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Learn About Conducting Brand Loyalty Research

We've grouped together all the information our site contains on Brand Loyalty Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Queue Bits
Marketing research and insights news and information. This issue's keywords: small business owners; multichannel sales; electric cars; chief digital officers; housing market
How to engage LGBT consumers in marketing communications
Findings from a qualitative study of ads aimed at LGBT consumers show brands the types of messages that resonate – and fall flat – with this high-spending audience.
What Apple Watch sales mean for the era of wearable tech
The author takes a look at the Apple Watch and discusses how Apple’s move into smartwatches might be a turning point for wearable technology.
Why NPS is not the best measurement of success
The author discusses the pros and cons of relying on one ultimate question and the Net Promoter Score to measure success.
Brands, prepare to engage with Generation Z
Kelly Short describes the impact Generation Z will have on the retail market and provides insight for brands looking to engage the next generation.

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Related Articles

There are 88 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Setting research action standards to guide brand hierarchy decisions
Companies seeking clarity regarding their brand portfolio should turn to research to answer critical questions, the author argues.
In Case You Missed It... December 2009
News and notes on marketing and research: Vegemite's name flop; the click-through measurement; Asda's consumer panel
Research shows the power of telling a good story when creating advertising aimed at kids
Marketing to kids requires the ability to harness the power of pictures, the author argues. Teaching adult marketers how to look at a brand and view a commercial as a child does is the most valuable contribution researchers can make to the creative development process.
The reality of Baby Boomer brand loyalty
A study of Boomers aged 50+ showed that these consumers are no more brand-loyal to most product categories than younger adults. The key is to market to values and lifestyles rather than age.
Loyalty research in B2B contexts
Loyalty has received a lot of press in recent years. Definitions and prescriptions for measurement vary substantially depending on which expert one asks. This article argues for a particular conceptualization of loyalty and explains why it is so fitting for business-to-business contexts. The article includes a logical checklist of design considerations for creating new loyalty research programs or revisiting the quality of existing programs.

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