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Market Research Jobs > Salary by Job Title > Senior Vice President/VP 

Vice president salary at a market research company

Note: The market research salary and compensation survey was conducted online in May 2011 among Quirk’s subscribers. We received 1,776 usable surveys from provider-side researchers (market research companies) and achieved an interval of 2.2 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the links below:
Client-side (corporate) market research salary survey results
Provider-side (research company) marketing research salary survey results 


Vice president/senior vice president salary by:

Region in which employee is located Base Bonus Total
North East (CT, MA, ME, NH, RI, VT) $145,889 $20,556 $166,444
Mid Atlantic (NJ, NY, PA) $145,105 $28,868 $173,974
East North Central (IL, IN, MI, OH, WI) $130,961 $22,400 $153,361
West North Central (IA, KS, MN, MO, NE, ND, SD) $135,625 $20,125 $155,750
South Atlantic (DE, FL, GA, MD, NC, SC, VA, WV) $119,321 $16,962 $136,283
East South Central (AL, KY, MS, TN) $109,857 $6,429 $116,286
West South Central (AR, LA, OK, TX) $116,333 $26,778 $143,111
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) $120,000 $57,000 $177,000
Pacific Coast (AK, CA, HI, OR, WA) $142,462 $17,077 $159,538
Canada $106,429 $7,714 $114,143
Mexico/Central and South America $55,000 $25,000 $80,000
Europe $105,000 $6,500 $111,500
Asia $103,714 $4,429 $108,143
Middle East      
Africa $83,500 $6,000 $89,500
Australia/New Zealand      
Average $130,433 $21,107 $151,540
 
   
Annual revenues/sales of organization Base Bonus Total
< $1Million US dollars $56,333 $14,444 $70,778
$1M - $3M $102,579 $15,263 $117,842
$3M - $6M $116,567 $13,828 $130,394
$6M - $10M $121,000 $8,846 $129,846
$10M - $50M $139,810 $19,155 $158,964
$50M - $100M $138,250 $43,250 $181,500
$100M - $300M $157,625 $40,688 $198,313
$300M - $500M $155,000 $25,000 $180,000
$500M - $1 Billion $186,429 $19,286 $205,714
>$1 Billion US dollars $172,706 $34,941 $207,647
Average $130,419 $21,443 $151,862
     
Number of full-time equivalent market researchers on staff Base Bonus Total
0      
1 - 2 $87,750 $10,000 $97,750
3 - 5 $81,231 $16,000 $97,231
6 - 10 $108,815 $17,269 $126,084
11 - 15 $106,294 $10,765 $117,059
16  - 25 $123,680 $14,000 $137,680
>25 $143,414 $24,664 $168,079
Average $130,433 $21,107 $151,540
     
Number of  years of experience in marketing research Base Bonus Total
< 1 year      
1 - 2 $84,000 $1,000 $85,000
3 - 5 $72,500 $16,333 $88,833
6 - 10 $118,227 $25,136 $143,364
11 - 15 $115,984 $22,313 $138,297
16  - 25 $140,186 $20,440 $160,627
>25 $140,803 $19,850 $160,653
Average $130,433 $21,107 $151,540
   
Amount of work time spent conducting, coordinating and analyzing marketing research Base Bonus Total
0% $87,286 $53,167 $140,452
< 15% $141,188 $28,719 $169,906
15% - 25% $153,400 $23,920 $177,320
26% - 50% $151,588 $22,971 $174,559
51% - 75% $127,607 $15,410 $143,016
> 75% $115,709 $18,184 $133,893
Average $130,433 $21,107 $151,540
   
Number of employees supervised Base Bonus Total
0 (None) $121,407 $21,630 $143,037
1 - 2 $110,474 $14,229 $124,702
3 - 5 $132,246 $15,869 $148,115
6 - 10 $139,702 $31,170 $170,872
> 10 $137,446 $22,250 $159,696
Average $130,433 $21,107 $151,540
     
Highest degree achieved Base Bonus Total
High-school graduate $96,923 $23,231 $120,154
College graduate $119,939 $18,750 $138,689
Masters program graduate $136,781 $22,817 $159,598
Ph.D. graduate $168,905 $22,095 $191,000
Average $130,433 $21,107 $151,540
   
Do you hold a marketing research industry certification? (Riva, Burke, PRC etc.) Base Bonus Total
Yes $126,075 $29,358 $155,434
No $131,681 $18,691 $150,372
Average $130,433 $21,107 $151,540
 
Gender Base Bonus Total
Male $139,308 $23,563 $162,871
Female $118,174 $17,899 $136,073
Average $131,034 $21,381 $152,415
   
Age Base Bonus Total
< 25      
25 - 30 $100,667 $35,778 $136,444
31 - 35 $110,353 $25,941 $136,294
36 - 45 $125,194 $21,677 $146,871
46 - 55 $143,722 $19,239 $162,962
56 - 65 $146,118 $17,471 $163,588
66+ $85,200 $33,750 $118,950
Average $131,034 $21,381 $152,415