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Resources For B2B Market Research

We've grouped together all the information our site contains on Business To Business Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 119 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Pitney Bowes personalizes its business-to-business research
Pitney Bowes, a supplier of shipping and mailing equipment, surveys thousands of customers every six months in order to remain competitive in the worldwide marketplace.
How StorageTek built its B2B satisfaction and loyalty research program
Using the experiences of data management firm StorageTek, the authors outline 10 best practices for creating and maintaining a satisfaction and loyalty research program.
How to introduce customer experience management into your firm
For B2B firms seeking to differentiate themselves, embracing customer experience management, as outlined here, offers a difficult but potentially rewarding strategy.
New dimensions in business-to-business research
Learning from focus groups in business-to-business research often generates interest in further learning. This article discusses various methods used in business-to-business research and encourages eclectic techniques.
How respect for respondents improves marketing research for all
Without respondents, there would be no research. Bonnie Eisenfeld explains ways to make sure you keep their needs in mind during the interviewing process.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How neuroscience and MR helped Bausch & Lomb develop and refine critical sales materials
A case study on the testing of detail aids for a new Bausch & Lomb contact lens shows how to effectively meld neuroscience with marketing research.
Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.
10 tips for creating a great content marketing strategy
From white papers to social media, a survey of business-to-business buyers sheds light on the types of corporate-generated content that drive sales.
Overcoming the obstacles to effective B2B panel research
Pete Cape offers thoughts on the differences between consumer and B2B research and looks at some of the issues involved in researching B2B respondents online.
Quality vs. quantity: A process for identifying the best of the best B2B respondents for new product research
This article outlines a B2B concept testing project that StandPoint conducted with Kimberly-Clark that included a co-creation exercise between the product development team and end users.

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Related Events

THE MEDIA INSIGHTS AND ENGAGEMENT CONFERENCE
February 3-5, 2015
IIR will hold a conference focused on media insights and engagement on February 3-5 at the Westin San Diego, San Diego, Calif.

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