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Learn About Advertising Effectiveness Research

We've grouped together all the information our site contains on Advertising Effectiveness to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 141 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Quant-qual approach helps senior services organization understand how to inform and listen to a crucial market segment
To conduct research with seniors, two Cincinnati companies collaborated to overcome geographic, generational and technology-related challenges.
Skip the commiserating; get to the deal!
Research from Harris Interactive indicates that consumers are more interested in value propositions than with advertisers' emotional appeal toward customers and their economic plights.
Chevron tracks long-running corporate advertising program
In its quest to be seen as an environmentally friendly oil company, Chevron has had a print and TV campaign, called “People Do.” Communicus, a Santa Monica, Calif., research firm conducts wide-ranging telephone interviews that mask the study’s sponsor and its advertising focus. Respondents give ratings, impressions, and purchase information for a number of companies and their advertising. Re-interviews are done a year later to test ad effectiveness.
What Casablanca can teach us about conducting more effective ad research
By analyzing the emotional beats of a pivotal scene from Casablanca, the author explores how a similar approach to ad testing can help researchers improve their relationships with advertising creatives.
In Case You Missed It... April 2013
News and notes on marketing and research: Debunking multichannel retailing myths; attractive women in alcohol ads

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How PayPal is optimizing the value of creative testing with virtual workshops
The author credits PayPal's strong team-building approach with getting the most out of the use of bulletin board focus groups to test marketing and advertising materials.
How the iPad is impacting advertising research
Charles Young looks at what the rapid consumer adoption of the tablet computer means for marketers and advertising researchers.
Can behavioral economics inform the ad research process?
Charles Young examines what we can learn about measuring ad effectiveness by applying Daniel Kahneman’s System 1 and System 2 theory of cognition.
In Case You Missed It... April 2013
News and notes on marketing and research: Debunking multichannel retailing myths; attractive women in alcohol ads
Applying facial coding to ad testing
A look at the results of a study that used facial coding to test the sales effectiveness of automobile ads shown during Super Bowls.

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