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Resources Related To Brand Positioning Studies

We've grouped together all the information our site contains on Brand Positioning Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 124 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Consumers using Facebook pages as the new ad circulars
Data from Compete shows Facebook gaining ground as a purchase influencer as consumers increasingly turn to brands' official Facebook pages for sales, promotions and information.
An analysis of multichannel marketing campaign performance
The author explores the effects of frequency on commonly applied awareness and intent metrics for various advertising channels.
A look at the buying process model
This article explains a method called the buying process approach, which helps pharmaceutical firms closely examine how patients move through the health care system. By identifying areas where problems occur and understanding how those problems affect patients’ use of health care brands, marketers can design strategies to overcome roadblocks.
What Old Spice teaches us about brand repositioning
The author discusses the three tenets of brand repositioning and cites Old Spice's latest branding endeavors as an example of successful brand reinvention.
Could you be the next 'challenge brand'?
The author offers a quick profile of the Southwest Airline brand and how its unique qualities have helped to set it apart - and ahead - of its competition.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How improvements in eye-tracking technology have improved the method’s deliverables
From its uncomfortable beginnings 60 years ago, eye-tracking has evolved into an effective way for researchers to see through the shopper’s eyes
Tips for effectively navigating the front end of B2B innovation
The author provides steps researchers can take to effectively navigate B2B innovation assignments.
How to engage LGBT consumers in marketing communications
Findings from a qualitative study of ads aimed at LGBT consumers show brands the types of messages that resonate – and fall flat – with this high-spending audience.
A 4-pillar framework for entering an emerging market
The author provides a four-pillar market selection framework for MR teams to use when looking to enter an emerging market.
10 key activities in measuring and communicating pharma product launch excellence
From setting your KPIs to finding suitable benchmarks, David Hanlon lays out 10 things to do to track the ascent of a new pharma product.

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