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Market Research Jobs > Salary by Job Title

Market Research Salaries by Job Title

Note: The market research salary and compensation survey was conducted online from May 12 to June 9, 2015 among Quirk’s subscribers. In total we received 3,043 responses. We received 1,057 usable surveys from client-side researchers (corporate market research) and 1,496 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.7 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.) 


Click on a job title for additional crosstabs.

Corporate Research Job Title Count Base Bonus* Dividend* Other* Total
Owner/Partner 10 $99,600 $0 $44,900 $16,400 $160,900
President/CEO/COO 2 $227,500 $37,500 $20,000 $2,500 $287,500
Senior VP or Vice President 59 $180,203 $37,729 $22,085 $8,102 $248,119
Market Research Director / Senior Dir. 214 $135,383 $23,458 $11,009 $3,668 $173,519
Market Research Manager 291 $100,230 $10,364 $3,055 $2,986 $116,636
Account Executive / Manager 4 $68,750 $10,250 $0 $0 $79,000
Customer Insights Manager 94 $101,511 $8,713 $6,043 $2,277 $118,543
Director of Marketing 16 $114,500 $12,563 $13,375 $23,625 $164,063
Marketing Manager 14 $69,714 $5,071 $1,643 $8,071 $84,500
Brand Manager or Product Manager 5 $89,400 $6,400 $1,400 $1,000 $98,200
Communications Director / Manager 3 $75,000 $0 $0 $0 $75,000
Project Manager 28 $81,286 $5,786 $1,393 $5,179 $93,643
Business Development 4 $81,250 $7,500 $0 $0 $88,750
Senior Research Analyst 122 $78,180 $4,549 $1,344 $1,287 $85,361
Research Analyst 92 $59,522 $1,457 $717 $3,620 $65,315
Business / Market Analyst 29 $61,759 $3,138 $586 $1,966 $67,448
Statistician 7 $99,143 $2,286 $571 $1,143 $103,143
Research Assistant 5 $36,800 $2,800 $800 $1,200 $41,600
Sales / Account Representative 2 $21,500 $5,000 $0 $0 $26,500
Administrator / Coordinator 11 $56,091 $545 $545 $91 $57,273
Consultant 16 $83,875 $5,563 $1,438 $375 $91,250
Other 29 $95,897 $7,483 $2,793 $414 $106,586
Mean 1057 $102,730 $12,133 $5,916 $3,535 $124,314

 

Research Company Job Titles Count Base Bonus Dividends* Other* Total
Owner / Partner 272 $130,404 $30,629 $27,551 $11,621 $200,206
President / CEO / COO 69 $162,058 $30,261 $35,290 $6,623 $234,232
Senior Vice President or Vice President 258 $140,271 $24,791 $6,888 $4,977 $176,926
Director of Research 139 $101,799 $6,942 $2,014 $3,245 $114,000
Group Head / Manager 87 $90,494 $7,874 $1,138 $2,575 $102,080
Senior Project Director / Manager 136 $77,353 $4,375 $1,985 $1,779 $85,493
Project Director / Manager 111 $59,477 $4,613 $4,766 $2,355 $71,210
Senior Research Analyst 78 $63,321 $3,077 $1,141 $321 $67,859
Research Analyst 64 $50,375 $1,703 $578 $281 $52,938
Statistician 18 $82,222 $4,000 $0 $333 $86,556
Business Development 14 $72,857 $22,929 $13,071 $3,071 $111,929
Senior Research Associate 34 $60,235 $2,412 $294 $3,853 $66,794
Research Associate 24 $48,625 $1,750 $0 $167 $50,542
Field Manager / Director 42 $69,976 $2,357 $786 $4,357 $77,476
Field Associate 6 $45,833 $2,000 $0 $0 $47,833
Facility Manager 5 $46,000 $11,200 $0 $2,600 $59,800
Marketing / Communication Manager 10 $75,800 $1,800 $500 $9,800 $87,900
Business Development / Sales Director 35 $86,800 $29,314 $771 $1,571 $118,457
Sales / Account Representative 34 $83,971 $33,088 $5,529 $1,147 $123,735
Administrator / Coordinator 12 $37,083 $2,000 $83 $833 $40,000
Other 48 $74,500 $3,833 $4,354 $354 $83,042
Mean 1496 $100,255 $15,362 $9,135 $4,494 $129,246

*Bonus was defined as bonus or comission for 2014 in US dollars.

*Dividends was defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2014.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.