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Market Research Jobs > Salary by Job Title > Market Research Sales Director 

Research sales director salary at a market research company

Note: The market research salary and compensation survey was conducted online in April 2014 among Quirk’s subscribers. In total we received 3,721 responses. We received 1,746 usable surveys from provider-side researchers (market research company employees) and achieved an interval of 1.53 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title

Research sales director salary by:

Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 7 $98,286 $73,143 $28,571 $24,429 $224,429
Mid Atlantic (NJ, NY, PA) 6 $63,500 $27,833 $167 $1,667 $93,167
East North Central (IL, IN, MI, OH, WI) 5 $86,400 $22,200 $10,600 $1,200 $120,400
West North Central (IA, KS, MN, MO, NE, ND, SD) 1 $75,000 $25,000 $0 $0 $100,000
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 3 $79,000 $55,000 $667 $1,667 $136,333
East South Central (AL, KY, MS, TN)      
West South Central (AR, LA, OK, TX) 2 $83,500 $26,500 $37,500 $500 $148,000
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 1 $37,000 $0 $0 $0 $37,000
Pacific Coast (AK, CA, HI, OR, WA) 1 $100,000 $77,000 $0 $0 $177,000
Canada 1 $90,000 $45,000 $0 $1,000 $136,000
Mexico      
Central and South America 1 $180,000 $60,000 $0 $0 $240,000
Eastern Europe 1 $15,000 $15,000 $0 $10,000 $40,000
Western Europe 4 $103,250 $14,500 $0 $2,000 $119,750
Asia 3 $21,333 $5,667 $0 $1,000 $28,000
Middle East      
Africa      
Australia/New Zealand      
Average 36 $79,972 $36,250 $9,194 $5,972 $131,389
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars            
$1M - $3M 7 $51,571 $6,857 $286 $714 $59,429
$3M - $6M 7 $75,571 $19,714 $36,143 $1,571 $133,000
$6M - $10M 3 $100,333 $44,000 $0 $2,333 $146,667
$10M - $50M 7 $92,429 $31,714 $143 $1,714 $126,000
$50M - $100M 5 $85,400 $39,400 $0 $28,800 $153,600
$100M - $300M 4 $84,000 $26,500 $0 $1,500 $112,000
$300M - $500M 3 $92,667 $154,000 $25,000 $10,000 $281,667
$500M - $1 Billion      
>$1 Billion US dollars      
Average 36 $79,972 $36,250 $9,194 $5,972 $131,389
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0            
1 - 2 1 $37,000 $0 $0 $0 $37,000
3 - 5 1 $75,000 $25,000 $0 $0 $100,000
6 - 10 1 $100,000 $75,000 $0 $4,000 $179,000
11 - 15 2 $48,500 $26,500 $1,000 $2,500 $78,500
16  - 25 7 $70,857 $14,714 $7,571 $1,286 $94,429
>25 24 $86,417 $43,708 $11,500 $8,208 $149,833
Average 36 $79,972 $36,250 $9,194 $5,972 $131,389
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year            
1 - 2 4 $66,250 $2,000 $750 $1,000 $70,000
3 - 5 4 $78,000 $32,500 $13,250 $0 $123,750
6 - 10 15 $64,000 $48,133 $0 $3,533 $115,667
11 - 15 2 $165,000 $55,000 $100,000 $1,000 $321,000
16  - 25 10 $91,800 $33,200 $7,500 $15,500 $148,000
>25 1 $94,000 $3,000 $0 $1,000 $98,000
Average 36 $79,972 $36,250 $9,194 $5,972 $131,389
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 4 $93,750 $15,000 $0 $1,250 $110,000
1 - 2 8 $75,500 $28,125 $375 $1,000 $105,000
3 - 5 13 $66,846 $46,923 $4,077 $3,385 $121,231
6 - 10 8 $105,750 $33,750 $34,375 $875 $174,750
11 - 15 1 $85,000 $80,000 $0 $0 $165,000
16  - 25 2 $50,000 $30,000 $0 $75,500 $155,500
>25      
Average 36 $79,972 $36,250 $9,194 $5,972 $131,389
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0% 7 $93,143 $37,000 $7,571 $429 $138,143
< 15% 17 $79,176 $21,882 $11,882 $9,412 $122,353
15% - 25% 4 $82,500 $117,750 $0 $8,000 $208,250
26% - 50% 3 $56,667 $46,667 $0 $6,000 $109,333
51% - 75% 2 $67,500 $2,500 $0 $500 $70,500
> 75% 3 $82,000 $19,333 $25,333 $333 $127,000
Average 36 $79,972 $36,250 $9,194 $5,972 $131,389
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 11 $70,455 $28,364 $273 $13,636 $112,727
1 - 2 14 $85,643 $53,500 $23,429 $2,929 $165,500
3 - 5 8 $61,250 $19,250 $0 $1,750 $82,250
6 - 10      
> 10 3 $138,333 $30,000 $0 $3,333 $171,667
Average 36 $79,972 $36,250 $9,194 $5,972 $131,389
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate 5 $71,600 $22,200 $0 $400 $94,200
College graduate 15 $76,533 $49,467 $17,067 $12,000 $155,067
Masters program graduate 14 $81,286 $30,143 $5,357 $1,643 $118,429
Ph.D. graduate 2 $117,500 $15,000 $0 $5,000 $137,500
Average 36 $79,972 $36,250 $9,194 $5,972 $131,389
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 5 $69,400 $77,600 $15,000 $5,600 $167,600
No 31 $81,677 $29,581 $8,258 $6,032 $125,548
Average 36 $79,972 $36,250 $9,194 $5,972 $131,389
Gender Count Base Bonus Dividends* Other* Total
Male 23 $78,609 $46,348 $11,000 $9,000 $144,957
Female 13 $82,385 $18,385 $6,000 $615 $107,385
Average 36 $79,972 $36,250 $9,194 $5,972 $131,389
Age Count Base Bonus Dividends* Other* Total
< 25 2 $47,000 $4,000 $1,500 $500 $53,000
25 - 30 8 $59,250 $55,875 $0 $3,875 $119,000
31 - 35 4 $67,250 $34,500 $0 $3,250 $105,000
36 - 45 9 $106,556 $50,889 $0 $16,667 $174,111
46 - 55 10 $99,900 $24,100 $27,500 $2,000 $153,500
56 - 65 2 $21,000 $2,500 $0 $0 $23,500
66+ 1 $42,000 $8,000 $53,000 $0 $103,000
Average 36 $79,972 $36,250 $9,194 $5,972 $131,389