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Resources For Advertising Tracking

We've grouped together all the information our site contains on Advertising Tracking to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 51 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Researchers chart the road ahead for the auto industry
Three auto industry research experts delve into the damage done to domestics, why some manufacturers were hit worse than others and what ‘value’ will look like on showroom floors in upcoming years.
Trade Talk: The ads were super if the game wasn't
A look back at the ads during the 1993 Super Bowl, for which average total commercial recall was the highest in history.
A process and program for improving advertising efficiency and effectiveness
A study using findings from the application of MSW Group's AD*VANTAGE/ACT system shows the value of ad pre-testing.
Getting the most from eye-tracking
Scott Young offers best practices for the use of eye-tracking and explores the various research applications of the methodology.
Measuring pass-along readership
One of the major challenges facing magazine publishers is determining how many people actually read their magazines. This article discusses pass-along research, a market research technique for determining total readership. The article includes a step-by-step description of the optimum procedures to employ to produce valid results and a discussion of validity.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
How PayPal is optimizing the value of creative testing with virtual workshops
The author credits PayPal's strong team-building approach with getting the most out of the use of bulletin board focus groups to test marketing and advertising materials.
How the iPad is impacting advertising research
Charles Young looks at what the rapid consumer adoption of the tablet computer means for marketers and advertising researchers.
Can behavioral economics inform the ad research process?
Charles Young examines what we can learn about measuring ad effectiveness by applying Daniel Kahneman’s System 1 and System 2 theory of cognition.
By the Numbers: Using smart analytics to recharge your tracking studies
Tips for getting tracking studies back on track when results don’t make sense or the findings stop making an impact.

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