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Market Research Jobs > Salary by Job Title > Market Research Sales Director 

Research sales director salary at a market research company

Note: The market research salary and compensation survey was conducted online in April 2013 among Quirk’s subscribers. In total we received 3,539 responses. We received 1,760 usable surveys from provider-side researchers (market research company employees) and achieved an interval of 2.2 at the 95 percent confidence level. (Not all respondents answered all questions.)  

For a complete survey results follow the link below:
Market research salaries by job title

Research sales director salary by:

Region in which employee is located Count Base Bonus Other Total
North East (CT, MA, ME, NH, RI, VT) 3 $91,667 $21,333   $113,000
Mid Atlantic (NJ, NY, PA) 3 $99,000 $74,500   $173,500
East North Central (IL, IN, MI, OH, WI) 3 $128,000 $15,500 $16,000 $159,500
West North Central (IA, KS, MN, MO, NE, ND, SD) 3 $98,333 $86,333   $184,667
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 2 $61,000 $44,500 $9,000 $114,500
East South Central (AL, KY, MS, TN)          
West South Central (AR, LA, OK, TX) 3 $88,667 $93,333 $26,000 $208,000
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY)     $88,000   $88,000
Pacific Coast (AK, CA, HI, OR, WA) 2 $133,000 $50,000 $10,000 $193,000
Canada 1 $39,000 $4,000   $43,000
Mexico          
Central and South America          
Eastern Europe          
Western Europe 2 $206,000 $25,000   $231,000
Asia 1 $22,000     $22,000
Middle East          
Africa 1 $90,000 $11,000 $4,000 $105,000
Australia/New Zealand          
Average 24 $102,833 $51,190 $13,000 $167,024

 

Annual revenue/sales of organization Count Base Bonus Other Total
< $1 Million US dollars 1 $60,000 $45,500   $105,500
$1M - $3M 2 $56,000     $56,000
$3M - $6M 5 $93,400 $12,800 $6,500 $112,700
$6M - $10M 4 $91,000 $51,000   $142,000
$10M - $50M 3 $140,333 $57,667   $198,000
$50M - $100M 1 $145,000     $145,000
$100M - $300M 2 $72,500 $91,000   $163,500
$300M - $500M 5 $126,600 $78,600 $17,333 $222,533
$500M - $1 Billion          
>$1 Billion US dollars 1 $121,000 $19,000   $140,000
Average 24 $102,833 $51,190 $13,000 $167,024

 

Number of full-time equivalent market researchers on staff Count Base Bonus Other Total
0          
1 - 2          
3 - 5 1 $118,000 $88,000   $206,000
6 - 10 3 $46,333 $9,500   $55,833
11 - 15 2 $118,500 $10,000 $9,000 $137,500
16  - 25 1 $90,000     $90,000
>25 17 $110,824 $59,250 $14,000 $184,074
Average 24 $102,833 $51,190 $13,000 $167,024

 

Number of years of experience in marketing research Count Base Bonus Other Total
< 1 year          
1 - 2          
3 - 5 4 $71,000 $53,333   $124,333
6 - 10 9 $96,333 $52,857 $26,000 $175,190
11 - 15 4 $112,750 $13,667 $9,667 $136,083
16  - 25 6 $124,167 $66,167 $10,000 $200,333
>25 1 $121,000 $53,500   $174,500
Average 24 $102,833 $51,190 $13,000 $167,024

 

Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Other Total
0% 6 $77,667 $63,667 $9,000 $150,333
< 15% 7 $112,143 $32,000 $10,000 $154,143
15% - 25% 5 $133,000 $72,200 $21,000 $226,200
26% - 50% 1 $22,000     $22,000
51% - 75% 3 $88,000 $40,333 $4,000 $132,333
> 75% 2 $133,000 $19,000   $152,000
Average 24 $102,833 $51,190 $13,000 $167,024

 

Number of Employees Supervised Count Base Bonus Other Total
0 (None) 9 $93,667 $41,889 $12,500 $148,056
1 - 2 7 $96,571 $61,500 $10,000 $168,071
3 - 5 6 $89,500 $69,750 $15,000 $174,250
6 - 10 2 $206,000 $25,000   $231,000
> 10          
Average 24 $102,833 $51,190 $13,000 $167,024

 

Highest Degree Achieved Count Base Bonus Other Total
High-school graduate 1 $57,000 $2,000 $9,000 $68,000
College graduate 11 $82,727 $61,364 $26,000 $170,091
Masters program graduate 10 $112,100 $45,143 $10,000 $167,243
Ph.D. graduate 2 $190,000 $41,000 $10,000 $241,000
Average 24 $102,833 $51,190 $13,000 $167,024

 

Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Other Total
Yes 5 $94,800 $75,167 $13,333 $183,300
No 19 $104,947 $41,600 $12,500 $159,047
Average 24 $102,833 $51,190 $13,000 $167,024

 

Gender Count Base Bonus Other Total
Male 12 $101,083 $57,909 $10,000 $168,992
Female 12 $104,583 $43,800 $15,000 $163,383
Average 24 $102,833 $51,190 $13,000 $167,024

 

Age Count Base Bonus Other Total
< 25          
25 - 30          
31 - 35 4 $80,750 $54,667   $135,417
36 - 45 11 $98,636 $52,800 $14,000 $165,436
46 - 55 6 $116,500 $68,600 $9,000 $194,100
56 - 65 3 $120,333 $13,333   $133,667
66+          
Average 24 $102,833 $51,190 $13,000 $167,024