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Learn About Advertising Effectiveness Research

We've grouped together all the information our site contains on Advertising Effectiveness to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 150 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In Case You Missed It... August 2009
News and notes on marketing and research: Grape Nuts' quest to stay relevant; methods for coping with the recession; chatter tool harnesses WOM buzz
From smartphone to phablet, the online consumption surge is here
The author discusses why brands should pay attention to the changing viewing habits of content-hungry consumers.
Tracking ad awareness: recognition vs. recall
This article discusses tracking ad awareness and the debate between recognition and recall, highlighting use of the Flow of Attention method.
Mobile research - the fifth methodology?
This article explores the emergence of mobile phone research as a fifth type of quantitative research methodology (along with face-to-face, postal, telephone and online) and looks at the opportunities it presents.
In Case You Missed It... October 2009
News and notes on marketing and research: Tide Basic; Buick revamps brand image; track-happy consumers

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... December 2014
News and notes on marketing and research: tween accessories; user search engine click patterns
The A-B-4Cs of winning advertising
James Forr examined 113 iconic or award-winning ad campaigns and developed a model for marketers to draw upon to craft their own memorable efforts.
How to create high-potential global marketing messages
A meta-analysis of marketing messages across the U.S., Europe, Asia and Latin America found that effective global campaigns share similarities but they also have crucial differences.
How to make an in-store connection with Hispanic shoppers
The author provides tips for marketers looking to make an in-store connection with Hispanic shoppers, taking into account the acculturation gap.
Topline Digest - November 10, 2014
A digest of marketing research and insights news and information. This issues keywords: data collection; audience engagement; personal data; mobile marketing

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