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Learn About Conducting Brand Identity Marketing Research

We've grouped together all the information our site contains on Brand Identity to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 123 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Did the product stop pushing consumers’ emotional buttons?
A product can be a functional performance “superstar” but still lack the right emotional messaging, as the project profiled in this article found. Emotional mapping of individual brands helped the client understand how customers perceived the product’s marketplace.
Researchers chart the road ahead for the auto industry
Three auto industry research experts delve into the damage done to domestics, why some manufacturers were hit worse than others and what ‘value’ will look like on showroom floors in upcoming years.
How to update a brand tracking study
This article offers step-by-step advice on how to successfully update a brand tracking study while still maintaining continuity with previous iterations.
How qualitative research can help you compete in a rapidly commoditizing world
Qualitative research techniques such as video-enabled ethnography, one-on-ones and ideation sessions can lead to new insights and lift a company out of the mire of commoditization and product sameness.
Could you be the next 'challenge brand'?
The author offers a quick profile of the Southwest Airline brand and how its unique qualities have helped to set it apart - and ahead - of its competition.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Understanding the primal U.S.-Latino culture through Latinacculturation
Novamex’s marketing research manager explains how and why the food marketer and distributor changed its view of the acculturation process.
How Gens X and Y relate to the brands in their lives
The authors draw from ongoing research to show marketers targeting Millennials what they can learn by comparing and contrasting them to their Gen X predecessors.
Data Use: Using NodeXL to decipher big data
Michael Lieberman test-drives a free, open-source social media data analysis tool.
Linking visual attention to purchase behavior and recall
The authors investigated the impact of visual attention on purchase decisions, as well as the relationship between visual attention and stated recall.
Think you know segmentation? Think again! A close look at 4 core analyses
This article addresses four different kinds of segmentation analyses - a priori, post hoc, brand and drive - and goes on to offer examples and explain what each accomplishes.

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