Understanding Automated Market Research Report Software

Related Articles

There are 7 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research tools provide Time, Inc. timely research results

Time, Inc. has found that timely market research is necessary to stay on top of the highly competitive publishing industry. Senior analyst Bill Protash employs a variety of software tools to analyze and present surveys in an effective and timely manner.

Data Use: Taking the risk out of buying PC software

The author advises MR professionals on how to research and purchase software that will increase productivity, accuracy and cut costs.

Software Review: Audithost

Mystery shopping coordination software gives researchers a sought-after way to ensure the integrity of mystery shopping results.

Transform your tracking studies: Take them off autopilot to increase their impact and ROI

Tracking studies are a staple in the marketing research arsenal. Drawing from a larger study of Quirk’s readers and in-depth interviews with client-side researchers, Brett Hagins offers tips on making them more effective.

'Do something about PowerPoint!'

The authors report on researchers' views of and plans for mixed-mode research, their sources of sample, their preferred distribution modes and what kind of analysis and reporting capabilities they hope software makers will offer them in future releases.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines

This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.

A report on the 2010 Globalpark Market Research Software Survey

This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.

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