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Learn About Advertising Effectiveness Research

We've grouped together all the information our site contains on Advertising Effectiveness to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 153 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Seven insights from holistic campaign testing
Looking at an advertising and marketing campaign as the sum of many parts can help give a truer picture of the impact and effectiveness of each part. The author explores how to think about this holistic process and cites examples from an energy utility which saw returns from a series of ads that focused on different aspects of being environmentally friendly.
Data Use: Optimizing the advertising message for Second City Bus Service
This article is a sequel to the author’s October, 1990 Data Use article, "Conjoint evolves into discrete choice modeling," which told the story of Ed Goodride, acting director of the Second City Bus Service, and his efforts to use data analysis. This installment describes Ed’s latest efforts to help design an effective advertising campaign. Focus groups helped determine a list of attributes that could be used in an advertising campaign. Personal interviews combined with a conjoint analysis helped determine the impact/importance of each potential advertising statement.
Getting the most from eye-tracking
Scott Young offers best practices for the use of eye-tracking and explores the various research applications of the methodology.
The visual impact of award-winning ads
The authors profile their AttentionTracking method of measuring the impact of award-winning ads and give several examples of the method in action.
Reports provide data on effectiveness of print advertising
McGraw-Hill Research’s Laboratory of Advertising Performance has developed considerable information on the effectiveness of print advertising. This article highlights some of that data.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Queue Bits
Marketing research and insights news and information. This issue's keywords: ad revenue, tablets, digital advertising, tween digital behavior, Web traffic
Queue Bits
Marketing research and insights news and information. This issue's keywords: data privacy; mobile use; loyalty programs; consumer sales; social media
In Case You Missed It... December 2014
News and notes on marketing and research: tween accessories; user search engine click patterns
Queue Bits
Marketing research and insights news and information. Hispanic-Americans; social media; advertising campaigns; mobile marketing
The A-B-4Cs of winning advertising
James Forr examined 113 iconic or award-winning ad campaigns and developed a model for marketers to draw upon to craft their own memorable efforts.

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