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Marketing Research Using Brainstorming And Idea Generation

We've grouped together all the information our site contains on Brainstorming and Idea Generation to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 25 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using ethnography to spark new product ideas
Watching consumers interact with products can lead to new product ideas by observing consumers’ frustrations and workarounds with current products.
Multi-country research aids Cartoon Network's quest for world 'toonification'
The Cartoon Network used brainstorming with in-house client groups, followed by 250 focus groups in more than 10 countries and face-to-face interviews in Latin America in its quest to be experts on kids and maintain the “think globally, act locally” approach.
Make a splash! A quick look at the waves of market innovation
Based on trends established over the past three decades, this article provides an overview of the five waves of innovation and stresses the importance of getting to the fifth wave of market disruption.
Trade Talk: A look at our new look; going ethno in San Fran
Background on the redesign of Quirk’s and a summary of highlights from the ethnographic research-related programming at the 2004 IIR Market Research Event.
Segmentation, focus groups and in-market testing helped develop the CardLock fraud prevention product
Prior to rollout of its CardLock product, PSCU Financial Services conducted research with consumers on the topic of fraud prevention to make sure they valued the product’s features and capabilities.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

PayPal nets payoff from using innovation games to understand the shopping experience
This article gives an overview of innovation games, using a case study with PayPal to illustrate how putting consumers in a game-like mind-set can drive idea generation.
Make a splash! A quick look at the waves of market innovation
Based on trends established over the past three decades, this article provides an overview of the five waves of innovation and stresses the importance of getting to the fifth wave of market disruption.

Related Events

FRONT END OF INNOVATION USA (FEI) 2015
May 18-20, 2015
IIR will hold a conference focused on innovation and collaboration on May 18-20 at the Seaport Boston Hotel and Adjacent World Trade Center in Boston.

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