Competitive Intelligence Market Research Resources

Related Articles

There are 4 articles in our archive related to this topic.

Research guides Bell Atlantic Directory marketing

Bell Atlantic uses market research and information support to remain competitive in the challenging Atlantic region. Key to its success is the company’s approach to market information management, which includes data support, validity and reliability assessment and database design and maintenance.

Market intelligence versus marketing research

The article puts forth a scheme for organizing a company’s market intelligence systems and processes.

Cyber-intelligence and market intelligence

Over the next several years, a new form of business intelligence will emerge. This article discusses cyber-intelligence, including its many building blocks: competitive intelligence, strategic intelligence, market intelligence, crisis management, benchmarking, reverse engineering and defensive intelligence.

Measuring your competitive strength

Competitive strength is a valuable tool for measuring effectiveness. This article discusses competitive strength, including measurement and calculation.

Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Qualitative technique pits opposing groups to create insights

In the Rotated Opposed View method, a product or service’s users and non-users watch, listen and learn from each other to help observers develop more effective marketing strategies.

Conducting competitive intelligence research among Internet providers in Brazil

The author details a competitive intelligence study of six Internet service providers in Brazil and how a mix of primary and secondary research helped obtain the information needed for the client to introduce a new service.

By the Numbers: Conducting research in an extraordinary economic climate

The authors offer several suggestions for maximizing research budgets during tough times, including eliminating projects that don’t add value, changing methodologies and using free or low-cost Web-based resources to keep tabs on the competition.

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