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Resources For Advertising Tracking

We've grouped together all the information our site contains on Advertising Tracking to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 57 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Reports provide data on effectiveness of print advertising
McGraw-Hill Research’s Laboratory of Advertising Performance has developed considerable information on the effectiveness of print advertising. This article highlights some of that data.
Research supports United Way's decision to use paid advertising for the first time
United Way of Minneapolis conducted phone interviews before and after a paid advertising campaign to see if the advertising campaign was worthwhile.
Studies find more proof that magazine advertising works
Studied from Family Circle magazine, Citicorp POS and Simmons Market Research Bureau support the effectiveness of print advertising across several product categories.
Trade Talk: The ads were super if the game wasn't
A look back at the ads during the 1993 Super Bowl, for which average total commercial recall was the highest in history.
Research uncovers keys to creating good advertising for soccer’s World Cup
Dentsu Corporation of America used Brand Keys, a projective research technique, in the development of ads promoting the 1994 World Cup in America. This challenging campaign had to satisfy 11 company clients and their respective ad agencies.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Getting the most from eye-tracking
Scott Young offers best practices for the use of eye-tracking and explores the various research applications of the methodology.
How analytics can inform and improve the ad research process
Incorporating analytics along with data from ad hoc research studies can aid the development of advertising by giving marketers the most complete view of the competitive landscape and an ad’s place within it.
By the Numbers: Using smart analytics to recharge your tracking studies
Tips for getting tracking studies back on track when results don’t make sense or the findings stop making an impact.
Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Can behavioral economics inform the ad research process?
Charles Young examines what we can learn about measuring ad effectiveness by applying Daniel Kahneman’s System 1 and System 2 theory of cognition.

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