Everything You Need To Conduct Attitude And Usage Studies

Related Articles

There are 2 articles in our archive related to this topic.

By the Numbers: Total unaided awareness?

Question structure can have a big impact on the answers obtained when querying respondents about their awareness of advertising and products. The author presents some ways to make sure you are accurately measuring what you want to measure.

Single-item attitude measures: The biggest rip-off in survey research

Organizations are increasingly conducting attitude research. This article discusses attitude assessment, focusing on why single-item attitude research is a bad choice.

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