Marketing Research Using Brainstorming And Idea Generation

Related Articles

There are 15 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: Involving kids in the creative process is the name of the game

Kids have open minds, which are perfect for the process of innovation and brainstorming. Tips are provided on how to find the best kids for the job and how adult facilitators can maximize the kids’ abilities.

Creativity is lurking inside your company: Do you know how to find it?

Innovation isn't necessarily born from creative or marketing departments alone. A company's staff members may be just what the company needs for generating ideas. This article discusses internal idea generation, including tips for conducting a successful internal idea generation session.

Inhabit the user's world

For designers of new products, the author recommends conducting role play exercises in which the participants put themselves in the users’ shoes. By paying attention to physical and emotional reactions to situations encountered during the role play, designers can create products that that really serve users’ needs.

Innovate safely

There is a growing need in the research industry for consultants who specialize in assisting corporations with new product development. This article discusses nine ways to avoid shooting yourself in the foot as you plan and execute your next ideation session.

On-line brainstorming

Online marketing will help you get closer to your consumers and stay ahead of the competition. Using three case studies, this article discusses the use of MindStorm, an online think tank, to solve a business problem.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Get hyper-creative with your new product research

The author profiles hyper-creative respondents and explains their beneficial role in the new product development process.

How research can connect shopper attitudes and behaviors

This article discusses the impact of personal biases, outside influences and shopping influences on a shopper’s purchase decision and how research can minimize the discrepancy between shopper attitudes and shopper behaviors - and improve category purchase.

A process for improving packaging research ROI

The author explains how companies can maximize their investments in packaging research by following five best practices: validating, screening, benchmarking, innovating and integrating.

Segmentation, focus groups and in-market testing helped develop the CardLock fraud prevention product

Prior to rollout of its CardLock product, PSCU Financial Services conducted research with consumers on the topic of fraud prevention to make sure they valued the product’s features and capabilities.

Adding ‘prosumers’ to your groups can provide a creative boost

Under the right circumstances, including - rather than excluding - marketing professionals normally screened out of focus groups can lead to breakthroughs. Examples from British Airways and WD-40 are cited to illustrate how this approach has helped develop new products and services.

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