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Resources For Understanding Conjoint Analysis Software

We've grouped together all the information our site contains on Conjoint Analysis Software to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 12 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using your PC strategically
A personal computer can be an invaluable tool for forecasting, conjoint analysis, perceptual mapping and correspondence analysis, writes Joseph Curry, vice president of Sawtooth Software. PC-based software helps companies move to the right end of the product continuum.
Data Use: Trade-off analysis: a survey of commercially available techniques
Trade-off analysis is a family of methods by which respondents' utilities for various product features are measured. This article discusses trade-off analysis, including basic concepts and the four main types of trade-off: conjoint, discrete choice, self-explicated and hybrid.
A report on the 2005 Confirmit Annual MR Software Survey
Research software maker Confirmit conducted a wide-ranging study of marketing researchers and their use of software.
A report on the 2006 Confirmit Market Research Software Survey
The 2006 Confirmit Market Research Software Survey found continued growth in the use of online research and increased use of panel management software.
Software Review: Q data analysis software
Pros: Easy graphical way to recode variables, merge categories and create filters; makes applying sig tests and statistical models to research data very easy; excellent range of use guides, help and online tutorials. Cons: output styling a little lackluster; limited support for tracking studies; U.S. support currently comes from Australia. Cost: Single-user annual license of Q Professional is $1,499. Q Basic with a reduced feature set is $849 annually. Multi-user and volume discounts available.

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Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A report on the Confirmit Market Research Software Survey
Among the highlights in this recap of the annual study of software and technology usage by research companies are ongoing struggles with survey length and a marked commitment to quality control.
Data Use: Using NodeXL to decipher big data
Michael Lieberman test-drives a free, open-source social media data analysis tool.
When Apple, Samsung and conjoint came together
Max-diff for personality measurement?
Keith Chrzan looks at the results of a test of a max-diff tool for quantifying the popular five-factor model of personality.

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