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Salary by Job Title
Market Research Salaries by Job Title
Note: The market research salary and compensation survey was conducted online in May 2011 among Quirk’s subscribers at client-side (corporate research) organizations as well as research companies. We received 3,088 usable surveys and achieved an interval of 1.7 at the 95 percent confidence level. (Not all respondents answered all questions.)
For a complete survey results follow the links below:
Client-side (corporate) market research salary survey results
Provider-side (research company) marketing research salary survey results
Click on a job title for additional crosstabs.
| Owner/President/CEO |
$126,000 |
$26,000 |
$152,000 |
| Senior Vice President or Vice President |
$154,394 |
$31,106 |
$185,500 |
| Market Research Director / Senior Dir. |
$124,025 |
$23,422 |
$147,448 |
| Market Research Manager |
$93,129 |
$10,717 |
$103,846 |
| Account Executive / Manager |
$57,167 |
$32,000 |
$89,167 |
| Customer Insights Manager |
$101,481 |
$11,745 |
$113,226 |
| Director of Marketing |
$90,882 |
$7,176 |
$98,059 |
| Marketing Manager |
$85,682 |
$8,136 |
$93,818 |
| Brand Manager or Product Manager |
$77,400 |
$5,200 |
$82,600 |
| Communications Director / Manager |
$97,429 |
$6,600 |
$104,029 |
| Project Manager |
$63,333 |
$6,680 |
$70,013 |
| Business Development |
$63,222 |
$7,000 |
$70,222 |
| Senior Research Analyst |
$78,656 |
$8,645 |
$87,301 |
| Research Analyst |
$58,442 |
$5,212 |
$63,654 |
| Business / Market Analyst |
$68,811 |
$6,793 |
$75,604 |
| Statistician |
$75,000 |
$5,667 |
$80,667 |
| Research Assistant |
$46,571 |
$1,143 |
$47,714 |
| Sales / Account Representative |
$77,600 |
$12,400 |
$90,000 |
| Administrator / Coordinator |
$39,563 |
$917 |
$40,479 |
| Consultant |
$80,000 |
$8,951 |
$88,951 |
| Other |
$80,600 |
$6,929 |
$87,529 |
| Average (all titles) |
$95,551 |
$13,896 |
$109,447 |
| Owner / President / CEO |
$116,145 |
$31,873 |
$148,018 |
| Senior Vice President or Vice President |
$130,433 |
$21,107 |
$151,540 |
| Director of Research |
$94,333 |
$8,716 |
$103,049 |
| Group Head / Manager |
$83,705 |
$6,228 |
$89,933 |
| Senior Project Director / Manager |
$75,568 |
$5,083 |
$80,651 |
| Project Director / Manager |
$58,026 |
$14,312 |
$72,337 |
| Senior Research Analyst |
$56,567 |
$3,115 |
$59,682 |
| Research Analyst |
$49,464 |
$4,089 |
$53,553 |
| Statistician |
$77,867 |
$6,786 |
$84,652 |
| Business Development |
$86,882 |
$11,691 |
$98,574 |
| Senior Research Associate |
$73,350 |
$2,684 |
$76,034 |
| Research Associate |
$46,536 |
$3,200 |
$49,736 |
| Facility Manager |
$62,600 |
$2,125 |
$64,725 |
| Marketing / Communication Manager |
$52,783 |
$3,143 |
$55,925 |
| Sales Director |
$86,000 |
$36,579 |
$122,579 |
| Sales / Account Representative |
$74,517 |
$28,464 |
$102,982 |
| Administrator / Coordinator |
$65,556 |
$3,429 |
$68,984 |
| Other |
$76,535 |
$5,122 |
$81,657 |
| Average |
$90,287 |
$15,749 |
$106,036 |
