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Resources Related To Brand Positioning Studies

We've grouped together all the information our site contains on Brand Positioning Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 127 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

10 key activities in measuring and communicating pharma product launch excellence
From setting your KPIs to finding suitable benchmarks, David Hanlon lays out 10 things to do to track the ascent of a new pharma product.
First-time use of Kano method helps Carrier Corp. research buyers of its air conditioning units
Carrier Corporation conducted face-to-face interviews with potential commercial and residential users of the company's ductfree systems in Italy, Spain, Korea and Singapore using the Kano method to determine if the same product could be used in every market and the possible impact on customer satisfaction of doing so and to understand if there were market-differentiation possibilities.
Custom classifications help brands get granular with social intelligence
Offering several examples, the author highlights the benefits of brands using custom classifications to get a more detailed understanding of social media conversations.
Think you know segmentation? Think again! A close look at 4 core analyses
This article addresses four different kinds of segmentation analyses - a priori, post hoc, brand and drive - and goes on to offer examples and explain what each accomplishes.
How images work to brand a quick-service restaurant
Quick-service restaurants must communicate three important ideas with their marketing and advertising, showing that they offer good-tasting food, good value and an enjoyable place to eat. This article explores the role of "place" in a restaurant and shows examples of 2008 TV spots that communicated "place," good-tasting food and good value.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

4 ways advertisers can gain trust and connect with target audiences
Brian Fletcher provides steps advertisers and marketers can take to gain audience trust.
How improvements in eye-tracking technology have improved the method’s deliverables
From its uncomfortable beginnings 60 years ago, eye-tracking has evolved into an effective way for researchers to see through the shopper’s eyes
How to improve tracking studies and deliver real-world marketing decisions
The author provides tips for brands looking to improve the consistency of tracking studies and deliver value in the form of real-world marketing decisions.
Why brand innovation is a vital consumer selling point
The author looks at the importance of promoting innovation to consumers and discusses how consumers view the role market research plays in the innovation process.
Tips for effectively navigating the front end of B2B innovation
The author provides steps researchers can take to effectively navigate B2B innovation assignments.

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