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Learn About Concept Development Research

We've grouped together all the information our site contains on Concept Development to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 31 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

GTE tracks business customer approval with BCGS
Customers don’t always let businesses know they are dissatisfied. GTE implemented two survey programs, using both quantitative and qualitative research to track customer satisfaction levels on an on-going basis.
Adding ‘prosumers’ to your groups can provide a creative boost
Under the right circumstances, including - rather than excluding - marketing professionals normally screened out of focus groups can lead to breakthroughs. Examples from British Airways and WD-40 are cited to illustrate how this approach has helped develop new products and services.
Overcome these common hazards to seize their potential
This article explains to how effectively execute a mixed-method market research project and avoid having the many facets end up as little more than disparate parts of an incomplete whole.
Blueprints to successful concept development
The second of a two-part series on successful concept development, this article explains the tactical process and specific qualitative and quantitative tools for evaluating and enhancing concepts that lead to products consumers will love.
Using contingent concept analysis to design clear and intuitive user interfaces
This article uses a case study of a technical Web site to explore the use of one method of developing effective menus for program features and Web site content.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Quality vs. quantity: A process for identifying the best of the best B2B respondents for new product research
This article outlines a B2B concept testing project that StandPoint conducted with Kimberly-Clark that included a co-creation exercise between the product development team and end users.
Using contingent concept analysis to design clear and intuitive user interfaces
This article uses a case study of a technical Web site to explore the use of one method of developing effective menus for program features and Web site content.
The power of prediction markets
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?
Disney augments ad research with app-based qualitative method
An iPad app has helped Disney Parks and Resorts keep innovating by testing concepts for theme park ad campaigns in focus groups.
Family research: Keep on trying 'til you reach the highest (common) ground
This article discusses the modern American family dynamic that elevates children's opinions, requiring researchers to rethink the established methodologies for evaluating family consumption and consider the family as a unit.

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