Business-To-Business Research Consultation Resources

Related Articles

There are 5 articles in our archive related to this topic.

The rules change when conducting focus groups for business to business research

Given the idea that “people are people,” one might assume that the strategies used for consumer focus groups would apply to business-to-business focus groups, but this is not the case. This article offers strategies and considerations for conducting business-to-business focus groups, including playing dumb, allowing the client in the group room, anonymity, confidentiality and a quantitative follow-up.

A look at the state of business-to-business research

The authors draw from a study of business-to-business research to examine the prevalence of B2B research and which techniques and methods are preferred.

Going beyond the numbers

Business-to-business research can often suffer from "death by bar chart." To really generate useful information and analysis, B2B researchers need to generate insights in addition to data, and take the time in reporting on the data to make outcomes and actions clear and understandable to their end clients.

A survey of scanner data users finds problems with data analysis, assimilation

Temple, Barker & Sloane, Inc. interviewed research management personnel in 51 U.S. consumer products firms to gain an understanding of how firms use scanner tools and data and their expectations of and satisfaction with scanner data. This article provides information discovered in that research.

B2B and B2C satisfaction are not the same

In a letter to the editor, the author details the difference between B2B and B2C satisfaction, citing a relationship vs. experience model that requires higher-ups to get down in the trenches and make connections with clients and customers.

Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A look at the state of business-to-business research

The authors draw from a study of business-to-business research to examine the prevalence of B2B research and which techniques and methods are preferred.

B2B and B2C satisfaction are not the same

In a letter to the editor, the author details the difference between B2B and B2C satisfaction, citing a relationship vs. experience model that requires higher-ups to get down in the trenches and make connections with clients and customers.

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