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Information about Competitor Analysis Evaluation

We've grouped together all the information our site contains on Competitor Analysis Evaluation to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 16 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: A new approach for profiling brands and analyzing competitive information
The author lays out ways to avoid some of the problems that accompany reliance on indices to develop brand profiles.
Research with drug store shoppers shapes advertising for Standard Drug
Standard Drug Company conducted a three-phased research program to determine its marketing strategy. To compare service levels among competitors, in Phase 1, participants shopped at Standard drug and its competitors, completed a questionnaire and participated in focus groups. The results of the first phase led to the development of 16 drugstore concepts that were tested using focus groups in Phase 2. The final phase applied a quantitative approach using telephone surveys of selected households.
Blueprints to successful concept development
Successful product development requires a solid foundation. This first of two articles introduces the four cornerstones of successful concept development: consumer wants and needs, emotional connections, brand equity, and competitive landscape.
Using competitor mystery shopping to evaluate your own SWOTs
The author discusses how mystery shopping competitors can help determine a company's own strengths, weaknesses, opportunities and threats.
Surviving the competitive warfare
This article recommends several steps to identify the position of a company and its products as well as competitors in the marketplace and to evaluate the relative consumer importance placed on all key product or service attributes. A complete analysis involves factor analysis, multiple regression analysis and perceptual mapping.

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Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

By the Numbers: How to use research to measure an app's impact
Your company’s app is a critical link to your consumers. Here’s a quick look at measuring its effectiveness.
Using competitor mystery shopping to evaluate your own SWOTs
The author discusses how mystery shopping competitors can help determine a company's own strengths, weaknesses, opportunities and threats.
Qualitative technique pits opposing groups to create insights
In the Rotated Opposed View method, a product or service’s users and non-users watch, listen and learn from each other to help observers develop more effective marketing strategies.
Data Use: A new approach for profiling brands and analyzing competitive information
The author lays out ways to avoid some of the problems that accompany reliance on indices to develop brand profiles.

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