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Resources For B2B Market Research

We've grouped together all the information our site contains on Business To Business Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 119 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Depth interviews with executives
The author provides tips on interviewing busy executives, including ways to enhance rapport and how to phrase questions to elicit the most useful responses.
Designing a customer satisfaction survey for industrial products
Marketing research of industrial products has grown rapidly in the past few years. Customer satisfaction is the hot topic in this area of research. This article discusses how to design a customer satisfaction survey for industrial products.
Use customer satisfaction research to drive quality improvement
Using the experiences of two companies as examples, this article illustrates the value of integrating customer satisfaction research into quality improvement initiatives.
Successful B2B research requires insight generation, not just data gathering
Business-to-business research can often suffer from "death by bar chart." To really generate useful information and analysis, B2B researchers need to generate insights in addition to data, and take the time in reporting on the data to make outcomes and actions clear and understandable to their end clients.
10 tips for creating a great content marketing strategy
From white papers to social media, a survey of business-to-business buyers sheds light on the types of corporate-generated content that drive sales.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How neuroscience and MR helped Bausch & Lomb develop and refine critical sales materials
A case study on the testing of detail aids for a new Bausch & Lomb contact lens shows how to effectively meld neuroscience with marketing research.
Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.
10 tips for creating a great content marketing strategy
From white papers to social media, a survey of business-to-business buyers sheds light on the types of corporate-generated content that drive sales.
Overcoming the obstacles to effective B2B panel research
Pete Cape offers thoughts on the differences between consumer and B2B research and looks at some of the issues involved in researching B2B respondents online.
Quality vs. quantity: A process for identifying the best of the best B2B respondents for new product research
This article outlines a B2B concept testing project that StandPoint conducted with Kimberly-Clark that included a co-creation exercise between the product development team and end users.

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Related Events

THE MEDIA INSIGHTS AND ENGAGEMENT CONFERENCE
February 3-5, 2015
IIR will hold a conference focused on media insights and engagement on February 3-5 at the Westin San Diego, San Diego, Calif.

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