Learn About Brand Tracking And Image Tracking

Related Articles

There are 74 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

An analysis of multichannel marketing campaign performance

The author explores the effects of frequency on commonly applied awareness and intent metrics for various advertising channels.

Transform your tracking studies: Take them off autopilot to increase their impact and ROI

Tracking studies are a staple in the marketing research arsenal. Drawing from a larger study of Quirk’s readers and in-depth interviews with client-side researchers, Brett Hagins offers tips on making them more effective.

In Case You Missed It... May 2011

News and notes on marketing and research: word-of-mouth; texting in class

What can measuring brain waves tell us about an ad’s effectiveness?

Two research firms, one specializing in copy testing, the other in brain wave measurement, teamed up to examine a series of fast-food TV ads to compare and contrast findings from their respective diagnostic approaches.

Creating consumer-brand connections via social media - why consumers care and what works

Companies are becoming increasingly connected to consumers via social media and integrating social media into the marketing mix requires a clear brand-by-brand understanding of which methods will reach the target audience.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Custom classifications help brands get granular with social intelligence

Offering several examples, the author highlights the benefits of brands using custom classifications to get a more detailed understanding of social media conversations.

All chatter's not good chatter - tips for monitoring negative online media

Awareness of what media, investors, customers and competitors are saying about your brand online is critical in a new media age. Consistent media monitoring gives insight into how your organization, product, service and competition are performing and perceived by the public.

Improve your research reporting with visual mapping

Using automobile manufacturers as an example, this article offers an overview of correspondence analysis, preference mappings and biplots, showing how visual graphics can improve research reporting.

Tips for effective community engagement

To get the most from your MROC, use these ideas to make sure that respondents and internal stakeholders alike are fully engaged in the process.

Use research to make sure your product's positioning is solid, relevant

Boehringer Ingelheim’s director of marketing research on why you shouldn’t launch a product until you get the positioning right.

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