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Resources For B2B Market Research

We've grouped together all the information our site contains on Business To Business Research to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 121 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Does your pricing study make this common mistake?
Traditional price studies attempt to create a price curve that follows traditional economic textbooks: a straight line or a smooth, concave curve. This article discusses how many quantitative studies for business-to-business and advanced technology product purchases show that demand actually follows a Z-shaped price curve, how to interpret Z-shaped price curves and some implications for pricing research.
A two-prong approach to B2B customer satisfaction research
The author suggests that a best practice for B2B customer satisfaction research should include two parallel systems: ongoing telephone interviews and periodic in-depth surveys.
In business-to-business research the devil is often in the details
Conducting business-to-business research brings a host of difficulties, from unclear company definitions to low incidences and shoddy databases. Overcoming these and other hurdles is the focus of the article.
The strategic value of business advertising research
The authors draw from a survey of ad research professionals to examine trends in business advertising research, including methods used, benefits received and problems encountered.
Strategic marketing and marketing research
This article asserts that the active involvement of market research throughout the strategic managing process to achieve business success. Market research can help businesses make critical choices about potential markets, industries, customers, offerings and resource allocation.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Inter-rater reliability and coding consistency
The authors outline their firm’s efforts to check internal coding practices on a project involving a health care client.
Topline Digest - October 13, 2014
This issue's keywords: loyalty; mobile marketing; digital natives; social media; CTRs
How neuroscience and MR helped Bausch & Lomb develop and refine critical sales materials
A case study on the testing of detail aids for a new Bausch & Lomb contact lens shows how to effectively meld neuroscience with marketing research.
Must-read books for marketing researchers – keep the suggestions coming!
Drawing on continued interest from LinkedIn members, Quirk’s has added to the list of must-read books for marketing researchers.
10 tips for creating a great content marketing strategy
From white papers to social media, a survey of business-to-business buyers sheds light on the types of corporate-generated content that drive sales.

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Related Events

THE MEDIA INSIGHTS AND ENGAGEMENT CONFERENCE
February 3-5, 2015
IIR will hold a conference focused on media insights and engagement on February 3-5 at the Westin San Diego, San Diego, Calif.
THE QUIRK"S EVENT - SOLD OUT
February 23-24, 2015
The Quirk’s Event is SOLD OUT

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