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Learn About Advertising Effectiveness Research

We've grouped together all the information our site contains on Advertising Effectiveness to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 145 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using an online perceptometer to test television ads
Analysis of response curves generated by perceptometers, which track moment-by-moment reactions to TV ads using Flash or streaming video, shows that the final third of an ad is the most influential in terms of ultimate judgment of purchase intent, relevance and believability.
Brand positioning to multiple markets - change the message, not the mission
One brand consultant weighs in on why companies should avoid creating different product positions for each target consumer group.
Consumers using Facebook pages as the new ad circulars
Data from Compete shows Facebook gaining ground as a purchase influencer as consumers increasingly turn to brands' official Facebook pages for sales, promotions and information.
Small businesses sanguine about '09 outlook
How analytics can inform and improve the ad research process
Incorporating analytics along with data from ad hoc research studies can aid the development of advertising by giving marketers the most complete view of the competitive landscape and an ad’s place within it.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

From smartphone to phablet, the online consumption surge is here
The author discusses why brands should pay attention to the changing viewing habits of content-hungry consumers.
Product and Service Update August 2014
An overview of new tools and offerings for marketing and marketing research
Second-screen behavior and advertising: A valuable connection?
Second-screen behaviors are getting a lot of attention as more people watch TV while using a second-screen device. The author digs in to see if advertisers should be reacting to this trend.
Emotional branding creates the bond
When executed correctly, emotional branding can create a loyal bond between marketers and the consumer.
How PayPal is optimizing the value of creative testing with virtual workshops
The author credits PayPal's strong team-building approach with getting the most out of the use of bulletin board focus groups to test marketing and advertising materials.

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