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Market Research Jobs > Salary by Job Title > Market Research Sales Director 

Research sales director salary at a market research company

Note: The market research salary and compensation survey was conducted online from May 12 to June 9, 2015 among Quirk’s subscribers. In total we received 3,043 responses. We received 1,057 usable surveys from client-side researchers (corporate market research) and 1,496 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.7 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title

Research sales director salary by:

Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 1 $90,000 $75,000 $0 $0 $165,000
Mid Atlantic (NJ, NY, PA) 10 $86,000 $15,700 $0 $300 $102,000
East North Central (IL, IN, MI, OH, WI) 6 $109,833 $41,000 $0 $0 $150,833
West North Central (IA, KS, MN, MO, NE, ND, SD)
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 2 $123,000 $52,500 $0 $3,500 $179,000
East South Central (AL, KY, MS, TN)
West South Central (AR, LA, OK, TX) 1 $120,000 $75,000 $0 $0 $195,000
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 3 $92,000 $19,667 $2,000 $0 $113,667
Pacific Coast (AK, CA, HI, OR, WA) 3 $124,333 $71,667 $7,000 $3,000 $206,000
Canada
Mexico
Central and South America 1 $36,000 $4,000 $0 $0 $40,000
Eastern Europe 1 $48,000 $15,000 $0 $8,000 $71,000
Western Europe 2 $57,500 $22,500 $0 $1,500 $81,500
Asia 5 $43,000 $6,000 $0 $5,000 $54,000
Middle East
Africa
Australia/New Zealand
Average 35 $86,800 $29,314 $771 $1,571 $118,457
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars 1 $20,000 $0 $0 $20,000 $40,000
$1M - $3M 3 $70,333 $7,667 $0 $0 $78,000
$3M - $6M 6 $72,833 $33,000 $2,500 $1,167 $109,500
$6M - $10M 4 $81,250 $27,500 $0 $500 $109,250
$10M - $50M 9 $96,444 $28,444 $0 $1,667 $126,556
$50M - $100M 5 $103,200 $38,800 $1,200 $0 $143,200
$100M - $300M 3 $65,000 $15,000 $0 $1,000 $81,000
$300M - $500M 3 $125,333 $61,667 $2,000 $2,333 $191,333
$500M - $1 Billion
>$1 Billion US dollars
Average 34 $86,706 $29,735 $794 $1,588 $118,824
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0
1 - 2
3 - 5 3 $62,333 $2,667 $0 $6,667 $71,667
6 - 10 1 $98,000 $125,000 $15,000 $2,000 $240,000
11 - 15 3 $99,667 $60,000 $0 $1,667 $161,333
16  - 25 3 $79,667 $5,000 $0 $0 $84,667
>25 24 $88,542 $28,458 $500 $1,125 $118,625
Average 34 $86,706 $29,735 $794 $1,588 $118,824
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year
1 - 2 1 $150,000 $50,000 $0 $5,000 $205,000
3 - 5 3 $70,000 $3,333 $0 $0 $73,333
6 - 10 7 $67,143 $30,857 $857 $857 $99,714
11 - 15 10 $78,200 $34,800 $1,500 $3,200 $117,700
16  - 25 9 $97,111 $33,333 $667 $1,222 $132,333
>25 2 $130,000 $2,000 $0 $0 $132,000
Average 32 $85,813 $29,000 $844 $1,688 $117,344
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 4 $86,750 $11,000 $3,000 $500 $101,250
1 - 2 7 $101,571 $25,714 $0 $1,857 $129,143
3 - 5 13 $82,846 $46,846 $1,154 $538 $131,385
6 - 10 6 $90,500 $13,333 $0 $667 $104,500
11 - 15 2 $34,000 $7,500 $0 $14,000 $55,500
16  - 25
>25
Average 32 $85,813 $29,000 $844 $1,688 $117,344
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0% 9 $93,444 $43,333 $1,667 $667 $139,111
< 15% 9 $95,667 $36,000 $667 $3,556 $135,889
15% - 25% 4 $87,250 $38,250 $0 $1,750 $127,250
26% - 50% 5 $70,200 $4,600 $1,200 $0 $76,000
51% - 75% 4 $78,500 $9,500 $0 $2,250 $90,250
> 75% 1 $30,000 $0 $0 $0 $30,000
Average 32 $85,813 $29,000 $844 $1,688 $117,344
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 12 $99,083 $33,250 $1,750 $583 $134,667
1 - 2 7 $76,714 $36,000 $0 $2,857 $115,571
3 - 5 8 $83,250 $26,125 $0 $1,625 $111,000
6 - 10 2 $112,000 $52,500 $0 $2,500 $167,000
> 10 5 $66,400 $9,200 $1,200 $1,800 $78,600
Average 34 $86,706 $29,735 $794 $1,588 $118,824
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate 1 $50,000 $0 $0 $0 $50,000
College graduate 15 $85,333 $30,600 $0 $933 $116,867
Masters program graduate 15 $91,200 $30,267 $1,800 $2,133 $125,400
Ph.D. graduate 1 $48,000 $15,000 $0 $8,000 $71,000
Average 32 $85,813 $29,000 $844 $1,688 $117,344
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 4 $101,750 $4,750 $1,500 $0 $108,000
No 28 $83,536 $32,464 $750 $1,929 $118,679
Average 32 $85,813 $29,000 $844 $1,688 $117,344
Gender Count Base Bonus Dividends* Other* Total
Male 22 $83,818 $27,045 $273 $2,364 $113,500
Female 10 $90,200 $33,300 $2,100 $200 $125,800
Average 32 $85,813 $29,000 $844 $1,688 $117,344
Age Count Base Bonus Dividends* Other* Total
< 25
25 - 30 2 $67,500 $5,000 $0 $500 $73,000
31 - 35 7 $69,143 $21,714 $857 $1,000 $92,714
36 - 45 12 $80,000 $41,250 $1,250 $2,500 $125,000
46 - 55 7 $99,571 $25,286 $857 $2,286 $128,000
56 - 65 3 $106,667 $30,000 $0 $0 $136,667
66+ 1 $150,000 $4,000 $0 $0 $154,000
Average 32 $85,813 $29,000 $844 $1,688 $117,344

*Bonus was defined as bonus or comission for 2014 in US dollars.

*Dividends was defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2014.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.