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Resources Related To Brand Positioning Studies

We've grouped together all the information our site contains on Brand Positioning Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 122 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

First-time use of Kano method helps Carrier Corp. research buyers of its air conditioning units
Carrier Corporation conducted face-to-face interviews with potential commercial and residential users of the company's ductfree systems in Italy, Spain, Korea and Singapore using the Kano method to determine if the same product could be used in every market and the possible impact on customer satisfaction of doing so and to understand if there were market-differentiation possibilities.
The A-B-4Cs of winning advertising
James Forr examined 113 iconic or award-winning ad campaigns and developed a model for marketers to draw upon to craft their own memorable efforts.
Brand as story: A tale of two tellers
Consumers feel they know the story of a brand, and if brands deviate too much from that story, they can risk alienating much of their audience.
Creating loyalty on the Web
Brands have grown in importance over the decades. This article discusses brands and branding, including defining brand equity, measuring e-brand equity, and an example.
Qualitatively Speaking: What storytelling means for brands and their customers
The author asserts that by listening to and analyzing the stories customers tell - and how they tell them - companies can better position their brand to increase resonance, relevance and market share.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How to engage LGBT consumers in marketing communications
Findings from a qualitative study of ads aimed at LGBT consumers show brands the types of messages that resonate – and fall flat – with this high-spending audience.
A 4-pillar framework for entering an emerging market
The author provides a four-pillar market selection framework for MR teams to use when looking to enter an emerging market.
10 key activities in measuring and communicating pharma product launch excellence
From setting your KPIs to finding suitable benchmarks, David Hanlon lays out 10 things to do to track the ascent of a new pharma product.
Evolving toward a programmatic approach to pharmaceutical brand launch research
The authors provide a roadmap for programmatic market research to support pharmaceutical brand launches and discuss a diagnostic framework for customizing launch research programs to meet each brand’s unique needs.
Brands, prepare to engage with Generation Z
Kelly Short describes the impact Generation Z will have on the retail market and provides insight for brands looking to engage the next generation.

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