Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Learn About Conducting Brand Loyalty Research

We've grouped together all the information our site contains on Brand Loyalty Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

10 tips on fostering consumer loyalty and driving satisfaction
The author provides 10 tips for brands looking to differentiate themselves from the competition.
How Gens X and Y relate to the brands in their lives
The authors draw from ongoing research to show marketers targeting Millennials what they can learn by comparing and contrasting them to their Gen X predecessors.
Data Use: Using NodeXL to decipher big data
Michael Lieberman test-drives a free, open-source social media data analysis tool.
How loyalty insights strengthen doctor/brand connections
An exploration of the value of understanding the nuances of physician loyalty – or lack thereof – to pharmaceutical brands.
How to update a brand tracking study
This article offers step-by-step advice on how to successfully update a brand tracking study while still maintaining continuity with previous iterations.

See more articles on this topic

Related Articles

There are 77 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

What Old Spice teaches us about brand repositioning
The author discusses the three tenets of brand repositioning and cites Old Spice's latest branding endeavors as an example of successful brand reinvention.
Building and measuring brand personality: How does your brand behave?
Beyond brand image is brand personality - a set of human-like characteristics attributed to a brand that can potentially bolster customer engagement. Knowing how to build and measure personality is crucial to understanding performance in the marketplace.
How to evoke respondents’ brand-related stories
The author explores the use of storytelling - including elements such as plot, conflict, surprise and lesson - to uncover and explore a consumer’s relationship to a brand.
Using creative packaging to encourage kid-brand engagement
Creative packaging is the first step to fostering brand engagement among kids. Interactive packaging that gives kids a call to action can bring a positive brand experience to the highly-connected lives of today's youth. See what Neopets and Lego are doing right.
What can measuring brain waves tell us about an ad’s effectiveness?
Two research firms, one specializing in copy testing, the other in brain wave measurement, teamed up to examine a series of fast-food TV ads to compare and contrast findings from their respective diagnostic approaches.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Telephone

Click on a category below to see facilities with the following number of interviewing stations

--Less than 25 stations
--25+ stations
--50+ stations
--100+ stations
--200+ stations

Conduct a detailed search of the entire Telephone Interviewing directory.