Resources For B2B Market Research

Related Articles

There are 112 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

By the Numbers: Using research to size up a product's future

Citing as an example the experience of a maker of servers, the article presents a guide to the questions and topics a company must address when considering adding a new product to the market.

Uses and misuses of business-to-business focus groups

This article summarizes several common mistakes commonly made in the design of business-to-business focus groups and provides guidance on when to use focus groups as well as best practices strategies when choosing this qualitative research method. The article offers a number of examples of how specific businesses have successfully used focus groups.

New dimensions in business-to-business research

Learning from focus groups in business-to-business research often generates interest in further learning. This article discusses various methods used in business-to-business research and encourages eclectic techniques.

Make your next B2B study a success

Business-to-business (B2B) market research offers challenges not typically experienced with consumer research. This article offers tips to make your next B2B study a successful and even pleasant experience.

Trade Talk: Message to business: know thy customer

This month's column covers the findings of a designed intended to probe the chemistry of business buyers, explore their concerns and aspirations and how they are setting their own goals.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A two-prong approach to B2B customer satisfaction research

The author suggests that a best practice for B2B customer satisfaction research should include two parallel systems: ongoing telephone interviews and periodic in-depth surveys.

Evolving professionals, evolving panels: B2B research propels a new era of business insights

B2B research is becoming more demanding and researchers must consider the changing professional landscape and tailor their solutions to gather rich insights. The authors use B2B panels as an example of a traditional technique that can be modified to suit evolving B2B needs.

How to introduce customer experience management into your firm

For B2B firms seeking to differentiate themselves, embracing customer experience management, as outlined here, offers a difficult but potentially rewarding strategy.

Why you should care about what your client’s consumers want

B2B researchers would do well to put a little consumer research-style spin on their work, the author argues. Doing so could help uncover overlooked and undervalued markets and enhance your client relationships in the process.

Generating B2B insights via catch-and-release interviews

Looking for a low-cost way to research B2B products and services? Grab ahold of the catch-and-release approach.

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