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Resources For B2B Market Research

We've grouped together all the information our site contains on Business To Business Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 118 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Is e-mail the 'guerrilla app' for business-to-business research
E-mail is thought to be a “killer app” because it is cool, easy, cheap, fast and effective. This article discusses e-mail as a “guerilla app,” addressing its pitfalls.
How to achieve customer development that leads to loyalty and profitability
For companies to be successful in the Information Age, they must move toward an integrated customer development approach that combines customer lifecycle marketing and comprehensive customer development processes. This article discusses customer lifecycle marketing as a means to unlocking the profit potential of a company’s customer base.
From the Publisher May 1988: Focus groups for business-to-business research
Tom Quirk recounts his experience conducting B2B focus groups for new product research and attributes the project's success to careful recruiting and modertating.
Using morphological content analysis to mine insights from qualitative interviews
The author details the business-to-business application of morphological content analysis, which provides a systematic approach to analyzing interview transcripts. An example in the consumer electronics industry is provided to illustrate the main concepts.
Worldwide tracking study keeps IBM in touch with mainframe users
IBM conducts a tracking study twice a year in 14 languages in 27 countries throughout Europe, North America, South America and Asia to capture trend data on a variety of topics.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.
10 tips for creating a great content marketing strategy
From white papers to social media, a survey of business-to-business buyers sheds light on the types of corporate-generated content that drive sales.
Overcoming the obstacles to effective B2B panel research
Pete Cape offers thoughts on the differences between consumer and B2B research and looks at some of the issues involved in researching B2B respondents online.
Quality vs. quantity: A process for identifying the best of the best B2B respondents for new product research
This article outlines a B2B concept testing project that StandPoint conducted with Kimberly-Clark that included a co-creation exercise between the product development team and end users.
What will it take to win in the B2B sphere in 2020?
Walker’s Leslie Pagel outlines strategies for how B2B firms can align their current and future customer experience practices with the needs of their markets.

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