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Market Research Jobs > Salary by Job Title > Senior Vice President/VP 

Vice president salary at a market research company

Note: The market research salary and compensation survey was conducted online from May 12 to June 9, 2015 among Quirk’s subscribers. In total we received 3,043 responses. We received 1,057 usable surveys from client-side researchers (corporate market research) and 1,496 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.7 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title


Vice president/senior vice president salary by:

Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 33 $160,061 $28,273 $2,455 $788 $191,576
Mid Atlantic (NJ, NY, PA) 38 $147,289 $40,816 $10,658 $7,289 $206,053
East North Central (IL, IN, MI, OH, WI) 44 $143,636 $20,682 $7,500 $4,886 $176,705
West North Central (IA, KS, MN, MO, NE, ND, SD) 17 $136,059 $21,941 $1,706 $2,529 $162,235
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 39 $121,026 $15,462 $2,128 $3,667 $142,282
East South Central (AL, KY, MS, TN) 2 $131,000 $26,500 $7,500 $3,500 $168,500
West South Central (AR, LA, OK, TX) 14 $138,357 $15,857 $286 $2,500 $157,000
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 11 $119,364 $23,273 $20,000 $1,818 $164,455
Pacific Coast (AK, CA, HI, OR, WA) 45 $145,156 $29,711 $6,978 $9,844 $191,689
Canada 7 $160,286 $6,857 $857 $1,429 $169,429
Mexico
Central and South America
Eastern Europe 1 $43,000 $0 $0 $0 $43,000
Western Europe 4 $102,500 $7,500 $0 $8,750 $118,750
Asia 2 $111,500 $40,000 $145,000 $14,000 $310,500
Middle East
Africa
Australia/New Zealand 1 $116,000 $0 $0 $2,000 $118,000
Average 258 $140,271 $24,791 $6,888 $4,977 $176,926
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars 5 $122,000 $14,400 $0 $4,000 $140,400
$1M - $3M 32 $95,000 $10,438 $3,031 $1,469 $109,938
$3M - $6M 36 $113,528 $17,639 $1,139 $6,806 $139,111
$6M - $10M 24 $137,875 $26,583 $12,125 $2,250 $178,833
$10M - $50M 73 $144,918 $24,726 $3,068 $3,877 $176,589
$50M - $100M 26 $158,654 $51,462 $11,615 $12,615 $234,346
$100M - $300M 18 $182,778 $38,667 $29,389 $4,444 $255,278
$300M - $500M 7 $159,143 $23,857 $0 $286 $183,286
$500M - $1 Billion 10 $136,800 $13,500 $0 $1,200 $151,500
>$1 Billion US dollars 24 $179,708 $21,667 $12,125 $8,875 $222,375
Average 255 $140,529 $24,863 $6,961 $5,035 $177,388
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0
1 - 2
3 - 5 12 $114,750 $22,750 $1,333 $583 $139,417
6 - 10 18 $113,389 $16,944 $17,000 $3,222 $150,556
11 - 15 21 $112,571 $16,190 $3,524 $1,857 $134,143
16  - 25 33 $122,000 $16,909 $2,485 $7,061 $148,455
>25 173 $152,035 $28,266 $7,497 $5,474 $193,272
Average 257 $140,506 $24,770 $6,907 $4,996 $177,179
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year
1 - 2 3 $130,000 $20,667 $10,333 $5,667 $166,667
3 - 5 7 $104,286 $41,286 $1,429 $1,714 $148,714
6 - 10 28 $121,071 $22,536 $11,000 $1,250 $155,857
11 - 15 47 $142,128 $24,681 $8,021 $1,511 $176,340
16  - 25 96 $142,396 $24,188 $5,656 $4,417 $176,656
>25 76 $148,026 $25,026 $6,658 $9,539 $189,250
Average 257 $140,506 $24,770 $6,907 $4,996 $177,179
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 38 $140,632 $17,684 $13,500 $7,658 $179,474
1 - 2 51 $144,216 $23,529 $1,922 $5,392 $175,059
3 - 5 71 $148,535 $28,634 $11,465 $3,394 $192,028
6 - 10 47 $132,872 $22,638 $1,362 $1,383 $158,255
11 - 15 23 $130,000 $30,696 $870 $14,391 $175,957
16  - 25 20 $132,250 $10,550 $13,050 $2,600 $158,450
>25 7 $140,714 $68,571 $714 $4,143 $214,143
Average 257 $140,506 $24,770 $6,907 $4,996 $177,179
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0% 19 $143,105 $19,842 $25,211 $12,053 $200,211
< 15% 29 $147,207 $27,000 $12,690 $9,000 $195,897
15% - 25% 38 $156,105 $31,658 $1,947 $7,605 $197,316
26% - 50% 52 $136,615 $19,769 $6,538 $1,269 $164,192
51% - 75% 50 $132,960 $30,040 $4,220 $4,220 $171,440
> 75% 69 $136,783 $21,348 $4,391 $3,304 $165,826
Average 257 $140,506 $24,770 $6,907 $4,996 $177,179
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 44 $136,591 $23,068 $955 $1,432 $162,045
1 - 2 48 $146,375 $11,000 $6,500 $4,708 $168,583
3 - 5 74 $130,284 $24,095 $5,878 $4,311 $164,568
6 - 10 36 $143,194 $37,306 $5,889 $2,556 $188,944
> 10 55 $150,509 $30,855 $14,073 $10,618 $206,055
Average 257 $140,506 $24,770 $6,907 $4,996 $177,179
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate 11 $119,909 $15,182 $25,818 $3,636 $164,545
College graduate 123 $130,065 $24,976 $5,065 $4,415 $164,520
Masters program graduate 101 $148,871 $26,287 $8,475 $6,554 $190,188
Ph.D. graduate 22 $170,773 $21,455 $545 $1,773 $194,545
Average 257 $140,506 $24,770 $6,907 $4,996 $177,179
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 60 $138,517 $29,633 $1,833 $6,350 $176,333
No 197 $141,112 $23,289 $8,452 $4,584 $177,437
Average 257 $140,506 $24,770 $6,907 $4,996 $177,179
Gender Count Base Bonus Dividends* Other* Total
Male 135 $151,385 $29,541 $9,815 $6,430 $197,170
Female 122 $128,467 $19,492 $3,689 $3,410 $155,057
Average 257 $140,506 $24,770 $6,907 $4,996 $177,179
Age Count Base Bonus Dividends* Other* Total
< 25
25 - 30 6 $109,500 $41,167 $0 $2,000 $152,667
31 - 35 24 $124,833 $20,750 $10,667 $1,042 $157,292
36 - 45 89 $136,865 $24,427 $9,955 $6,652 $177,899
46 - 55 91 $146,813 $24,505 $3,495 $6,187 $181,000
56 - 65 41 $151,439 $27,488 $1,415 $1,780 $182,122
66+ 6 $117,833 $15,000 $42,833 $3,167 $178,833
Average 257 $140,506 $24,770 $6,907 $4,996 $177,179

*Bonus was defined as bonus or comission for 2014 in US dollars.

*Dividends was defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2014.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.