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Learn About Conjoint And Trade-Off Analysis

We've grouped together all the information our site contains on Conjoint Analysis and Trade Off Analysis to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 48 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Adaptive choice is a good choice
Using an example of a transportation company client, the author outlines why adaptive choice-based conjoint analysis is a useful tool for developing market segmentations.
Data Use: Understanding conjoint analysis in 15 minutes
Marketers use conjoint analysis determine what features a new product should have and how it should be priced. This article details the basics of conjoint analysis using a simple example.
Data Use: Structured Equation Models: an introduction
This article describes an analysis technique known as Structured Equations Models (SEM), also called Causal Modeling, Latent Variable Modeling, and LISREL models. The author illustrates how SEM can help analyze results of conjoint analysis to more fully understand the motivational, perceptual or psychological determinants of perceived value.
Improving marketing decision-making with conjoint analysis
This article presents factors for conducting effective conjoint analysis research. Topics include effectively preparing for a conjoint study, clarifying product attributes and levels, pilot testing, efficiently collecting data and making results clear and actionable for management.
When Apple, Samsung and conjoint came together

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

When Apple, Samsung and conjoint came together
Best practices for key driver analysis
Key driver analysis is a versatile tool in the marketing research toolkit and can help clients uncover what is most important to consumers in a product or service category and understand where to focus their priorities.
The value of mixing conjoint with qualitative
While acknowledging the limitations of doing so, the author argues that it’s possible to successfully incorporate a conjoint study into the qualitative setting.
What's hot in conjoint: A recap from the 2013 Sawtooth Software Conference
SKIM's Chris Fotenos reports back from the 2013 Sawtooth Software Conference with an overview of the themes and popular topics covered regarding conjoint analysis, including how to make conjoint more engaging, how to take conjoint mobile and how to augment conjoint with other data sources.
The power of prediction markets
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?

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