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Advertising Market Research Resources

We've grouped together all the information our site contains on Advertising Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 219 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How researchers can be effective partners in the advertising development process
Researchers can play a proactive, valuable role. This article discusses four ways the researcher can be an active partner in the advertising development process.
Using conjoint to fine-tune your brand’s messaging
Steven Struhl shows how conjoint analysis can help determine the best mix of elements in ads, direct marketing and Web sites.
Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.
Ads should focus less on features and more on consumers’ core needs and emotions
Consumers have basic drives and needs that they want to have satisfied and marketers would do well to focus their advertising on showing how their products and services meet those drives and needs.
What to look for in developing global brand advertising
This article discusses global brand advertising development, including creative options and international barriers to universal executional effectiveness.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

From smartphone to phablet, the online consumption surge is here
The author discusses why brands should pay attention to the changing viewing habits of content-hungry consumers.
Building your brand with Hispanics the blended, bicultural way
The author draws from a study of retailers’ holiday ad campaigns to offer advice on how to maximize the impact of Spanish-language and general-market advertising aimed at Hispanic consumers.
Second-screen behavior and advertising: A valuable connection?
Second-screen behaviors are getting a lot of attention as more people watch TV while using a second-screen device. The author digs in to see if advertisers should be reacting to this trend.
Tips on measuring crucial social factors in new product research
Briana Brownell explores the roles that our families, friends and other groups play in our choices of and relationships with the products and services we consume.
Do you know where you’re going? Why strategy should drive your marketing and sales
Having a strategy for marketing your business is essential. Steve Henke explains what a strong strategy looks like and how to build a plan around it.

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Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

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