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Advertising Market Research Resources

We've grouped together all the information our site contains on Advertising Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 215 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Predicting the sales effectiveness of advertising
While advertisers pay amazing amounts of money on Super Bowl advertising, most advertisers have no idea if their commercials will be sales effective. This article discusses Advertising Research System, one firm's basic system for predicting the sales effectiveness of advertising.
Skip the commiserating; get to the deal!
Research from Harris Interactive indicates that consumers are more interested in value propositions than with advertisers' emotional appeal toward customers and their economic plights.
Focus groups tell California-based mountain bike maker its ad campaign is a winner
To develop a new advertising strategy to apply to market its mountain bikes. Specialized Bicycle Components Inc. conducted one-on-one interviews with employees about what they thought about mountain bike advertising in the industry magazines It then used focus groups with current and prospective riders to determine their psychological makeup and test its new marketing brochure.
Focus groups tell Standard Register that service is most important
Standard Register used internal focus groups with management and external groups with clients in the development of its advertising campaign. Information obtained via this research has also resulted in a new company-wide commitment to service.
In Case You Missed It... November 2009
News and notes on marketing and research: men's underwear and the economy; free shipping offers and holiday shopping; Tokyo marketing cafe for young, affluent women

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Do you know where you’re going? Why strategy should drive your marketing and sales
Having a strategy for marketing your business is essential. Steve Henke explains what a strong strategy looks like and how to build a plan around it.
Using conjoint to fine-tune your brand’s messaging
Steven Struhl shows how conjoint analysis can help determine the best mix of elements in ads, direct marketing and Web sites.
A positive take on negative advertising
Done right, a negative ad can actually have a positive impact on brand perceptions. The author offers tips on how to craft and structure a negative ad so that viewers come away with the desired reaction.
Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.
Survey Monitor June 2014
A collection of recent consumer and business marketing research findings

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