Marketing Research Using Brainstorming And Idea Generation

Related Articles

There are 25 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Qualitatively Speaking: Involving kids in the creative process is the name of the game

Kids have open minds, which are perfect for the process of innovation and brainstorming. Tips are provided on how to find the best kids for the job and how adult facilitators can maximize the kids’ abilities.

Innovate safely

There is a growing need in the research industry for consultants who specialize in assisting corporations with new product development. This article discusses nine ways to avoid shooting yourself in the foot as you plan and execute your next ideation session.

Make a splash! A quick look at the waves of market innovation

Based on trends established over the past three decades, this article provides an overview of the five waves of innovation and stresses the importance of getting to the fifth wave of market disruption.

How research can connect shopper attitudes and behaviors

This article discusses the impact of personal biases, outside influences and shopping influences on a shopper’s purchase decision and how research can minimize the discrepancy between shopper attitudes and shopper behaviors - and improve category purchase.

Make sure your product innovations serve consumer interests, not corporate ones

For companies in search of innovation help, the author provides several hard-won tips, including: make sure your innovations fit your brand’s strategy; identify specific and compelling consumer problems to solve, not just mere annoyances; get everyone actively involved in the process – watch how consumers live with and use existing products.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

PayPal nets payoff from using innovation games to understand the shopping experience

This article gives an overview of innovation games, using a case study with PayPal to illustrate how putting consumers in a game-like mind-set can drive idea generation.

Make a splash! A quick look at the waves of market innovation

Based on trends established over the past three decades, this article provides an overview of the five waves of innovation and stresses the importance of getting to the fifth wave of market disruption.

Get hyper-creative with your new product research

The author profiles hyper-creative respondents and explains their beneficial role in the new product development process.

How research can connect shopper attitudes and behaviors

This article discusses the impact of personal biases, outside influences and shopping influences on a shopper’s purchase decision and how research can minimize the discrepancy between shopper attitudes and shopper behaviors - and improve category purchase.

A process for improving packaging research ROI

The author explains how companies can maximize their investments in packaging research by following five best practices: validating, screening, benchmarking, innovating and integrating.

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