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Learn About Conducting Brand Loyalty Research

We've grouped together all the information our site contains on Brand Loyalty Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Rethinking the customer experience - part I
In part one of a two-part article, Danica Allen presents a new approach to viewing the consumer experience and its relationship to customer satisfaction.
Familiarity breeds contempt? A study of positive bias in online communities
Many researchers are concerned that ongoing, long-term interaction between consumers and brands causes heightened brand awareness and affinity among an engaged and informed sample. This article addresses whether engagement leads to positive bias, based on research from Communispace.
Could you be the next 'challenge brand'?
The author offers a quick profile of the Southwest Airline brand and how its unique qualities have helped to set it apart - and ahead - of its competition.
Rethinking the customer experience - part II
In part two of a two-part article, Danica Allen further explores a new approach to viewing the consumer experience and its relationship to customer satisfaction.
Use research to make sure your product's positioning is solid, relevant
Boehringer Ingelheim’s director of marketing research on why you shouldn’t launch a product until you get the positioning right.

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Related Articles

There are 99 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Don't forget your at-risk customers
While customer satisfaction is a hot topic, measuring customer satisfaction is not enough. Loyalty is an important component for customer retention. This article discusses loyalty and the importance of looking at both ends of the assessment spectrum: most loyal and least loyal.
Gaining strategic business advantage through customer value measurement
Market research firms are increasingly adding customer value measurement (CVM) to their list of services. This article discusses CVM, including CVM basics and illustrative anecdotes.
Creating loyalty on the Web
Brands have grown in importance over the decades. This article discusses brands and branding, including defining brand equity, measuring e-brand equity, and an example.
Loyalty research in B2B contexts
Loyalty has received a lot of press in recent years. Definitions and prescriptions for measurement vary substantially depending on which expert one asks. This article argues for a particular conceptualization of loyalty and explains why it is so fitting for business-to-business contexts. The article includes a logical checklist of design considerations for creating new loyalty research programs or revisiting the quality of existing programs.
Mystery shopping strategies for the financial services industry
How do banks increase sales and enhance relationships in the current erratic, untrusting markets? In light of the tough market, financial institutions are reevaluating their sales and service strategies. More and more financial institutions are using shop studies to monitor how current and potential customers perceive them. This article discusses important steps to consider in initiating a program in the financial services industry.

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Related Events

December 2, 2015
Unicom will hold its Data Analytics Conference on December 2 in London.
December 2-4, 2015
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on December 2-4 in Rockville, Md.

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