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Resources Related To Advertising And Communication Research Consultation

We've grouped together all the information our site contains on Advertising and Communication Consultation to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 10 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How online observational techniques help qualitative researchers keep pace with the speed of consumers
Honda (UK) used Web-based usability and ethnography techniques to fine-tune the interface of its Web site’s used-car-buying section, allowing it to make a number of adjustments and better understand car seekers’ preferences.
Research shows the power of telling a good story when creating advertising aimed at kids
Marketing to kids requires the ability to harness the power of pictures, the author argues. Teaching adult marketers how to look at a brand and view a commercial as a child does is the most valuable contribution researchers can make to the creative development process.
How market research can defend false-advertising claims
Marketing research can play a major role in resolving false-advertising claims. Here are some tips on how to get the most out of litigation research and how to make timely, objective research your best ally.
A taxonomy of digital advertising
This article presents a framework for defining and understanding the many types of digital ads, with the goal of making it easier to measure their effectiveness.
Focus groups shape successful ad campaign for Oasis Laundries
After using customer feedback to better its product, Oasis Laundries used focus groups with multiple target customer types to develop its ad campaign. Customer surveys are used on an ongoing basis to determine location-specific preferences.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A taxonomy of digital advertising
This article presents a framework for defining and understanding the many types of digital ads, with the goal of making it easier to measure their effectiveness.
An analysis of multichannel marketing campaign performance
The author explores the effects of frequency on commonly applied awareness and intent metrics for various advertising channels.

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The Quirk"s Event
February 23-24, 2015
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