Competitive Intelligence Market Research Resources

Related Articles

There are 10 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Are your competitive secrets worth protecting?

A review of two books that offer tips on keeping tabs on the competition and keeping your own company's secrets away from prying eyes.

Measuring your competitive strength

Competitive strength is a valuable tool for measuring effectiveness. This article discusses competitive strength, including measurement and calculation.

Trade Talk: Two more possibilities for your research library

This column reviews Practical Marketing Research by Jeffrey L. Pope and Analyzing Your Competition by Tim Powell.

Cyber-intelligence and market intelligence

Over the next several years, a new form of business intelligence will emerge. This article discusses cyber-intelligence, including its many building blocks: competitive intelligence, strategic intelligence, market intelligence, crisis management, benchmarking, reverse engineering and defensive intelligence.

Qualitative technique pits opposing groups to create insights

In the Rotated Opposed View method, a product or service’s users and non-users watch, listen and learn from each other to help observers develop more effective marketing strategies.

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Recent Articles

Below are the 3 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Using competitor mystery shopping to evaluate your own SWOTs

The author discusses how mystery shopping competitors can help determine a company's own strengths, weaknesses, opportunities and threats.

Qualitative technique pits opposing groups to create insights

In the Rotated Opposed View method, a product or service’s users and non-users watch, listen and learn from each other to help observers develop more effective marketing strategies.

Conducting competitive intelligence research among Internet providers in Brazil

The author details a competitive intelligence study of six Internet service providers in Brazil and how a mix of primary and secondary research helped obtain the information needed for the client to introduce a new service.

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