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How To Conduct Central Location Interviewing

We've grouped together all the information our site contains on Central Location Interviewing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 3 articles in our archive related to this topic.

Considerations in quantitative data collection in China
Conducting commercial quantitative research in China presents methodological and cultural issues that either don’t exist or that have already been solved in Western society. Researchers must take heed in this relatively-virgin territory and adapt their strategies to cater to China’s unique circumstances.
Why IDIs beat focus groups for uncovering decision drivers
The author argues that individual depth interviews, with the increased chances they allow for probing and investigation, are better suited than focus groups for understanding the complex interrelationships of circumstances, needs and product attributes that drive purchase behavior.
CASRO data collection guidelines
The Council of American Survey Research Organizations (CASRO) is the national trade association for commercial survey research firms in the United States. This article details CASRO’s data collection guidelines, including interview training, project briefing, interviewing, supervision, client billing and flexibility.

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