How To Conduct Central Location Interviewing

Related Articles

There are 3 articles in our archive related to this topic.

Considerations in quantitative data collection in China

Conducting commercial quantitative research in China presents methodological and cultural issues that either don’t exist or that have already been solved in Western society. Researchers must take heed in this relatively-virgin territory and adapt their strategies to cater to China’s unique circumstances.

Why IDIs beat focus groups for uncovering decision drivers

The author argues that individual depth interviews, with the increased chances they allow for probing and investigation, are better suited than focus groups for understanding the complex interrelationships of circumstances, needs and product attributes that drive purchase behavior.

CASRO data collection guidelines

The Council of American Survey Research Organizations (CASRO) is the national trade association for commercial survey research firms in the United States. This article details CASRO’s data collection guidelines, including interview training, project briefing, interviewing, supervision, client billing and flexibility.

Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

Why IDIs beat focus groups for uncovering decision drivers

The author argues that individual depth interviews, with the increased chances they allow for probing and investigation, are better suited than focus groups for understanding the complex interrelationships of circumstances, needs and product attributes that drive purchase behavior.

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Central Location Interviewing

Conduct a detailed search of the entire Researcher SourceBook directory