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Information about Competitor Analysis Evaluation

We've grouped together all the information our site contains on Competitor Analysis Evaluation to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 16 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Surviving the competitive warfare
This article recommends several steps to identify the position of a company and its products as well as competitors in the marketplace and to evaluate the relative consumer importance placed on all key product or service attributes. A complete analysis involves factor analysis, multiple regression analysis and perceptual mapping.
Blueprints to successful concept development
Successful product development requires a solid foundation. This first of two articles introduces the four cornerstones of successful concept development: consumer wants and needs, emotional connections, brand equity, and competitive landscape.
Discrete satisfaction-gap profiling - an alternative to top-box percentages and averages in customer satisfaction studies
This article discusses discrete satisfaction-gap profiling, including an example application of the procedure and disadvantages of the tool.
Cyber-intelligence and market intelligence
Over the next several years, a new form of business intelligence will emerge. This article discusses cyber-intelligence, including its many building blocks: competitive intelligence, strategic intelligence, market intelligence, crisis management, benchmarking, reverse engineering and defensive intelligence.
Data Use: A new approach for profiling brands and analyzing competitive information
The author lays out ways to avoid some of the problems that accompany reliance on indices to develop brand profiles.

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Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

By the Numbers: How to use research to measure an app's impact
Your company’s app is a critical link to your consumers. Here’s a quick look at measuring its effectiveness.
Using competitor mystery shopping to evaluate your own SWOTs
The author discusses how mystery shopping competitors can help determine a company's own strengths, weaknesses, opportunities and threats.
Qualitative technique pits opposing groups to create insights
In the Rotated Opposed View method, a product or service’s users and non-users watch, listen and learn from each other to help observers develop more effective marketing strategies.
Data Use: A new approach for profiling brands and analyzing competitive information
The author lays out ways to avoid some of the problems that accompany reliance on indices to develop brand profiles.

Related Events

2014 PHARMA CI CONFERENCE AND EXHIBITION
September 9-10, 2014
The 2014 Pharma CI Conference and Exhibition will be held on September 9-10 at the Hilton Parsippany Hotel in Parsippany, N.J.

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