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Learn About Conducting Brand Loyalty Research

We've grouped together all the information our site contains on Brand Loyalty Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How to engage LGBT consumers in marketing communications
Findings from a qualitative study of ads aimed at LGBT consumers show brands the types of messages that resonate – and fall flat – with this high-spending audience.
What Apple Watch sales mean for the era of wearable tech
The author takes a look at the Apple Watch and discusses how Apple’s move into smartwatches might be a turning point for wearable technology.
Why NPS is not the best measurement of success
The author discusses the pros and cons of relying on one ultimate question and the Net Promoter Score to measure success.
Brands, prepare to engage with Generation Z
Kelly Short describes the impact Generation Z will have on the retail market and provides insight for brands looking to engage the next generation.
Qualitative approach aims to have Millennials dig deep
Researchers at Lextant looked at Millennials using a qualitative, participatory approach designed to reveal emotional insights that define what drives this generation and uncover their hopes and aspirations.

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Related Articles

There are 87 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

George Orwell - branding guru?
The following article discusses the connection between stories and brands as they relate to an excerpt from 1984, highlighting some of the top brands that have best connected to Orwell's line "the products of minds similar to ours."
Not always child's play - getting branded characters to perform
Using animated licensed characters on packaging is one of the oldest tricks of the trade yet brands still struggle to make it work for them. The following article includes the five tiers of using branding characters to create the greatest positive impact.
How to boost your multicultural intelligence
David Morse offers several ways - many of them free - for firms to increase their knowledge of and familiarity with the needs and buying habits of multicultural consumers.
Mystery shopping for the food-service industry
Data from an ongoing mystery shopping program offers all aspects of the restaurant industry, from franchisors/area developers to local or national chains, information and insights to support the work of operations, marketing, customer satisfaction and policy compliance.
How to evoke respondents’ brand-related stories
The author explores the use of storytelling - including elements such as plot, conflict, surprise and lesson - to uncover and explore a consumer’s relationship to a brand.

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