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Resources For B2B Market Research

We've grouped together all the information our site contains on Business To Business Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 126 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Differences in the evaluation of B2B and B2C Web sites
As the Internet’s influence on business has grown, many business-to-business (B2B) sites have been attempting to apply “lessons learned” from the business-to-consumer (B2C) e-commerce experience. Several recent studies have indicated that this strategy is only partially successful. This article discusses differences in the evaluations of B2B and B2C Web sites.
10 steps to improve business/industrial research
The most successful product manufacturers are often the best market researchers too. Margaret F. Morich, co-founder of Consumer & Professional Research Inc., outlines 10 suggestions on how to improve B2B research projects.
Research leads old-line company to change name, launch new product
Allentown Pneumatic Gun interviewed 300 contractors to help guide its name change and new product launch.
Reports provide data on effectiveness of print advertising
McGraw-Hill Research’s Laboratory of Advertising Performance has developed considerable information on the effectiveness of print advertising. This article highlights some of that data.
Strategic marketing and marketing research
This article asserts that the active involvement of market research throughout the strategic managing process to achieve business success. Market research can help businesses make critical choices about potential markets, industries, customers, offerings and resource allocation.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Using change leadership to raise the profile of marketing research
By taking steps to enable employee buy-in, marketing researchers can understand an organization's readiness for change vs. the complexity and scope of the project, enabling success when implementing a new research program.
Tips for effectively navigating the front end of B2B innovation
The author provides steps researchers can take to effectively navigate B2B innovation assignments.
What B2C can learn from B2B
After decades working in both realms, Gerry Katz reflects on the differences between B2B and B2C research and explores some lessons B2B MR offers B2C researchers.
Why B2B market research is different – and what to do about it
Mark Towery offers his keys to successful B2B/industrial research and outlines some of the skills needed to get the information you and your clients need.
Why the Kano model wears no clothes
Terry Grapentine outlines the problems with the Kano model, from scale disagreements to problematic response patterns, and explores why Kano is so controversial.

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