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Learn About Brand Tracking And Image Tracking

We've grouped together all the information our site contains on Brand and Image Tracking to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 85 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Feedback portals can engender customer goodwill, satisfaction
If you make your most-engaged customers feel as though they are part of the very fabric of your business they will quickly become one of your most important strategic assets. Building and establishing an online feedback portal, which is explained here, can help create an ongoing dialog with these customers.
Add some strategy to your concept evaluation process
Assessing the prospects of a new product concept takes more than a cookie-cutter approach. Each concept requires its own set of strategies for how it will be presented to consumers in testing and a careful analysis of how the new idea fits corporate and brand objectives.
Mobile research - the fifth methodology?
This article explores the emergence of mobile phone research as a fifth type of quantitative research methodology (along with face-to-face, postal, telephone and online) and looks at the opportunities it presents.
Trade Talk: Creating, growing and defending your brand
Reviews of four brand-related books: Brand Harmony, Brand Driven, Global Brand Strategy, and Defending the Brand.
Data Use: Seeing beyond the brand halo
The author shows how a closer look at some brand data can reveal helpful findings that would have otherwise gone unnoticed.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Mapping the chain of influence on consumer choice
A case study example of campaigns for mobile devices from Apple and Samsung is used to show the value of including word of mouth and other non-advertising-based factors when assessing ROI.
Queue Bits
Marketing research and insights news and information. This issue's keywords: retail promotions; Chinese social media views; technology in restaurants; Millennial transportation; predictive analytics market
Thoughts on the mobile future of Hispanic ad testing
Charles Young explains how visual-based methods can help mitigate issues related to language and translation when conducting ad research with Hispanic consumers.
Super Bowl ad study shows power of social media’s multiplier effect
Social media is providing new ways for paid messages to be discussed and discovered. The author unpacks an annual Super Bowl advertising study, sharing how social media is able to enhance paid ad investments.

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