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Resources For Advertising Tracking

We've grouped together all the information our site contains on Advertising Tracking to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 56 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Measuring 'lift' is changing the balance
The author explores the pros and cons of two different types of studies and how they indicate the effectiveness of advertising.
What Casablanca can teach us about conducting more effective ad research
By analyzing the emotional beats of a pivotal scene from Casablanca, the author explores how a similar approach to ad testing can help researchers improve their relationships with advertising creatives.
Creative awards vs. copytesting: Is one a better predictor of an ad’s success?
Through examples of real ads, the authors show that award-winning ads often break through clutter but can also be tweaked to enhance their effectiveness as drivers of sales and brand awareness.
A process and program for improving advertising efficiency and effectiveness
A study using findings from the application of MSW Group's AD*VANTAGE/ACT system shows the value of ad pre-testing.
A taxonomy of digital advertising
This article presents a framework for defining and understanding the many types of digital ads, with the goal of making it easier to measure their effectiveness.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Super Bowl ad study shows power of social media’s multiplier effect
Social media is providing new ways for paid messages to be discussed and discovered. The author unpacks an annual Super Bowl advertising study, sharing how social media is able to enhance paid ad investments.
Queue Bits
Marketing research and insights news and information. This issue's keywords: ad revenue, tablets, digital advertising, tween digital behavior, Web traffic
Queue Bits
Marketing research and insights news and information. This issue's keywords: data privacy; mobile use; loyalty programs; consumer sales; social media
The A-B-4Cs of winning advertising
James Forr examined 113 iconic or award-winning ad campaigns and developed a model for marketers to draw upon to craft their own memorable efforts.

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