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Marketing Research Using Brainstorming And Idea Generation

We've grouped together all the information our site contains on Brainstorming and Idea Generation to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 25 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How market researchers can aid corporate innovation
Rather than relying on a one-size-fits-all process or an in-house champion to lead innovation initiatives, the author argues that companies must make the support of and quest for innovation an ongoing part of how they do business every day. He outlines how marketing researchers can help move their organizations toward that goal.
Multi-country research aids Cartoon Network's quest for world 'toonification'
The Cartoon Network used brainstorming with in-house client groups, followed by 250 focus groups in more than 10 countries and face-to-face interviews in Latin America in its quest to be experts on kids and maintain the “think globally, act locally” approach.
Make a splash! A quick look at the waves of market innovation
Based on trends established over the past three decades, this article provides an overview of the five waves of innovation and stresses the importance of getting to the fifth wave of market disruption.
Online brainstorming
Online marketing will help you get closer to your consumers and stay ahead of the competition. Using three case studies, this article discusses the use of MindStorm, an online think tank, to solve a business problem.
Where will your company’s next great idea come from? From your customers.
Collaborating with customers, through online communities, offers a new and exciting way to develop new product ideas. The authors present examples from Del Monte Foods and its research with pet owners and from a toy manufacturer and snack-food maker.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

PayPal nets payoff from using innovation games to understand the shopping experience
This article gives an overview of innovation games, using a case study with PayPal to illustrate how putting consumers in a game-like mind-set can drive idea generation.
Make a splash! A quick look at the waves of market innovation
Based on trends established over the past three decades, this article provides an overview of the five waves of innovation and stresses the importance of getting to the fifth wave of market disruption.

Related Events

FRONT END OF INNOVATION USA (FEI) 2015
May 18-20, 2015
IIR will hold a conference focused on innovation and collaboration on May 18-20 at the Seaport Boston Hotel and Adjacent World Trade Center in Boston.

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