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Information And Resources About Advertising Claim Substantiation

We've grouped together all the information our site contains on Advertising Claim Substantiation to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 20 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Advertising effectiveness: what it is, what it isn’t and can it be reflected by one number?
A research analyst chronicles his quest to find a simple and flexible way to measure and define advertising effectiveness.
In Case You Missed It... December 2009
News and notes on marketing and research: Vegemite's name flop; the click-through measurement; Asda's consumer panel
How research can help keep marketing claims in compliance
Using a fictional cake mix as an example, the author outlines best research practices in claim substantiation.
Brand positioning to multiple markets - change the message, not the mission
One brand consultant weighs in on why companies should avoid creating different product positions for each target consumer group.
Ad research: Get 'em when they're tired?
Mental fatigue may play a role in an audience's reception of an ad. Exposure to advertising when consumers are tired or worn out can strengthen the confidence consumers have about their attitudes about an advertised brand.

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Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Can behavioral economics inform the ad research process?
Charles Young examines what we can learn about measuring ad effectiveness by applying Daniel Kahneman’s System 1 and System 2 theory of cognition.
How research can help keep marketing claims in compliance
Using a fictional cake mix as an example, the author outlines best research practices in claim substantiation.
A taxonomy of digital advertising
This article presents a framework for defining and understanding the many types of digital ads, with the goal of making it easier to measure their effectiveness.

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