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Learn About Conducting Brand Identity Marketing Research

We've grouped together all the information our site contains on Brand Identity to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 139 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Loosening the wheels of innovation
Seeking to extend its venerable brand, WD-40 conducted ethnographic research with workers in a variety of industries to uncover unmet needs. The research led to the introduction of two very successful products, the No-Mess Pen and the Big Blast.
A look at the power of the design, the formula and the brand in taste testing
Using cola taste tests as a framework, the author explores the role and power of brand names and the design of the research process on consumer reactions and perceptions.
How marketing research can help the restaurant industry get through the recession
Three researchers specializing in the restaurant field offer their thoughts on how food purveyors can use research to keep customers coming through their doors. Their advice: focus on value, appeal to consumers' emotions and make sure your staff is upholding your brand's promise. Mystery shopping can help with the latter effort, while other forms of research can help determine how target market segments define value and how to trigger emotional responses to dining out.
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Marketing research and insights news and information. This issue's keywords: small business owners; multichannel sales; electric cars; chief digital officers; housing market
What to look for in developing global brand advertising
This article discusses global brand advertising development, including creative options and international barriers to universal executional effectiveness.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

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Marketing research and insights news and information. This issue's keywords: small business owners; multichannel sales; electric cars; chief digital officers; housing market
Tips for effectively navigating the front end of B2B innovation
The author provides steps researchers can take to effectively navigate B2B innovation assignments.
How to engage LGBT consumers in marketing communications
Findings from a qualitative study of ads aimed at LGBT consumers show brands the types of messages that resonate – and fall flat – with this high-spending audience.
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Marketing research and insights news and information. This issue's keywords: personal data; tech companies; trusted news source; customer loyalty programs; social media hotel reviews
What Apple Watch sales mean for the era of wearable tech
The author takes a look at the Apple Watch and discusses how Apple’s move into smartwatches might be a turning point for wearable technology.

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