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Marketing Research Using Brainstorming And Idea Generation

We've grouped together all the information our site contains on Brainstorming and Idea Generation to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 25 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Multi-country research aids Cartoon Network's quest for world 'toonification'
The Cartoon Network used brainstorming with in-house client groups, followed by 250 focus groups in more than 10 countries and face-to-face interviews in Latin America in its quest to be experts on kids and maintain the “think globally, act locally” approach.
Want better product ideas? Try smart incentives
The article argues for the use of smart incentives, which reward respondents for coming up with the best ideas.
How one company found ways to innovate in the midst of reorganization
In the midst of a massive reorganization process, one company found a way to use brainstorming techniques to develop new product ideas.
Online brainstorming
Online marketing will help you get closer to your consumers and stay ahead of the competition. Using three case studies, this article discusses the use of MindStorm, an online think tank, to solve a business problem.
Creativity is lurking inside your company: Do you know how to find it?
Innovation isn't necessarily born from creative or marketing departments alone. A company's staff members may be just what the company needs for generating ideas. This article discusses internal idea generation, including tips for conducting a successful internal idea generation session.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

PayPal nets payoff from using innovation games to understand the shopping experience
This article gives an overview of innovation games, using a case study with PayPal to illustrate how putting consumers in a game-like mind-set can drive idea generation.
Make a splash! A quick look at the waves of market innovation
Based on trends established over the past three decades, this article provides an overview of the five waves of innovation and stresses the importance of getting to the fifth wave of market disruption.
Get hyper-creative with your new product research
The author profiles hyper-creative respondents and explains their beneficial role in the new product development process.
How research can connect shopper attitudes and behaviors
This article discusses the impact of personal biases, outside influences and shopping influences on a shopper’s purchase decision and how research can minimize the discrepancy between shopper attitudes and shopper behaviors - and improve category purchase.
A process for improving packaging research ROI
The author explains how companies can maximize their investments in packaging research by following five best practices: validating, screening, benchmarking, innovating and integrating.

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Related Events

MRS: HARNESSING OPEN DATA FOR BUSINESS ADVANTAGE
November 5, 2014
The Market Research Society will hold an event, themed 'Harnessing Open Data for Business Advantage: Examples of value extracted from the Census and other open sources,' on November 5 at Hallam Conference Centre in London.

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