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Everything You Need To Conduct Attitude And Usage Studies

We've grouped together all the information our site contains on Attitude and Usage Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 4 articles in our archive related to this topic.

By the Numbers: Total unaided awareness?
Question structure can have a big impact on the answers obtained when querying respondents about their awareness of advertising and products. The author presents some ways to make sure you are accurately measuring what you want to measure.
Data Use: Single-item attitude measures: The biggest rip-off in survey research
Organizations are increasingly conducting attitude research. This article discusses attitude assessment, focusing on why single-item attitude research is a bad choice.
Think you know segmentation? Think again! A close look at 4 core analyses
This article addresses four different kinds of segmentation analyses - a priori, post hoc, brand and drive - and goes on to offer examples and explain what each accomplishes.
Using social media as the next step in CRM
Using a professional power-tool provider as an example, the author discusses various social media campaigns for gathering customer insights, along with the supporting technology and platforms.

Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Think you know segmentation? Think again! A close look at 4 core analyses
This article addresses four different kinds of segmentation analyses - a priori, post hoc, brand and drive - and goes on to offer examples and explain what each accomplishes.
Using social media as the next step in CRM
Using a professional power-tool provider as an example, the author discusses various social media campaigns for gathering customer insights, along with the supporting technology and platforms.

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