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Information about Competitor Analysis Evaluation

We've grouped together all the information our site contains on Competitor Analysis Evaluation to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 16 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research guides Bell Atlantic Directory marketing
Bell Atlantic uses market research and information support to remain competitive in the challenging Atlantic region. Key to its success is the company’s approach to market information management, which includes data support, validity and reliability assessment and database design and maintenance.
Research with drug store shoppers shapes advertising for Standard Drug
Standard Drug Company conducted a three-phased research program to determine its marketing strategy. To compare service levels among competitors, in Phase 1, participants shopped at Standard drug and its competitors, completed a questionnaire and participated in focus groups. The results of the first phase led to the development of 16 drugstore concepts that were tested using focus groups in Phase 2. The final phase applied a quantitative approach using telephone surveys of selected households.
Surviving the competitive warfare
This article recommends several steps to identify the position of a company and its products as well as competitors in the marketplace and to evaluate the relative consumer importance placed on all key product or service attributes. A complete analysis involves factor analysis, multiple regression analysis and perceptual mapping.
Measuring your competitive strength
Competitive strength is a valuable tool for measuring effectiveness. This article discusses competitive strength, including measurement and calculation.
Beyond customer satisfaction: measuring the components of competitiveness
Using Apple Computer as an example, this article discusses how competitiveness is more than high customer satisfaction and loyalty ratings. This article discusses the three components of real competitiveness and how to measure these components.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Using competitor mystery shopping to evaluate your own SWOTs
The author discusses how mystery shopping competitors can help determine a company's own strengths, weaknesses, opportunities and threats.
By the Numbers: How to use research to measure an app's impact
Your company’s app is a critical link to your consumers. Here’s a quick look at measuring its effectiveness.

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