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Learn About Conjoint And Trade-Off Analysis

We've grouped together all the information our site contains on Conjoint Analysis and Trade Off Analysis to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Related Articles

There are 49 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Discrete choice and conjoint analysis - a reply
This article was written in response to Robert Roy's October, 1990 Data Use article, "Conjoint evolves into discrete choice modeling."
Data Use: Conjoint evolves into discrete choice modeling
This article profiles discrete choice modeling which, unlike conjoint modeling, does not require pairing of all attributes. Therefore, unrealistic products are not produced. The respondent does not rate, sort or rank-order, but instead acts as if he or she is in the marketplace, selecting which product to buy.
A look at the buying process model
This article explains a method called the buying process approach, which helps pharmaceutical firms closely examine how patients move through the health care system. By identifying areas where problems occur and understanding how those problems affect patients’ use of health care brands, marketers can design strategies to overcome roadblocks.
A case study of MR design conceptualization
A case study application of how conceptualization could be used to assist a fictional public relations company looking to broaden brand awareness.
When Apple, Samsung and conjoint came together

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A case study of MR design conceptualization
A case study application of how conceptualization could be used to assist a fictional public relations company looking to broaden brand awareness.
When Apple, Samsung and conjoint came together
Best practices for key driver analysis
Key driver analysis is a versatile tool in the marketing research toolkit and can help clients uncover what is most important to consumers in a product or service category and understand where to focus their priorities.
The value of mixing conjoint with qualitative
While acknowledging the limitations of doing so, the author argues that it’s possible to successfully incorporate a conjoint study into the qualitative setting.
What's hot in conjoint: A recap from the 2013 Sawtooth Software Conference
SKIM's Chris Fotenos reports back from the 2013 Sawtooth Software Conference with an overview of the themes and popular topics covered regarding conjoint analysis, including how to make conjoint more engaging, how to take conjoint mobile and how to augment conjoint with other data sources.

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