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Learn About Conjoint And Trade-Off Analysis

We've grouped together all the information our site contains on Conjoint Analysis and Trade Off Analysis to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 48 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Benefit impact analysis
Conjoint analysis is incredibly useful to managers. This article outlines benefit impact analysis, a relatively simple technique for exploring product elements that produces a measure analogous to conjoint’s utility values in lieu of conjoint analysis.
Data Use: Using conjoint analysis for price optimization
To the manufacturer with multiple products in a complex market, setting the prices of all the products in the portfolio can be an imposing task, particularly if the products compete with one another. This article demonstrates how conjoint analysis can help specify multi-product demand function. This leads to techniques for deriving the optimal pricing policy for a portfolio of products within a competitive environment.
The power of prediction markets
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?
Cable companies must listen to customers if they hope to survive in a rapidly changing market
With increasing competition, cable companies must be more proactive and dynamic to be successful. Customer loyalty is key to success. This article discusses how cable companies must act regarding customer loyalty. In addition to noting the information cable companies need to obtain, this article provides a case study that shows how one cable system used an innovative application of conjoint analysis in its research.
Data Use: Using conjoint analysis to shape a political message
Two instances where conjoint can be used in the political realm are discussed: assessing levels of preference for important issues, and shaping the candidate’s message.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

When Apple, Samsung and conjoint came together
Best practices for key driver analysis
Key driver analysis is a versatile tool in the marketing research toolkit and can help clients uncover what is most important to consumers in a product or service category and understand where to focus their priorities.
The value of mixing conjoint with qualitative
While acknowledging the limitations of doing so, the author argues that it’s possible to successfully incorporate a conjoint study into the qualitative setting.
What's hot in conjoint: A recap from the 2013 Sawtooth Software Conference
SKIM's Chris Fotenos reports back from the 2013 Sawtooth Software Conference with an overview of the themes and popular topics covered regarding conjoint analysis, including how to make conjoint more engaging, how to take conjoint mobile and how to augment conjoint with other data sources.
The power of prediction markets
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?

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