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Advertising Market Research Resources

We've grouped together all the information our site contains on Advertising Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 218 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Focus groups tell California-based mountain bike maker its ad campaign is a winner
To develop a new advertising strategy to apply to market its mountain bikes. Specialized Bicycle Components Inc. conducted one-on-one interviews with employees about what they thought about mountain bike advertising in the industry magazines It then used focus groups with current and prospective riders to determine their psychological makeup and test its new marketing brochure.
Applying facial coding to ad testing
A look at the results of a study that used facial coding to test the sales effectiveness of automobile ads shown during Super Bowls.
In Case You Missed It... April 2008
News and notes on marketing and research: tattoos; e-mail marketing; Internet advertising
A look at preventing the copying of visual stimuli in online research
While the Web has been a boon for testing images of all kinds, it also leaves those images open to appropriation. Reviewing the current threats as well as solutions, the authors make recommendations on what to expect when testing digital images in online research.
Meta-analysis reveals best practices for more effective marketing claims
The authors offer a three-step process for vetting marketing claims and provide four rules for message creation.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Building your brand with Hispanics the blended, bicultural way
The author draws from a study of retailers’ holiday ad campaigns to offer advice on how to maximize the impact of Spanish-language and general-market advertising aimed at Hispanic consumers.
Second-screen behavior and advertising: A valuable connection?
Second-screen behaviors are getting a lot of attention as more people watch TV while using a second-screen device. The author digs in to see if advertisers should be reacting to this trend.
Tips on measuring crucial social factors in new product research
Briana Brownell explores the roles that our families, friends and other groups play in our choices of and relationships with the products and services we consume.
Do you know where you’re going? Why strategy should drive your marketing and sales
Having a strategy for marketing your business is essential. Steve Henke explains what a strong strategy looks like and how to build a plan around it.
Using conjoint to fine-tune your brand’s messaging
Steven Struhl shows how conjoint analysis can help determine the best mix of elements in ads, direct marketing and Web sites.

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