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Resources For B2B Market Research

We've grouped together all the information our site contains on Business To Business Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 117 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Strategic marketing and marketing research
This article asserts that the active involvement of market research throughout the strategic managing process to achieve business success. Market research can help businesses make critical choices about potential markets, industries, customers, offerings and resource allocation.
Key measurement programs for a customer satisfaction system in a business-to-business market
Customer satisfaction measurement has been growing in popularity. This article discusses the importance of measuring customer satisfaction using methods that assess satisfaction levels throughout the life cycle and clearly point out which aspects of a business need improvement.
Qualitatively Speaking: Nonprobability sampling assures representation and validity with B2B universes
In the B2B research setting, conducting interviews with a few well-chosen experts can provide useful information, even if the sample from which the respondents are chosen isn't statistically valid.
Hand, meet glove
In the business-to-business research process, those on the client side and those on the research vendor side have much to learn from each other. The author outlines the responsibilities of the various parties in the business-to-business research process and explains how the groups can work together to create useful studies.
Business-to-business customer satisfaction research comes of age
Customer satisfaction is not a new concept. This article discusses the development of customer satisfaction research, including its history and where business-to-business customer satisfaction research is today.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

10 tips for creating a great content marketing strategy
From white papers to social media, a survey of business-to-business buyers sheds light on the types of corporate-generated content that drive sales.
Overcoming the obstacles to effective B2B panel research
Pete Cape offers thoughts on the differences between consumer and B2B research and looks at some of the issues involved in researching B2B respondents online.
Quality vs. quantity: A process for identifying the best of the best B2B respondents for new product research
This article outlines a B2B concept testing project that StandPoint conducted with Kimberly-Clark that included a co-creation exercise between the product development team and end users.
What will it take to win in the B2B sphere in 2020?
Walker’s Leslie Pagel outlines strategies for how B2B firms can align their current and future customer experience practices with the needs of their markets.
How to quantify the ROI of your B2B marketing collateral
This article provides an overview of the various techniques that B2B companies can use to measure the ROI for marketing and sales collateral.

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