Resources For B2B Market Research

Related Articles

There are 88 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Growing indoors

To determine the marketing potential of an indoor planter product, researchers applied a variety of research methods: a review secondary research, trade publications and sales materials; retail audits; in-store interviews; consumer and trade member interviews; and telephone interviews with retail buyers and distributors.

Customers as consultants: is anybody listening?

Customers want businesses that understand their needs and desires and are responsive. This article discusses using online focus groups and Web-based surveys to learn from customers and ultimately make important business decisions.

Tips for selecting the best methodology for industrial marketing research

While a company may understand the specifics of the research data it requires, the marketing manager is often left to choose the best methodology for gathering that data. This article guides industrial research managers through the four major methodologies: telephone surveys, mail surveys, focus groups and personal interviews.

Cultivating communication

Farm equipment manufacturer the Gehl Company conducted in-depth interviews with dealers from around the country that were selected to be part of its dealer council. Council members distributed forms to dealers in their area to identify concerns to bring to the dealer council meeting. The company used this council input to determine priorities for the coming year.

Gaining strategic business advantage through customer value measurement

Market research firms are increasingly adding customer value measurement (CVM) to their list of services. This article discusses CVM, including CVM basics and illustrative anecdotes.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How Dell used telepresence to foster global conversation without traveling the globe

A Dell researcher weighs in on the benefits and drawbacks of conducting global research using telepresence technology among a hard-to-reach audience.

A look at the state of business-to-business research

The authors draw from a study of business-to-business research to examine the prevalence of B2B research and which techniques and methods are preferred.

Pitney Bowes places a premium on soliciting and acting on customer feedback

Using the practices of Pitney Bowes as examples, the authors argue that buyers of business-to-business products and services can learn a lot about a vendor by examining how it measures customer satisfaction.

How respect for respondents improves marketing research for all

Without respondents, there would be no research. Bonnie Eisenfeld explains ways to make sure you keep their needs in mind during the interviewing process.

B2B and B2C satisfaction are not the same

In a letter to the editor, the author details the difference between B2B and B2C satisfaction, citing a relationship vs. experience model that requires higher-ups to get down in the trenches and make connections with clients and customers.

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