Advertising Market Research Resources

Related Articles

There are 132 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Using conjoint analysis to shape a political message

Two instances where conjoint can be used in the political realm are discussed: assessing levels of preference for important issues, and shaping the candidate’s message.

Finding ideas that travel

This article discusses global brand advertising development, including creative options and international barriers to universal executional effectiveness.

Pick your peaks

By feeding consumer input from pre-testing into the post-testing design, researchers can achieve a methodological improvement in the accuracy of online ad tracking.

A definite Impact

Through a tracking study, Starbucks found that its out-of-home media (billboards, kiosk ads, vehicle wraps) was as efficient as its other traditional media.

The visual impact of award-winning ads

The authors profile their AttentionTracking method of measuring the impact of award-winning ads and give several examples of the method in action.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... January 2012

News and notes on marketing and research: Designing mobile creative; saving for retirement

Consumers are like Google: Brand-building and the search for meaning

For a brand to become a market leader, it must be endowed with meaning so that it takes on emotional significance in the life of the customer. The author discusses how to determine what your brand-building moments are and what meaning your creative communicates with customers.

Using in-depth interviews to examine the impact of advertising

Using analysis of spots from the 2011 Super Bowl, the author explores the benefits – and dangers – of ads that tap respondents’ subconscious reactions.

In Case You Missed It... November 2011

News and notes on marketing and research: Facial recognition; value and relaxation when shopping

But how do you really feel? An approach to measuring consumer emotions

The authors explain a new methodology for eliciting and applying emotional responses to stimuli to optimize new products and messaging.

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