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Resources Related To Brand Positioning Studies

We've grouped together all the information our site contains on Brand Positioning Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 118 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using social networks to connect with consumers beyond the customer experience survey
A customer survey is an excellent venue for asking about (and using) consumers’ interest in social media to understand and potentially deepen their relationship with your brand.
Laddering showed Infiniti how drivers viewed its Around View Monitor technology
Infiniti used laddering to better understand how a host of new technologies met, or didn’t meet, car buyers’ unstated psychological motivations and how the technologies supported the Infiniti brand.
What Old Spice teaches us about brand repositioning
The author discusses the three tenets of brand repositioning and cites Old Spice's latest branding endeavors as an example of successful brand reinvention.
Independent hardware store surviving battle with category killers
Retail independents are challenged more than ever to not only maintain sales and profits but to simply survive. This article points out why cutting prices and paring the organization is the wrong reaction and why research and planning are needed more than ever when faced with heavy competition from a national chain.
How marketing research can help the restaurant industry get through the recession
Three researchers specializing in the restaurant field offer their thoughts on how food purveyors can use research to keep customers coming through their doors. Their advice: focus on value, appeal to consumers' emotions and make sure your staff is upholding your brand's promise. Mystery shopping can help with the latter effort, while other forms of research can help determine how target market segments define value and how to trigger emotional responses to dining out.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Brands, prepare to engage with Generation Z
Kelly Short describes the impact Generation Z will have on the retail market and provides insight for brands looking to engage the next generation.
5 ways to leverage the crucial holiday shopping season
Scott Robinson provides five ways retailers can make the most out of the holiday shopping season.
The A-B-4Cs of winning advertising
James Forr examined 113 iconic or award-winning ad campaigns and developed a model for marketers to draw upon to craft their own memorable efforts.
How to make an in-store connection with Hispanic shoppers
The author provides tips for marketers looking to make an in-store connection with Hispanic shoppers, taking into account the acculturation gap.
Topline Digest | November 24, 2014
Marketing research and insights news and information. This issue's keywords: shopper insights; social media; brand identity; mobile marketing

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Related Events

FUSE 2015: BRAND STRATEGY & DESIGN
April 13-15, 2015
IIR will hold the annual FUSE conference on April 13-15 at in Chicago.

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