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Learn About Conducting Brand Equity Research

We've grouped together all the information our site contains on Brand Equity to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Data Use: Using NodeXL to decipher big data
Michael Lieberman test-drives a free, open-source social media data analysis tool.
Think you know segmentation? Think again! A close look at 4 core analyses
This article addresses four different kinds of segmentation analyses - a priori, post hoc, brand and drive - and goes on to offer examples and explain what each accomplishes.
By the Numbers: How to use research to measure an app's impact
Your company’s app is a critical link to your consumers. Here’s a quick look at measuring its effectiveness.
How to update a brand tracking study
This article offers step-by-step advice on how to successfully update a brand tracking study while still maintaining continuity with previous iterations.
In Case You Missed It... July 2013
News and notes on marketing and research: positive brand experiences; U.S. media consumption

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Related Articles

There are 72 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In Case You Missed It... February 2010
News and notes on marketing and research: Verizon launches loyalty program; companies misuse marketing research; the five-second brand to reach Gen Y
It's the user satisfaction, stupid
Though corporate Web sites are not products in the literal sense, they serve as powerful brand image communicators. While companies conduct large amounts of research on their actual products and services, many err by failing to seek user input when developing or refining their Web sites - which can lead to alienated or frustrated users. The author provides a brief overview of the steps companies should take to gauge their site’s usability.
Qualitatively Speaking: Involving your core users
Lego and other firms have profited from getting key customer groups involved in product development. This approach can lead to creating products that have a built-in audience as well as generating goodwill among core users of your products.
Franchise extension
Companies frequently consider franchise extension. This article is a starting point to discuss the issues regarding line and franchise extensions that concern clients.
Data Use: Using discrete choice models to measure brand equity
Brand equity is one of the more popular concepts in marketing today. This article discusses brand equity, including its measurement and the use of discrete choice models as a better measurement tool.

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