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Related Articles

There are 2 articles in our archive related to this topic.

Beyond customer service

Mystery shopping has a number of applications beyond the usual measurement of frontline employee performance, including brand-building, image tracking, performance improvement, and competitive audits.

Market intelligence versus marketing research

The article puts forth a scheme for organizing a company’s market intelligence systems and processes.

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Qualitative technique pits opposing groups to create insights

In the Rotated Opposed View method, a product or service’s users and non-users watch, listen and learn from each other to help observers develop more effective marketing strategies.

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