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Learn About Conducting Brand Identity Marketing Research

We've grouped together all the information our site contains on Brand Identity to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 133 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The evolution of shopper marketing
In each era, the tools and data available drive the strategy for nuturing the shopper relationship. This article looks at how today's technology shapes shopper marketing strategy in new - and familiar - ways.
Brand positioning to multiple markets - change the message, not the mission
One brand consultant weighs in on why companies should avoid creating different product positions for each target consumer group.
Research aids in growth, success of church
Wooddale Church in Eden Prairie, Minn., is proof that market research and a desire to be consumer-driven have a place in religion.
A look at corporate and brand images in Eastern Europe, the Caucasus and Central Asia
A study of corporate and brand images across several Eastern European and neighboring countries shows that while Western products have made significant inroads, there is still a strong sense of nationalism that can drive success for regional and local brands.
Tips for effective community engagement
To get the most from your MROC, use these ideas to make sure that respondents and internal stakeholders alike are fully engaged in the process.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Evolving toward a programmatic approach to pharmaceutical brand launch research
The authors provide a roadmap for programmatic market research to support pharmaceutical brand launches and discuss a diagnostic framework for customizing launch research programs to meet each brand’s unique needs.
Mapping the chain of influence on consumer choice
A case study example of campaigns for mobile devices from Apple and Samsung is used to show the value of including word of mouth and other non-advertising-based factors when assessing ROI.
A case study of MR design conceptualization
A case study application of how conceptualization could be used to assist a fictional public relations company looking to broaden brand awareness.
In Case You Missed It... February 2015
News and notes on marketing and marketing research: digital addictions; valuable nation brands
Top social media trends for businesses in 2015
The author takes a look at top social media trends for businesses in 2015.

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Related Events

FUSE 2015: BRAND STRATEGY & DESIGN
April 13-15, 2015
IIR will hold the annual FUSE conference on April 13-15 at in Chicago.

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