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Learn About Advertising Effectiveness Research

We've grouped together all the information our site contains on Advertising Effectiveness to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 144 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Emotional branding creates the bond
When executed correctly, emotional branding can create a loyal bond between marketers and the consumer.
An analysis of multichannel marketing campaign performance
The author explores the effects of frequency on commonly applied awareness and intent metrics for various advertising channels.
Testing ads using skin conductance response measurements
For more than 70 years, advertisers and their agencies have been attempting to evaluate the effectiveness of advertising. This article discusses testing ads using skin conductance measurements, including a history of ad testing, measuring unconscious influences, the discovery of unconscious attention, measuring emotion and unconscious processing and adapting skin conductance response (SCR) measurement to time-based advertising. The article includes examples of analytical enhancement from combining SCR measures with questionnaire data.
Mobile research - the fifth methodology?
This article explores the emergence of mobile phone research as a fifth type of quantitative research methodology (along with face-to-face, postal, telephone and online) and looks at the opportunities it presents.
Advertising research plays an integral role in the success of Fallon McElligott ads
Fallon McElligott advertising agency uses interviews to collect qualitative and quantitative data on its advertising strategies. The research measured the feelings, attitudes and awareness of respondents.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Product and Service Update August 2014
An overview of new tools and offerings for marketing and marketing research
Second-screen behavior and advertising: A valuable connection?
Second-screen behaviors are getting a lot of attention as more people watch TV while using a second-screen device. The author digs in to see if advertisers should be reacting to this trend.
Emotional branding creates the bond
When executed correctly, emotional branding can create a loyal bond between marketers and the consumer.
How PayPal is optimizing the value of creative testing with virtual workshops
The author credits PayPal's strong team-building approach with getting the most out of the use of bulletin board focus groups to test marketing and advertising materials.
How the iPad is impacting advertising research
Charles Young looks at what the rapid consumer adoption of the tablet computer means for marketers and advertising researchers.

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