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Information About Conducting Brand Share Market Research

We've grouped together all the information our site contains on Brand Share Studies to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 30 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

You can learn some interesting things when you force consumers to stop using - or make them use too much of - a product
Deprivation research, in which a consumer’s favorite product is withheld from them, is a useful market research tool but is more powerful when inundation research is run in tandem. Forcing product usage on a group of consumers can uncover equally compelling findings, the author argues.
An analysis of multichannel marketing campaign performance
The author explores the effects of frequency on commonly applied awareness and intent metrics for various advertising channels.
Data Use: Using NodeXL to decipher big data
Michael Lieberman test-drives a free, open-source social media data analysis tool.
Data Use: Improve confidence in findings with strength-of-conviction metric
When constructing an influential attribute assessment, adding a strength-of-conviction metric can help quantify the respondent’s degree of certainty so that it can be controlled for and used to clarify the picture of brand performance.
Data Use: Seeing beyond the brand halo
The author shows how a closer look at some brand data can reveal helpful findings that would have otherwise gone unnoticed.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Data Use: Using NodeXL to decipher big data
Michael Lieberman test-drives a free, open-source social media data analysis tool.
Think you know segmentation? Think again! A close look at 4 core analyses
This article addresses four different kinds of segmentation analyses - a priori, post hoc, brand and drive - and goes on to offer examples and explain what each accomplishes.
How to update a brand tracking study
This article offers step-by-step advice on how to successfully update a brand tracking study while still maintaining continuity with previous iterations.
How a brand's ideals can fuel its growth
An analysis of the 50 brands that ranked highest on both consumer bonding and value creation over the past decade reveals that the most successful businesses are ideals-driven. This article uses several real-world case studies to illuminate the three primary benefits of ideals-driven practices.
Use research to make sure your product's positioning is solid, relevant
Boehringer Ingelheim’s director of marketing research on why you shouldn’t launch a product until you get the positioning right.

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