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Information About Conducting Advertising Effectiveness Studies

We've grouped together all the information our site contains on Advertising Impression Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 84 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Measuring 'lift' is changing the balance
The author explores the pros and cons of two different types of studies and how they indicate the effectiveness of advertising.
Eye tracking helps Saab fine-tune print ads
When it came time to tweak a long-running print ad series, Saab used an eye-tracking approach that is designed to allow changes to be made to a campaign during the research process rather than afterward.
How analytics can inform and improve the ad research process
Incorporating analytics along with data from ad hoc research studies can aid the development of advertising by giving marketers the most complete view of the competitive landscape and an ad’s place within it.
Using in-depth interviews to examine the impact of advertising
Using analysis of spots from the 2011 Super Bowl, the author explores the benefits – and dangers – of ads that tap respondents’ subconscious reactions.
A prescription for testing multi-page print ads online
Online testing of print ads is a reality and can be accomplished using a computer-based version of eye-tracking and other techniques.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Mapping the chain of influence on consumer choice
A case study example of campaigns for mobile devices from Apple and Samsung is used to show the value of including word of mouth and other non-advertising-based factors when assessing ROI.
Brands, prepare to engage with Generation Z
Kelly Short describes the impact Generation Z will have on the retail market and provides insight for brands looking to engage the next generation.
Super Bowl ad study shows power of social media’s multiplier effect
Social media is providing new ways for paid messages to be discussed and discovered. The author unpacks an annual Super Bowl advertising study, sharing how social media is able to enhance paid ad investments.
Queue Bits
Marketing research and insights news and information. This issue's keywords: ad revenue, tablets, digital advertising, tween digital behavior, Web traffic
In Case You Missed It... December 2014
News and notes on marketing and research: tween accessories; user search engine click patterns

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Related Events

2015 CLEVELAND AMA MARKET RESEARCH CONFERENCE
April 23, 2015
The Cleveland AMA Market Research Conference will be held on April 23 at the Doubletree Hotel in Cleveland.

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