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Resources Related To Market Research Coding

We've grouped together all the information our site contains on Coding to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 9 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A case study using the Heineken “Weasel” commercial
A number of different approaches have emerged for measuring emotional response to advertisements. This article compares and contrasts the results of three different measurement techniques as they were applied to the same 30-second TV spot for Heineken beer.
Companies seeking insights on satisfaction shouldn’t overlook online and other text sources
Verbatim responses and other textual sources provide valuable and often untapped sources of insights on customer satisfaction. The author cites a case history involving hotel company Starwood and its use of text mining to glean helpful data.
The value of verbatims
Asking open-ended questions and carefully probing for consumers’ insights can lead to valuable verbatim words and sentences from respondents. This article discusses how researchers have used verbatims from focus groups, telephone interviews and personal interviews.
Automating the coding process with neural networks
To overcome the cost and accuracy disadvantages of manually coding open-end questions, researchers can apply computer algorithms based on neural networks, an aspect of artificial intelligence which simulates the human brain’s ability to learn. This article describes such a program and a field test’s results.
CASRO data collection guidelines
The Council of American Survey Research Organizations (CASRO) is the national trade association for commercial survey research firms in the United States. This article details CASRO’s data collection guidelines, including interview training, project briefing, interviewing, supervision, client billing and flexibility.

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Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Using social media research to complement traditional methods
Using a study of coffee drinkers, Annie Pettit outlines how social media-based research can inform and enhance survey research methods rather than replace them.
A case study using the Heineken “Weasel” commercial
A number of different approaches have emerged for measuring emotional response to advertisements. This article compares and contrasts the results of three different measurement techniques as they were applied to the same 30-second TV spot for Heineken beer.
The seven deadly sins of VOC research
Mismeasurement in voice-of-the-customer (VOC) research can often lead to mismanagement. When conducting VOC research, beware these seven deadly sins: vanity, provincialism, narcissism, laziness, pettiness, inanity and frivolity.

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