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Resources For B2B Market Research

We've grouped together all the information our site contains on Business To Business Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 121 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Gaining strategic business advantage through customer value measurement
Market research firms are increasingly adding customer value measurement (CVM) to their list of services. This article discusses CVM, including CVM basics and illustrative anecdotes.
Research method tests boundaries of conventional wisdom
While many qualitative research techniques reject experts from the field, a new technique, Delphi, is breaking new ground for market research by utilizing expert knowledge. The strategy has risks, but Delphi is helping clients access new information.
The strategic value of business advertising research
The authors draw from a survey of ad research professionals to examine trends in business advertising research, including methods used, benefits received and problems encountered.
New dimensions in business-to-business research
Learning from focus groups in business-to-business research often generates interest in further learning. This article discusses various methods used in business-to-business research and encourages eclectic techniques.
How StorageTek built its B2B satisfaction and loyalty research program
Using the experiences of data management firm StorageTek, the authors outline 10 best practices for creating and maintaining a satisfaction and loyalty research program.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Inter-rater reliability and coding consistency
The authors outline their firm’s efforts to check internal coding practices on a project involving a health care client.
Topline Digest - October 13, 2014
This issue's keywords: loyalty; mobile marketing; digital natives; social media; CTRs
How neuroscience and MR helped Bausch & Lomb develop and refine critical sales materials
A case study on the testing of detail aids for a new Bausch & Lomb contact lens shows how to effectively meld neuroscience with marketing research.
Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.
10 tips for creating a great content marketing strategy
From white papers to social media, a survey of business-to-business buyers sheds light on the types of corporate-generated content that drive sales.

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