Resources For Understanding Conjoint Analysis Software

Related Articles

There are 8 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using your PC strategically

A personal computer can be an invaluable tool for forecasting, conjoint analysis, perceptual mapping and correspondence analysis, writes Joseph Curry, vice president of Sawtooth Software. PC-based software helps companies move to the right end of the product continuum.

A report on the 2010 Globalpark Market Research Software Survey

This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.

Software Review: Q data analysis software

Pros: Easy graphical way to recode variables, merge categories and create filters; makes applying sig tests and statistical models to research data very easy; excellent range of use guides, help and online tutorials. Cons: output styling a little lackluster; limited support for tracking studies; U.S. support currently comes from Australia. Cost: Single-user annual license of Q Professional is $1,499. Q Basic with a reduced feature set is $849 annually. Multi-user and volume discounts available.

Data Use: Taking the risk out of buying PC software

The author advises MR professionals on how to research and purchase software that will increase productivity, accuracy and cut costs.

Data Use: Integrating your marketing research software

The author walks readers through the process of using computer software to analyze, report and manage research data.

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Recent Articles

Below are the 2 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A report on the 2010 Globalpark Market Research Software Survey

This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.

Software Review: Q data analysis software

Pros: Easy graphical way to recode variables, merge categories and create filters; makes applying sig tests and statistical models to research data very easy; excellent range of use guides, help and online tutorials. Cons: output styling a little lackluster; limited support for tracking studies; U.S. support currently comes from Australia. Cost: Single-user annual license of Q Professional is $1,499. Q Basic with a reduced feature set is $849 annually. Multi-user and volume discounts available.

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