Learn About Advertising Effectiveness Research

Related Articles

There are 137 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Study examines ad likability

In conjunction with the advertising research issue, Quirk's Editor Joseph Rydholm contacted the folks at PhaseOne, a Beverly Hills research firm, for an update on their research into likability in advertising. Rather than edit the material and attach it to one of the ad research-related articles in this issue as a sidebar, it is published here in its entirety.

Adding a human touch

Akron Children’s Hospital used telephone research and focus groups to determine the most effective messages to communicate in a new ad campaign. The hospital’s clinical excellence in high-acuity service areas was chosen as one of the attributes to promote.

Marketers need a special approach when targeting Latino youth

Reaching Latino youth with marketing messages requires a degree of nuance, for while they respond well to some traditional cultural elements, others don’t have an impact. The author argues for an approach that recognizes and reflects the blended nature of their bicultural, bilingual lifestyles.

Finding ideas that travel

This article discusses global brand advertising development, including creative options and international barriers to universal executional effectiveness.

Comcast’s Versus channel turned to research to better understand a core audience segment

Following a rebranding of its Outdoor Life Network as Versus, which broadened its scope to include other sports, Comcast Networks conducted in-depth research to show advertisers that the channel’s core audience of outdoorsmen was as strong as ever and receptive to ad messages outside of the hunting and fishing categories.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... April 2013

News and notes on marketing and research: Debunking multichannel retailing myths; attractive women in alcohol ads

Applying facial coding to ad testing

A look at the results of a study that used facial coding to test the sales effectiveness of automobile ads shown during Super Bowls.

Getting the most from eye-tracking

Scott Young offers best practices for the use of eye-tracking and explores the various research applications of the methodology.

How analytics can inform and improve the ad research process

Incorporating analytics along with data from ad hoc research studies can aid the development of advertising by giving marketers the most complete view of the competitive landscape and an ad’s place within it.

Dads are a rising consumer force ignored by most brands

No longer relegated to cars and electronics, a Yahoo! study shows that today’s dads are sharing the family CEO role with moms.

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