Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This
Market Research Jobs > Salary by Job Title > Senior Vice President/VP 

Vice president salary at a market research company

Note: The market research salary and compensation survey was conducted online in April 2014 among Quirk’s subscribers. In total we received 3,721 responses. We received 1,746 usable surveys from provider-side researchers (market research company employees) and achieved an interval of 1.53 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title


Vice president/senior vice president salary by:

Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 36 $157,611 $27,806 $14,194 $13,250 $212,861
Mid Atlantic (NJ, NY, PA) 45 $158,822 $28,444 $12,311 $8,267 $207,844
East North Central (IL, IN, MI, OH, WI) 59 $150,339 $24,915 $15,373 $6,017 $196,644
West North Central (IA, KS, MN, MO, NE, ND, SD) 18 $129,778 $20,722 $2,500 $1,278 $154,278
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 35 $131,257 $15,943 $3,714 $6,171 $157,086
East South Central (AL, KY, MS, TN) 2 $105,000 $20,000 $500 $107,500 $233,000
West South Central (AR, LA, OK, TX) 22 $137,091 $38,727 $33,682 $1,727 $211,227
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 15 $122,733 $21,800 $9,600 $400 $154,533
Pacific Coast (AK, CA, HI, OR, WA) 40 $148,300 $36,125 $8,200 $6,825 $199,450
Canada 11 $142,273 $15,727 $91 $3,182 $161,273
Mexico      
Central and South America      
Eastern Europe 2 $26,500 $11,500 $0 $4,000 $42,000
Western Europe 4 $123,750 $16,250 $0 $1,500 $141,500
Asia 9 $127,111 $43,556 $10,111 $6,000 $186,778
Middle East 2 $113,000 $11,500 $0 $1,500 $126,000
Africa 2 $102,500 $5,000 $0 $0 $107,500
Australia/New Zealand 3 $179,667 $20,000 $11,667 $3,333 $214,667
Average 305 $143,761 $26,531 $11,436 $6,856 $188,584
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars 8 $79,250 $10,125 $0 $1,875 $91,250
$1M - $3M 35 $102,257 $17,000 $3,143 $2,571 $124,971
$3M - $6M 37 $120,838 $28,054 $17,432 $1,676 $168,000
$6M - $10M 31 $127,871 $26,806 $12,226 $8,774 $175,677
$10M - $50M 80 $148,563 $27,000 $11,925 $6,725 $194,213
$50M - $100M 32 $166,188 $39,000 $2,406 $1,656 $209,250
$100M - $300M 14 $135,714 $33,714 $0 $22,429 $191,857
$300M - $500M 12 $183,167 $62,500 $38,750 $18,500 $302,917
$500M - $1 Billion 7 $170,000 $36,000 $3,429 $429 $209,857
>$1 Billion US dollars 44 $180,705 $13,409 $18,955 $11,864 $224,932
Average 300 $143,633 $26,723 $11,627 $6,970 $188,953
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0           $0
1 - 2 4 $92,500 $25,000 $2,000 $4,000 $123,500
3 - 5 19 $117,895 $20,000 $1,421 $2,158 $141,474
6 - 10 19 $113,053 $25,789 $19,000 $2,316 $160,158
11 - 15 22 $116,273 $26,955 $13,682 $2,909 $159,818
16  - 25 27 $120,519 $19,444 $7,481 $9,185 $156,630
>25 210 $155,667 $28,310 $12,329 $7,990 $204,295
Average 301 $143,721 $26,688 $11,588 $6,947 $188,944
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year 3 $116,667 $25,667 $3,000 $1,000 $146,333
1 - 2      
3 - 5 7 $113,286 $21,857 $0 $429 $135,571
6 - 10 31 $127,839 $22,419 $2,097 $1,710 $154,065
11 - 15 82 $136,817 $29,573 $14,390 $8,159 $188,939
16  - 25 101 $142,277 $25,792 $6,931 $3,535 $178,535
>25 78 $163,013 $26,641 $19,667 $12,897 $222,218
Average 302 $143,742 $26,599 $11,550 $6,924 $188,815
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 32 $152,656 $16,813 $9,906 $8,125  
1 - 2 80 $149,100 $21,938 $17,525 $9,838 $198,400
3 - 5 73 $145,493 $34,822 $10,808 $1,863 $192,986
6 - 10 64 $135,953 $25,813 $10,063 $7,484 $179,313
11 - 15 32 $131,875 $30,594 $7,906 $11,469 $181,844
16  - 25 12 $136,917 $17,333 $5,250 $3,667 $163,167
>25 7 $169,571 $49,000 $2,857 $2,571 $224,000
Average 300 $143,950 $26,723 $11,627 $6,970 $189,270
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0% 14 $142,071 $26,929 $20,286 $1,857 $191,143
< 15% 37 $155,135 $28,811 $9,730 $8,081 $201,757
15% - 25% 45 $153,000 $27,622 $11,511 $1,444 $193,578
26% - 50% 51 $158,588 $29,314 $16,333 $21,529 $225,765
51% - 75% 74 $125,176 $20,608 $2,486 $1,703 $149,973
> 75% 81 $141,296 $28,728 $16,160 $5,889 $192,074
Average 302 $143,742 $26,599 $11,550 $6,924 $188,815
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 49 $141,612 $25,633 $7,184 $7,673 $182,102
1 - 2 59 $132,153 $14,424 $20,322 $6,356 $173,254
3 - 5 78 $131,103 $21,859 $3,859 $6,603 $163,423
6 - 10 41 $159,488 $31,537 $2,732 $1,976 $195,732
> 10 75 $158,787 $39,040 $20,320 $9,920 $228,067
Average 302 $143,742 $26,599 $11,550 $6,924 $188,815
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate 13 $124,077 $19,231 $7,615 $2,308 $153,231
College graduate 124 $135,089 $30,613 $12,718 $6,903 $185,323
Masters program graduate 132 $150,773 $26,121 $12,144 $8,432 $197,470
Ph.D. graduate 33 $155,879 $16,333 $6,333 $2,788 $181,333
Average 302 $143,742 $26,599 $11,550 $6,924 $188,815
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 58 $151,879 $44,328 $15,569 $6,776 $218,552
No 244 $141,807 $22,385 $10,594 $6,959 $181,746
Average 302 $143,742 $26,599 $11,550 $6,924 $188,815
Gender Count Base Bonus Dividends* Other* Total
Male 182 $148,929 $29,929 $12,104 $6,220 $197,181
Female 120 $135,875 $21,550 $10,708 $7,992 $176,125
Average 302 $143,742 $26,599 $11,550 $6,924 $188,815
Age Count Base Bonus Dividends* Other* Total
< 25            
25 - 30 2 $118,500 $26,000 $0 $1,000 $145,500
31 - 35 29 $116,828 $30,138 $8,103 $7,586 $162,655
36 - 45 122 $142,180 $25,049 $8,984 $4,254 $180,467
46 - 55 95 $147,316 $29,663 $13,168 $8,021 $198,168
56 - 65 49 $158,755 $24,449 $12,061 $11,653 $206,918
66+ 5 $133,000 $7,000 $63,000 $3,400 $206,400
Average 302 $143,742 $26,599 $11,550 $6,924 $188,815