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Market Research Jobs > Salary by Job Title > Senior Research Associate 

Senior research associate salary at a market research company

Note: The market research salary and compensation survey was conducted online in April 2013 among Quirk’s subscribers. In total we received 3,539 responses. We received 1,760 usable surveys from provider-side researchers (market research company employees) and achieved an interval of 2.2 at the 95 percent confidence level. (Not all respondents answered all questions.)  

For a complete survey results follow the link below:
Market research salaries by job title


Senior research associate salary by:

Region in which employee is located Count Base Bonus Other Total
North East (CT, MA, ME, NH, RI, VT) 4 $67,000 $7,000 $1,000 $75,000
Mid Atlantic (NJ, NY, PA) 5 $66,800 $16,000   $82,800
East North Central (IL, IN, MI, OH, WI) 4 $54,000 $3,750   $57,750
West North Central (IA, KS, MN, MO, NE, ND, SD) 2 $55,000 $1,000 $2,000 $58,000
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 4 $74,250 $5,500   $79,750
East South Central (AL, KY, MS, TN)          
West South Central (AR, LA, OK, TX)          
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY)          
Pacific Coast (AK, CA, HI, OR, WA) 1 $55,000     $55,000
Canada 2 $64,000 $3,000 $1,000 $68,000
Mexico          
Central and South America          
Eastern Europe          
Western Europe          
Asia 2 $14,500 $2,000   $16,500
Middle East          
Africa 1 $24,000 $18,000   $42,000
Australia/New Zealand          
Average 25 $58,440 $6,353 $1,500 $66,293

 

Annual revenue/sales of organization Count Base Bonus Other Total
< $1 Million US dollars          
$1M - $3M 3 $51,000 $4,333   $55,333
$3M - $6M 2 $51,500 $9,000   $60,500
$6M - $10M 3 $42,333   $3,000 $45,333
$10M - $50M 8 $63,875 $6,571 $1,000 $71,446
$50M - $100M 3 $74,333 $1,000 $1,000 $76,333
$100M - $300M 1 $72,000 $6,000   $78,000
$300M - $500M          
$500M - $1 Billion 1 $65,000     $65,000
>$1 Billion US dollars 2 $64,000 $1,000 $1,000 $66,000
Average 23 $60,087 $5,667 $1,500 $67,254

 

Number of full-time equivalent market researchers on staff Count Base Bonus Other Total
0          
1 - 2          
3 - 5          
6 - 10 1 $11,000 $1,000   $12,000
11 - 15 4 $55,750 $7,000 $3,000 $65,750
16  - 25          
>25 20 $61,350 $6,615 $1,000 $68,965
Average 25 $58,440 $6,353 $1,500 $66,293

 

Number of years of experience in marketing research Count Base Bonus Other Total
< 1 year 2 $39,500     $39,500
1 - 2 5 $41,200 $3,000 $2,000 $46,200
3 - 5 5 $47,400 $3,400   $50,800
6 - 10 6 $64,333 $7,200 $1,000 $72,533
11 - 15 1 $107,000     $107,000
16  - 25 4 $63,500 $7,667   $71,167
>25 2 $96,000 $13,000   $109,000
Average 25 $58,440 $6,353 $1,500 $66,293

 

Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Other Total
0%          
< 15%          
15% - 25%          
26% - 50%          
51% - 75% 4 $76,000 $11,000   $87,000
> 75% 21 $55,095 $5,357 $1,500 $61,952
Average 25 $58,440 $6,353 $1,500 $66,293

 

Number of Employees Supervised Count Base Bonus Other Total
0 (None) 13 $53,538 $5,833 $1,667 $61,038
1 - 2 7 $62,143 $5,714 $1,000 $68,857
3 - 5 4 $73,750 $10,667   $84,417
6 - 10 1 $35,000 $1,000   $36,000
> 10          
Average 25 $58,440 $6,353 $1,500 $66,293

 

Highest Degree Achieved Count Base Bonus Other Total
High-school graduate          
College graduate 17 $51,118 $5,500 $1,000 $57,618
Masters program graduate 8 $74,000 $8,400 $2,000 $84,400
Ph.D. graduate          
Average 25 $58,440 $6,353 $1,500 $66,293

 

Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Other Total
Yes 6 $79,833 $7,400 $1,000 $88,233
No 19 $51,684 $5,917 $1,667 $59,268
Average 25 $58,440 $6,353 $1,500 $66,293

 

Gender Count Base Bonus Other Total
Male 5 $46,400 $5,000 $1,000 $52,400
Female 20 $61,450 $6,917 $1,667 $70,033
Average 25 $58,440 $6,353 $1,500 $66,293

 

Age Count Base Bonus Other Total
< 25 3 $37,667 $1,000 $1,000 $39,667
25 - 30 8 $42,500 $3,400 $3,000 $48,900
31 - 35 7 $70,429 $7,200 $1,000 $78,629
36 - 45 2 $75,500 $9,000   $84,500
46 - 55 4 $77,500 $9,000   $86,500
56 - 65 1 $54,000     $54,000
66+          
Average 25 $58,440 $6,353 $1,500 $66,293