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Market Research Jobs > Salary by Job Title

Market Research Salaries by Job Title

Note: The market research salary and compensation survey was conducted online in April 2014 among Quirk’s subscribers. In total we received 3,721 responses. We received 1,220 usable surveys from client-side researchers (corporate market research) and 1,746 usable surveys from provider-side researchers (market research company employees). An interval (Margin of error) of 1.53 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.)  


Click on a job title for additional crosstabs.

 

 Corporate Research Job Titles Count Base Bonus Dividends* Other* Total
Owner/Partner 18 $99,056 $33,444 $18,611 $10,333 $161,444
President/CEO/COO 4 $137,750 $7,500 $0 $500 $145,750
Senior VP or Vice President 65 $172,369 $40,769 $18,708 $4,569 $236,415
Market Research Director / Senior Dir. 241 $134,419 $22,029 $12,801 $4,485 $173,734
Market Research Manager 319 $99,210 $9,705 $6,144 $3,909 $118,969
Account Executive / Manager 6 $71,667 $5,000 $0 $0 $76,667
Customer Insights Manager 87 $97,759 $9,575 $2,782 $5,368 $115,483
Director of Marketing 24 $107,958 $14,792 $9,458 $7,000 $139,208
Marketing Manager 28 $81,071 $6,214 $1,607 $1,536 $90,429
Brand Manager or Product Manager 9 $77,444 $2,444 $222 $5,667 $85,778
Communications Director / Manager 1 $80,000 $0 $0 $0 $80,000
Project Manager 23 $81,565 $5,000 $1,348 $16,087 $104,000
Business Development 9 $87,222 $15,000 $667 $9,222 $112,111
Senior Research Analyst 137 $75,182 $4,752 $3,336 $3,394 $86,664
Research Analyst 108 $62,602 $2,546 $1,361 $1,259 $67,769
Business / Market Analyst 40 $66,750 $5,400 $5,550 $1,200 $78,900
Statistician 5 $73,000 $17,200 $1,200 $0 $91,400
Research Assistant 13 $48,462 $1,692 $846 $7,462 $58,462
Sales / Account Representative 9 $44,556 $7,111 $2,222 $889 $54,778
Administrator / Coordinator 18 $46,611 $667 $167 $1,444 $48,889
Consultant 18 $87,167 $6,833 $222 $500 $94,722
Other 38 $84,974 $5,289 $7,316 $9,053 $106,632
Average (all titles) 1220 $99,655 $12,296 $6,801 $4,203 $122,955

 

Research Company Job Titles Count Base Bonus Dividends* Other* Total
Owner / Partner 361 $120,546 $30,615 $25,202 $10,134 $186,497
President / CEO / COO 86 $151,814 $35,477 $29,953 $9,155 $226,399
Senior Vice President or Vice President 305 $143,761 $26,531 $11,436 $6,856 $188,584
Director of Research 157 $98,682 $9,822 $5,758 $2,713 $116,975
Group Head / Manager 82 $82,366 $7,012 $2,805 $1,476 $93,659
Senior Project Director / Manager 150 $79,113 $5,693 $3,353 $2,787 $90,947
Project Director / Manager 160 $61,594 $3,894 $594 $631 $66,713
Senior Research Analyst 89 $64,472 $1,989 $1,124 $472 $68,056
Research Analyst 62 $51,677 $1,355 $1,000 $2,355 $56,387
Statistician 6 $102,000 $4,167 $333 $167 $106,667
Business Development 21 $62,667 $18,714 $190 $810 $82,381
Senior Research Associate 35 $63,229 $4,457 $2,486 $4,657 $74,829
Research Associate 41 $44,927 $2,805 $0 $1,268 $49,000
Field Manager / Director 49 $66,388 $3,571 $857 $2,388 $73,204
Field Associate 8 $38,625 $750 $0 $0 $39,375
Facility Manager 10 $46,800 $1,800 $0 $400 $49,000
Marketing / Communication Manager 22 $60,545 $7,091 $136 $318 $68,091
Business Development / Sales Director 36 $79,972 $36,250 $9,194 $5,972 $131,389
Sales / Account Representative 44 $68,409 $28,318 $932 $955 $98,614
Administrator / Coordinator 23 $46,391 $2,304 $0 $6,217 $54,913
Other 55 $82,018 $6,818 $7,018 $4,855 $100,709
Average (all titles)   $97,749 $16,689 $9,962 $4,894 $129,293

 

*Bonus was defined as bonus or comission for 2013 in US dollars.

*Dividends was defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2013.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars?