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Market Research Jobs > Salary by Job Title > Senior Vice President/VP 

Vice president salary at a market research company

Note: The market research salary and compensation survey was conducted online in April 2013 among Quirk’s subscribers. In total we received 3,539 responses. We received 1,760 usable surveys from provider-side researchers (market research company employees) and achieved an interval of 2.2 at the 95 percent confidence level. (Not all respondents answered all questions.)  

For a complete survey results follow the link below:
Market research salaries by job title


Vice president/senior vice president salary by:

Region in which employee is located Count Base Bonus Other Total
North East (CT, MA, ME, NH, RI, VT) 37 $156,297 $52,536 $24,364 $233,197
Mid Atlantic (NJ, NY, PA) 63 $147,524 $46,348 $28,286 $222,157
East North Central (IL, IN, MI, OH, WI) 51 $137,706 $26,250 $13,500 $177,456
West North Central (IA, KS, MN, MO, NE, ND, SD) 15 $152,800 $53,500 $14,667 $220,967
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 29 $128,310 $25,100 $13,400 $166,810
East South Central (AL, KY, MS, TN) 4 $105,250 $15,000 $26,000 $146,250
West South Central (AR, LA, OK, TX) 22 $128,909 $55,118 $11,200 $195,227
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 13 $111,308 $37,333 $4,000 $152,641
Pacific Coast (AK, CA, HI, OR, WA) 35 $130,771 $24,850 $7,200 $162,821
Canada 7 $157,143 $18,800   $175,943
Mexico          
Central and South America          
Eastern Europe          
Western Europe 2 $138,000 $7,000 $2,000 $147,000
Asia 4 $100,000   $5,000 $105,000
Middle East 2 $165,000 $46,000 $72,000 $283,000
Africa          
Australia/New Zealand 2 $209,500 $44,000 $32,000 $285,500
Average 286 $139,577 $38,203 $17,839 $195,619

 

Annual revenue/sales of organization Count Base Bonus Other Total
< $1 Million US dollars 15 $79,133 $8,500 $13,000 $100,633
$1M - $3M 32 $108,250 $22,526 $28,750 $159,526
$3M - $6M 40 $125,350 $41,387 $21,857 $188,594
$6M - $10M 32 $129,813 $37,750   $167,563
$10M - $50M 67 $147,537 $43,980 $9,733 $201,250
$50M - $100M 27 $159,000 $57,476 $37,000 $253,476
$100M - $300M 15 $158,600 $29,857   $188,457
$300M - $500M 9 $160,222 $76,000 $22,000 $258,222
$500M - $1 Billion 5 $175,400 $13,667 $4,000 $193,067
>$1 Billion US dollars 33 $166,758 $22,958 $12,000 $201,716
Average 275 $138,902 $38,322 $17,944 $195,168

 

Number of full-time equivalent market researchers on staff Count Base Bonus Other Total
0          
1 - 2 3 $71,667 $10,000 $21,000 $102,667
3 - 5 26 $111,038 $24,625 $10,667 $146,330
6 - 10 20 $134,750 $20,538 $22,833 $178,122
11 - 15 23 $114,826 $39,250 $13,400 $167,476
16  - 25 27 $119,519 $38,625 $5,000 $163,144
>25 181 $150,293 $40,986 $18,385 $209,663
Average 280 $138,814 $37,907 $17,800 $194,522

 

Number of years of experience in marketing research Count Base Bonus Other Total
< 1 year 1 $209,000 $30,000   $239,000
1 - 2          
3 - 5 7 $91,714 $13,000 $13,000 $117,714
6 - 10 30 $131,600 $49,818 $14,333 $195,752
11 - 15 64 $124,563 $28,000 $13,917 $166,479
16  - 25 89 $142,247 $39,738 $23,235 $205,221
>25 87 $151,322 $41,565 $16,750 $209,636
Average 278 $138,835 $38,005 $17,800 $194,639

 

Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Other Total
0% 17 $159,588 $37,429 $3,000 $200,017
< 15% 27 $154,926 $52,909 $28,714 $236,549
15% - 25% 33 $145,545 $34,360 $12,143 $192,048
26% - 50% 44 $137,795 $38,647 $27,231 $203,673
51% - 75% 63 $131,429 $33,023 $13,300 $177,751
> 75% 94 $133,553 $37,523 $11,941 $183,017
Average 278 $138,835 $38,005 $17,800 $194,639

 

Number of Employees Supervised Count Base Bonus Other Total
0 (None) 36 $125,667 $32,643 $13,400 $171,710
1 - 2 48 $121,417 $26,182 $15,000 $162,598
3 - 5 76 $138,961 $20,808 $7,846 $167,614
6 - 10 53 $142,868 $59,553 $15,900 $218,321
> 10 65 $155,554 $49,623 $29,471 $234,647
Average 278 $138,835 $38,005 $17,800 $194,639

 

Number of years of experience in marketing research Count Base Bonus Other Total
< 1 year 1 $209,000 $30,000   $239,000
1 - 2          
3 - 5 7 $91,714 $13,000 $13,000 $117,714
6 - 10 30 $131,600 $49,818 $14,333 $195,752
11 - 15 64 $124,563 $28,000 $13,917 $166,479
16  - 25 89 $142,247 $39,738 $23,235 $205,221
>25 87 $151,322 $41,565 $16,750 $209,636
Average 278 $138,835 $38,005 $17,800 $194,639

 

Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Other Total
Yes 65 $132,754 $40,531 $27,846 $201,131
No 213 $140,690 $37,206 $14,690 $192,587
Average 278 $138,835 $38,005 $17,800 $194,639

 

Gender Count Base Bonus Other Total
Male 160 $147,775 $44,813 $22,278 $214,866
Female 117 $126,897 $27,888 $9,778 $164,563
Average 277 $138,957 $38,143 $18,111 $195,211

 

Age Count Base Bonus Other Total
< 25          
25 - 30 3 $97,000 $31,500 $7,000 $135,500
31 - 35 21 $110,000 $36,933 $3,000 $149,933
36 - 45 103 $138,981 $35,722 $19,571 $194,274
46 - 55 97 $144,227 $40,414 $22,211 $206,852
56 - 65 50 $147,480 $39,528 $12,900 $199,908
66+ 3 $70,333 $52,000   $122,333
Average 277 $138,957 $38,143 $18,111 $195,211