Articles And Information About Concept Research

Related Articles

There are 31 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Easing travel restrictions

Samsonite Corporation applied a range of quantitative and qualitative research strategies as it developed its Piggyback line of luggage. The company used exploratory focus groups to help determine the travel needs, one-on-one interviews to test initial and drawings depicting conceptual designs, field tests of sample products and surveys of potential users.

Drawing creativity from chaos

In the midst of a massive reorganization process, one company found a way to use brainstorming techniques to develop new product ideas.

How hybrid research allowed eBay users to give feedback on the feedback system

To help online buyers and sellers alike, eBay teamed up with Invoke Solutions to provide a qual-quant approach to concept testing that would guide the updating of eBay’s user feedback system.

Overcome these common hazards to seize their potential

This article explains to how effectively execute a mixed-method market research project and avoid having the many facets end up as little more than disparate parts of an incomplete whole.

Make sure your product innovations serve consumer interests, not corporate ones

For companies in search of innovation help, the author provides several hard-won tips, including: make sure your innovations fit your brand’s strategy; identify specific and compelling consumer problems to solve, not just mere annoyances; get everyone actively involved in the process – watch how consumers live with and use existing products.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

The power of prediction markets

What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?

Disney augments ad research with app-based qualitative method

An iPad app has helped Disney Parks and Resorts keep innovating by testing concepts for theme park ad campaigns in focus groups.

Family research: Keep on trying 'til you reach the highest (common) ground

This article discusses the modern American family dynamic that elevates children's opinions, requiring researchers to rethink the established methodologies for evaluating family consumption and consider the family as a unit.

How research helped develop the USPS’s Sample Showcase program

In an era when the e-mail in-box is seemingly king, the USPS used qualitative research to help bring some excitement back to postal mail with a new product sampling program.

Using research to avoid the pitfalls of concept development

The author discusses the importance of strong concept-writing and offers guidance on how to avoid seven common blunders of concept development.

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