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Information About Conducting Advertising Effectiveness Studies

We've grouped together all the information our site contains on Advertising Impression Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 78 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Ad research: Get 'em when they're tired?
Mental fatigue may play a role in an audience's reception of an ad. Exposure to advertising when consumers are tired or worn out can strengthen the confidence consumers have about their attitudes about an advertised brand.
For Super Bowl ad faves, location isn't everything
Results from The Nielsen Company shed light on what helps a Super Bowl commercial leave a lasting - and favorable - impression.
In Case You Missed It... October 2009
News and notes on marketing and research: Tide Basic; Buick revamps brand image; track-happy consumers
An analysis of multichannel marketing campaign performance
The author explores the effects of frequency on commonly applied awareness and intent metrics for various advertising channels.
Principles for interpreting eye-tracking data
Lost in the excitement of running that first eye-tracking study can be a very basic question: What does it all mean? The author presents three keys to unlocking the technology’s potential: be wary of oversimplification; quantify the behavior of your participants; and incorporate qualitative feedback into your analysis.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Product and Service Update August 2014
An overview of new tools and offerings for marketing and marketing research
How PayPal is optimizing the value of creative testing with virtual workshops
The author credits PayPal's strong team-building approach with getting the most out of the use of bulletin board focus groups to test marketing and advertising materials.
How the iPad is impacting advertising research
Charles Young looks at what the rapid consumer adoption of the tablet computer means for marketers and advertising researchers.
Can behavioral economics inform the ad research process?
Charles Young examines what we can learn about measuring ad effectiveness by applying Daniel Kahneman’s System 1 and System 2 theory of cognition.
Applying facial coding to ad testing
A look at the results of a study that used facial coding to test the sales effectiveness of automobile ads shown during Super Bowls.

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