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Resources Related To Market Research Coding

We've grouped together all the information our site contains on Coding to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 10 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Companies seeking insights on satisfaction shouldn’t overlook online and other text sources
Verbatim responses and other textual sources provide valuable and often untapped sources of insights on customer satisfaction. The author cites a case history involving hotel company Starwood and its use of text mining to glean helpful data.
CASRO data collection guidelines
The Council of American Survey Research Organizations (CASRO) is the national trade association for commercial survey research firms in the United States. This article details CASRO’s data collection guidelines, including interview training, project briefing, interviewing, supervision, client billing and flexibility.
The value of verbatims
Asking open-ended questions and carefully probing for consumers’ insights can lead to valuable verbatim words and sentences from respondents. This article discusses how researchers have used verbatims from focus groups, telephone interviews and personal interviews.
Using social media research to complement traditional methods
Using a study of coffee drinkers, Annie Pettit outlines how social media-based research can inform and enhance survey research methods rather than replace them.
Inter-rater reliability and coding consistency
The authors outline their firm’s efforts to check internal coding practices on a project involving a health care client.

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Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

Inter-rater reliability and coding consistency
The authors outline their firm’s efforts to check internal coding practices on a project involving a health care client.

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