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Learn About Brand Tracking And Image Tracking

We've grouped together all the information our site contains on Brand and Image Tracking to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 80 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

What makes a brand great to today’s youth?
Marketers can earn Millennials’ loyalty by creating quality products and services that fill real needs and giving young consumers a reason to get involved with their brands. In addition, firms must comport themselves with honesty, integrity and sincerity and make sure that their image matches up with their day-to-day operations.
How to evoke respondents’ brand-related stories
The author explores the use of storytelling - including elements such as plot, conflict, surprise and lesson - to uncover and explore a consumer’s relationship to a brand.
How to get brand equity studies off the ground
To keep your brand equity study from becoming unwieldy, you must enter the process with a well-defined set of information goals and parameters. The author outlines a process for determining your data needs.
Brand as story: A tale of two tellers
Consumers feel they know the story of a brand, and if brands deviate too much from that story, they can risk alienating much of their audience.
In Case You Missed It... October 2010
News and notes on marketing and research: Girl Scouting; behavior prediction via brain scanning; P&G's Pantene looks at bad hair days

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Survey Monitor June 2014
A collection of recent consumer and business marketing research findings
Data Use: Using NodeXL to decipher big data
Michael Lieberman test-drives a free, open-source social media data analysis tool.
By the Numbers: How to use research to measure an app's impact
Your company’s app is a critical link to your consumers. Here’s a quick look at measuring its effectiveness.
How to update a brand tracking study
This article offers step-by-step advice on how to successfully update a brand tracking study while still maintaining continuity with previous iterations.

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