $54,667 $1,000 $55,667
$6M - $10M $43,667 $11,667 $55,333
$10M - $50M $65,500 $5,000 $70,500
$50M - $100M $76,500 $0 $76,500
$100M - $300M $57,000   $57,000
$300M - $500M $70,000 $0 $70,000
$500M - $1 Billion $58,400 $2,600 $61,000
>$1 Billion US dollars $80,111 $12,000 $92,111
Average $63,586 $6,680 $70,266


Number of full-time equivalent market researchers on staff Base Bonus Total
0 $51,500 $8,500 $60,000
1 - 2 $65,167 $6,000 $71,167
3 - 5 $71,400 $1,250 $72,650
6 - 10 $69,600 $14,000 $83,600
11 - 15 $65,667 $3,000 $68,667
16  - 25 $75,000 $3,000 $78,000
>25 $55,750 $5,500 $61,250
Average $63,333 $6,680 $70,013


Number of years of experience in marketing research Base Bonus Total
1 year $60,000   $60,000
1 - 2 $45,750 $2,000 $47,750
3 - 5 $60,667 $6,750 $67,417
6 - 10 $64,750 $3,000 $67,750
11 - 15 $72,500 $17,000 $89,500
16  - 25 $45,000 $2,000 $47,000
>25 $86,000 $6,000 $92,000
Average $63,333 $6,680 $70,013


Amount of work time spent conducting, coordinating and analyzing marketing research Base Bonus Total
0% $45,333 $16,000 $61,333
15% $61,571 $3,250 $64,821
15% - 25% $65,000 $1,667 $66,667
26% - 50% $52,000   $52,000
51% - 75% $78,000 $6,600 $84,600
> 75% $63,273 $7,636 $70,909
Average $63,333 $6,680 $70,013


Number of employees supervised Base Bonus Total
0 (None) $69,412 $6,571 $75,983
1 - 2 $62,000 $8,500 $70,500
3 - 5 $40,000 $2,500 $42,500
6 - 10      
> 10 $20,000 $2,000 $22,000
Average $63,333 $6,680 $70,013


Highest degree achieved Base Bonus Total
High-school graduate $45,000 $2,000 $47,000
College graduate $61,875 $9,077 $70,952
Masters program graduate $69,167 $4,500 $73,667
Ph.D. graduate $35,000 $2,000 $37,000
Average $63,333 $6,680 $70,013


Do you hold a marketing research industry certification? (Riva, Burke, PRC etc.) Base Bonus Total
Yes $51,500 $10,000 $61,500
No $65,154 $6,048 $71,201
Average $63,333 $6,680 $70,013


Gender Base Bonus Total
Male $62,143 $3,857 $66,000
Female $65,000 $8,118 $73,118
Average $64,310 $6,875 $71,185


Age Base Bonus Total
25      
25 - 30 $59,400 $5,375 $64,775
31 - 35 $46,400 $3,000 $49,400
36 - 45 $65,833 $14,400 $80,233
46 - 55 $76,000 $4,000 $80,000
56 - 65 $94,000 $9,000 $103,000
66+      
Average $64,310 $6,875 $71,185