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Learn About Conjoint And Trade-Off Analysis

We've grouped together all the information our site contains on Conjoint Analysis and Trade Off Analysis to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 49 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Discrete choice modeling: Understanding a 'better conjoint than conjoint'
Since its introduction 20 years ago as an innovative new way to determine consumers’ true product and service preferences, shortcomings have been discovered with conjoint analysis. This article discusses discrete choice modeling, which was developed as an analytical technique to resolve the problems with conjoint analysis.
Data Use: A look inside the choice-modeling toolbox
An overview of five common choice models employed in marketing research.
A look at the buying process model
This article explains a method called the buying process approach, which helps pharmaceutical firms closely examine how patients move through the health care system. By identifying areas where problems occur and understanding how those problems affect patients’ use of health care brands, marketers can design strategies to overcome roadblocks.
By the Numbers: Practices you can trust
An overview of the use of online conjoint analysis and its capabilities.
Assessing the monetary value of attribute levels with conjoint analysis: warnings and suggestions
Conjoint analysis is often used to assess how buyers trade off product features with price. This article reviews a common technique for converting conjoint utilities to a monetary scale and suggests a better approach.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A case study of MR design conceptualization
A case study application of how conceptualization could be used to assist a fictional public relations company looking to broaden brand awareness.
When Apple, Samsung and conjoint came together
Best practices for key driver analysis
Key driver analysis is a versatile tool in the marketing research toolkit and can help clients uncover what is most important to consumers in a product or service category and understand where to focus their priorities.
The value of mixing conjoint with qualitative
While acknowledging the limitations of doing so, the author argues that it’s possible to successfully incorporate a conjoint study into the qualitative setting.
What's hot in conjoint: A recap from the 2013 Sawtooth Software Conference
SKIM's Chris Fotenos reports back from the 2013 Sawtooth Software Conference with an overview of the themes and popular topics covered regarding conjoint analysis, including how to make conjoint more engaging, how to take conjoint mobile and how to augment conjoint with other data sources.

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