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Resources For Advertising Tracking

We've grouped together all the information our site contains on Advertising Tracking to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 57 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Reports provide data on effectiveness of print advertising
McGraw-Hill Research’s Laboratory of Advertising Performance has developed considerable information on the effectiveness of print advertising. This article highlights some of that data.
Research supports United Way's decision to use paid advertising for the first time
United Way of Minneapolis conducted phone interviews before and after a paid advertising campaign to see if the advertising campaign was worthwhile.
Studies find more proof that magazine advertising works
Studied from Family Circle magazine, Citicorp POS and Simmons Market Research Bureau support the effectiveness of print advertising across several product categories.
Trade Talk: The ads were super if the game wasn't
A look back at the ads during the 1993 Super Bowl, for which average total commercial recall was the highest in history.
Research uncovers keys to creating good advertising for soccer’s World Cup
Dentsu Corporation of America used Brand Keys, a projective research technique, in the development of ads promoting the 1994 World Cup in America. This challenging campaign had to satisfy 11 company clients and their respective ad agencies.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Super Bowl ads with hot men and cute dogs score big with women
Ad results from Super Bowl XLVI are in and women have different tastes from men. Through an informal poll, one research company examined women's most-loved and most-hated ad spots - with commercials featuring attractive men and adorable dogs taking top honors.
A taxonomy of digital advertising
This article presents a framework for defining and understanding the many types of digital ads, with the goal of making it easier to measure their effectiveness.
Analyzing a B2B magazine’s ad inquiries and their relationship to qualified prospects
How the Web has affected lead generation for Buildings magazine and other B2B publications.
Getting the most from eye-tracking
Scott Young offers best practices for the use of eye-tracking and explores the various research applications of the methodology.
How analytics can inform and improve the ad research process
Incorporating analytics along with data from ad hoc research studies can aid the development of advertising by giving marketers the most complete view of the competitive landscape and an ad’s place within it.

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