Resources For Advertising Tracking

Related Articles

There are 46 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Advertising: today's sale or brand-building for tomorrow?

This article reviews the empirical evidence that demonstrates that there is no such thing as brand building for tomorrow without brand building and sales today. The article examines definitions, branding today and tomorrow, a branding model and case studies.

Radio tracking study places spots more effectively

Radio advertising can be an extremely effective marketing tool, especially when selling to farmers. By analyzing tracking studies, Ted Haller can create the perfect fit between advertisers and radio stations to optimize the effectiveness of radio advertisements.

How analytics can inform and improve the ad research process

Incorporating analytics along with data from ad hoc research studies can aid the development of advertising by giving marketers the most complete view of the competitive landscape and an ad’s place within it.

How online observational techniques help qualitative researchers keep pace with the speed of consumers

Honda (UK) used Web-based usability and ethnography techniques to fine-tune the interface of its Web site’s used-car-buying section, allowing it to make a number of adjustments and better understand car seekers’ preferences.

Qualitatively Speaking: A moderator's guide to working with the creative department

Evaluating creative elements in the focus group setting need not be fraught with tension. The author offers five tips for making things go as smoothly as possible, including starting on a high note, providing context and showing solidarity with the creative team.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Getting the most from eye-tracking

Scott Young offers best practices for the use of eye-tracking and explores the various research applications of the methodology.

How analytics can inform and improve the ad research process

Incorporating analytics along with data from ad hoc research studies can aid the development of advertising by giving marketers the most complete view of the competitive landscape and an ad’s place within it.

Analyzing a B2B magazine’s ad inquiries and their relationship to qualified prospects

How the Web has affected lead generation for Buildings magazine and other B2B publications.

A taxonomy of digital advertising

This article presents a framework for defining and understanding the many types of digital ads, with the goal of making it easier to measure their effectiveness.

Super Bowl ads with hot men and cute dogs score big with women

Ad results from Super Bowl XLVI are in and women have different tastes from men. Through an informal poll, one research company examined women's most-loved and most-hated ad spots - with commercials featuring attractive men and adorable dogs taking top honors.

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