Learn About Advertising Effectiveness Research

Related Articles

There are 137 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A definite Impact

Through a tracking study, Starbucks found that its out-of-home media (billboards, kiosk ads, vehicle wraps) was as efficient as its other traditional media.

Money well spent

United Way of Minneapolis conducted phone interviews before and after a paid advertising campaign to see if the advertising campaign was worthwhile.

Taking a page from the offline world

Online testing of print ads is a reality and can be accomplished using a computer-based version of eye-tracking and other techniques.

Finding ideas that travel

This article discusses global brand advertising development, including creative options and international barriers to universal executional effectiveness.

In Case You Missed It... November 2009

News and notes on marketing and research: men's underwear and the economy; free shipping offers and holiday shopping; Tokyo marketing cafe for young, affluent women

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... April 2013

News and notes on marketing and research: Debunking multichannel retailing myths; attractive women in alcohol ads

Applying facial coding to ad testing

A look at the results of a study that used facial coding to test the sales effectiveness of automobile ads shown during Super Bowls.

Getting the most from eye-tracking

Scott Young offers best practices for the use of eye-tracking and explores the various research applications of the methodology.

How analytics can inform and improve the ad research process

Incorporating analytics along with data from ad hoc research studies can aid the development of advertising by giving marketers the most complete view of the competitive landscape and an ad’s place within it.

Dads are a rising consumer force ignored by most brands

No longer relegated to cars and electronics, a Yahoo! study shows that today’s dads are sharing the family CEO role with moms.

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