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Learn About Conducting Brand Loyalty Research

We've grouped together all the information our site contains on Brand Loyalty Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How Gens X and Y relate to the brands in their lives
The authors draw from ongoing research to show marketers targeting Millennials what they can learn by comparing and contrasting them to their Gen X predecessors.
Data Use: Using NodeXL to decipher big data
Michael Lieberman test-drives a free, open-source social media data analysis tool.
How loyalty insights strengthen doctor/brand connections
An exploration of the value of understanding the nuances of physician loyalty – or lack thereof – to pharmaceutical brands.
How to update a brand tracking study
This article offers step-by-step advice on how to successfully update a brand tracking study while still maintaining continuity with previous iterations.
In Case You Missed It... July 2013
News and notes on marketing and research: positive brand experiences; U.S. media consumption

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Related Articles

There are 76 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Researchers chart the road ahead for the auto industry
Three auto industry research experts delve into the damage done to domestics, why some manufacturers were hit worse than others and what ‘value’ will look like on showroom floors in upcoming years.
How to boost your multicultural intelligence
David Morse offers several ways - many of them free - for firms to increase their knowledge of and familiarity with the needs and buying habits of multicultural consumers.
Evolving customer satisfaction through brand authenticity
If the goal is to deliver an authentic brand experience, rather than measuring the customer experience based solely on internal organizational metrics and procedures, firms must also understand how customers perceive it. The authors use case studies to examine what happens when brands do and do not align with customer perceptions and expectations.
Analyzing the role that car brochures play in the auto sales process
Using data from various studies conducted by his firm, the author looks at how car brochures, with their mix of emotional appeals and vehicle information, work to influence the car sales process.
How to update a brand tracking study
This article offers step-by-step advice on how to successfully update a brand tracking study while still maintaining continuity with previous iterations.

See more articles on this topic

Related Events

ANNUAL LEAD MARKETING CONFERENCE
May 12-14, 2014
The Shopper Technology Institute will hold its annual LEAD Marketing Conference on May 12-15 in Chicago. The conference focuses on loyalty, engagement, analytics and digital applications.
LOYALTY EXPO 2014
May 17-19, 2014
The Loyalty Expo 2014 will take place on May 17-19 at the Hyatt Regency Grand Cypress in Orlando, Fla. For more information visit http://loyaltyexpo.com/.

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