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Market Research Jobs > Salary by Job Title > Sales/Account Rep.

Sales/Account rep. salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in May 2011 among Quirk’s subscribers. We received 1,312 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.6 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the links below:
Client-side (corporate) market research salary survey results
Provider-side (research company) marketing research salary survey results 


Sales salary by:

Industry Base Bonus Total
Advertising/Public Relations      
Agriculture      
Automotive      
Banking/Financial      
Building Materials/Products      
Computer Hardware/Software $85,500 $30,500 $116,000
Construction/Housing      
Consulting $90,000 $500 $90,500
Consumer Goods      
Education      
Entertainment      
Food/Beverage      
Government      
Health Care/Pharmaceuticals      
Hospitality (hotels, restaurants, etc.)      
Insurance      
Manufacturing      
Media/Publishing/Information      
Non-Profits      
Retail      
Technology/IT/Web      
Telecommunications      
Transportation      
Travel $37,000 $0 $37,000
Utilities/Energy      
Other      
Average $77,600 $12,400 $90,000


Region in which employee is located Base Bonus Total
North East (CT, MA, ME, NH, RI, VT)      
Mid Atlantic (NJ, NY, PA) $80,000 $1,000 $81,000
East North Central (IL, IN, MI, OH, WI) $100,000 $0 $100,000
West North Central (IA, KS, MN, MO, NE, ND, SD)      
South Atlantic (DE, FL, GA, MD, NC, SC, VA, WV)      
East South Central (AL, KY, MS, TN)      
West South Central (AR, LA, OK, TX)      
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY)      
Pacific Coast (AK, CA, HI, OR, WA)      
Canada      
Mexico/Central and South America      
Europe $150,000 $60,000 $210,000
Asia $21,000 $1,000 $22,000
Middle East $37,000 $0 $37,000
Africa      
Australia/New Zealand      
Average $77,600 $12,400 $90,000


Annual revenues/sales of organization Base Bonus Total
$1Million US dollars $21,000 $1,000 $22,000
$1M - $3M $150,000 $60,000 $210,000
$3M - $6M      
$6M - $10M      
$10M - $50M $90,000 $500 $90,500
$50M - $100M      
$100M - $300M $37,000 $0 $37,000
$300M - $500M      
$500M - $1 Billion      
>$1 Billion US dollars      
Average $77,600 $12,400 $90,000


Number of full-time equivalent market researchers on staff Base Bonus Total
0      
1 - 2 $67,000 $667 $67,667
3 - 5      
6 - 10 $37,000 $0 $37,000
11 - 15 $150,000 $60,000 $210,000
16  - 25      
>25      
Average $77,600 $12,400 $90,000


Number of years of experience in marketing research Base Bonus Total
1 year      
1 - 2 $21,000 $1,000 $22,000
3 - 5 $37,000 $0 $37,000
6 - 10      
11 - 15      
16  - 25 $115,000 $30,500 $145,500
>25 $100,000 $0 $100,000
Average $77,600 $12,400 $90,000


Amount of work time spent conducting, coordinating and analyzing marketing research Base Bonus Total
0% $150,000 $60,000 $210,000
15% $50,500 $1,000 $51,500
15% - 25% $37,000 $0 $37,000
26% - 50%      
51% - 75% $100,000 $0 $100,000
> 75%      
Average $77,600 $12,400 $90,000


Number of employees supervised Base Bonus Total
0 (None) $68,500 $0 $68,500
1 - 2 $83,667 $20,667 $104,333
3 - 5      
6 - 10      
> 10      
Average $77,600 $12,400 $90,000


Highest degree achieved Base Bonus Total
High-school graduate $150,000 $60,000 $210,000
College graduate $37,000 $0 $37,000
Masters program graduate $67,000 $667 $67,667
Ph.D. graduate      
Average $77,600 $12,400 $90,000


Do you hold a marketing research industry certification? (Riva, Burke, PRC etc.) Base Bonus Total
Yes      
No $77,600 $12,400 $90,000
Average $77,600 $12,400 $90,000


Gender Base Bonus Total
Male $91,750 $15,250 $107,000
Female $21,000 $1,000 $22,000
Average $77,600 $12,400 $90,000


Age Base Bonus Total
25      
25 - 30 $21,000 $1,000 $22,000
31 - 35      
36 - 45 $93,500 $30,000 $123,500
46 - 55      
56 - 65 $90,000 $500 $90,500
66+      
Average $77,600 $12,400 $90,000