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Advertising Market Research Resources

We've grouped together all the information our site contains on Advertising Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 218 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In defense of digital: eliminating concerns surrounding digital research
Making the decision between traditional and digital research can be difficult and many are skeptical of the benefits digital methodology offers. The author explains the differences; discusses three common concerns surrounding digital research adoption; and sites supporting case study examples.
The visual impact of award-winning ads
The authors profile their AttentionTracking method of measuring the impact of award-winning ads and give several examples of the method in action.
Survey Monitor June 2014
A collection of recent consumer and business marketing research findings
Testing ads using skin conductance response measurements
For more than 70 years, advertisers and their agencies have been attempting to evaluate the effectiveness of advertising. This article discusses testing ads using skin conductance measurements, including a history of ad testing, measuring unconscious influences, the discovery of unconscious attention, measuring emotion and unconscious processing and adapting skin conductance response (SCR) measurement to time-based advertising. The article includes examples of analytical enhancement from combining SCR measures with questionnaire data.
Applying facial coding to ad testing
A look at the results of a study that used facial coding to test the sales effectiveness of automobile ads shown during Super Bowls.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Building your brand with Hispanics the blended, bicultural way
The author draws from a study of retailers’ holiday ad campaigns to offer advice on how to maximize the impact of Spanish-language and general-market advertising aimed at Hispanic consumers.
Second-screen behavior and advertising: A valuable connection?
Second-screen behaviors are getting a lot of attention as more people watch TV while using a second-screen device. The author digs in to see if advertisers should be reacting to this trend.
Tips on measuring crucial social factors in new product research
Briana Brownell explores the roles that our families, friends and other groups play in our choices of and relationships with the products and services we consume.
Do you know where you’re going? Why strategy should drive your marketing and sales
Having a strategy for marketing your business is essential. Steve Henke explains what a strong strategy looks like and how to build a plan around it.
Using conjoint to fine-tune your brand’s messaging
Steven Struhl shows how conjoint analysis can help determine the best mix of elements in ads, direct marketing and Web sites.

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