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Learn About Conducting Brand Identity Marketing Research

We've grouped together all the information our site contains on Brand Identity to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 131 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The evolution of shopper marketing
In each era, the tools and data available drive the strategy for nuturing the shopper relationship. This article looks at how today's technology shapes shopper marketing strategy in new - and familiar - ways.
In Case You Missed It... August 2009
News and notes on marketing and research: Grape Nuts' quest to stay relevant; methods for coping with the recession; chatter tool harnesses WOM buzz
By The Numbers: Increase response rates by increasing relevance
Respondents’ perceptions of a survey’s relevance to them can have a major effect on participation rates. Using an online survey for a bank as an example, the author shows different phrasings for survey invites and how they impacted response rates.
Setting research action standards to guide brand hierarchy decisions
Companies seeking clarity regarding their brand portfolio should turn to research to answer critical questions, the author argues.
In Case You Missed It... October 2010
News and notes on marketing and research: Girl Scouting; behavior prediction via brain scanning; P&G's Pantene looks at bad hair days

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A case study of MR design conceptualization
A case study application of how conceptualization could be used to assist a fictional public relations company looking to broaden brand awareness.
In Case You Missed It... February 2015
News and notes on marketing and marketing research: digital addictions; valuable nation brands
Top social media trends for businesses in 2015
The author takes a look at top social media trends for businesses in 2015.
Queue Bits
Marketing research and insights news and information. This issue's keywords: data privacy; mobile use; loyalty programs; consumer sales; social media
The A-B-4Cs of winning advertising
James Forr examined 113 iconic or award-winning ad campaigns and developed a model for marketers to draw upon to craft their own memorable efforts.

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Related Events

FUSE 2015: BRAND STRATEGY & DESIGN
April 13-15, 2015
IIR will hold the annual FUSE conference on April 13-15 at in Chicago.

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