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Learn About Conducting Brand Loyalty Research

We've grouped together all the information our site contains on Brand Loyalty Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... July 2013
News and notes on marketing and research: positive brand experiences; U.S. media consumption
Why behavioral economics is the future of shopper insights
The authors argue that the future opportunities for shopper insights lie in the ability to understand and tap into how people make decisions in a specific shopping context and how they are influenced by in-store factors such as sounds and scents.
How loyalty insights strengthen doctor/brand connections
An exploration of the value of understanding the nuances of physician loyalty – or lack thereof – to pharmaceutical brands.
How to update a brand tracking study
This article offers step-by-step advice on how to successfully update a brand tracking study while still maintaining continuity with previous iterations.
Data Use: Using NodeXL to decipher big data
Michael Lieberman test-drives a free, open-source social media data analysis tool.

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Related Articles

There are 100 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Don't forget your at-risk customers
While customer satisfaction is a hot topic, measuring customer satisfaction is not enough. Loyalty is an important component for customer retention. This article discusses loyalty and the importance of looking at both ends of the assessment spectrum: most loyal and least loyal.
Gaining strategic business advantage through customer value measurement
Market research firms are increasingly adding customer value measurement (CVM) to their list of services. This article discusses CVM, including CVM basics and illustrative anecdotes.
Creating loyalty on the Web
Brands have grown in importance over the decades. This article discusses brands and branding, including defining brand equity, measuring e-brand equity, and an example.
Loyalty research in B2B contexts
Loyalty has received a lot of press in recent years. Definitions and prescriptions for measurement vary substantially depending on which expert one asks. This article argues for a particular conceptualization of loyalty and explains why it is so fitting for business-to-business contexts. The article includes a logical checklist of design considerations for creating new loyalty research programs or revisiting the quality of existing programs.
Mystery shopping strategies for the financial services industry
How do banks increase sales and enhance relationships in the current erratic, untrusting markets? In light of the tough market, financial institutions are reevaluating their sales and service strategies. More and more financial institutions are using shop studies to monitor how current and potential customers perceive them. This article discusses important steps to consider in initiating a program in the financial services industry.

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