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Market Research Jobs > Salary by Job Title

Market Research Salaries by Job Title

Note: The market research salary and compensation survey was conducted online in April 2013 among Quirk’s subscribers. In total we received 3,539 responses. We received 1,247 usable surveys from client-side researchers (corporate market research) and 1,760 usable surveys from provider-side researchers (market research company employees). An interval (Margin of error) of 1.6 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.)  


Click on a job title for additional crosstabs.

Corporate Market Research Job Titles   Count  Base Pay  Bonus  Other  Total 
Owner/Partner  12 $153,917 $144,778 $150,250 $448,944 
President/CEO  3 $124,667 $45,000   $169,667 
Senior Vice President or Vice President  71 $167,732 $44,315 $40,607 $252,654 
Market Research Director / Senior Dir.  230 $133,035 $25,500 $28,819 $187,354 
Market Research Manager  375 $97,355 $13,296 $15,146 $125,797 
Account Executive / Manager  4 $36,750 $8,000 $1,000 $45,750 
Customer Insights Manager  75 $98,453 $13,397 $23,400 $135,250 
Director of Marketing  20 $123,950 $50,176 $12,600 $186,726 
Marketing Manager  22 $87,136 $9,105 $2,000 $98,242 
Brand Manager or Product Manager  9 $79,222 $7,000   $86,222 
Communications Director / Manager  7 $105,714 $7,000 $16,000 $128,714 
Project Manager  36 $84,694 $16,769 $5,000 $106,464 
Business Development  5 $96,400 $40,500 $15,667 $152,567 
Senior Research Analyst  136 $76,404 $7,544 $6,625 $90,574 
Research Analyst  110 $58,591 $13,426 $7,056 $79,072 
Business / Market Analyst  31 $66,871 $8,300 $72,000 $147,171 
Statistician  9 $86,889 $12,667 $10,000 $109,556 
Research Assistant  12 $35,417 $2,800 $5,500 $43,717 
Sales / Account Representative  1 $23,000 $16,000   $39,000 
Administrator / Coordinator  12 $49,000 $3,500 $1,500 $54,000 
Consultant  23 $96,696 $10,462 $5,000 $112,157 
Other  44 $86,068 $18,793 $6,667 $111,528 
Average (all titles)  1247 $100,148 $19,296 $22,682 $142,126 

   

Market Research Company Job Titles   Count  Base Pay  Bonus  Other  Total 
Owner / Partner  400 $116,578 $73,631 $69,349 $259,558 
President / CEO  86 $169,756 $52,846 $78,294 $300,896 
Senior Vice President or Vice President  286 $139,577 $38,203 $17,839 $195,619 
Director of Research  151 $100,748 $15,394 $34,917 $151,059 
Group Head / Manager  86 $93,267 $15,033 $12,273 $120,574 
Senior Project Director / Manager  155 $77,794 $9,021 $6,789 $93,604 
Project Director / Manager  160 $61,219 $7,224 $6,760 $75,203 
Senior Research Analyst  79 $62,797 $6,462 $2,000 $71,259 
Research Analyst  73 $51,301 $4,038 $5,444 $60,783 
Statistician  14 $97,000 $9,364   $106,364 
Business Development  12 $62,750 $17,875   $80,625 
Senior Research Associate  25 $58,440 $6,353 $1,500 $66,293 
Research Associate  33 $51,939 $25,000 $30,600 $107,539 
Field Manager/Director  43 $67,372 $6,870 $19,333 $93,575 
Field Associate  4 $33,000 $1,000   $34,000 
Facility Manager  14 $47,929 $3,500   $51,429 
Marketing / Communication Manager  15 $66,733 $3,800 $9,000 $79,533 
Sales Director  24 $102,833 $51,190 $13,000 $167,024 
Sales / Account Representative  31 $74,935 $37,679 $5,500 $118,114 
Administrator / Coordinator  19 $48,789 $2,875 $2,500 $54,164 
Other  50 $75,280 $18,375 $103,667 $197,322 
Average (all titles)  1760 $99,097 $28,930 $40,743 $168,770