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Learn About Brand Tracking And Image Tracking

We've grouped together all the information our site contains on Brand and Image Tracking to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 88 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Custom classifications help brands get granular with social intelligence
Offering several examples, the author highlights the benefits of brands using custom classifications to get a more detailed understanding of social media conversations.
Tektronix uses research to create key customer metrics and drive marketing and sales strategies
Test and measurement firm Tektronix conducts research with its customers to obtain an advocacy score as well as to measure satisfaction.
In Case You Missed It... October 2010
News and notes on marketing and research: Girl Scouting; behavior prediction via brain scanning; P&G's Pantene looks at bad hair days
All chatter's not good chatter - tips for monitoring negative online media
Awareness of what media, investors, customers and competitors are saying about your brand online is critical in a new media age. Consistent media monitoring gives insight into how your organization, product, service and competition are performing and perceived by the public.
Brand as story: A tale of two tellers
Consumers feel they know the story of a brand, and if brands deviate too much from that story, they can risk alienating much of their audience.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
How to improve tracking studies and deliver real-world marketing decisions
The author provides tips for brands looking to improve the consistency of tracking studies and deliver value in the form of real-world marketing decisions.
Why brand innovation is a vital consumer selling point
The author looks at the importance of promoting innovation to consumers and discusses how consumers view the role market research plays in the innovation process.
Queue Bits
Marketing research and insights news and information. This issue's keywords: online video ads; data privacy; vacation; Canadian cross-border shopping; road rage
Mapping the chain of influence on consumer choice
A case study example of campaigns for mobile devices from Apple and Samsung is used to show the value of including word of mouth and other non-advertising-based factors when assessing ROI.

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