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Resources Related To Brand Positioning Studies

We've grouped together all the information our site contains on Brand Positioning Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 117 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

An analysis of multichannel marketing campaign performance
The author explores the effects of frequency on commonly applied awareness and intent metrics for various advertising channels.
In Case You Missed It... October 2012
News and notes on marketing and research: Consumer forgiveness; bad logos
When fake brands are used to get real data
Peter Gold reports on a research-on-research project that examined the impact on data quality of including bogus brand names in survey response lists.
How to evoke respondents’ brand-related stories
The author explores the use of storytelling - including elements such as plot, conflict, surprise and lesson - to uncover and explore a consumer’s relationship to a brand.
Why behavioral economics is the future of shopper insights
The authors argue that the future opportunities for shopper insights lie in the ability to understand and tap into how people make decisions in a specific shopping context and how they are influenced by in-store factors such as sounds and scents.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

5 ways to leverage the crucial holiday shopping season
Scott Robinson provides five ways retailers can make the most out of the holiday shopping season.
The A-B-4Cs of winning advertising
James Forr examined 113 iconic or award-winning ad campaigns and developed a model for marketers to draw upon to craft their own memorable efforts.
How to make an in-store connection with Hispanic shoppers
The author provides tips for marketers looking to make an in-store connection with Hispanic shoppers, taking into account the acculturation gap.
Topline Digest | November 24, 2014
Marketing research and insights news and information. This issue's keywords: shopper insights; social media; brand identity; mobile marketing
Why open-ends hold the key to customer satisfaction and loyalty
In this retailer and brand perception case study, the analysis of previously unexplored open-ended survey responses revealed drivers of customer satisfaction and loyalty ratings.

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Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.
FUSE 2015: BRAND STRATEGY & DESIGN
April 13-15, 2015
IIR will hold the annual FUSE conference on April 13-15 at in Chicago.

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