Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Learn About Conducting Brand Identity Marketing Research

We've grouped together all the information our site contains on Brand Identity to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 123 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Creating consumer-brand connections via social media - why consumers care and what works
Companies are becoming increasingly connected to consumers via social media and integrating social media into the marketing mix requires a clear brand-by-brand understanding of which methods will reach the target audience.
How marketing research can help the restaurant industry get through the recession
Three researchers specializing in the restaurant field offer their thoughts on how food purveyors can use research to keep customers coming through their doors. Their advice: focus on value, appeal to consumers' emotions and make sure your staff is upholding your brand's promise. Mystery shopping can help with the latter effort, while other forms of research can help determine how target market segments define value and how to trigger emotional responses to dining out.
Telling tales: How taking the time to listen can boost brand building
Looking at consumers as data points instead of human beings with worthwhile "stories" can cause qualitative research to miss the mark. To build a successful brand that resonates with consumers, researchers must listen to the real-life stories and tailor their products to rise above being a mere commodity.
Insights and implications for packaging research
Drawing from real-world successes and failures, this article argues that on the shelf and in the home are two proving grounds for innovative packaging designs and explores how research can help enhance the odds of victory.
A look at corporate and brand images in Eastern Europe, the Caucasus and Central Asia
A study of corporate and brand images across several Eastern European and neighboring countries shows that while Western products have made significant inroads, there is still a strong sense of nationalism that can drive success for regional and local brands.

See more articles on this topic

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Understanding the primal U.S.-Latino culture through Latinacculturation
Novamex’s marketing research manager explains how and why the food marketer and distributor changed its view of the acculturation process.
How Gens X and Y relate to the brands in their lives
The authors draw from ongoing research to show marketers targeting Millennials what they can learn by comparing and contrasting them to their Gen X predecessors.
Data Use: Using NodeXL to decipher big data
Michael Lieberman test-drives a free, open-source social media data analysis tool.
Linking visual attention to purchase behavior and recall
The authors investigated the impact of visual attention on purchase decisions, as well as the relationship between visual attention and stated recall.
Think you know segmentation? Think again! A close look at 4 core analyses
This article addresses four different kinds of segmentation analyses - a priori, post hoc, brand and drive - and goes on to offer examples and explain what each accomplishes.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Telephone

Click on a category below to see facilities with the following number of interviewing stations

--Less than 25 stations
--25+ stations
--50+ stations
--100+ stations
--200+ stations

Conduct a detailed search of the entire Telephone Interviewing directory.