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Resources For Understanding Concept Testing Marketing Research

We've grouped together all the information our site contains on Concept Testing to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 37 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research guides Holiday Corp.'s creation of a lodging chain for business travelers
Holiday Corporation purchased consumer panel mail survey results to track trends in consumer travel habits. It also performed several follow-up research projects, including focus groups and follow-up telephone and mail surveys with panelists, to find out what features Homewood Suites would have to meet the specific needs of the target market and to test two potential concepts for its facilities.
Focus groups shape successful ad campaign for Oasis Laundries
After using customer feedback to better its product, Oasis Laundries used focus groups with multiple target customer types to develop its ad campaign. Customer surveys are used on an ongoing basis to determine location-specific preferences.
GTE tracks business customer approval with BCGS
Customers don’t always let businesses know they are dissatisfied. GTE implemented two survey programs, using both quantitative and qualitative research to track customer satisfaction levels on an on-going basis.
Ethnography tracks the migration of technology into the American kitchen
For many Americans, a kitchen is no longer just a place for making meals. The author’s ongoing study has seen it morph into a HIVE, a highly interactive virtual environment that incorporates food preparation along with checking e-mail, surfing the Web and a host of other tech-related activities.
Overcome these common hazards to seize their potential
This article explains to how effectively execute a mixed-method market research project and avoid having the many facets end up as little more than disparate parts of an incomplete whole.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Using contingent concept analysis to design clear and intuitive user interfaces
This article uses a case study of a technical Web site to explore the use of one method of developing effective menus for program features and Web site content.
The power of prediction markets
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?
Disney augments ad research with app-based qualitative method
An iPad app has helped Disney Parks and Resorts keep innovating by testing concepts for theme park ad campaigns in focus groups.
Family research: Keep on trying 'til you reach the highest (common) ground
This article discusses the modern American family dynamic that elevates children's opinions, requiring researchers to rethink the established methodologies for evaluating family consumption and consider the family as a unit.
How research helped develop the USPS’s Sample Showcase program
In an era when the e-mail in-box is seemingly king, the USPS used qualitative research to help bring some excitement back to postal mail with a new product sampling program.

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Related Events

WEBINAR: HOW KRAFT"S CONSUMER INSIGHTS AND STRATEGY TEAM IS WORKING FASTER AND MORE EFFICIENTLY WITHOUT SACRIFICING QUALITY
October 16 at 1:00 p.m. CDT, 2014
GutCheck will host a complimentary one-hour Webinar, themed 'How Kraft's consumer insights and strategy team is working faster and more efficiently without sacrificing quality,'' on October 16 at 1:00 p.m. CDT.

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