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Resources Related To Brand Positioning Studies

We've grouped together all the information our site contains on Brand Positioning Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 142 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Attitude surveys keep phone company in touch
Southwestern Bell Telephone Company uses its Customer Attitude Survey (CAS) to determine customer perceptions about the company and strategize key areas to improve the success of the company. What sets CAS apart from other research techniques is that customers participated in the design of the survey. When areas that need more in-depth research are identified through CAS, focus groups are conducted.
Focus groups guide Pevely's brand positioning
Researchers used focus groups to help Pevely Dairy Company discover how to further develop its brand to appeal to consumers. Focus group participants shared their reactions to potential prototypes.
Trade Talk: Study uncovers America's most powerful brands
This month's column reviews the top 10 most powerful brands in America and what attributes they share.
Distill complexity: perceptual maps bring it all together
Managing marketplace perceptions is a key component to successful marketing. Research professionals must communicate the complex information that comprises brand image so that management can make informed decisions. This article discusses the usefulness of perceptual maps in this endeavor.
Trade Talk: Brand names offer emotional and psychological benefits
This article discusses the insights regarding brand names discovered by DDB Needham Worldwide as a result of its annual Life Style study.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

MR companies, don't neglect your own brand
Research companies are often focused on their offerings and operations but do not give much consideration to their branding. The author explains why this is detrimental to a company’s success and suggests how MR branding can be improved.
Custom classifications help brands get granular with social intelligence
Offering several examples, the author highlights the benefits of brands using custom classifications to get a more detailed understanding of social media conversations.
Why behavioral economics is the future of shopper insights
The authors argue that the future opportunities for shopper insights lie in the ability to understand and tap into how people make decisions in a specific shopping context and how they are influenced by in-store factors such as sounds and scents.
How to update a brand tracking study
This article offers step-by-step advice on how to successfully update a brand tracking study while still maintaining continuity with previous iterations.
When fake brands are used to get real data
Peter Gold reports on a research-on-research project that examined the impact on data quality of including bogus brand names in survey response lists.

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