Resources For Advertising Tracking

Related Articles

There are 46 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Researchers chart the road ahead for the auto industry

Three auto industry research experts delve into the damage done to domestics, why some manufacturers were hit worse than others and what ‘value’ will look like on showroom floors in upcoming years.

Super Bowl ads with hot men and cute dogs score big with women

Ad results from Super Bowl XLVI are in and women have different tastes from men. Through an informal poll, one research company examined women's most-loved and most-hated ad spots - with commercials featuring attractive men and adorable dogs taking top honors.

In Case You Missed It... December 2009

News and notes on marketing and research: Vegemite's name flop; the click-through measurement; Asda's consumer panel

Trade Talk: Study examines ad likability

In conjunction with the advertising research issue, Quirk's Editor Joseph Rydholm contacted the folks at PhaseOne, a Beverly Hills research firm, for an update on their research into likability in advertising. Rather than edit the material and attach it to one of the ad research-related articles in this issue as a sidebar, it is published here in its entirety.

What Casablanca can teach us about conducting more effective ad research

By analyzing the emotional beats of a pivotal scene from Casablanca, the author explores how a similar approach to ad testing can help researchers improve their relationships with advertising creatives.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Getting the most from eye-tracking

Scott Young offers best practices for the use of eye-tracking and explores the various research applications of the methodology.

How analytics can inform and improve the ad research process

Incorporating analytics along with data from ad hoc research studies can aid the development of advertising by giving marketers the most complete view of the competitive landscape and an ad’s place within it.

Analyzing a B2B magazine’s ad inquiries and their relationship to qualified prospects

How the Web has affected lead generation for Buildings magazine and other B2B publications.

A taxonomy of digital advertising

This article presents a framework for defining and understanding the many types of digital ads, with the goal of making it easier to measure their effectiveness.

Super Bowl ads with hot men and cute dogs score big with women

Ad results from Super Bowl XLVI are in and women have different tastes from men. Through an informal poll, one research company examined women's most-loved and most-hated ad spots - with commercials featuring attractive men and adorable dogs taking top honors.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

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Specialties

• Advertising Tracking

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