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Market Research Jobs > Salary by Job Title > Market Research Sales Director 

Research sales director salary at a market research company

Note: The market research salary and compensation survey was conducted online in May 2011 among Quirk’s subscribers. We received 1,776 usable surveys from provider-side researchers (market research companies) and achieved an interval of 2.2 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the links below:
Client-side (corporate) market research salary survey results
Provider-side (research company) marketing research salary survey results 


Research sales director salary by:

Region in which employee is located Base Bonus Total
North East (CT, MA, ME, NH, RI, VT) $130,000 $55,000 $185,000
Mid Atlantic (NJ, NY, PA) $115,500 $43,000 $158,500
East North Central (IL, IN, MI, OH, WI) $90,000 $55,000 $145,000
West North Central (IA, KS, MN, MO, NE, ND, SD) $45,000 $20,000 $65,000
South Atlantic (DE, FL, GA, MD, NC, SC, VA, WV)      
East South Central (AL, KY, MS, TN)      
West South Central (AR, LA, OK, TX) $72,500 $75,000 $147,500
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) $55,000 $4,000 $59,000
Pacific Coast (AK, CA, HI, OR, WA) $34,000 $2,000 $36,000
Canada      
Mexico/Central and South America      
Europe $69,000 $12,333 $81,333
Asia      
Middle East      
Africa      
Australia/New Zealand      
Average $86,000 $36,579 $122,579
 
   
Annual revenues/sales of organization Base Bonus Total
< $1Million US dollars $41,000 $3,500 $44,500
$1M - $3M $67,500 $10,500 $78,000
$3M - $6M $100,000 $10,000 $110,000
$6M - $10M $59,667 $8,333 $68,000
$10M - $50M $120,000 $35,000 $155,000
$50M - $100M $82,500 $10,000 $92,500
$100M - $300M $100,000 $80,000 $180,000
$300M - $500M $95,000 $150,000 $245,000
$500M - $1 Billion      
>$1 Billion US dollars $118,000 $37,000 $155,000
Average $86,000 $36,579 $122,579
     
Number of full-time equivalent market researchers on staff Base Bonus Total
0      
1 - 2      
3 - 5 $42,500 $10,000 $52,500
6 - 10 $42,000 $7,000 $49,000
11 - 15 $95,000 $5,500 $100,500
16  - 25 $70,000 $8,000 $78,000
>25 $95,923 $49,923 $145,846
Average $86,000 $36,579 $122,579
     
Number of  years of experience in marketing research Base Bonus Total
< 1 year      
1 - 2 $72,500 $15,000 $87,500
3 - 5 $72,833 $43,500 $116,333
6 - 10 $58,500 $45,500 $104,000
11 - 15 $115,000 $25,000 $140,000
16  - 25 $103,333 $41,667 $145,000
>25 $139,000 $23,500 $162,500
Average $86,000 $36,579 $122,579
   
Amount of work time spent conducting, coordinating and analyzing marketing research Base Bonus Total
0% $34,000 $2,000 $36,000
< 15% $92,833 $22,167 $115,000
15% - 25% $61,667 $38,333 $100,000
26% - 50% $94,167 $29,667 $123,833
51% - 75% $80,000 $70,000 $150,000
> 75% $106,500 $98,500 $205,000
Average $86,000 $36,579 $122,579
   
Number of employees supervised Base Bonus Total
0 (None) $64,800 $18,400 $83,200
1 - 2 $100,727 $33,273 $134,000
3 - 5 $53,500 $43,500 $97,000
6 - 10 $95,000 $150,000 $245,000
> 10      
Average $86,000 $36,579 $122,579
     
Highest degree achieved Base Bonus Total
High-school graduate $34,000 $2,000 $36,000
College graduate $64,571 $42,429 $107,000
Masters program graduate $98,800 $38,600 $137,400
Ph.D. graduate $160,000 $10,000 $170,000
Average $86,000 $36,579 $122,579
   
Do you hold a marketing research industry certification? (Riva, Burke, PRC etc.) Base Bonus Total
Yes $88,333 $77,000 $165,333
No $85,563 $29,000 $114,563
Average $86,000 $36,579 $122,579
 
Gender Base Bonus Total
Male $92,500 $48,083 $140,583
Female $70,667 $18,000 $88,667
Average $85,222 $38,056 $123,278
   
Age Base Bonus Total
< 25      
25 - 30 $68,333 $9,667 $78,000
31 - 35 $61,750 $30,500 $92,250
36 - 45 $88,500 $91,750 $180,250
46 - 55 $90,000 $35,000 $125,000
56 - 65 $109,600 $19,400 $129,000
66+      
Average $85,222 $38,056 $123,278