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Advertising Market Research Resources

We've grouped together all the information our site contains on Advertising Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 218 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Survey Monitor June 2014
A collection of recent consumer and business marketing research findings
Hybrid approach aids development of communication strategy for clinical trials
A leading pharmaceutical company used a three-phased online research program to recruit qualified women to participate in a clinical trial to evaluate an investigational hormone replacement therapy for the treatment of menopause symptoms.
Focus groups tell Standard Register that service is most important
Standard Register used internal focus groups with management and external groups with clients in the development of its advertising campaign. Information obtained via this research has also resulted in a new company-wide commitment to service.
Building your brand with Hispanics the blended, bicultural way
The author draws from a study of retailers’ holiday ad campaigns to offer advice on how to maximize the impact of Spanish-language and general-market advertising aimed at Hispanic consumers.
By the Numbers: Ad recall trends: over, under, sideways, down?
An examination of recall-tested TV commercials found that scores have not dropped as precipitously as many feel they have but the author still calls for more research and attention to norms and measures.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Building your brand with Hispanics the blended, bicultural way
The author draws from a study of retailers’ holiday ad campaigns to offer advice on how to maximize the impact of Spanish-language and general-market advertising aimed at Hispanic consumers.
Second-screen behavior and advertising: A valuable connection?
Second-screen behaviors are getting a lot of attention as more people watch TV while using a second-screen device. The author digs in to see if advertisers should be reacting to this trend.
Tips on measuring crucial social factors in new product research
Briana Brownell explores the roles that our families, friends and other groups play in our choices of and relationships with the products and services we consume.
Do you know where you’re going? Why strategy should drive your marketing and sales
Having a strategy for marketing your business is essential. Steve Henke explains what a strong strategy looks like and how to build a plan around it.
Using conjoint to fine-tune your brand’s messaging
Steven Struhl shows how conjoint analysis can help determine the best mix of elements in ads, direct marketing and Web sites.

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