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Information About Conducting Advertising Effectiveness Studies

We've grouped together all the information our site contains on Advertising Impression Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 85 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Tracking study shows pork ads effective
The National Pork Producers Council has gone "hog wild" with excitement over the research findings of its 1987 national television advertising campaign, "Pork. The Other White Meat." A series of telephone surveys have shown that the advertisements have been extremely effective in increasing consumer knowledge and positive associations with pork.
Advertising research plays an integral role in the success of Fallon McElligott ads
Fallon McElligott advertising agency uses interviews to collect qualitative and quantitative data on its advertising strategies. The research measured the feelings, attitudes and awareness of respondents.
Research and a strong marketing campaign keep Copper Mountain's business hot
Copper Mountain conducted one-on-one interviews with skiers on a chairlift ride to solicit impressions of service areas, to find out about skiing preferences, and to determine awareness of advertising. To delve deeper into perceptions of Copper Mountain and other ski areas and test a potential marketing campaign, it also held focus groups with a number of skiers who had taken the lift survey.
Are you penalized for testing commercials in "rough" form?
To determine whether "rough" commercials accurately reflect the impact of their finished counterparts, researchers compared the performance of rough and finished commercials using normative data derived from Consumer Outlook's Audience Response Profile (ARP) copy testing system. This technique consists of one-on-one interviews among target audience respondents in geographically dispersed markets.
Research uncovers keys to creating good advertising for soccer’s World Cup
Dentsu Corporation of America used Brand Keys, a projective research technique, in the development of ads promoting the 1994 World Cup in America. This challenging campaign had to satisfy 11 company clients and their respective ad agencies.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Super Bowl ads with hot men and cute dogs score big with women
Ad results from Super Bowl XLVI are in and women have different tastes from men. Through an informal poll, one research company examined women's most-loved and most-hated ad spots - with commercials featuring attractive men and adorable dogs taking top honors.
A taxonomy of digital advertising
This article presents a framework for defining and understanding the many types of digital ads, with the goal of making it easier to measure their effectiveness.
Utilizing eye-tracking to optimize direct mail
An analysis of a project in which eye-tracking was used to measure the impact of several direct mail campaigns.
Disney augments ad research with app-based qualitative method
An iPad app has helped Disney Parks and Resorts keep innovating by testing concepts for theme park ad campaigns in focus groups.
Applying facial coding to ad testing
A look at the results of a study that used facial coding to test the sales effectiveness of automobile ads shown during Super Bowls.

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