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Resources For B2B Market Research

We've grouped together all the information our site contains on Business To Business Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 123 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In-depth interviews with dealers yield many benefits for farm equipment manufacturer
Farm equipment manufacturer the Gehl Company conducted in-depth interviews with dealers from around the country that were selected to be part of its dealer council. Council members distributed forms to dealers in their area to identify concerns to bring to the dealer council meeting. The company used this council input to determine priorities for the coming year.
A marketing segmentation tool for small-to-medium B2B firms
Data warehousing has taken market segmentation analysis to greater, more desirable levels, though it is often used with companies with thousands - even millions - of customers. This article discusses the Q-Q matrix as a segmentation tool for small-to-medium business-to-business companies, including how to use the matrix.
Tips for selecting the best methodology for industrial marketing research
While a company may understand the specifics of the research data it requires, the marketing manager is often left to choose the best methodology for gathering that data. This article guides industrial research managers through the four major methodologies: telephone surveys, mail surveys, focus groups and personal interviews.
B2B and B2C satisfaction are not the same
In a letter to the editor, the author details the difference between B2B and B2C satisfaction, citing a relationship vs. experience model that requires higher-ups to get down in the trenches and make connections with clients and customers.
Key measurement programs for a customer satisfaction system in a business-to-business market
Customer satisfaction measurement has been growing in popularity. This article discusses the importance of measuring customer satisfaction using methods that assess satisfaction levels throughout the life cycle and clearly point out which aspects of a business need improvement.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Why B2B market research is different – and what to do about it
Mark Towery offers his keys to successful B2B/industrial research and outlines some of the skills needed to get the information you and your clients need.
Why the Kano model wears no clothes
Terry Grapentine outlines the problems with the Kano model, from scale disagreements to problematic response patterns, and explores why Kano is so controversial.
Inter-rater reliability and coding consistency
The authors outline their firm’s efforts to check internal coding practices on a project involving a health care client.
Topline Digest - October 13, 2014
This issue's keywords: loyalty; mobile marketing; digital natives; social media; CTRs
How neuroscience and MR helped Bausch & Lomb develop and refine critical sales materials
A case study on the testing of detail aids for a new Bausch & Lomb contact lens shows how to effectively meld neuroscience with marketing research.

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