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Learn About Advertising Effectiveness Research

We've grouped together all the information our site contains on Advertising Effectiveness to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 144 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Can behavioral economics inform the ad research process?
Charles Young examines what we can learn about measuring ad effectiveness by applying Daniel Kahneman’s System 1 and System 2 theory of cognition.
Small businesses sanguine about '09 outlook
Eye tracking helps Saab fine-tune print ads
When it came time to tweak a long-running print ad series, Saab used an eye-tracking approach that is designed to allow changes to be made to a campaign during the research process rather than afterward.
Getting the most from eye-tracking
Scott Young offers best practices for the use of eye-tracking and explores the various research applications of the methodology.
Measure marketing and advertising effectiveness with response tracking
A good response-tracking system can help marketers monitor the effectiveness of marketing programs and find out who their good customers really are.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Product and Service Update August 2014
An overview of new tools and offerings for marketing and marketing research
Second-screen behavior and advertising: A valuable connection?
Second-screen behaviors are getting a lot of attention as more people watch TV while using a second-screen device. The author digs in to see if advertisers should be reacting to this trend.
Emotional branding creates the bond
When executed correctly, emotional branding can create a loyal bond between marketers and the consumer.
How PayPal is optimizing the value of creative testing with virtual workshops
The author credits PayPal's strong team-building approach with getting the most out of the use of bulletin board focus groups to test marketing and advertising materials.
How the iPad is impacting advertising research
Charles Young looks at what the rapid consumer adoption of the tablet computer means for marketers and advertising researchers.

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